
China Central Television (CCTV), is the predominant state television broadcaster in mainland China, with a network of 45 TV channels and the largest number of television subchannels in the world. The extensive network is accessible to more than one billion viewers, broadcasting programmes across a wide range of genres, from comedy and documentary to entertainment and drama. As the country's most powerful and prolific television programme producer, news plays a prominent role in CCTV's agenda and the network produces its own news broadcasts three times a day.
CCTV's main headquarters were relocated recently to a new state of the art structure in Bejing's Central Business District. The landmark site, a series of horizontal and vertical skyscrapers, is now home to the network's main news operation which broadcasts live from CCTV's three separate studios. The newsrooms have been installed with the highest performing equipment to support the network's dynamic operation.
As part of the install, CCTV selected six of Autoscript's E.P.I.C prompting units to replace the network's original prompters. The E.P.I.C. (Enhanced Prompting Information Centre) all-in-one prompter display and on-air talent monitors were provided by Autoscript, part of Vitec Videocom, a Vitec Group company, to integrate easily into the newsrooms' production workflows.
Mr Sha Song, Technical Section Chief, CCTV Newsroom explained: We decided to trial the Autoscript E.P.I.C systems for a month and were so pleased with their performance which has exceeded our expectation. We immediately put in an urgent order for six sets to get them up and running in time for the first broadcast.
CCTV has been on air from the new studios for the last few months and the prompting solutions have been performing seamlessly for the networks news presenters.
Mr Sha Song said: We realised the many advantages of using the Autoscript prompters during the trial sessions and found them really stable and easy to use. The linking function with the NCS (network control system) is very strong.
Prompting is such an important element of our live production workflow and with the E.P.I.C system we can edit the on-air prompting text very quickly. Our talent have praised the different control functions as they have manual control, foot control and wireless hand control options and the monitors are very light and much clearer than the local products we used.
All CCTV channels are independently broadcast, and 22 channels out of the 45 on offer are public channels, available free to the millions of regular viewers. According to an internal survey carried out by the network, as many as 500 million viewers have tuned in to watch the CCTV evening news bulletin, so the pressure on the both the presenters and the studio equipment to deliver an outstanding performance every time is greater than ever.
Mr Sha Song concluded: The solutions have vastly simplified the studio equipment required and they enable the talent to concentrate solely on presenting the programme without having to focus on the performance of the product.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
05/02/2026
Three examples of how wireless microphones are deployed to bring fans in deep an...
05/02/2026
Broadcast coverage will include 25 cameras distributed around the venues, including to some athletes; Galaxy AI Interpreter will also be deployed
The Opening C...
05/02/2026
Kiswe has partnered with the Mountain West Conference to power the next iteratio...
05/02/2026
NBCUniversal and Roku announce the launch of the 2026 NBC Winter Olympics Experience, a destination delivering NBCUniversal's comprehensive CTV coverage of ...
05/02/2026
Vizrt, which specializes in live production technology as well as transforming v...
05/02/2026
Canon USA has launched the RF7-14mm F2.8-3.5 L fisheye STM zoom lens and the RF14mm F1.4 L VCM prime lens. Building on Canon's legacy of innovative optics, ...
05/02/2026
The Paul E. Tsongas Center at UMass Lowell in Massachusetts has chosen Ikegami cameras for incorporation into its broadcast-quality television production facili...
05/02/2026
Once again, service members and Veterans worldwide will enjoy free access to NBC...
05/02/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media ...
05/02/2026
Broadcast Management Group (BMG) is strengthening its leadership team to support...
05/02/2026
NBC Sports selects Comcast Technology Solutions (CTS) to provide multiscreen vid...
05/02/2026
AIM Sports Group, a sports enterprise dedicated to elevating youth athletics thr...
05/02/2026
Designed for efficient use of shared services and resources, the home of OBS pro...
05/02/2026
The Yankees fan from Connecticut is executive producer of BTN StudentU for the Wolverines
In the live-sports-video industry, the future is bright. Our series S...
05/02/2026
In an Olympic first, the ceremony will be held in four locations simultaneously...
05/02/2026
Members of the broadcast and tech communities share four decades of memories of the technology leader
The 2026 Milano Cortina Olympics are upon us, and every O...
05/02/2026
Key vendors include Appear, Audio-Technica, Canon, Chyron, Cisco, Comcast Techno...
05/02/2026
Since bringing audiobooks to Spotify in 2022, we've helped listeners discove...
05/02/2026
Today, Spotify announced two new updates to give book lovers a more personalized...
05/02/2026
A U.S. Coast Guard HC-130J aircraft during a test flight at L3Harris' facility in Waco, Texas....
05/02/2026
Al Seer Marine and L3Harris have announced a strategic partnership combining UAE...
05/02/2026
AI should balance automation (replacing tasks) and augmentation (empowering humans). Automate the mundane and augment the creative by applying the right AI type...
05/02/2026
During this period, streaming comprised the majority of ad supported TV (45.6%),...
05/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/02/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced the appointment of Derek Pezzotti as Sen...
05/02/2026
Taurus Technologies, a Dallas-area professional AV systems integrator, has upgraded its in-house podcast studio with Brightline Lighting's AV/720 low-voltag...
05/02/2026
NBC Universal to Present XXV Olympic Winter Games Feb. 6-22 and Milan Cortina Paralympics March 6-15
NBC Sports to Utilize Grass Valley's Frame Rate Conver...
05/02/2026
Atomos today announced Shogun AV-19, a rack-mountable, 19-inch 4K HDR monitor-recorder-switcher designed for professional live production, broadcast, and video ...
05/02/2026
Vizrt, the leader in live production technology, revolutionizing viewer experience and engagement, today introduces two brand new solutions in partnership with ...
05/02/2026
Appear, a global leader in live production technology, today announced the appointment of Simon Frost in a newly created role as Chief Marketing Officer (CMO). ...
05/02/2026
New York gaffer Noah Chamis, ICLS ( You Deserve Each Other , The Half of It , Project Runway ) practices a mix of technical precision and creative play in his...
05/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/02/2026
BBC Studios and UKTV have appointed Karin Marelle to lead their Global Acquisitions team, overseeing the sourcing of content across BBC Studios' global chan...
05/02/2026
Thursday 5 February 2026
The Miniature Wife, A Sky Exclusive comedy drama starr...
05/02/2026
Thursday 5 February 2026
Trailer Revealed for Sky Original Film FUZE starring A...
05/02/2026
Rohde & Schwarz at MWC Barcelona 2026: Enabling connections, empowering innovati...
05/02/2026
Back to All News
The Final Season of Turn of the Tide Premieres on April 10
Entertainment
05 February 2026
GlobalSpainPortugal
Link copied to clipboard
Do...
05/02/2026
Back to All News
Nicolette van Dam and Bas Smit Present the Dutch Version of Lo...
05/02/2026
Break out the cake and green sprinkles - GeForce NOW is turning six.
Since launch, members have streamed over 1 billion hours, and the party's just getting...
04/02/2026
The 11th-annual Summit will not only the unprecedented headwinds facing the business, but also the groundbreaking opportunities for the future....
04/02/2026
Just moments before the 2026 Grammy Awards kicked off, members of the event's audio team assembled for a group photo at the base of the stage inside Los Ang...
04/02/2026
At the Vienna Interdisciplinary Symposium on Aortic Repair (VISAR), Riedel Communications' Managed Technology Division delivered a turnkey technical infrast...