A View from the Front Line: How Coronavirus Impacts the Media Industry By Fergal Ringrose, SVG Europe
Tuesday, March 31, 2020 - 11:41 am
Print This Story | Subscribe
Story Highlights
IABM and the DPP collaborated to host an international webcast on Thursday, March 26, responding to the thirst for experience and knowledge regarding the impact of COVID-19 on the media industry.
The event began with IABM CEO Peter White analysing results from its new Coronavirus Impact Tracker. Summarising the early research, White noted that, from a supply chain perspective the area for growth is in connectivity, not surprisingly, with a high demand for bandwidth and connectivity as people move to remote working and remote production.
That which is growing: virtualisation, remote production and the use of AI and machine learning. These are the three areas with key investment in the transition from SDI to IP, said White.
All of these will help the new paradigm shift we're seeing, an irreversible tech move that is going to be accelerated by this [coronavirus] event. The pandemic will have the impact of accelerating these changes.
The cancellation of live events is putting pressure on the sports industry, and a major source of advertising revenue of course in what was a quadrennial year. We're seeing a shift towards solutions that enhance fan engagement as a result.
The cancellation of productions is putting pressure on the post side of the industry and may spur creative innovation and new programming ideas. And obviously there's a hunger for live news currently, even more so than normal, leading to a higher demand for collaborative new solutions such as the use of consumer video technology in the news.
Finally, the surge in demand for on-demand streaming consumption due to our lockdown measures is leading to a pressure on connectivity resources and to Netflix and others cutting streaming quality. Obviously these solutions are good for those providing compression products, noted White.
DPP managing director Mark Harrison
DPP managing director Mark Harrison hosted a discussion among companies in the television and video production space, and wondered what lessons we can start to learn about the impact of coronavirus on the way we work and the nature of work.
Nutopia chief operating officer Helena Tait said, I've long been an advocate of people having the flexibility to work. I dislike presenteeism' intensely.
I also think that with budgets getting tighter and advertising shrinking, especially after this crisis, broadcasters are going to be looking for us to cut our overheads. And we're going to have find sensible ways of working.
We need flexibility in terms of ways of working. It helps somewhat in terms of transport if over the next months we can put into place that we not only work remotely within the same city, for example, but that we can start remote shooting and getting that data back.
Luckily the backbone of our business is pretty much based in the cloud, said Nemorin chief executive officer Pete Ferguson, so we did have contingency plans and do use a lot of online software. But at the same time we did see some productions cancelled. We were right on the brink of shooting in Europe, Mexico and Los Angeles, all back to back for a big client but unfortunately that got pulled.
Some shoots have been postponed, unfortunately, but post production is very much happening, using a mixture of online services and hard drives that are being collected from the office. We sent an email around to our staff about a week before [UK] lockdown, asking them just to be ready to keep working in the event that London was shut down. I remember thinking at the time, gosh that's a scary scenario', but of course it's the new normal now.
Yes we have gone through a real feeling of panic - but also there's a certain feeling of excitement about the future, said Ferguson. I think there's a real spirit of collaboration now.
Obviously we're going to see a sharp dip to the economy in general, but I think once everyone starts to feel healthy again it's going to go the other way very quickly and money will be made available. But people are shocked by this - it has scarred the industry, I believe.
Keith Scholey, co-CEO of Silverback Films said, I think we saw this thing coming in the middle of January. We did make some contingency plans in terms of our shoots and people working from home - but the speed of this thing has been shocking.
I remember the moment when Donald Trump said that Europeans can't go to America. That was the point I thought ah ok, this is all going to happen a lot faster'.
We had crews in Indonesia, Uganda, Hawaii, Australia - all over the place. We had plans to try to keep them going, especially in places where it seemed relatively safe. But it quite quickly became clear that we needed to bring everyone back - and we got them all back in time.
Now the question is: how long does this go on? When does the world open up again? Obviously Donald Trump is promising to open up by Easter - let's watch that one! When can we get back to business and when can we start travelling again?
