
(30/10/2013) The Coke Studio at MTV India is a premier platform for showcasing a fusion of India's best musical talent. Now in its third season, the popular television broadcast events bring together the country's top independent, classical, folk and popular artists and their creative energies into one entertaining series. Sponsored by the Coca-Cola Company, the show invites musicians from different genres to jam together while recording the resulting collaboration on the spot.
The series has gained massive popularity with more than 40 million viewers in the second season alone. This year, the season has pushed the envelope by providing leading-edge music that features world-renowned composer AR Rahman with top artists like Sivamani, Amit Trivedi, Clinton Cerejo and others for listeners across the globe. The iconic AR Rahman is a global endorsee for HARMAN's JBL brand, and Sivamani is an AKG endorsee.
The show is being supported by India's leading audio & music production company Flying Carpet Productions (FCP), the sonic architects and turnkey audio solutions provider. Led by Audio Director, Ashish Manchanda, the company has supported broadcast music formats like Coke Studio, MTV Unplugged and has mixed for movie soundtracks like Bhaag Milkha Bhaag and Dev D. In turn, the company collaborates with leading sound reinforcement provider SOUND.COM for The Coke Studio's artist and production monitoring requirements at the shoot and during rehearsals. The MTV series also features Grammy Award winning engineer Stephen Fitzmaurice, who is leveraging his expertise from having worked with renowned artists like Seal and U2.
Commenting on the successful opening of Season 3 of Coke Studio at MTV, Ashish Manchanda, Audio Director & Engineer, FCP said, With over 200 musicians and over 45 original songs, Season 3 of Coke Studio at MTV presents a plethora of musical flavors, enthralling audiences with unique combinations of music genres and versatile musicians. Thanks to the premium range of microphones & headphones by AKG and Soundcraft mixing consoles, we are able to capture life- like performances of the wonderful artists featured on the show- be it vocals or instruments. Considering the live nature of the program and the expectation for audio clarity, we are very pleased to collaborate with SOUND.COM. Their HARMAN Professional equipment deployed at the show has delivered flawless sound output, receiving very encouraging comments from the musicians and composers.
SOUND.COM, with a track record of handling audio for some of the most illustrious live events in India, has provided the entire range of audio equipment and the backend support for the stage equipment setup along with RF technicians. For the demanding project, Ashish Manchanda along with Warren D'souza, Managing Director of SOUND.COM, decided upon the Soundcraft Vi 6 console for use at the audio mixing position along with a Soundcraft Vi1 as a sub-mixer for larger acts. JBL LSR 4328's are in use for monitoring during recording. Coke Studio at MTV is a testimonial to our company's commitment to cult musical shows on television and the internet, confirmed D'Souza. We have the experience and equipment for the artists and producers to deliver successful productions that are enjoyed by the viewers. Our synergy with Flying Carpet Productions is a testimonial to our work on MTV Unplugged & Coke Studio and we will continue to deliver our best by exploiting technology to the limit.
The Vi6 console has a remarkably intuitive Vistonics interface which made it easy to handle almost 60 inputs on each episode of the show with relative ease, noted Mark Thomas, Systems Engineer for the project. We chose to work on the Soundcraft Vi6 this year due to its ViSi iPad app. During the recording sessions each musician in the house band was given control over his/her mix using the ViSi remote app on an iPad. This enabled them to tweak their mixes for every song, based on their individual requirements, while the engineer concentrated on handling the in-ear monitor mixes for the guest musicians and singers. The musicians were ecstatic about being able to control their own personal mixes with no learning curve. We used up to 12 iPads simultaneously on the Salim- Sulaiman episode, without a single re-sync issue or network glitch.
As far as monitoring is concerned for the series, the amount of inputs we had to cater to was challenging. The Soundcraft Vi6 definitely made life simple in terms of monitoring, having the flexibility to make all of the busses into auxiliaries as per the requirement of individual producers, added Ezekiel Tyle, Monitoring Engineer for the show. It was an absolute pleasure to work on this board.
For microphone technology, the show is outfitted with an assortment of AKG models including AKG DSR 700 V2 wireless systems, D7 and D5 microphones for back-up vocals. Other microphones such as C414's for drum overheads and piano, and C451's for cymbals and guitars have been deployed at the show. Both mics have been favorites on this show, with the C451 being the permanent microphone on the hi-hats due of its excellent HF reproduction. C414's are used on everything from Percussion/Drum overheads to shakers and piano, whereas the AKG D 112 was chosen for its excellent fit with the low end of the Cajon, the kick, and the duff. For consistency, all artists on the show are using the AKG K171 MK II headphones.
This association exemplifies HARMAN's commitment to quality and our ability to deliver on any stage, said Prashant Govindan, Director India Operations, Harman Professional. HARMAN's AKG, Soundcraft and JBL products combined with the experienced professionals from Flying Carpet Productions & SOUND.COM, provided perfect and reliable sound for yet another successful edition of
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...