Sony Pixel Power calrec Sony

Gen Z phone home: 41% of parents wish their kids would phone home more frequently from university

22/09/2021

Empty Nesters: New research from Sky Mobile reveals almost half of parents (47%) are starting to fret about the prospect of having an empty nest

Call Frequency: Majority of parents (94%) want calls at least weekly

Checking-in: Being too busy with coursework (46%) and not having any updates (23%) amongst the top excuses for students not contacting home

Roll over data: Sky Mobile makes it easier for families to stay connected, with customers able to roll their spare data each month and share it with others

New research from Sky Mobile, voted Best Pay Monthly and Best Value Pay Monthly network by Uswitch, has revealed with students going back to university this September, almost half (47%) of British parents are starting to fret about having an empty nest with 41% admitting that they would like their kids to contact home more frequently.

The study of 2,000 British parents and students found that most parents (94%) are not quite ready for the months of peace and quiet ahead, with parents expecting daily calls from their kids (32%), weekly check-ins (31%) or contact at least three-five times a week (21%).

Sky Mobile has teamed up with actress and presenter, Sheree Murphy, whose daughter, Ruby is off to university this month to share some of her own anecdotes of having an empty nest.

Sheree Murphy, actress and presenter, said, I've always known this moment was coming, but nothing could have prepared me for Ruby heading off to university. As a parent, it's a rollercoaster of emotions. I'm so excited for her and her new adventures, but I'm definitely one of those parents who expects regular video call and thanks to Sky Mobile, Ruby has no excuse as I'll be sharing my data with her for whenever she runs out!

Touching base

When it comes to some of the reasons why students plan to contact home, keeping in touch with family (66%), having a general catch-up (65%) or getting life advice (31%) come up top. Whilst almost a quarter (24%) will call home to check on the family pet and nearly one-in-five to ask for money (17%).

And, if parents are wondering why their children aren't getting in touch more, being too busy with coursework (46%), not having any news to share (23%) and socialising with friends (22%) are amongst the top excuses for children not checking-in.

Delving deeper, the research reveals that most students plan to call their parents (62%), video call (46%) or chat to them via social messaging apps (46%) but almost one in five students say they can't keep in touch as they're low on data or minutes (16%) - with this figure rising to just under one in four (23%) for first year students needing a boost in mobile data or minutes.

Top reasons for contacting home

Top excuses for not contacting home

To check-in on family - 66%

Too busy with coursework - 46%

To have a general catch-up - 65%

Being stressed and don't want to worry parents with problems - 26%

To get life advice - 31%

Don't have any updates - 23%

Being homesick - 28%

Too busy socialising - 22%

For mental health support - 27%

Forgetting - 17%

Contacting tactics

Some of the ways parents plan to hear from their kids more often include organising a visit (31%), inviting them to family events (28%) and sending them a present to let them know they're being thought of (26%). With almost one in ten also planning to send guilt inducing messages to encourage their children to phone home more. Even with these tactics, it's surprising to see that only one fifth (20%) will follow their children on social media.

But not all parents are disheartened over their nests being empty, nearly two-fifths (39%) plan on using their spare time to go on holiday or take up a hobby (35%) and just over a third are excited at the prospect of buying less food (34%).

Paul Sweeney, Managing Director of Sky Mobile said:

Its an exciting time for new and returning students but contacting home may not always be top priority. With Sky Mobile, it's easy for parents to roll their spare data and share it with their kids for an extra data boost, helping families to stay connected.

Unlike other network providers, Sky Mobile lets you keep all their data for up to three years. Every month any spare data rolls into your Piggybank ready for you to use later or share with family. Spare data can be shared with up to 7 SIMs on the account or can be exchanged for rewards, like accessories or money off a new phone.

For more details on Sky Mobile visit sky.com/mobile.

Note to editors:

Research conducted by OnePoll on behalf of Sky Mobile. Total sample size was 2,000 18+ UK respondents of parents and students. Survey conducted online between Wednesday 8th - Monday 12th September 2021.

