Sony returns to NAB2017 posted: 23/03/2017
From acquisition to archive, Sony will showcase its complete range of products, services and solutions to meet the needs of the media and broadcast industry
Sony is returning to NAB Show 2017 on stand C11001 to showcase its complete range of solutions designed to help customers across the media and broadcast industry go Beyond Definition'. With getting the most value from content and achieving greater workflow efficiency two of the most pressing market needs, the Sony stand will be focused on a range of products, services and solutions designed to help, including 4K Live, HDR, IP and workflow management.
Cementing its commitment to help its customers deliver the highest quality images to their audiences, Sony will also be showcasing its full range of 4K and High Dynamic Range (HDR) technologies that are ready for every application. Its wide range of large sensor cameras will be on display at the stand, as well as industry-leading 4K live production cameras systems with Share Play operation and Slow Motion Replay, making them ideal for live sports.
This will be my first NAB in my new role as Head of Media Solutions and I'm excited to be here at the biggest industry event of the year showcasing what Sony can offer our customers, said Richard Scott, Head of Media Solutions, Sony Professional Solutions Europe. From acquisition to archive Sony is delivering innovations that help customers overcome their challenges and meet their strategic goals. NAB Show is a great opportunity to both showcase our solutions, but also to meet and understand our customers evolving needs, so we can ensure we remain at the forefront of addressing them .
In an era of increasing pressure to provide a greater amount of stunning live content in ever-higher resolution, IP Live is moving from a promising breakthrough on the horizon to a reality. Sony will be showcasing its complete IP Live solution at NAB 2017, that's designed to be ready today and open for tomorrow. As well as a number of new features Sony will also be announcing further steps to ensure its IP Live solution is as open as possible, including interoperability with a number of new manufacturers and the adoption of new industry standards.
Sony will also be showcasing a number of solutions to help streamline workflows. With newscasters under increasing pressure to get their content to air, or online, as quickly as possible Sony's XDCAM camcorders enable streaming from the field directly to the station and/or the cloud for playback or editing. And its Media Backbone Hive end-to-end, cloud native, highly scalable unified content production platform supports the fast, efficient creation of content for traditional broadcast applications, Internet, mobile and social alike. At IBC 2016 Media Backbone Hive received The International Association of Broadcast manufacturers (IABM) Peter Wayne Award for Design and Innovation.
Sony's Media Backbone NavigatorX, a powerful but affordable workflow and content management solution for small and medium-sized broadcast environments, will also be showcased on the stand. Keeping digital assets safe, while keeping archive costs low is an increasing concern for content creators. Sony's Optical Disc Archive delivers a simple, scalable solution for data archiving and asset management.
Sony will also be announcing new customer wins at the show, alongside updates to the solutions that will aid our customers working in the broadcast and media space. Such solutions also underpin the ongoing growth to the portfolio of services available, able to address present and future needs.
Sony Professional Solutions exists to unleash the incredible power of images. Helping customers tell stories, springboard change, connect emotionally, stimulate learning and activate potential is at the heart of our vision. With a winning combination of technology and creativity Sony partners with businesses across a wide variety of sectors including Media and Broadcast, Theatre, Healthcare, Sports and Corporate and Education markets to deliver innovative and transformational customer solutions. Operating with over 30 years' experience and a trusted network of established technology partners Sony's wide portfolio of product and services propositions provides true value to businesses and informs, educates, entertains and inspires their customers.
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Sony returns to NAB2017 posted: 23/03/2017 
