Sony Pixel Power calrec Sony

CFP National Championship 2022: College Football Playoff's Digital-Video Push Culminates in Epic Title Weekend

21/01/2022

CFP National Championship 2022: College Football Playoff's Digital-Video Push Culminates in Epic Title Weekend All-star content team brings beautiful visuals, access to college football's grandest stage By Brandon Costa, Director of Digital

Friday, January 21, 2022 - 1:31 pm

Print This Story | Subscribe

Story Highlights

When it comes to telling one's own story, few governing bodies in American sports have invested more robustly in modern digital-video storytelling than the College Football Playoff.

The #CFBPlayoff content team on the field at Lucas Oil Stadium following Georgia's win over Alabama.

Front row left to right: Thomas Vehige, #CFBPlayoff Social Team; Josh Tu, #CFBPlayoff Social Team; Billy Quach, Let It Fly Media; Mick White, Let It Fly Media and #CFBPlayoff Social Team Alum, Andrew Carter (blue blazer), Let it Fly Media; Evan Miller (blue hat sitting), Let It Fly Media; Ben Walnick (tan blazer), Let It Fly Media; Brandon Brieger, #CFBPlayoff Social Team.

Back Row left to right: Matt Lange, #CFBPlayoff Social Team; Tom Martin, Let It Fly Media; Drew Mathis, #CFBPlayoff Social Team; Rankin White, #CFBPlayoff Social Team; Lauren St. Paul, #CFBPlayoff Social Team; Seena Griewe, #CFBPlayoff Social Team; Jacob Reeves, #CFBPlayoff Social Team; Hallie Merz, #CFBPlayoff Social Team (2021-22 Tom Mickle Communications Intern for the College Football Playoff); Madison Olmo, #CFBPlayoff Social Team; Maddie Anderson, #CFBPlayoff Social Team; Anthony Getz, #CFBPlayoff Social Team; Justin Kim, Let it Fly Media, #CFBPlayoff Social Team; Caelan Carr, #CFBPlayoff Social Team; Kaylen Buschhorn, #CFBPlayoff Social Team; Evan Rabinowitz, #CFBPlayoff Social Team; Chris Schneider, Let It Fly Media; Katie Cavender, #CFBPlayoff Social Team/Assistant Director of Communications and Branding, College Football Playoff.

This past 2021-22 campaign was one of notable growth for the organization, which expanded its efforts even further to bring elite media coverage not just to the three championship college football games it hosts each year as part of the CFP but to the organization's year-round effort.

Even still, it's at the crown jewel - the College Football Playoff National Championship - that the content strategy is fulfilled. Throughout the national championship weekend, content creators recruited to freelance the event blanket social-media handles with eye-popping coverage of everything CFP: from planes touching down in the host city to the lifting of the trophy on Monday night.

Our end game was simple: to tell the story of the entire CFP National Championship Weekend for our owned channels, while also providing B-roll content to credentialed media covering the CFP festivities as well, says Katie Cavender, assistant director, communications and branding, College Football Playoff. The collaboration, creativity, and communication was unmatched, and I'm confident in saying that we're energized for continued growth in this area.

Recruiting the elite team of content creators is Cavender, a sort of sports creatives' version of George Clooney in Ocean's 11. When she first came on board at the CFP following an 11-year run at the Mountain West Conference, Cavender inherited a social-media program that allowed for volunteers from various athletic departments, agencies, and other wings of the sports world to work the weekend for CFP. Under her watch, that program has grown by leaps and bounds. While highly accomplished content creators certainly fill the lineup, the program has also notably shifted its focus to growing the team with emerging stars in the creative field - recent graduates or even current students.

Memories that will last a lifetime.#NationalChampionship #CFBPlayoff pic.twitter.com/XIrs17BZYr

College Football Playoff (@CFBPlayoff) January 11, 2022

If anyone knows me, they'll know that I'm a geek for great content, says Cavender. I always have a running list of creators who stand out, and, when we get to the college football season, we will pull together the best of the best from that list while striking a balance for our content mix with photographers, videographers, graphic designers, and publishers.

