NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical Video Feed, Mascot Mode, and Popular Boss Button

13/03/2025

NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical Video Feed, Mascot Mode, and Popular Boss Button MML is the live streaming destination of the NCAA Division I Mens Basketball Tournament By Brandon Costa, Director of Digital

Thursday, March 13, 2025 - 2:43 pm

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With the NCAA Men's Basketball Tournament set to take over the American sports scene next week, a new edition of the popular NCAA March Madness Live streaming destination has arrived.

The new Mascot Mode allows users to make their bracket picks based off the mascots of the participating teams.

MML is the primary destination to live stream all 67 games of the tournament from the First Four to the National Championship Game of games that will air linearly across CBS, TBS, TNT, and truTV. This year's version is loaded with many familiar features, including multi-view, a bracket game, highlight packages, and the Boss Button while adding some new wrinkles like the new bracket-picking tool Mascot Mode and the ability to watch highlights on mobile in a vertical format.

Beginning with multi-view, the ability to watch up to four games simultaneously returns to desktop and connected devices, as well as within the mobile app. Also returning are excitement alerts that notify users of close games within the interface of the app and giving them the opportunity to switch over to that game in one tap. New this season, users can stream up to two games at once on the Roku Ultra 4850X device.

A longtime fixture of NCAA March Madness Live, the Boss Button allows users to switch away from live games in one click.

Leaning into the 9:16 nature of smartphones, MML is adding vertical video highlights to mobile and web. These will largely be key keys, must-see moments, and other trending clips to get fans some of the biggest moments of the day front and center. It will also utilize a swipe left/right feature to scroll through videos.

As for Mascot Mode, the new tool allows users to make their bracket picks based solely on the matchup of the mascots. It's available across the mobile app, mobile web, and desktop platforms and features a comparison of stats of each mascot. It's availabel for picking both the men's and the women's tournament fields.

Lastly, the Boss Button feature continues to expand. Desktop users will have multiple discreet options to watch the game while at work. This season, users can access multiple screen disguises in a single click. Those range from fake email interfaces, calendar and planner apps, and more.

TNT Sports manages NCAA March Madness Live in partnership with the NCAA and CBS Sports and is available to download across 19 platforms, including Amazon, Apple, Google, Microsoft, and Roku.

Tri-presenting sponsors for NCAA March Madness Live are NCAA Corporate Champions AT&T, Capital One and Coca-Cola. On mobile, AT&T, Capital One and Coca-Cola will sponsor the NCAA March Madness Live App for iOS; AT&T, Capital One and Nissan will sponsor the Android app and Fire Tablet. On connected streaming devices: Capital One, Coca-Cola and Powerade will sponsor the Roku app; Nissan will serve as a sponsor for the Apple TV app; Capital One and Powerade will sponsor the Amazon Fire TV app; and Home Depot will sponsor the Xbox and Google TV app.

LINK:	https://www.sportsvideo.org/2025/03/13/ncaa-march-madness-live-returns...
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