Analysts: The pro video camera market is caught between disruption and opportunity

According to Futuresource Consulting, the pro video industry is poised for transformation and manufacturers can target evolving content creation trends to carve a path forward in a competitive market

By Jenny Priestley

Published: March 21, 2025 Updated: March 24, 2025

According to Futuresource Consulting, the pro video industry is poised for transformation and manufacturers can target evolving content creation trends to carve a path forward in a competitive market

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According to new research from Futuresource Consulting, the professional video camera market achieved global revenues of $2.1 billion in 2024.

That number is an 8 per cent year-on-year decline, but according to the analysts, some key strategic opportunities are beginning to emerge in 2025.

The pro video camera market is at a crossroads, caught between disruption and opportunity, said Helen Matthews, senior market analyst, Futuresource Consulting. We've seen the rise of video-first communication, OTT content consumption and online content creation, which together have fundamentally transformed the video production industry as we know it. Economic headwinds and shifting media consumption habits bring turbulence, but there are strategic opportunities in emerging regions, key verticals and tech innovations.

According to Futuresource, Sony continues to lead the way, with over 30 per cent of the total global market value. The company's success stems from its presence across all camera categories, particularly in mirrorless, pro camcorders and system cameras, said Futuresource.

Mirrorless cameras and pro camcorders continue to dominate due to their high sales volumes, but they and high-end digital cinema cameras saw a decline in 2024, added the analysts. However, system and box cameras and pro PTZs remain stable.

Despite the headwinds, the pro video industry is poised for transformation, says Matthews. For example, with over 22,000 pro PTZ cameras sold into broadcast in 2023, the demand for flexible, high-quality and cost-effective solutions is growing. By targeting evolving content creation trends and expanding into emerging regions, manufacturers can carve a path forward in a competitive market.

LINK:	https://www.tvbeurope.com/production-post/analysts-the-pro-video-camer...
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