MTA Interactive signs exclusive partnership with IrokoX

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MTA Interactive signs exclusive partnership with IrokoX --

Tue, 07 Feb 2017 10:34

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MTA Productions has announced the signing of an exclusive partnership with IrokoX and the launch of MTA Interactive.

IrokoX, the pan-African Multi-Platform Network (MPN), has signed a one-year exclusive partnership deal with MTA Productions, the TV producers of pan-African hit TV show, Meet the Adebanjos.

Planned for release in February are two new shows Olabella and Friends (a live action children s format teaching Nigerian Yoruba children all over the world different Yoruba words) and Do You Know Your Roots? (A quiz show where a comedic host quizzes Africans born aboard, about their African roots). The partnership announcement comes as MTA launches MTA Interactive, a new venture from the British Nigerian producers, which will be focused on creating engaging and exciting short form African TV shows and formats that work across multiple platforms, languages and countries. The partnership agreement with IrokoX is for the Africa-focussed MPN to distribute MTA Interactive s short form content across its YouTube network, which has garnered an excess of 1 million subscribers.

Andrew Osayemi CEO of MTA Productions comments: We have achieved success over the last five years by creating a traditional hit TV show in Meet the Adebanjos, which continues to licence very well across Africa. However, with the changing media landscape, and millions more Africans with access to the internet, we are moving further online, and have been developing new TV formats that work across a number of platforms. We aim to produce over 500 short format videos in 2017 alone. Our partnership with IrokoX is fantastic because they have an extensive distribution network across their YouTube platform and can focus on monetising our content while we focus on production.

Oluchi Enuha GM of IrokoX comments: We are delighted to work with MTA Interactive to bring their vision of African entertainment to the world. We see this partnership as a key moment in recognition of the potential growth opportunity for African entertainers around the world. We hope that MTA s boldness will set a gold standard that will inspire other producers, creators and influencers to work with us, to realise the maximum value potential of their hard work and creativity.

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