Gra Valley Introduces iTX Integrated Playout Platform Version .6, Delivering Future-Ready Capabilities with Powerful New Engine

Grass Valley Introduces iTX Integrated Playout Platform Version 2.6, Delivering Future-Ready Capabilities with Powerful New Engine

MONTREAL, April 10, 2015 Grass Valley, a Belden Brand, today announced the latest iTX Integrated Playout Platform version 2.6 with its new game-changing broadcast engine. This new broadcast engine delivers simulcast for greater scalability; is better adapted for live content with the most complete real-time processing algorithms; and provides enhanced automation of ingest for streamlined workflows, while lowering the cost of running television channels.

iTX remains the industry-leading solution for broadcast customers that require a high-performance playout system, said Mike Cronk, senior vice president of strategic marketing, Grass Valley. Our commitment to iTX is stronger than ever with the introduction of our new broadcast engine that enables powerful features today and ensures our customers are Future Ready with both IP playout and 4K capabilities.

This latest version of iTX is tuned for live content, managing highly dynamic schedules and late-arriving media by supporting multiple video format playbacks without the need to transcode. Coupled with the ability to record and turn around live shows in the playout engine without additional ingest servers, iTX enables broadcasters to increase live content on channels without additional operational costs.

iTX version 2.6 introduces a suite of new tools to help media flow. iTX Delivery Manager supports a wider number of asset-delivery partners including SGL, Masstech, Front Porch, Pathfire and Pitch Blue. iTX automates ingest of media and metadata, allowing automated asset renaming and segmentation based on individual station business rules that saves time and improves accuracy, which means operators are focused on tasks that increase revenue instead of repetitive tasks.

Version 2.6 also streamlines playout of simulcast channels with independent graphics insertion using Grass Valleys industry-leading Vertigo XG inside iTX seamlessly controlled from a single interface. This dramatically reduces hardware requirements while allowing channels to have truly independent branded SD/HD channels.

iTX safeguards revenue for thousands of channels every day from small stations to the largest facilities running in excess of 250 channels, further illustrating that iTX can expand with broadcasters needs, said Cronk. At NAB, well demonstrate how iTX can help broadcasters embrace IP and 4K, ensuring they are Future Ready.

iTX version 2.6 will be demonstrated at the Grass Valley booth SL206.

For information about Grass Valley solutions and services, please visit grassvalley.com.

LINK:	http://www.grassvalley.com/news/press/releases/view/2936-grass-valley-...
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