CFP National Championship 2022: College Football Playoff's Digital-Video Push Culminates in Epic Title Weekend All-star content team brings beautiful visuals, access to college football's grandest stage By Brandon Costa, Director of Digital
Friday, January 21, 2022 - 1:31 pm
Print This Story | Subscribe
Story Highlights
When it comes to telling one's own story, few governing bodies in American sports have invested more robustly in modern digital-video storytelling than the College Football Playoff.
The #CFBPlayoff content team on the field at Lucas Oil Stadium following Georgia's win over Alabama.
Front row left to right: Thomas Vehige, #CFBPlayoff Social Team; Josh Tu, #CFBPlayoff Social Team; Billy Quach, Let It Fly Media; Mick White, Let It Fly Media and #CFBPlayoff Social Team Alum, Andrew Carter (blue blazer), Let it Fly Media; Evan Miller (blue hat sitting), Let It Fly Media; Ben Walnick (tan blazer), Let It Fly Media; Brandon Brieger, #CFBPlayoff Social Team.
Back Row left to right: Matt Lange, #CFBPlayoff Social Team; Tom Martin, Let It Fly Media; Drew Mathis, #CFBPlayoff Social Team; Rankin White, #CFBPlayoff Social Team; Lauren St. Paul, #CFBPlayoff Social Team; Seena Griewe, #CFBPlayoff Social Team; Jacob Reeves, #CFBPlayoff Social Team; Hallie Merz, #CFBPlayoff Social Team (2021-22 Tom Mickle Communications Intern for the College Football Playoff); Madison Olmo, #CFBPlayoff Social Team; Maddie Anderson, #CFBPlayoff Social Team; Anthony Getz, #CFBPlayoff Social Team; Justin Kim, Let it Fly Media, #CFBPlayoff Social Team; Caelan Carr, #CFBPlayoff Social Team; Kaylen Buschhorn, #CFBPlayoff Social Team; Evan Rabinowitz, #CFBPlayoff Social Team; Chris Schneider, Let It Fly Media; Katie Cavender, #CFBPlayoff Social Team/Assistant Director of Communications and Branding, College Football Playoff.
This past 2021-22 campaign was one of notable growth for the organization, which expanded its efforts even further to bring elite media coverage not just to the three championship college football games it hosts each year as part of the CFP but to the organization's year-round effort.
Even still, it's at the crown jewel - the College Football Playoff National Championship - that the content strategy is fulfilled. Throughout the national championship weekend, content creators recruited to freelance the event blanket social-media handles with eye-popping coverage of everything CFP: from planes touching down in the host city to the lifting of the trophy on Monday night.
Our end game was simple: to tell the story of the entire CFP National Championship Weekend for our owned channels, while also providing B-roll content to credentialed media covering the CFP festivities as well, says Katie Cavender, assistant director, communications and branding, College Football Playoff. The collaboration, creativity, and communication was unmatched, and I'm confident in saying that we're energized for continued growth in this area.
Recruiting the elite team of content creators is Cavender, a sort of sports creatives' version of George Clooney in Ocean's 11. When she first came on board at the CFP following an 11-year run at the Mountain West Conference, Cavender inherited a social-media program that allowed for volunteers from various athletic departments, agencies, and other wings of the sports world to work the weekend for CFP. Under her watch, that program has grown by leaps and bounds. While highly accomplished content creators certainly fill the lineup, the program has also notably shifted its focus to growing the team with emerging stars in the creative field - recent graduates or even current students.
Memories that will last a lifetime.#NationalChampionship #CFBPlayoff pic.twitter.com/XIrs17BZYr
College Football Playoff (@CFBPlayoff) January 11, 2022
If anyone knows me, they'll know that I'm a geek for great content, says Cavender. I always have a running list of creators who stand out, and, when we get to the college football season, we will pull together the best of the best from that list while striking a balance for our content mix with photographers, videographers, graphic designers, and publishers.
From there, invitations are extended, and Cavender builds out a balanced squad to blanket social media throughout the weekend. The various experience levels also offer a strong educational and networking experience for all involved. The program has seen many alumni go on to work for professional sports teams and other major brands throughout the industry.
The #CFBPlayoff social team was loaded with elite shooters, editors, and content creators. Cavender oversaw the entire effort with the help of CFP Communications Intern Hallie Merz. This year's crew featured Maddie Anderson, Brandon Brieger, Kaylen Buschhorn, Caelan Carr, Anthony Getz, Seena Griewe, Matt Lange, Drew Mathis, Madison Olmo, Evan Rabinowitz, Jacob Reeves, Lauren St. Paul, Josh Tu, Thomas Vehige, and Rankin White.
This was also the first year the CFP was able to bring aboard Kansas City-based creative marketing and production agency Let It Fly Media to fill out its high-level video-content creation. The company came out in force, with company founders Andrew Carter and Ben Walnick joined by Creative Director Billy Quach, Storytelling Director Tom Martin, Director of Growth Chris Schneider, and producers Justin Kim, Mick White, and Evan Miller.
@cfbplayoff
Stetson Bennett. #CollegeFootball x #CFBPlayoff
Is You Ready Migos --
The #CFBPlayoff social-video campaign was as comprehensive as the weekend-long festivities. The lineup of content creators from the #CFBPlayoff social team, Let It Fly Media, and 17 still photographers and editors (led by Kevin Jairaj) arrived in Indianapolis the Thursday prior to the title game to get a feel for the layout of
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
CFP National Championship 2022: College Football Playoff's Digital-Video Push Culminates in Epic Title Weekend All-star content team brings beautiful visuals, access to college football's grandest stage By Brandon Costa, Director of Digital 