Sky Mobile benefits at a glance:

Roll - Every month your spare data rolls into your Sky Piggybank ready for you to use later or to share with your family

Watch - Unlimited streaming of Sky apps so you can enjoy live sports, the best shows and kids' favourites without using your data

Text to Switch - Simply text PAC to 65075 to get your switching code. We'll take care of the rest

Swap - Upgrade to a shiny new phone anytime you like and save money when you swap your old one

Mix - Change data plans whenever you like

Piggybank - Share spare data in your Sky Piggybank with up to seven SIMs on your account or exchange it for rewards

For more details on Sky Mobile visit sky.com/mobile.

For further information, please contact the Red Sky Mobile team via skymobileteam@redconsultancy.com or the Sky Mobile team directly via: gemma.ratton@sky.uk / jillian.reilly@sky.uk

About Sky

Sky is Europe's leading media and entertainment company and is proud to be part of Comcast Corporation. Across six countries, we connect our 23.4 million customers to the best entertainment, sports, news and arts including our ow
LINK: https://www.skygroup.sky/en-gb/article/gen-z-phone-home-41-of-parents-...
See more stories from sky

Europe Stories

16/10/2021

Robert Park Joins Dolby Laboratories as Chief Financial Officer

15 October 2021, 09:07 (PDT) Robert Park Joins Dolby Laboratories as Chief Financial Officer Seasoned Executive Brings Decades of Financial and Business Le...

16/10/2021

The Cockfields come back to Gold for Christmas

Special one-off festive episode to follow series two Praise for series one: Daily Mail Weekend - One of the most well-observed comedies of 2019 The Times - M...

16/10/2021

Meet the new generation of journalists making a mark

It's one of those points in the annual media calendar that early-career journalists await on the edge of their seats - and the moment has arrived. We can ...

15/10/2021

Spotify Expands Our Company News Podcast Slate With Two More Shows for Listeners To Love

In summer 2020, we launched the Spotify: For the Record podcast to accompany our...

15/10/2021

IBCAP announces $26 million lawsuit against Desi TV/Live TV and its owners

(DENVER) October 14, 2021 -- The International Broadcaster Coalition Against Piracy (IBCAP) has announced another member lawsuit, this one filed today in a fede...

15/10/2021

HMS is A Great Place To Work

HMS Networks has been certified as A Great Place to Work an international standard for workplace evaluation. The criteria state that a good workplace is c...

15/10/2021

Fujifilm secures biggest ever Jet Press deal as leading Chinese printer places order for 10 new Jet Press 750S inkjet presses

Fujifilm secures biggest ever Jet Press deal as leading Chinese printer places o...

15/10/2021

Barcroft Studios rebrands as Future Studios

TVBEurope owner Future has announced the rebranding of Barcroft Studios to Future Studios following strong growth since the 2019 acquisition By TVBEurope Staff...

15/10/2021

NEW IRISH DRAMA NORTH SEA CONNECTION NOW FILMING IN ROUNDSTONE, CO. GALWAY

Pictured: Lydia McGuinness (Ciara), D nall H ala (Shane) and Kieran O'Reilly (James) on the set of North Sea Connection in Galway. RT continues to be t...

15/10/2021

Polymotion Chat Pro For Automated Control Of Its PTZ And Box Cameras

Polymotion Chat Pro For Automated Control Of Its PTZ And Box Cameras posted: 15/10/2021 Panasonic has announced a partnership with MARK ROBERTS MOTION CON...

15/10/2021

Exclusive: Gordon Smith on his NAB legacy

Earlier this year NAB president and CEO Gordon Smith announced he would be stepping down at the end of 2021. TVBEurope caught up with Smith to reflect on his ti...

14/10/2021

5 Things To Know About the Newest Limited Release of Car Thing

At Spotify, we believe in finding the best audio companion for every moment, whether you're taking on household chores, enjoying a moment of peaceful mindfu...

14/10/2021

Coldplay Challenges Fans to a Global Scavenger Hunt-and Shares Lyrics From Their Upcoming Album That Are Out of This Universe

This week, Coldplay fans encountered an out-of-this-world mystery. Digital billb...

