
Panasonic today revealed updates to its new VariCam 35 4K camera/recorder, including Apple ProRes 4444 and ProRes HQ* support for HD recording, as well as a strategic product development alliance with Codex Digital to deliver a high-speed 4K uncompressed RAW recorder for the VariCam 35 camera.
Given the prevalence of ProRes as a popular editing format within the production community, its inclusion in the VariCam 35 will position the new camera/recorder solidly within a well-established and widely accepted HD workflow, said Steve Cooperman, Senior Product Manager, Panasonic System Communications Company of North America. (The Apple ProRes codec component is licensed from ATOMOS Global Pty. Ltd., which has shipped Apple ProRes recorders for years.)
Codex Digital, an industry leader in RAW recording and workflow, is working closely with Panasonic to develop a dedicated recorder that will capture uncompressed 4K VariCam RAW (V-RAW) at up to 120fps, bolstering the VariCam 35's suitability for high-end cinema applications. The Codex V-RAW recorder will directly connect with Panasonic's VariCam35 camera, eliminating cabling completely to facilitate greater efficiency and higher mobility.
VariCam 35 workflow scenarios will be previewed at NAB: Assimilate's SCRATCH will demonstrate V-RAW debayering and grading workflow at Panasonic booth C3607, and Grass Valley's EDIUS will show seamless AVC-Intra 4K editing at the Panasonic and Grass Valley (SL206) booths.
The VariCam 35 incorporates a newly-developed super 35mm MOS image sensor and Panasonic's AVC-ULTRA family of video codecs. The new camera's superb image handling in multiple formats including 4K, UHD, 2K and HD make it an unparalleled tool for high-end filmmaking, commercials and episodic production, as well as live 4K events.
With its innovative design, the 4K camera module (AU-V35C1) is separate but dockable to the recording module unit (AU-VREC1), which is also interchangeable with Panasonic's new 2/3 camera module (AU-V23HS1). This system flexibility can be expanded with an umbilical cable between the s35mm 4K camera and the AVC-ULTRA recorder, providing box camera functionality for jibs, cranes and other remote camera needs. This common recorder module system enables professionals to switch between s35mm and 2/3 camera heads to best suit their creative needs.
Evoking the VariCam heritage of gorgeous, cinematic image rendition, this VariCam 35 establishes new standards for 4K production, said Cooperman. With its expanse of formats ranging from flawless 4K RAW output to more practical 4K, UHD, 2K and HD capture, the
VariCam 35 represents a matchless option for premier digital capture.
The VariCam 35 utilizes a new Panasonic super 35mm MOS sensor for 4096 x 2160 (17:9) 4K image capture; this imager when combined with the AVC-ULTRA codecs for 4K enables very manageable and practical 4K production file sizes. The new imager boasts an impressive 14+ stops of latitude, and faithfully captures high-contrast, wide dynamic range imagery without compromise.
Powerful color management capabilities provide a much extended color gamut for impeccable image fidelity, and permit support for an Academy Color Encoding System (ACES) workflow for full fidelity mastering of original source material. The VariCam 35 also affords in-camera color grading.
To maximize the dynamic range of the recorded images, Panasonic has developed a new log curve (V-Log) which elegantly maps the 14+ stops of image data to the recorded file. The VariCam 35 permits the assignment of various LUTs to individual recording channels and camera outputs. For example, shoot UHD and record non-destructively with the V-Log LUT, but assign a baked-in 709 LUT on the HD / proxy recording for editing. The camera's monitor and EVF outputs have similar selectable LUT capabilities.
Among the camera/recorder's top-level production features are real-time, high frame rate, variable speed 4K recording up to 120fps; the capability for master level 2K/HD recording; and advanced workflows with parallel simultaneous 4K/ UHD, reference 2K/HD and proxy recordings for in-camera color grading and monitoring / editing ease. The camera also features a newly-developed OLED electronic viewfinder (EVF) with optical zoom functionality. Lastly, 24-bit LPCM audio is added for in-camera audio master recording.
The VariCam 35 will deliver an unprecedented breadth of recording formats, including 4K and UHD in AVC-ULTRA 4K, and 2K and 1080p HD in AVC-Intra 100/200** and ProRes. Addressing the need for high-speed file exchange, the camera encodes high-resolution proxy files in parallel with 4K and 2K production formats, enabling fast, efficient offline editing, at bit rates from 6 Mbps down to 1.5Mbps. Metadata management will also be available.
The VariCam 35 will use Panasonic's new expressP2 card for high frame rate and 4K recording. The camera is equipped with a total of four memory card slots, two for expressP2 cards and two for microP2 cards. The new 256Gbyte expressP2 card can record up to 130 minutes of 4K/24p content. The microP2 card is designed for recording HD or 2K at more typical production frame rates.
Professional interfaces include: 3G-HD-SDI x4 for 4K QUAD output; an HD-SDI out for monitoring (down-converting from 4K); and two XLR inputs to record four channels of 24-bit, 48KHz audio. A multi-connector facilitates docking the camera head to the recording module. In another striking design innovation, the VariCam 35 boasts a removable control panel to facilitate real-time control and easy access when the camera is in a fixed position. The VariCam 35 features a standard 35mm PL mount.