The reality is, we're probably all going to have to get it at some point. How do we manage that long tail of this disease, and the duty of care? - Keith Scholey
I think the interesting thing about this whole disease is it seems a lot of people can go through without being affected but some are terribly badly affected. What we're going to get into is a process where lots of people have had it, and the lockdowns are going to open up - but you're still going to get it. The reality is, we're probably all going to have to get it at some point. How do we manage that long tail of this disease, and the duty of care? he
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
06/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
06/04/2026
From high school sports all the way up to the major leagues, building high-quali...
06/04/2026
Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...
06/04/2026
Grass Valley has announced the Future Playmakers Program, a global initiative to...
06/04/2026
El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...
06/04/2026
The ops leader helps lead the charge in studio for the Spanish-language broadcas...
06/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
06/04/2026
The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...
06/04/2026
Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...
06/04/2026
Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...
06/04/2026
Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...
06/04/2026
With this environment we can start that collaboration even earlier because we ca...
06/04/2026
Like the immortal lives of vampires, some stories never really end. That's t...
06/04/2026
As podcasting continues to evolve, growth increasingly means building beyond aud...
06/04/2026
Multiband dynamics plug-in enhanced
California-based developer FSK Audio have released a significant update for their innovative multiband dynamics processo...
06/04/2026
Share official & user-created full-rig presets
IK Multimedia's latest TONEX update makes it possible for users of the popular amp and effects modelling ...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026
Brie Clayton April 6, 2026
0 Comments
Dalet, a leading technology and...
06/04/2026
OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...
06/04/2026
Proton to Demonstrate 3D Application at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Yet further creative potential unleashed through innovation in ...
06/04/2026
Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Experience Autoscript Voice, PTZ prom...
06/04/2026
Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...
06/04/2026
Back to All News
Netflix Expands Kids Entertainment Lineup With Playground App ...
05/04/2026
Tackles all reported bugs!
SoundBridge have just announced the launch of a new update that introduces a couple of minor changes to their remote collaboratio...
04/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
04/04/2026
1080p HDR arrives, a new generation of storytelling tools takes center stage, an...
04/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
04/04/2026
Faster, cleaner and more intuitive than ever
The control software for Flock Audio's digitally controlled patchbay systems has just been treated to an up...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
DHD Introduces AI-Based Audio Noise Reduction to XD3 IP Core
Brie Clayton April 3, 2026
0 Comments
The accompanying image shows the rear panel of the ...
04/04/2026
Macnica Redefines ST 2110 Flexibility with Two Speeds on One Card
Brie Clayton April 3, 2026
0 Comments
New for NAB Show 2026, MEP100 SmartNIC now sup...
04/04/2026
Unified Media Workflows for Story-Centric Production
Brie Clayton April 3, 2026
0 Comments
Framelight X unifies field capture, editing and publishing ...
03/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
03/04/2026
Avid will exhibit at NAB Show 2026 (April 18-22, Booth N2226, Las Vegas Convention Center), demonstrating its Content Core platform and new AI-driven workflow c...
03/04/2026
Mark Roberts Motion Control (MRMC) has announced the appointment of Nick Barthee as Chief Operating Officer.
The announcement follows MRMC's transition fro...
03/04/2026
Interra Systems has announced that Elite Media Technologies has selected its BATON file-based QC solution for media workflows. Elite Media Technologies speciali...
03/04/2026
Ateme has announced that Moldtelecom has deployed Ateme technologies across its streaming workflow, covering encoding, delivery, operations, and analytics.
Mol...
03/04/2026
Grass Valley will demonstrate Framelight X, its content management platform, at NAB Show 2026. The platform connects capture, ingest, editing, and publishing in...
03/04/2026
Encompass Digital Media and Techex have announced a cloud-native Master Control ...
03/04/2026
Live Vertical Video automatically track the action on the court via AI technology and delivers a fully optimized, 9 16 live feed for viewers...
03/04/2026
As the Illini make their first trip to college basketball's biggest stage si...
A View from the Front Line: How Coronavirus Impacts the Media Industry By Fergal Ringrose, SVG Europe 