From there, invitations are extended, and Cavender builds out a balanced squad to blanket social media throughout the weekend. The various experience levels also offer a strong educational and networking experience for all involved. The program has seen many alumni go on to work for professional sports teams and other major brands throughout the industry.

The #CFBPlayoff social team was loaded with elite shooters, editors, and content creators. Cavender oversaw the entire effort with the help of CFP Communications Intern Hallie Merz. This year's crew featured Maddie Anderson, Brandon Brieger, Kaylen Buschhorn, Caelan Carr, Anthony Getz, Seena Griewe, Matt Lange, Drew Mathis, Madison Olmo, Evan Rabinowitz, Jacob Reeves, Lauren St. Paul, Josh Tu, Thomas Vehige, and Rankin White.

This was also the first year the CFP was able to bring aboard Kansas City-based creative marketing and production agency Let It Fly Media to fill out its high-level video-content creation. The company came out in force, with company founders Andrew Carter and Ben Walnick joined by Creative Director Billy Quach, Storytelling Director Tom Martin, Director of Growth Chris Schneider, and producers Justin Kim, Mick White, and Evan Miller.

@cfbplayoff

Stetson Bennett. #CollegeFootball x #CFBPlayoff

Is You Ready Migos --

The #CFBPlayoff social-video campaign was as comprehensive as the weekend-long festivities. The lineup of content creators from the #CFBPlayoff social team, Let It Fly Media, and 17 still photographers and editors (led by Kevin Jairaj) arrived in Indianapolis the Thursday prior to the title game to get a feel for the layout of
LINK: https://www.sportsvideo.org/2022/01/21/cfp-national-championship-2022-...
See more stories from svg

Most recent headlines

04/11/2022

Game better with DTS Headphone:X

The best gamers know DTS Headphone:X technology ups their play. Now major magazines have caught on, too. DTS Headphone:X technology creates immersive soundsc...

18/05/2022

Eric Bana and the team behind box office hit The Dry return for Force of Nature

18 05 2022 - Media release Eric Bana and the team behind box office hit The Dry return for Force of Nature The Dry Made Up Stories, Screen Australia and VicS...

18/05/2022

Jazz Virtuoso Grace Kelly Joins Berklees Board of Trustees

Jazz Virtuoso Grace Kelly Joins Berklees Board of Trustees The alumna saxophonist becomes one of the youngest members of a distinguished group of professional...

17/05/2022

What to Watch: 8 Sundance Films to Watch on National Biographers Day

-- By Stephanie Ornelas Pictured: Joan Rivers: A Piece of Work (2010) Biographical films give us the opportunity to learn about lives different from our ...

17/05/2022

Sundance Film Festival: London Announces More Films, Live Talks and The UK Tour

-- Three films to screen across the UK as part of the Sundance Film Festival: London UK Tour - Good Luck To You, Leo Grande; A Love Song; Free Chol Soo Lee...

17/05/2022

IllumiNative, The Black List, Sundance Institute Announce The Second Indigenous Screenwriting List

-- Los Angeles, CA (May 17, 2022) Today, IllumiNative, The Black List, and t...

17/05/2022

Turkish Artist Aleyna Tilki Makes a Splash as Spotify's EQUAL Ambassador of the Month

Aleyna Tilki is breaking the mold as she makes a name for herself in the music i...

17/05/2022

Spotify's RADAR Program Returns With RADAR US and Announces Zach Bryan as First Country Artist

Spotify's RADAR US program, an extension of Spotify's global artist deve...

17/05/2022

International Shopping Network Selects Sencore Solution

Sencore, the gateway to better video delivery, in conjunction with their master distribution partner, Toner Cable Equipment, recently announced the Impulse 300D...

17/05/2022

Lighting Spotlight: Cinematographer Kit Fraser

I am certain I wouldn't be where I am today if it wasn't for Panalux's help and support. Director of Photography Kit Fraser has been a loyal Panalu...

17/05/2022

Lighting Spotlight: Gaffer Andrew Taylor

It's like they are always on standby! Panalux's response is second to none. Gaffer Andrew Tala Taylor has built a solid working relationship with the...

17/05/2022

The Artistry of Anamorphic

Dan Sasaki, Panavision's senior vice president of optical engineering, touches on recent advancements in digital imagers as well as the continued popularity...

