BRUCE SPRINGSTEEN AND the E STREET BAND, the KILLERS, TIM MCGRAW AND JASON ALDEAN TO HEADLINE 04 NCAA MARCH MADNE MUSIC FESTIVAL IN NOR TEXAS APRIL 4-6 -

DALLAS, TX (Mar. 4, 2014) - NCAA and Turner Live Events, together with official NCAA Corporate Champions AT&T, The Coca-Cola Company and Capital One today announced the stellar musical lineup for the 2014 NCAA March Madness Music Festival in conjunction with the 2014 NCAA Men's Final Four, taking place this year in North Texas. The free, three-day music festival, produced by Turner Live Events, will kick off Friday, April 4 with multi-platinum entertainer Jason Aldean at the AT&T Block Party; followed by country music superstar Tim McGraw and acclaimed rock band The Killers, both performing at the Coke Zero Countdown Concert on Saturday, April 5; and closing on Sunday, April 6 are Grammy Award-winning band fun. and headliner Bruce Springsteen and the E Street Band at the Capital One JamFest.

AT&T Block Party, Coke Zero Countdown Concert and Capital One JamFest are all part of the free, three-day NCAA March Madness Music Festival, held this year at Reunion Park in Dallas, Texas April 4-6. Additional performances for each day's lineup will be announced soon. To access the latest concert announcements and specific times for all of the musical acts please see below and visit http://www.ncaa.com/musicfest. Fans can also stay updated by following @MMMusicFestival on Twitter.

The NCAA March Madness Music Festival is a non-ticketed event open to the public on a first-come basis and will feature the following events:

Friday, April 4 - AT&T Block Party

Country star Jason Aldean headlining

Performances from 4pm to 10:30pm

Additional Performances and Highlights to Be Announced Soon

Saturday, April 5 - Coke Zero Countdown Concert

Fan favorite Tim McGraw headlining the afternoon lineup

Live broadcast of the first semi-final game

Rock band The Killers headlining that evening, immediately following the live broadcast

Performances from 12pm to 9pm

Additional Performances and Highlights to Be Announced Soon

Sunday, April 6 - Capital One JamFest

fun. performing

Bruce Springsteen and the E Street Band will close the three-day festival

Performances from 2pm to 10:30pm

Additional Performances and Highlights to Be Announced Soon

Headlining at the AT&T Block Party is reigning ACM Male Vocalist of The Year Jason Aldean who is kicking off the year hot on the heels of what was a career-defining year, recently wrapping his record-breaking 2013 NIGHT TRAIN TOUR, including notching his 12th No. one single. Aldean has sold over 8.5 million albums to date, with his current album NIGHT TRAIN scoring the biggest debut by a male artist in five years and earning PLATINUM certification in only four weeks. The Macon, Ga. native recently announced his 2014 BURN IT DOWN TOUR, which kicks off May 1 in Roanoke, VA and includes stops at five Major League baseball stadiums. Aldean has already sold out two of the upcoming stadium dates, two nights at the iconic Red Rocks Amphitheatre and just rolled out a three-night run in Atlanta. For more information, visit www.jasonaldean.com.

As an NCAA Corporate Champion, we look to help fans connect with their passion for both sports and music, said Jamie Kerr, Director, AT&T Corporate Sponsorships. Throughout Final Four weekend in North Texas, fans can enjoy unique and interactive experiences courtesy of AT&T at both the March Madness Music Festival and Bracket Town.

Also taking the stage at this year's festival at Saturday's Coke Zero Countdown Concert are country music and film star Tim McGraw and chart-topping rock band, The Killers. Since forming the band over 10 years ago, The Killers have gone on to sell over 20 million albums worldwide, headlined festivals across the globe, performed at the White House and picked up a myriad of awards. In celebration of their first decade together, the band released Direct Hits this past November, featuring tracks from their four incredible albums, along with two brand new songs. The Killers is comprised of Brandon Flowers on vocals, guitarist Dave Keuning, bassist Mark Stoermer and drummer Ronnie Vannucci.

In addition to performing at the NCAA March Madness Music Festival, The Killers will also be featured as the musical backdrop for the 2014 NCAA March Madness video campaign featured across Turner Broadcasting and CBS Sports linear and digital platforms. Turner Sports and CBS Sports will provide live coverage of all 67 games from the 2014 NCAA Division I Men's Basketball Championship across four networks - TBS, CBS, TNT and truTV. For the first time in the event's 76-year history, the 2014 NCAA Division I Men's Basketball Championship National Semifinals will be presented live across three networks - TBS, TNT and truTV - to provide fans with a variety of viewing options for this marquee event. For the 33rd consecutive year, CBS will broadcast the NCAA National Championship game in 2014.

Tim McGraw has sold more than 40 million records worldwide and dominated the charts with 35 No. 1 singles. Hes won three Grammy Awards, 15 Academy of Country Music Awards, 14 Country Music Association Awards, 10 American Music Awards, three Peoples Choice Awards and numerous other honors. Also an accomplished actor, McGraws film credits include Country Strong, the Academy Award nominated The Blind Side, Friday Night Lights and the upcoming Tomorrowland. His current single, Lookin For That Girl, comes on the heels of three consecutive No. 1 smash hits and is the lead track from his next Big Machine Records release. McGraw will kick off his - SUNDOWN HEAVEN TOWN 2014 TOUR - in May on the West Coast. McGraws characteristically high-octane (Billboard) show will hit 30 cities over the course of the summer.

The NCAA Men's Final Four is college basketball's biggest party, and nothing brings fans from competing schools together to celebrate the anticipation quite like t

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