
Shailendra Mathur, vice president, architecture and technology, at Avid takes a look at how virtual production workflows, techniques and technologies are now impacting more of the filmmaking process, from pre- through to post production
By Jenny Priestley
Published: February 22, 2023 Updated: February 23, 2023
Shailendra Mathur, vice president, architecture and technology, at Avid takes a look at how virtual production workflows, techniques and technologies are now impacting more of the filmmaking process, from pre- through to post production
target=_blank title=Share on LinkedIn class=share-linkedin>
Virtual production is undoubtedly one of the most fascinating technology developments shaping the future of post production. It brings a huge number of efficiencies to VFX workflows, and not just via The Mandalorian-esque LED screens driven by game engines. Today, VFX supervisors and filmmaking creatives can turn to a host of complex toolsets to visualise landscapes and characters or any other on-screen element - both before and during principal photography.
But it's not just for post; virtual production offers clear benefits right across the production workflow. Set designers can easily see what locations might look like with a whole host of different colour tile or brick without having to build or draw options. Stunt coordinators can use previz'ed scenes to help block the action. And on top of all of that, producers can see how these efficiencies impact their bottom line.
But what about editors? How do we see virtual production impacting the people responsible for turning every crew member's contribution into a finished film?
Enhancing on-set editing One of the key benefits virtual production offers editors whether it's for film, TV or advertising production is the ability to be more involved on-set or on-location.
On-set editing is something many editors have long taken advantage of, since seeing action being shot and starting rough cuts as soon as rushes are captured enables them to ensure there's the right level of coverage.
VFX supervisors and creative directors say the true benefit of this is that it allows artists and filmmakers to make creative decisions earlier. This immediacy can have a similar impact on editors, taking on-set editing much further. With the right virtual production workflows in place, editors can start rough cuts straight away on huge VFX-driven shows. They're able to immediately see what the final images will look like, even if they feature fully-CG characters or entirely fabricated worlds; assets that they historically might not see for another few months.
Supercharging asset management Virtual production will also have a huge impact on asset management - which opens up the window for creativity wider than ever.
Asset management will no longer revolve around managing rendered or rasterised audio and video during the final editing stages, as editors won't need to wait to receive final rendered VFX shots. Instead, virtual production can enable a much more collaborative process between editors and VFX studios or artists.
With virtual production, editors can now manage in-progress visual assets, 3D models or VFX textures in context of the video they are associated with. Having access to all these elements, and the ability to render them throughout the entire post production process allows editors or filmmakers to make creative decisions later. This might involve changing a location via a virtual background or DMP, altering lighting, the time of day of a scene or even a camera angle.
This opens up the creative impact an editor can have in the editorial process. This is a gamechanger for editors, enabling them to have a serious creative impact on a project, without having to request reshoots or additional photography.
Playing with the timeline This opening up of flexibility to be more creative also comes with benefits to the time needed to create the biggest blockbusting films.
If virtual production allows VFX supervisors and creative directors to start making decisions much earlier on in previz and on-set, it also does for editors and post production supervisors. Add to that the ability to make changes to visuals later into the process, closer to a final render and we're seeing a real shift in the timeline being used in the creative process.
And to top this all off, these changes can be achieved without the time, personnel and power resources needed to constantly render shots to see how they look in a cut, and then send them back for amends, only to be rendered again. It's not just creative efficiencies we see from the deployment of virtual production, but practical and economic ones as well.
The bottom line
When it comes to virtual production then, what was the talk of just VFX studios and filmmakers like James Cameron only a few years ago, is now a much larger and more complex beast.
Virtual production workflows, techniques and technologies are now impacting more of the filmmaking process - from the earliest stages of pre-production to the latest stages of post production. And we're excited to see the flexibility and creative freedom it will continue to offer editors.
Most recent headlines
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
15/12/2025
Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...
15/12/2025
L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...
15/12/2025
CONWAY, Ark. In a notable example of how the loss of federal funding is forcing public stations to make massive cuts and operational changes, the statewide pub...