17/05/2022

The Five Pillars of Anamorphic - Magnification and Perspective

As Panavision senior vice president of optical engineering Dan Sasaki explains, magnification and perspective collectively make for a very strong defining poin...

17/05/2022

The Five Pillars of Anamorphic - Disproportionate Breathing

Panavision senior vice president of optical engineering Dan Sasaki explores the distinct way that anamorphic lenses breathe as their focus is adjusted, a qualit...

17/05/2022

The Five Pillars of Anamorphic - Flare

Dan Sasaki, Panavision's senior vice president of optical engineering, shines a light on the unique flare characteristics of various series of Panavision an...

17/05/2022

The Five Pillars of Anamorphic - Bokeh

The combination of an anamorphic lens' powered and non-powered axes lends an elliptical shape to out-of-focus elements within the image, explains Panavision...

17/05/2022

The Five Pillars of Anamorphic - Organic Focus Roll-Off

Panavision senior vice president of optical engineering Dan Sasaki discusses how the inherent softness in anamorphic optics takes the edge off of sharp digital ...

17/05/2022

The Aesthetics of Anamorphic in Film and Digital

With examples from the features Batman v Superman: Dawn of Justice, Star Wars: The Force Awakens, Suicide Squad, Chef, The Equalizer, and Spectre as well as the...

17/05/2022

The Five Pillars of Anamorphic

Hosted by Dan Sasaki, Panavision's senior vice president of optical engineering, the Five Pillars of Anamorphic video series provides an in-depth analysis o...

17/05/2022

Lighting Spotlight: Gaffer Scott Napier

Scottish gaffer Scott Napier has had the good fortune of working on Starz/Sony TV Drama Outlander right from the very beginning through season two, which wrappe...

17/05/2022

Panavision Brings the Millennium DXL Camera and Large-Format Lenses to Camerimage 2017

WOODLAND HILLS, CA (November 7, 2017) Continuing 25 years of support, Panavisi...

17/05/2022

Exceptional Women in Production & Post 2018

Source: Studio Daily The Exceptional Women honorees include power players in the C-suite whose decision-making helps dictate the future of content, as well as ...

17/05/2022

Lighting Spotlight: Gaffer Andy Cole

With a long list of beloved major motion pictures and indie films on his CV including Gladiator and Fish Tank Andy Cole's most recent project is now an ...

17/05/2022

Lighting Spotlight: Lighting Designer Freddie Bonfanti

Now heading Raiden Studios, a full-service fashion and events lighting design consultancy, Freddie Bonfanti injects his lighting designs with the same passion a...

17/05/2022

Creating the Look of Late Night

A legendary talk show host employs a young scriptwriter and sparks fly in the new indie feature Late Night, premiering at the Sundance Film Festival. Written by...

17/05/2022

Christian Sprenger Turns To Panavision To Create Super Spots

Cinematographer Christian Sprenger was busy this winter, shooting not one but two commercial spots that debuted during Super Bowl LIII. For TurboTax Live, he sh...

17/05/2022

The Chi: Bringing Life On The Street Closer To Home

One of the strengths of the acclaimed series The Chi, created by Lena Waithe, is its multifaceted take on the experiences of living in Chicago's South Side....

17/05/2022

Lighting Spotlight: Gaffer Tom Gates

Overall, the entire thing is BIG! Top Gaffer Tom Gates summed up what it's like working on HBO's mega hit television series Game of Thrones when he ...

17/05/2022

Tim Ives, ASC Captures the Story of Bob Fosse and Gwen Verdon

Cinematographer Tim Ives, ASC was looking forward to some downtime at home in New York City upon wrapping another season in Atlanta of the Netflix hit series St...

17/05/2022

Colorist Jeremy Sawyer Heads to Light Iron

LOS ANGELES (May 16, 2019) Light Iron, a Panavision company, has announced Jeremy Sawyer is returning to its Los Angeles facility as a senior colorist. The hi...

17/05/2022

Award Contenders Enlist Light Iron for Post Services

LOS ANGELES (May 8, 2019) Light Iron, a Panavision company specializing in post production services, is again playing an important collaborative role with not...

