CFP National Championship 2022: College Football Playoff's Digital-Video Push Culminates in Epic Title Weekend All-star content team brings beautiful visuals, access to college football's grandest stage By Brandon Costa, Director of Digital
Friday, January 21, 2022 - 1:31 pm
Print This Story | Subscribe
Story Highlights
When it comes to telling one's own story, few governing bodies in American sports have invested more robustly in modern digital-video storytelling than the College Football Playoff.
The #CFBPlayoff content team on the field at Lucas Oil Stadium following Georgia's win over Alabama.
Front row left to right: Thomas Vehige, #CFBPlayoff Social Team; Josh Tu, #CFBPlayoff Social Team; Billy Quach, Let It Fly Media; Mick White, Let It Fly Media and #CFBPlayoff Social Team Alum, Andrew Carter (blue blazer), Let it Fly Media; Evan Miller (blue hat sitting), Let It Fly Media; Ben Walnick (tan blazer), Let It Fly Media; Brandon Brieger, #CFBPlayoff Social Team.
Back Row left to right: Matt Lange, #CFBPlayoff Social Team; Tom Martin, Let It Fly Media; Drew Mathis, #CFBPlayoff Social Team; Rankin White, #CFBPlayoff Social Team; Lauren St. Paul, #CFBPlayoff Social Team; Seena Griewe, #CFBPlayoff Social Team; Jacob Reeves, #CFBPlayoff Social Team; Hallie Merz, #CFBPlayoff Social Team (2021-22 Tom Mickle Communications Intern for the College Football Playoff); Madison Olmo, #CFBPlayoff Social Team; Maddie Anderson, #CFBPlayoff Social Team; Anthony Getz, #CFBPlayoff Social Team; Justin Kim, Let it Fly Media, #CFBPlayoff Social Team; Caelan Carr, #CFBPlayoff Social Team; Kaylen Buschhorn, #CFBPlayoff Social Team; Evan Rabinowitz, #CFBPlayoff Social Team; Chris Schneider, Let It Fly Media; Katie Cavender, #CFBPlayoff Social Team/Assistant Director of Communications and Branding, College Football Playoff.
This past 2021-22 campaign was one of notable growth for the organization, which expanded its efforts even further to bring elite media coverage not just to the three championship college football games it hosts each year as part of the CFP but to the organization's year-round effort.
Even still, it's at the crown jewel - the College Football Playoff National Championship - that the content strategy is fulfilled. Throughout the national championship weekend, content creators recruited to freelance the event blanket social-media handles with eye-popping coverage of everything CFP: from planes touching down in the host city to the lifting of the trophy on Monday night.
Our end game was simple: to tell the story of the entire CFP National Championship Weekend for our owned channels, while also providing B-roll content to credentialed media covering the CFP festivities as well, says Katie Cavender, assistant director, communications and branding, College Football Playoff. The collaboration, creativity, and communication was unmatched, and I'm confident in saying that we're energized for continued growth in this area.
Recruiting the elite team of content creators is Cavender, a sort of sports creatives' version of George Clooney in Ocean's 11. When she first came on board at the CFP following an 11-year run at the Mountain West Conference, Cavender inherited a social-media program that allowed for volunteers from various athletic departments, agencies, and other wings of the sports world to work the weekend for CFP. Under her watch, that program has grown by leaps and bounds. While highly accomplished content creators certainly fill the lineup, the program has also notably shifted its focus to growing the team with emerging stars in the creative field - recent graduates or even current students.
Memories that will last a lifetime.#NationalChampionship #CFBPlayoff pic.twitter.com/XIrs17BZYr
College Football Playoff (@CFBPlayoff) January 11, 2022
If anyone knows me, they'll know that I'm a geek for great content, says Cavender. I always have a running list of creators who stand out, and, when we get to the college football season, we will pull together the best of the best from that list while striking a balance for our content mix with photographers, videographers, graphic designers, and publishers.
From there, invitations are extended, and Cavender builds out a balanced squad to blanket social media throughout the weekend. The various experience levels also offer a strong educational and networking experience for all involved. The program has seen many alumni go on to work for professional sports teams and other major brands throughout the industry.
The #CFBPlayoff social team was loaded with elite shooters, editors, and content creators. Cavender oversaw the entire effort with the help of CFP Communications Intern Hallie Merz. This year's crew featured Maddie Anderson, Brandon Brieger, Kaylen Buschhorn, Caelan Carr, Anthony Getz, Seena Griewe, Matt Lange, Drew Mathis, Madison Olmo, Evan Rabinowitz, Jacob Reeves, Lauren St. Paul, Josh Tu, Thomas Vehige, and Rankin White.
This was also the first year the CFP was able to bring aboard Kansas City-based creative marketing and production agency Let It Fly Media to fill out its high-level video-content creation. The company came out in force, with company founders Andrew Carter and Ben Walnick joined by Creative Director Billy Quach, Storytelling Director Tom Martin, Director of Growth Chris Schneider, and producers Justin Kim, Mick White, and Evan Miller.
@cfbplayoff
Stetson Bennett. #CollegeFootball x #CFBPlayoff
Is You Ready Migos --
The #CFBPlayoff social-video campaign was as comprehensive as the weekend-long festivities. The lineup of content creators from the #CFBPlayoff social team, Let It Fly Media, and 17 still photographers and editors (led by Kevin Jairaj) arrived in Indianapolis the Thursday prior to the title game to get a feel for the layout of
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
02/07/2026
Screen Australia backs audience-led filmmaking with new insight-driven initiativ...
02/07/2026
Screen Australia refines guidelines for Narrative Content Development and Docume...
02/07/2026
Maxon Autograph: Introduction to working with Tables
Simon Ubsdell July 1, 2026
0 Comments
An overview of Autograph's ridiculously powerful tables...
02/07/2026
Boston Conservatory's Soir e Breaks Records to Fund Student Scholarships The event achieved 127 percent of its fundraising goal in an evening celebrating ...
02/07/2026
How Adam Rosenwach Pivoted from Music to Med Tech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might thin...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
CFP National Championship 2022: College Football Playoff's Digital-Video Push Culminates in Epic Title Weekend All-star content team brings beautiful visuals, access to college football's grandest stage By Brandon Costa, Director of Digital 
