Total television advertising revenue excluding political spending is expected to decline 0.6% to $64.1 billion in 2024, according to a new forecast from giant media agency GroupM.
U.S. TV Ad Revenue To Fall 0.6% In 2024, GroupM Forecasts
10/06/2024
Total television advertising revenue excluding political spending is expected to decline 0.6% to $64.1 billion in 2024, according to a new forecast from giant media agency GroupM.
| LINK: | https://www.nexttv.com/news/us-tv-ad-revenue-to-fall-06-in-2024-groupm... |
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