15/12/2025
BOULDER, Colo. Public Media Venture Group (PMVG), Venture Technologies Group (VTG), and WQED have completed a multipart agreement that they say will significant...
15/12/2025
Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...
15/12/2025
Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...
15/12/2025
Space42 and Cobham Satcom completed the full range of advanced terminals for the...
15/12/2025
15 Dec 2025
VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...
15/12/2025
Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes
Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...
15/12/2025
Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...
15/12/2025
NVIDIA today announced it has acquired SchedMD - the leading developer of Slurm, an open-source workload management system for high-performance computing (HPC) ...
15/12/2025
RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...
15/12/2025
Modern workflows showcase the endless possibilities of generative and agentic AI on PCs.
Of many, some examples include tuning a chatbot to handle product-supp...
13/12/2025
Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Effic...
13/12/2025
In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...
13/12/2025
SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...
12/12/2025
SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...
12/12/2025
Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...
12/12/2025
Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...
12/12/2025
SMPTE , the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technolog...
12/12/2025
Keepit, the vendor-independent, cloud-native data protection provider, today announced a strategic go-to-market relationship in Poland with Ingram Micro, a lead...
12/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking Open Gate 48P RAW recording w...
12/12/2025
Professional Wireless Systems (PWS) once again played a critical role in delivering flawless wireless coordination and support at the 2025 Latin Grammy Awards a...
12/12/2025
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broadc...
12/12/2025
DHD audio will demonstrate the latest additions to its range of digital audio production solutions on Booth 321 in Hall B6 at Hamburg Open 2026. The show will b...
12/12/2025
Chaos today announces the release of V-Ray for Blender, update 2, bringing its award-winning rendering technology to even more Blender users by adding support f...
12/12/2025
Lighting specialist UltraLEDs has launched Precision LED Tape, a high-CRI lighting solution designed specifically for professional film, TV, and studio use.
P...
12/12/2025
Zixi, the Emmy Award-winning leader in live broadcast-quality video over IP, today announced that Roi Sasson has joined the company as Vice President, Engineer...
12/12/2025
BitFire (bitfire.tv), the leader in software-defined live production and IP transmission, today announced a strategic partnership with Appear, a leader in high-...
12/12/2025
LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...
12/12/2025
HUDSON, Mass. BitFire and Appear have struck a strategic partnership aimed at offering broadcasters, sports leagues and streaming platforms a faster, more flexi...
12/12/2025
The broadcast industry is evolving faster than ever. #IPWorkflows #remoteproduction, and next-gen audio systems are reshaping how teams design, deliver, and sca...
12/12/2025
LOS ANGELES The payroll and production accounting platform Wrapbook has announced the acquisition of Cinapse, a modern scheduling platform for film and televisi...
12/12/2025
DEHLI Ross Video has announced that it is expanding and restructuring its commercial and technical teams in the South Asian Association for Regional Cooperation...
12/12/2025
LONDON Following the success of its UK launch in January 2025, Rise AV, the global not-for-profit initiative dedicated to supporting and advancing women in the ...
12/12/2025
SAN FRANCISCO Ad-supported streaming service Tubi next week will launch Matter Casting, a new casting standard that will enable seamless mobile-to-TV viewing di...
12/12/2025
LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...
12/12/2025
Friday 12 December 2025
Ted is back! Seth MacFarlane's live-action comedic ...
12/12/2025
In Las Vegas's T-Mobile Arena, fans of the Golden Knights are getting more than just hockey - they're getting a taste of the future. ADAM, a robot devel...
12/12/2025
Uachtar n na h ireann, Catherine Connolly visited RT Raidi na Gaeltachta's...
12/12/2025
Ireland AM host Eric Roberts has been revealed as the sixth contestant taking to...
12/12/2025
Scripps Research team pioneers an efficient way to stereoselectively add fluorine to drug-like molecules A new method uses a novel catalyst and inexpensive fluo...
11/12/2025
Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...
11/12/2025
ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...
11/12/2025
SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...
11/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff
Thursday, December 11, 2025 - 7:24 am
Print This Story | Subscribe
Story Highlights
The 2...
11/12/2025
SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...