The VariCam 35 will launch fall 2014, with a suggested list price under $60,000, including EVF.
For further information about Panasonic professional video pr
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
04/12/2025
Lightware, a global specialist in AV connectivity, is looking back on a year defined by new advancements, strong collaboration and continued growth. Across the ...
04/12/2025
Riedel Communications today announced a new partnership with Haivision, a leading global provider of mission-critical, real-time video networking and visual col...
04/12/2025
Harmonic (NASDAQ: HLIT) and Normann Engineering today announced a major milestone in their strategic collaboration, celebrating 20 successful broadband deployme...
04/12/2025
Creative software developer Foundry today announced Mari 7.5, the latest iteration of its artist-friendly paint toolset that can handle large, detailed assets w...
04/12/2025
Professional Wireless Systems (PWS), a leading provider of wireless audio solutions and RF management, was on site at Dreamforce 2025 in San Francisco providing...
04/12/2025
LTN's purpose-built IP video network brings all-movie diginet to over 100 stations and streaming platforms in just three months while eliminating satellite ...
04/12/2025
Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with ThinkAnalytics, the global leader in AI-powered data a...
04/12/2025
The HELM, a global expert in cinematic live broadcast and high-end production workflows, has signed a partnership agreement with Keslow Camera, one of North Ame...
04/12/2025
At ISE 2026, LiveU will showcase its expanded IP-video EcoSystem, enabling broadcasters, sports, production companies and pro-AV professionals to share their st...
04/12/2025
Since the beginning of commercial television, advertising has been a key part of broadcasting. Over the years, the technology for inserting ads into programs ha...
04/12/2025
MUNICH and MILAN Warner Bros. Discovery said HBO Max is expanding into Germany, Italy, Austria, Switzerland, Luxembourg and Liechtenstein on Jan. 13, 2026, and ...
04/12/2025
SAN FRANCISCO AudioShake has launched its first streaming-capable software development kits (SDKs) designed specifically for real-time music detection and copyr...
04/12/2025
NASHVILLE The mobile and REMI production company TNDV has announced that it headed south into Mexico to live-produce the three-day 2025 Zane Grey Championship P...
04/12/2025
BURBANK, Calif. Hollywood Professionals Association Executive Director Phil Kubel has stepped down from the organization to pursue new opportunities, the group ...
04/12/2025
WASHINGTON The Federal Communications Commission said it has closed 2,048 inactive proceedings, the largest number of dormant dockets ever terminated in a singl...
04/12/2025
A new tech blog from Netflix highlights the importance of the AV1 open video codec, which now powers about 30% of the platform's streaming and discusses a v...
04/12/2025
Thursday 4 December 2025
Sky set to co-produce the story behind the world's most famous whale
Image Credit - Free Willy Keiko Foundation
Sky will co-pro...
04/12/2025
Thursday 4 December 2025
Sky Original documentary Murder at the Post Office to ...
04/12/2025
Back to All News
Hugo Silva, Leonor Watling, Esther Acebo and Gorka Otxoa Star ...
04/12/2025
Back to All News
Step Inside the World of Troll 2: VFX Breakdown Featuring Dire...
04/12/2025
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingle Node Swarm
Ngenea
Pixstor
Swarm Support
Object Matrix Support
Pixstor & N...
04/12/2025
FOX Advertising Announces Plans for 2026 Upfront Presentation Annual Presentation for Advertisers to Take Place Monday, May 11 at New Location, the Historic N...
04/12/2025
Developers, researchers, hobbyists and students can take a byte out of holiday s...
04/12/2025
The ninth series of Dancing with the Stars returns to screens in early
2026 and will be proudly sponsored by Hyundai
Filling our Sunday evenings with glitz an...
04/12/2025
GeForce NOW is decking the digital halls with 30 new games to keep spirits high all month long.
Join the fun with Hogwarts Legacy, the LEGO Harry Potter Collec...
04/12/2025
Scientists find cancer weak spot in backup DNA repair system New findings from Scripps Research reveal how certain tumors survive DNA damage and point to a stra...
03/12/2025
ToolsOnAir Composition Builder 2025 Boilerplate
More Details: The Composition Builder 2025 application for macOS enables TV stations and Live Event broadcast...
03/12/2025
ToolsOnAr just:live pro 2025 Boilerplate
More Details: just:live pro 2025 is a Single Channel Live Production Playout solution for video and static or real-t...
03/12/2025
ToolsOnAr just:play pro 2025 Boilerplate
More Details: just:play pro 2025 is a Single Channel automated 24/7 Master Control playout solution with SD, HD and ...
03/12/2025
ToolsOnAr live:cut 2025 Boilerplate
More Details: live:cut is an option to just:in mac pro 2025 and enables multicamera production workflows for up to 16 cam...
03/12/2025
ToolsOnAir Just In Mac Lite NDI 2025 Boilerplate
More Details: The Just In Mac Lite NDI application is a streamlined media capture solution designed specific...
03/12/2025
ToolsOnAir Just In Mac Lite 2025 Boilerplate
More Details: The Just In Mac Lite application is a streamlined media capture solution designed specifically for...
03/12/2025
ToolsOnAir just:in mac pro 2025 Boilerplate
More Details: just:in mac pro is a macOS-based client-server multichannel capture solution to record SDI, HDMI, N...