NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical Video Feed, Mascot Mode, and Popular Boss Button MML is the live streaming destination of the NCAA Division I Mens Basketball Tournament By Brandon Costa, Director of Digital
Thursday, March 13, 2025 - 2:43 pm
Print This Story | Subscribe
Story Highlights
With the NCAA Men's Basketball Tournament set to take over the American sports scene next week, a new edition of the popular NCAA March Madness Live streaming destination has arrived.
The new Mascot Mode allows users to make their bracket picks based off the mascots of the participating teams.
MML is the primary destination to live stream all 67 games of the tournament from the First Four to the National Championship Game of games that will air linearly across CBS, TBS, TNT, and truTV. This year's version is loaded with many familiar features, including multi-view, a bracket game, highlight packages, and the Boss Button while adding some new wrinkles like the new bracket-picking tool Mascot Mode and the ability to watch highlights on mobile in a vertical format.
Beginning with multi-view, the ability to watch up to four games simultaneously returns to desktop and connected devices, as well as within the mobile app. Also returning are excitement alerts that notify users of close games within the interface of the app and giving them the opportunity to switch over to that game in one tap. New this season, users can stream up to two games at once on the Roku Ultra 4850X device.
A longtime fixture of NCAA March Madness Live, the Boss Button allows users to switch away from live games in one click.
Leaning into the 9:16 nature of smartphones, MML is adding vertical video highlights to mobile and web. These will largely be key keys, must-see moments, and other trending clips to get fans some of the biggest moments of the day front and center. It will also utilize a swipe left/right feature to scroll through videos.
As for Mascot Mode, the new tool allows users to make their bracket picks based solely on the matchup of the mascots. It's available across the mobile app, mobile web, and desktop platforms and features a comparison of stats of each mascot. It's availabel for picking both the men's and the women's tournament fields.
Lastly, the Boss Button feature continues to expand. Desktop users will have multiple discreet options to watch the game while at work. This season, users can access multiple screen disguises in a single click. Those range from fake email interfaces, calendar and planner apps, and more.
TNT Sports manages NCAA March Madness Live in partnership with the NCAA and CBS Sports and is available to download across 19 platforms, including Amazon, Apple, Google, Microsoft, and Roku.
Tri-presenting sponsors for NCAA March Madness Live are NCAA Corporate Champions AT&T, Capital One and Coca-Cola. On mobile, AT&T, Capital One and Coca-Cola will sponsor the NCAA March Madness Live App for iOS; AT&T, Capital One and Nissan will sponsor the Android app and Fire Tablet. On connected streaming devices: Capital One, Coca-Cola and Powerade will sponsor the Roku app; Nissan will serve as a sponsor for the Apple TV app; Capital One and Powerade will sponsor the Amazon Fire TV app; and Home Depot will sponsor the Xbox and Google TV app.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Frequency, the engine behind many of the world's leading streaming television channels, at NAB 2026 will be launching new Studio services to help content ow...
07/04/2026
Ikegami USA has chosen NAB 2026 in Las Vegas as the launch platform for new additions to its range of broadcast-quality television production equipment. These w...
07/04/2026
April 19, 2026, Las Vegas Kiloview, an innovative provider of AV-over-IP technologies, will showcase its latest broadcast IP solutions at NAB 2026, presenting...
07/04/2026
Bitmovin has announced support for Server-Guided Ad Insertion (SGAI) across its playback products using HLS interstitials, enabling more advanced ad-supported s...
07/04/2026
Synamedia is unveiling AI by Quortex at The NAB show, a just-in-time AI plugin framework that applies intelligence only when needed across video processing, dis...
07/04/2026
Cuez will showcase four additions to its cloud-based newsroom, rundown and automation platform at NAB Show 2026 (April 18 22, Las Vegas, Booth N1867):
Cuez ...
07/04/2026
CueScript to Showcase Innovations at NAB that Add Mobility Options, Ease Editing...
07/04/2026
Barix Extends Transport Options for Multi-Engine IP Encoder
Brie Clayton April 7, 2026
0 Comments
New for NAB, Barix adds SRT and RIST support to Mult...
07/04/2026
Elite Media Technologies Selects Interra Systems' BATON File-Based QC Soluti...
07/04/2026
Tightrope Media Systems to Debut Cablecast LiveBridge for Simultaneous Streaming...
07/04/2026
Cuez Brings Four New Innovations to NAB 2026: From Story-Centric Newsroom to Ope...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Designed for synchronized multi-stream playback, low-latency delivery, and real-time analytics, MATCH introduces a unified viewing experience for sports broadca...
07/04/2026
Berklee Students to Honor George Martin with Performance of Original Scores The orchestra, led by associate professor Xander Rovang, will perform several work...
06/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
06/04/2026
From high school sports all the way up to the major leagues, building high-quali...
06/04/2026
Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...
06/04/2026
Grass Valley has announced the Future Playmakers Program, a global initiative to...
06/04/2026
El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...
06/04/2026
The ops leader helps lead the charge in studio for the Spanish-language broadcas...
06/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
06/04/2026
The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...
06/04/2026
Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...
06/04/2026
Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...
06/04/2026
Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...
06/04/2026
With this environment we can start that collaboration even earlier because we ca...
06/04/2026
Like the immortal lives of vampires, some stories never really end. That's t...
06/04/2026
As podcasting continues to evolve, growth increasingly means building beyond aud...
06/04/2026
Multiband dynamics plug-in enhanced
California-based developer FSK Audio have released a significant update for their innovative multiband dynamics processo...
06/04/2026
Share official & user-created full-rig presets
IK Multimedia's latest TONEX update makes it possible for users of the popular amp and effects modelling ...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026
Brie Clayton April 6, 2026
0 Comments
Dalet, a leading technology and...
06/04/2026
OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...
06/04/2026
Proton to Demonstrate 3D Application at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Yet further creative potential unleashed through innovation in ...
06/04/2026
Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Experience Autoscript Voice, PTZ prom...
06/04/2026
Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...
06/04/2026
Wayne, N.J., April 6th, 2026 Phantom High-Speed announces the release of PCC 4...
06/04/2026
April 6th, 2026
TRIBECA STUDIOS AND LILLY ANNOUNCE WINNERS OF INAUGURAL VITAL...
06/04/2026
Back to All News
Netflix Expands Kids Entertainment Lineup With Playground App ...
05/04/2026
Tackles all reported bugs!
SoundBridge have just announced the launch of a new update that introduces a couple of minor changes to their remote collaboratio...
NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical Video Feed, Mascot Mode, and Popular Boss Button MML is the live streaming destination of the NCAA Division I Mens Basketball Tournament By Brandon Costa, Director of Digital 
