Amazon Enjoys Record-Setting Year for Marketplace Sellers

Amazon Enjoys Record-Setting Year for Marketplace Sellers

More than a billion units worldwide were ordered from Marketplace Sellers, including local businesses of all sizes, on Amazon during 2013

The number of active Marketplace Sellers using the Fulfillment by Amazon service grew more than 65 percent year-over-year worldwide

SEATTLE--(BUSINESS WIRE)--Jan. 9, 2014-- (NASDAQ:AMZN) - Amazon today announced a record-setting year for Marketplace Sellers with businesses of all sizes selling on Amazon. In 2013, Marketplace Sellers on Amazon sold more than a billion units worldwide, cumulatively worth tens of billions of dollars. Marketplace Sellers around the world also continued rapid adoption of Fulfillment by Amazon (FBA), a service that Marketplace Sellers can choose to have Amazon ship their products directly to customers and offer Amazon Prime benefits, FREE Shipping, simple exporting to customers around the world, easy returns for orders placed on Amazon and great customer service. The number of active Marketplace Sellers using the FBA service grew more than 65 percent year-over-year worldwide.

The Amazon Marketplace, which consists of more than 2 million Marketplace Sellers of all sizes worldwide, experienced record growth during the busy holiday selling season. On Cyber Monday, more than 13 million units were ordered worldwide from Marketplace Sellers on Amazon, growing the total units ordered by over 50 percent year-over-year.

It has been an incredible year for Marketplace Sellers including popular brands and businesses of all sizes selling on Amazon. Our customers have told us they appreciate the hundreds of millions of products listed by Marketplace Sellers that range from all types of apparel to a vast selection of electronics items, said Peter Faricy, VP for Amazon Marketplace. Our goal every day is to make selling on Amazon as easy as possible. Fulfillment by Amazon is a wonderful service as it gives all Marketplace Sellers the option of warehousing their inventory in our fulfillment center network. It has been a game changer for sellers because their items become eligible for Prime benefits, which drives their sales and benefits consumers with additional Prime selection.

Amazon gave us an opportunity to offer an incredible holiday deal on Cyber Monday and we hit it out of the park, said Eli Silver Sakkal, president of Amazing Deals Online, an electronics retailer based in New Jersey. We experienced an unprecedented 5,000 percent sales growth spike on an item we listed with an attractive holiday deal price. I know it sounds unbelievable, but it's true! We sold more than $1,000,000 in product in a single day. Being a Marketplace Seller on Amazon has allowed us to benefit from the technical infrastructure they've built up over the years while reaching millions of loyal customers worldwide for a modest cost to us. We have enjoyed an 80 percent increase in units sold on Amazon this holiday season without having to invest a penny in our own infrastructure. Amazon by far has been our most successful sales channel this holiday selling season.

Holiday Growth Worldwide for Marketplace Sellers on Amazon

In 2013, more than a billion units worldwide were ordered on Amazon from Marketplace Sellers with businesses of all sizes.

The number of active Marketplace Sellers using the FBA service grew more than 65 percent year-over-year worldwide during 2013.

FBA shipped more units worldwide during the fourth quarter of 2013 than the total number of FBA units combined in all of 2009 and 2010.

The number of FBA units shipped worldwide grew more than 50 percent year-over-year during the 2013 holiday season.

On Cyber Monday, more than 13 million units were ordered worldwide from Marketplace Sellers on Amazon.

On Cyber Monday, units ordered from Marketplace Sellers on Amazon grew more than 50 percent year-over-year worldwide.

On Cyber Monday, the number of businesses using Amazon Payments to allow Amazon customers to purchase on sellers' own websites grew more than 50 percent year-over-year worldwide.

Apparel is a fast growing category for Marketplace Sellers on Amazon. The number of FBA units shipped by Amazon doubled in size from 2012 to 2013.

Worldwide Holiday Fun Facts for Marketplace Sellers on Amazon:

Marketplace Sellers worldwide on Amazon shipped items to customers in more than 185 countries, and over 480,000 cities.

Marketplace Sellers on Amazon from 89 different countries fulfilled orders to U.S. customers using the Fulfillment by Amazon service.

Marketplace Sellers worldwide on Amazon sold items of nearly every size - from a travel size bottle of skin lotion to a set of 14' high wrought iron gates - using the Fulfillment by Amazon service.

Customers purchased from Marketplace Sellers worldwide on Amazon enough physical CDs to hold a concert that would last over 340 years.

Customers purchased from Marketplace Sellers worldwide on Amazon enough toys to give a toy to each child under the age of 6 in the EU.

Customers purchased from Marketplace Sellers worldwide on Amazon enough different products that one of each, placed end to end, would reach from Toronto to London to Casablanca.

Customers purchased from Marketplace Sellers worldwide on Amazon enough shoes to stretch heel to toe from Earth to the Hubble Telescope over 5 times.

Customers purchased from Marketplace Sellers worldwide on Amazon enough Rainbow Looms that the bands can stretch around the circumference of Earth.

Customers purchased from Marketplace Sellers worldwide on Amazon enough remote control helicopters to sustain flight without recharging for the next 3 years.

We experienced explosive sales growth for items listed on Amazon, 10x sales increases in some cases, when offering attractive holiday deals. For many items, all available inventory was sold out wi

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