"CONAN in Cuba" Drums Up Big Audience, Reaching .7 Million Viewers Acro Multiple Platforms

CONAN in Cuba Drums Up Big Audience, Reaching 3.7 Million Viewers Across Multiple Platforms April 15, 2015

A total of 3.7 million viewers have checked out CONAN in Cuba, the historic episode of TBSs CONAN in which Conan OBrien became the first American late-night host to do a show in Cuba in more than 50 years. The show, which now ranks as CONANs most-watched destination special ever, drew its power from an abundance of multiplatform viewing across TBSs premiere and encore telecasts, the Watch TBS website and app, DVR playback and set-top VOD. The show also brought in viewers through a pair of special encores on sister networks HLN and truTV. Below are ratings highlights:

With its total multiplatform reach of 3.7 million viewers, CONAN in Cuba scored 194% growth compared to the shows year-to-date multiplatform reach.

When it comes to linear telecasts, the CONAN in Cuba premiere on TBS and encores on TBS, HLN and truTV together brought in more than 3 million viewers in Live 7 delivery, including 1.6 million adults 18-49 and 794,000 adults 18-34.

CONAN in Cuba is now the most-watched destination special in the shows history, with 23% more adults 18-49 than the average for all previous destination specials.

TBSs March 5 premiere telecast of CONAN in Cuba brought in 1.5 million viewers in Live 7 delivery, a 73% increase over CONAN year-to-date average. The premiere telecast was also up in key demos compared to the series 2015-to-date Live 7 average, with 57% more adults 18-49 and 49% adults 18-34. Combined with TBSs encore telecasts, CONAN in Cuba surpassed CONANs year-to-date average by 132% among total viewers, 88% among adults 18-49 and 101% among adults 18-34.

TBSs sister networks HLN and truTV joined the CONAN in Cuba parade with a pair of telecasts that collectively added another 308,000 viewers to the shows Live 7 delivery, with adults 18-49 accounting for well over half the audience.

Online video streaming for CONAN in Cuba significantly outperformed the series 2015 averages, with 1106% more full-episode viewing and 222% more short-form video viewing among total viewers.

On Twitter, CONAN in Cuba drew 250% more tweets than the shows 2015-to-date average.

In July, CONAN will head to Comic-Con International for a week of shows from the historic Spreckels Theater in downtown San Diego. It will mark the first time ever that a late-night show has broadcast from San Diego during the wildly popular gathering. Details about CONANs Comic-Con shows will be announced soon.

CONAN airs Monday-Thursday at 11 p.m. (ET/PT) on TBS. The series, which earned an Emmy for its innovative mobile app, is produced by Conaco LLC, with Jeff Ross serving as executive producer.

About TBS

TBS is basic cables #1 entertainment network among young adults in primetime. Available in 101 million households, TBS features such original comedies as American Dad!, Your Family or Mine and the upcoming Angie Tribeca and Clipped. TBS also features unscripted originals like King of the Nerds and Meet the Smiths. In late night TBS, is home to the Emmy -winning series CONAN, starring Conan OBrien. The TBS lineup also includes popular contemporary comedies, such as The Big Bang Theory and Family Guy, along with blockbuster movies and championship sports. TBS is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; kids and young adult; and sports media environments on television and other platforms for consumers around the world.

LINK:	http://www.timewarner.com/newsroom/press-releases/2015/04/15/conan-in-...
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