Workingstiff Films Director Matt Pittroff Makes 360 Comedic Storytelling a (Virtual) Reality
data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />
Brie Clayton April 15, 2021
0 Comments
A year without trade shows has been a challenging world for B2B companies to navigate, forcing them to continue to pivot in an attempt to be able to host presentations, roll out new products and directly engage with their audience. Royal Building Products , a Westlake company and leading manufacturer of exterior building products and its long standing AOR, Planit, partnered with the detail-oriented comedy director Matt Pittroff to construct an alternate world: a secret and state-of-the-art underground laboratory beneath Royal's headquarters, a place where the comedy is real and the experience is virtual. In the Lab, a series of 360 videos, provides an immersive and entertaining VR experience.
The lab's a place where viewers are in on the experiment and primed to be just as entertained as they are educated on a breadth of products. This new world did not come without its own unique set of challenges for Workingstiff and partners to navigate with the Covid-era production. Questions like, How do you captivate an audience with character-and-product-driven stories from a locked-off camera? as well as, How do you expound from a distance on a product family's many features and benefits? demanded creative solutions.
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/15173939/workingstiff1200-1024x550.png alt= class=lazyload wp-image-2408138 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/04/15173939/workingstiff1200-1024x550.png 1024w, https://gcs.creativecow.net/wp-content/uploads/2021/04/15173939/workingstiff1200-300x161.png 300w, https://gcs.creativecow.net/wp-content/uploads/2021/04/15173939/workingstiff1200-768x412.png 768w, https://gcs.creativecow.net/wp-content/uploads/2021/04/15173939/workingstiff1200-624x335.png 624w, https://gcs.creativecow.net/wp-content/uploads/2021/04/15173939/workingstiff1200-50x27.png 50w, https://gcs.creativecow.net/wp-content/uploads/2021/04/15173939/workingstiff1200-100x54.png 100w, https://gcs.creativecow.net/wp-content/uploads/2021/04/15173939/workingstiff1200.png 1200w data-sizes=(max-width: 1024px) 100vw, 1024px /> Most of us have been forced to look at our jobs through a different lens over the past year. Not only are the practices different, but so is the messaging. An ever evolving, moving target centered around safety and the prospect of returning to normal? And beyond that, how do you engage people-persons people that are accustomed to eye contact, shaking hands, being on a first name basis and holding a piece of product in their hands? It's a tall order but we love a good challenge, be it narrative or technical or budgetary, or timeline and this project offered it all: Let's make good old-fashioned character driven comedy films, with charming visual effects, in a 360-world without having viewers wander off from the message. Oh, and let's do 20 of them. In three days! Pittroff details.
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/15171338/RoyalBuilding.png alt= class=lazyload wp-image-2408123/>The result: a new interface developed to arm sales personnel whose day-to-day work is not traditionally conducted virtually, with an immersive playlist of 20 interactive and impactful edutainment online videos.
Pittroff's team and Planit planned for three months and produced the campaign over the course of a three-day shoot. Constructing a 180-degree set, designed to allow for seamless stitching into a 360 world, a place that has been traditionally leveraged for virtual tours and roller coaster riding captured by flat' sensors and back-to-back fisheye
lenses.
I have told quite a few funny short form stories but never quite this way. The agency wanted to immerse the viewer by way of 360 video, and I wanted to make sure that the viewer kept their eyes on the prize and that the quality of the film supported the brand's innovation. So we imagined our own iteration of 360, using one cine camera, one spherical lens and a ton of fuzzy math. We tested and tweaked, and tested and tweaked until it worked, Pittroff relayed.
Matt and everyone at Working Stiff felt like an extension of our team from the beginning. We had a totally fun yet odd challenge and they made it even smarter and they made it really fun and, better yet, really funny. It was one of the coolest, most innovative things I have ever been a part of and they totally killed it. My creative team was stoked and our clients are super happy and it was just a great experience all around, relayed Liz Norton, Planit Producer.
North America Stories
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
22/12/2025
Back to All News
Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026
Entertainment
22 December 2025
GlobalJapan
Link copied to clipboar...
21/12/2025
Back to All News
Legoshi and Haru's Story Reaches Its Finale: BEASTARS Fin...
20/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking ProRes RAW recording from the...
20/12/2025
CJP Broadcast has completed the digitisation of the European Gymnastics tape archive, converting 328 tapes containing more than forty years of recorded material...
Workingstiff Films Director Matt Pittroff Makes 360 Comedic Storytelling a (Virtual) Reality 