14/10/2021

Kuala Lumpur airport chooses innovative R&S Series5200 ATC radio from Rohde & Schwarz as auxiliary radio

Kuala Lumpur airport chooses innovative R&S Series5200 ATC radio from Rohde & Sc...

14/10/2021

Riedel's Intercom and Audio Distribution Systems Are a Game-Changer for Crealine's Live Productions

Wuppertal October 14, 2021 Riedel's Intercom and Audio Distribution System...

14/10/2021

Nokia extends range of Industrial device solutions for private wireless networks

Nokia extends range of Industrial device solutions for private wireless networks Press Release Nokia extends range of Industrial device solutions for privat...

14/10/2021

Nokia deploys shared 5G network with SoftBank and KDDI in Japan

Nokia deploys shared 5G network with SoftBank and KDDI in Japan Press Release Nokia deploys shared 5G network with SoftBank and KDDI in Japan Nokia's ...

14/10/2021

MWC Los Angeles 2021, in Partnership with CTIA, Announces Event Highlights

The premier industry event of the Americas returns to showcase innovations in Connected Impact' at the Los Angeles Convention Center from October 26-28 1...

14/10/2021

Free training courses at Baselight Week Berlin. November 9-11

Deutsch | English Kostenfreies Training f r das Baselight Color Grading System 9. 11. November 2021 ARRI Media Grading Cinema Berlin FilmLight l dt Dich in...

14/10/2021

Free training courses at Baselight Week NYC. November 16-18

Join us for free training courses at Baselight Week NYC November 16-18, 2021 Dolby Screening Room NYC FilmLight Training invites you to a special week of colo...

14/10/2021

Sound Devices Joins Audiotonix Group

Main image L to R: Jon Tatooles, James Gordon, Matt Anderson. James Gordon CEO of Audiotonix comments, The addition of Sound Devices and their fantastic team ...

14/10/2021

BRIGHTCOVE BOOSTS VIDEO INTERACTIVITY BY ACQUIRING HAPYAK BEST-IN-CLASS TECHNOLOGY FROM NEWSELA

All Press ReleasesShare All Press Releases BRIGHTCOVE BOOSTS VIDEO INTERACTI...

14/10/2021

Television Academy Honors ARRI's SkyPanel with Engineering Emmy

The Television Academy announced the recipients of the 73rd Engineering Emmy Awards. ARRI is pleased to be honored with the highest TV technology recognition f...

14/10/2021

Weve reached a landmark that any business would be proud of - a 90th birthday!

14/10/2021 Today, 14th October 2021, we reach a landmark that any business would be proud of - a 90th birthday! In 1931 the industry had an issue; Advertisers...

14/10/2021

Broadcast cameras: Market dynamics and key considerations

Ronny van Geel, director of product management at Grass Valley, examines some of the key areas media companies need to consider when investing in live broadcast...

14/10/2021

Have Yourself a Merry Techy Christmas with These Amazing Gifts from Sony

Sony baby, just slip a speaker under the tree Embrace the festive season and crank up the Christmas tunes with Sony's range of speakers and headphones. Fr...

14/10/2021

The Voice UK returns to ITV in 2022

The Voice UK returns to ITV in 2022 ITV today announced that The Voice UK is back in production for its eleventh series which is set to air in 2022. In the se...

14/10/2021

5G broadcast/multicast: Redefining the future of content delivery

A new ebook from Rohde & Schwarz addresses how broadcasters can maintain the high quality content offering as options continue to grow, and how mobile network o...

14/10/2021

The star of BBC Sport's Olympics virtual studio production

Mo-Sys Engineering and MOOV have been discussing their roles in bringing BBC Sports Tokyo Olympics coverage to life from a virtual production studio in Salford ...

14/10/2021

New 5G transmitter for live remote production

Aviwest has launched its new PRO460 bonded cellular transmitter for remote and at-home production over 5G networks By TVBEurope Staff Published: October 14, 2...

14/10/2021

Sirius TV Partners with SES to Broadcast TV Channels across Malaysia

Sirius TV launches new low-cost bouquet starting with 13 TV channels via SES-12 satellite Luxembourg/Malaysia, 5 October 2021 - Sirius TV, a brand of Smart Dig...

