TRIBECA FILM FESTIVAL ANNOUNCES FINALISTS FOR THIRD ANNUAL TRIBECA X AWARD April 2nd, 2018
TRIBECA FILM FESTIVAL ANNOUNCES FINALISTS FOR THIRD ANNUAL TRIBECA X AWARD
Winner to be Announced during Festival Awards Thursday, April 26
NEW YORK, NY- April 2, 2018- The Tribeca Film Festival, presented by AT&T, today announced the finalists for the third annual Tribeca X Award. The nine finalists feature work from acclaimed directors Michel Gondry and John Hillcoat as well as notable performers, including John Malkovich. These projects represent the best in storytelling at the intersection of advertising and entertainment from the past year.
The selected projects were created by acclaimed filmmakers in partnership with a wide-ranging array of brands, including ACLU, Apple, Fairmont, Montefiore, Nike, PwC, Square, Squarespace, and WebMD. The finalists include a project that inspires everyday people to push their limits; a whimsical journey of a lost tricycle set in the French countryside; a real-life story of John Malkovich working to establish himself in the highly competitive Parisian fashion scene; and a call to action to the injustices of America's criminal justice system. The selected projects can be viewed at https://www.tribecafilm.com/festival/tribecaxaward. The winner will be announced during the Festival awards on Thursday April 26 at TPAC BMCC.
Ive been blown away by the outpouring of creativity coming from filmmakers collaborating with brands to bring their message to the world, said Ian Hollander, Tribeca Film Festival Senior Programmer. For me, this years nine finalists represent a perfect distillation of what Tribeca is doing more broadly as a Festival, showcasing emerging and established creators exploring the entire scope of modern visual storytelling-from feature documentaries to web series to VR and everything in between.
Eligible projects included scripted and documentary work for film, TV, digital, social, and virtual reality and/or augmented reality, in both feature and short length. The winner will be chosen by a jury that includes Zachary Heinzerling (director, 2017 Tribeca X Award winner), Bonin Bough, and Brian Braiker (AdAge).
The nine finalists for the Tribeca X Award are:
Breaking2
Brand: Nike
Director: Martin Desmond Roe
Agency: Wieden + Kennedy
Nikes daring Breaking2 campaign set a new standard for whats possible in the world of sports marketing. The campaign turned a product launch into a must-watch event and feature-length documentary for National Geographic while amplifying Nikes core values - inspiring everyday people to push their limits, showcasing athletes at their greatest and innovating an industry
Corazon
Brand: Montefiore
Director: John Hillcoat
Agency: JohnXHannes New York
The men who pay Elena Ramirez for her body don't know she's dying. With nothing left to lose and a family that needs her to live, she decides to leave Santo Domingo and follow the only doctor who offers her hope on a near-impossible journey to New York. Coraz n, a startling film based on a true story, features Academy Award nominee Demian Bichir and actress Ana de Armas and is directed by John Hillcoat.
D tour
Brand: Apple
Director: Michel Gondry
Agency: Partizan & Media Arts Lab
D tour follows the story of a young girls tricycle, which gets lost as a French family leaves home for their summer holiday. After becoming accidentally separated from the family, the tricycle is propelled on an unbelievable journey of seemingly unplanned events through the stunning French countryside.
For Every Kind of Dream
Brand: Square
Director: Mohammad Gorjestani
Agency: Even/Odd Films
For Every Kind of Dream is Square's first brand film series. Square builds tools to shorten the distance between having an idea and making a living from it, tools to help anyone build what they want to see in the world, because Square believes in an economy that has room for everyone's dreams.
John Malkovich
Brand: Squarespace
Director: Miles Jay
Agency: JohnXHannes
John Malkovich and Squarespace present a short film that follows the real-life story of John working to establish himself amongst the highly competitive Parisian fashion scene while balancing being an actor and father.
Mass Incarceration: An Animated Series
Brand: ACLU
Director: Elyse Kelly
Agency: Acme Filmworks
Lavette Mayes, Jason Hernandez, and Johnny Perez know all too well how devastating and life-changing incarceration is. Their firsthand accounts are a bracing reminder of the injustices of America's criminal justice system and an urgent call to action.
Purpose and Profit
Brand: PwC
Directors: Jeff McLeod, Tim Duffy, Sebastian Mlynarski, Chris Bowers
Agency: RYOT & Gotham Point Films
Purpose and Profit is a series that profiles profit-driven American businesses who also have inspirational social consciousness as their main purpose.
Suite 1742: a virtual bed-in experience
Brand: Fairmont
Director: Carl Ruscica
Agency: UNLTD & Massivart
Logline: Suite 1742 is an immersive voyage that takes you on John Lennon and Yoko Ono's journey to offer insight into their infamous bed-in for peace.
Voices
Brand: WebMD
Director: Courtney Dixon
Agency: WebMD
1 in 5 people in the US suffers from a mental illness. Michelle Hammer is a young woman in New York whose mind is ablaze with art--and schizophrenia. Now she's sharing her everyday battle to control the war of words in her head while using her artwork to fight the stigma against mental illnesses.
About the Tribeca X Award
The Tribeca X Award is a juried award for storytelling supported by a brand recognizing the intersection of advertising and entertainment. The Tribeca X Award is open to all work produced between January 2017 and March 2018 funded with support of a brand in collaboration with artists or filmmakers
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and gaming, of course, Japan is one of the world's centers of AI - building across...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
TRIBECA FILM FESTIVAL ANNOUNCES FINALISTS FOR THIRD ANNUAL TRIBECA X AWARD April 2nd, 2018 
