Konodrac, Vector 3 and Mobile Media develop an innovative solution for Addressable TV under HbbTv
27/04/2020
Tres empresas tecnolo gicas, con fuerte presencia internacional, Konodrac, Vector 3 and Mobile Media Content han unido sus fuerzas para desarrollar una innovadora solucio n para la interactuacio n de los espectadores en programas emitidos en directo por Smart TV / HbbTV.
Esta propuesta surge de unir el big data con la tecnologi a HbbTV (Hybrid broadcast broadband) que combina las emisiones de televisio n (broadcast) con los servicios de banda ancha (broadband) abriendo un mundo de posibilidades de interactuacio n con las audiencias a la par que se generan nuevas vi as de comunicacio n entre ellas.
La idea parte de potenciar la interactuacio n de los espectadores de la televisio n inteligente y, a la vez, organizar y ordenar los datos que generen las audiencias.
La modalidad Addressable TV subministra anuncios publicitarios en la TV digital, dirigie ndolos a una audiencia objetivo' segmentada, y tambie n permite que esta audiencia interactu e con todo tipo de programas en emisio n a tiempo real y entre si .
Los servicios que esta propuesta abre a productoras, cadenas de televisio n pu blicas y privadas, organizadores de eventos, contentos owners, promotores de conciertos u otros agentes de distribucio n son las siguientes:
Participacio n de la audiencia en vivo
Directamente desde la sen al de emisio n, en grandes estadios o en estudios de grabacio n se generan efectos de vi deo y audio profesionales para reflejar la participacio n de la audiencia desde el Smart TV. Desde el control de realizacio n se disparan las votaciones del pu blico y los resultados se actualizan en tiempo real.
Escenarios y Audiencias virtuales
Crear estadios modelados en VR para generar planos panora micos ae reos y travellings y conseguir una experiencia inversiva. Las reacciones de la audiencia se representan a tiempo real.
Cata logo de Recintos de eventos en 3D
Se ofrece una extensa libreri a de recintos deportivos y culturales en 3D (estadios, arenas, teatros, circuitos de carreras) con la posibilidad de personalizar los espacios segu n el tipo de evento y pu blico. El servicio tambie n ofrece la posibilidad de digitalizar recintos concretos.
Efectos de v deo y audio en tiempo real
Se genera la combinacio n de efectos de audio seleccionados por la audiencia (aplausos, aclamaciones, abucheos ) a la vez que se plasman los grafismos para reflejar las preferencias y sentimientos de la audiencia (likes, dislikes, emoticones )
Medidas de Audiencia en tiempo real
Se muestran en tiempo real los datos de la audiencia conectada con la evolucio n minuto a minuto.
Servicios Extras: vinculacio n Smart TV y mo vil con mensajes dirigidos
Es posible el envi o de SMS o Whatsapp, con links, o la visualizacio n de co digos QR en pantalla que dirijan a los espectadores a un microsite o les descargue una app directamente al mo vil. Para participar en sorteos, suministrar contenidos complementarios, dar acceso a plataformas digitales o envi o de mensajes comerciales.
LINK: | https://www.panoramaaudiovisual.com/en/2020/04/24/konodrac-vector-3-y-... |
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