14/10/2021

Pronology Presents Streamfile Core Enterprise

Pronology Presents Streamfile Core Enterprise posted: 14/10/2021 Bridge Utility Supports Both NDI and SRT Protocols and is Ideal for Large Teams On-prem o...

14/10/2021

Good Morning Britain to launch first ever YouTube original series

Good Morning Britain to launch first ever YouTube original series Good Morning Britain can today announce its first ever YouTube original series, Off The Tabl...

14/10/2021

Dolby and MGM Resorts International Launch Dolby Live at Park MGM, Bringing Live Music Performanc...

14 October 2021, 05:30 (PDT) Dolby and MGM Resorts International Launch Dolby L...

14/10/2021

The race for the gold medal of Remote Production

Citius, Altius, Fortius! (Faster, taller, stronger!). Every four years, athletes from all over the world honor this motto by giving their best in the Olympic G...

13/10/2021

En alianza con Spotify, la IBERO impartir curso de periodismo narrativo en podcast

La escucha de podcasts ha crecido exponencialmente en a os recientes y la oferta...

13/10/2021

Adding That Extra You' to Your Discovery: Oskar Stl, Spotify Vice President of Personalization, Explains How It Works

Mondays and Fridays are eagerly anticipated by music lovers on Spotify who are l...

13/10/2021

DBK Studios and Sky Studios partner for short films celebrating Black and diverse British talent

New five-part short film series Unearthed Narratives' will be broadcast on ...

13/10/2021

Nokia unveils its first fixed wireless access device compatible with Japan's Local 5G specification

Nokia unveils its first fixed wireless access device compatible with Japan's...

13/10/2021

Nokia passes control to CSPs to deploy applications on its broadband devices

Nokia passes control to CSPs to deploy applications on its broadband devices Press Release Nokia passes control to CSPs to deploy applications on its broadb...

13/10/2021

Hitachi Energy goes live

The global technology and market leader in power grids is committed to advancing a sustainable energy future for all Zurich, October 13, 2021 - Further to its...

13/10/2021

Fujifilm Introduces the instax Link WIDE Smartphone Printer

Fujifilm Introduces the instax Link WIDE Smartphone Printer Taking Smartphone Image Printing to New Widths October 13, 2021 Print FUJIFILM Corporation (P...

13/10/2021

WILDFLOWER

BACKWILDFLOWERLimelight and eOne are fully financing. Dylan Sellers and Chris Parker of Limelight are producing along with Jamie Patricof and Katie McNeill of H...

13/10/2021

Legendary CEO, Producer, and Writer Shonda Rhimes to Keynote Brightcove Play 2021

All Press ReleasesShare All Press Releases Legendary CEO, Producer, and Writ...

13/10/2021

TVB Case Study

Bridge Technologies supplies Hong-Kong broadcaster TVB with full redundancy switching through business partner Mediatech. Covering most of the HK terrestrial b...

13/10/2021

Bridge Technologies Equips VB440 with JPEG XS Compression Analysis

Ensures the probe remains at the forefront of developing production and contribution standards Bridge Technologies, a leading provider of end-to-end monitoring...

13/10/2021

Bridge Technologies Adds Closed Caption and Packet Capture to its VB440

The new functionalities secure probe as an indispensable production tool Bridge Technologies, a leading provider of end-to-end monitoring solutions in the broa...

13/10/2021

Data driven decision making - what does it really mean?

IABM Journal Article By Simen K. Frostad Chairman, Bridge Technologies What is a decision? It seems like a simple question, but it's one worth considerin...

13/10/2021

The Magic of Monitoring and Measurement in Movie Making

Article for The Future.TV By Simen K. Frostad, Chairman of Bridge Technologies Why mistakes make for great movie plots, but terrible productions In the world...

13/10/2021

Banijay Factory Develops Original New Dating Show in Sign Language

Banijay today confirms Nordic label, Banijay Factory, has developed Sexy Hands for SVT1. This format, produced by Delta Studios, is the first dating show to be ...