17/05/2022

George Richmond, BSC Crafts Period Looks With Anamorphic Optics for Rocketman

Elton John's larger-than-life, rags-to-riches story is given the musical treatment in the new movie Rocketman from Paramount Pictures. The film is depicted ...

17/05/2022

Autumn Durald Arkapaw Chooses Panavision Anamorphics to Frame The Sun Is Also a Star

Autumn Durald Arkapaw had a good feeling about her first meeting with director R...

17/05/2022

Light Iron Enlists Renowned Industry Colorist Scott Klein

LOS ANGELES (July 8, 2019) Light Iron, a Panavision company, is excited to announce that award-winning colorist Scott Klein will be joining the company in Jul...

17/05/2022

A Retro Look... With a Twist

The highly anticipated opus from director Quentin Tarantino doesn't disappoint. It's a typically outrageous conglomeration of comedy and shock laced wit...

17/05/2022

A Creative Refuge For Bernadette

Based on the New York Times best-selling novel by Maria Semple, Where'd You Go, Bernadette is a hopeful chase through the complicated world of the chic, int...

17/05/2022

Seamus Tierney Gets Brittany Runs a Marathon Into Visual Shape

Brittany Runs a Marathon is the directorial debut of Paul Downs Colaizzo. It took Sundance by storm, winning the Festival's Audience Award, and got snatched...

17/05/2022

Filmmaker Focus: Todd Banhazl

Cinematographer Todd Banhazl shot Hustlers, currently in theaters, and the upcoming HBO series Showtime. His work on the seaside noir film Blow the Man Down rec...

17/05/2022

James Chressanthis, ASC, GSC Embeds Subtle Iconography Into Greenleaf

With the fourth season of Greenleaf, the enthralling saga set in an African American megachurch that premiered on OWN this month, James Chressanthis, ASC, GSC e...

17/05/2022

Polly Morgan Launches Lucy in the Sky

Lucy In the Sky is the story of an astronaut who, on returning to Earth, begins to fall apart and lose touch with reality. Co-written and directed by Noah Hawle...

17/05/2022

Colorist Corinne Bogdanowicz Sees Through Transparent

The series' Emmy Award-winning creator Jill Soloway takes the show's end run in a new direction by concluding with a movie-length musical. Transparen...

17/05/2022

Fred Murphy, ASC Finds the Right Color and Contrast for CBS' Evil

The series Evil, from creators Robert and Michelle King, has already been picked up for a second season. The show stars Katja Herbers as Kristen Bouchard, a for...

17/05/2022

Gavin Kelly Gives AHS: 1984 a Retro Horror Look

Viewers are introduced to a killer who terrorizes camp counselors, but with a fresh AHS blood injection into all the familiar horror tropes of that era. Slasher...

17/05/2022

In Conversation: Ford v Ferrari

Phedon Papamichael, ASC, GSC and Panavision senior vice president of optical engineering Dan Sasaki screen the trailer for the feature Ford v Ferrari and break ...

17/05/2022

Tales From the Shoot: Ford v Ferrari

In conversation with Dan Sasaki, Panavision's senior vice president of optical engineering, cinematographer Phedon Papamichael, ASC, GSC elaborates on the h...

17/05/2022

Success Is Counted Sweetest

When Apple TV+ was unveiled earlier this year, Apple positioned the video subscription service as the new home for the world's most celebrated creative art...

17/05/2022

Filmmaker Focus: Monika Lenczewska, PSC

Monika Lenczewska's imagery on Under the Tree, Message from the King, and Park earned the cinematographer many accolades on the international film festival ...

17/05/2022

Visualizing Two Perspectives

Cinema, the most voyeuristic of mediums, is uniquely placed to convey both the act of surveillance and the psychology of the surveilled. In Seberg, director Ben...

17/05/2022

Ford v Ferrari Delivers Speed and Danger With Classic Approach

Phedon Papamichael, ASC, GSC has a long history with Panavision lenses, having used them on many of his best-known credits including 3:10 to Yuma, The Weather M...

17/05/2022

The Making of Zana

Sisters Antoneta and Sevdije Kastrati the director and cinematographer, respectively, of the feature Zana partnered with Panavision and Light Iron for the p...