Jennifer Dorian has been promoted to chief strategy officer for Turner Entertainment Networks (TEN), the division of Turner Broadcasting that includes TBS, TNT, Turner Classic Movies (TCM) and truTV. Dorian, who most recently served as senior vice president of strategic development, will continue to work with network executives to create strategies that will strengthen and sustain the TEN brands and business in todays rapidly evolving media world. In addition, Dorian will lead and facilitate strategies to evolve the cable portfolio into a multi-screen video company. She is based in Atlanta and reports to Steve Koonin, president of TEN.
Jennifer possesses that rare combination of creative imagination, strong business sense and impeccable communication skills, qualities that are vital to creating and implementing successful business strategies for our brands, said Koonin. In addition, Jennifers extensive involvement in the TBS, TNT, TCM and truTV brands makes her the perfect person to develop strategic initiatives that will continue to grow and strengthen them in the future.
Previously, Dorian served as senior vice president, network strategy and brand development, for TEN. She oversaw strategic business planning and brand identity development and image marketing for both networks. Prior to that position, Dorian was vice president of branding for TNT where, in 2001, she led the networks launch and on-going strategic brand positioning as TNT: We Know Drama. Dorians positioning of the brand became a resounding success, with TNT ranking as ad-supported cables #1 network in delivery of key adult demos for six consecutive years. TNT has been able to monetize its positioning with advertisers in large part because of the groundwork laid by Dorian and the network team.
Dorian also oversaw the June 2004 creation and implementation of the TBS Very Funny brand. The positioning proved enormously successful, with TBS consistently ranking as one of basic cables Top 5 networks with young adults. On the strength of her work with TNT and TBS, Dorian was honored with a Brand Builders award from Brandweek.
After building these two strong brand identities, Dorian worked on the rebranding and relaunch of Court TV as truTV. She is also leading Turner Entertainment Networks strategic business planning, brand development and portfolio management. Her work in that area includes a focus on innovation for the organization and exploration of extending brands into new arenas and platforms, such as the highly successful TCM Classic Film Festival.
Prior to joining Turner in 2000, Dorian was director of strategic services for sports and leisure marketing at The Coca-Cola Co., based in Atlanta. In that capacity, Dorian oversaw a portfolio of U.S. sponsorships, assessing proposals and evaluating brand alignment and potential returns on investments. Previously, Dorian was manager of kids marketing for Pizza Hut, Inc., a division of PepsiCo. She joined the company as assistant manager of new product development. Dorian also served as director of marketing for InfoVentures of Atlanta, a partnership of Cox Enterprises and the former BellSouth.
Dorian holds a master of business administration degree in marketing from the University of Texas and a bachelors degree from Emory University. Within Turner, she is involved in mentoring through Turner Women Today and TEN Mentoring. She serves on the board of the Atlanta Convention & Visitors Bureau; the National Marketing Committee of the U.S. Fund for UNICEF; and the board of the PATH Foundation. In 2009, she was recognized by Women in Cable Telecommunications (WICT) with the Horizon Award. In 2011, WICT named Dorian as a Woman to Watch.
Hi-res headshot available in the Turner pressroom at the following link:
http://news.turner.com/exec-announcements/
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Jennifer Dorian has been promoted to chief strategy officer for Turner Entertainment Networks (TEN), the division of Turner Broadcasting that includes TBS, TNT, Turner Classic Movies (TCM) and truTV. Dorian, who most recently served as senior vice president of strategic development, will continue to work with network executives to create strategies that will strengthen and sustain the TEN brands and business in todays rapidly evolving media world. In addition, Dorian will lead and facilitate strategies to evolve the cable portfolio into a multi-screen video company. She is based in Atlanta and reports to Steve Koonin, president of TEN. 
