Sony Pixel Power calrec Sony

TRIBECA FILM FESTIVAL ANNOUNCES FINALISTS FOR THIRD ANNUAL TRIBECA X AWARD

02/04/2018

TRIBECA FILM FESTIVAL ANNOUNCES FINALISTS FOR THIRD ANNUAL TRIBECA X AWARD April 2nd, 2018

TRIBECA FILM FESTIVAL ANNOUNCES FINALISTS FOR THIRD ANNUAL TRIBECA X AWARD

Winner to be Announced during Festival Awards Thursday, April 26

NEW YORK, NY- April 2, 2018- The Tribeca Film Festival, presented by AT&T, today announced the finalists for the third annual Tribeca X Award. The nine finalists feature work from acclaimed directors Michel Gondry and John Hillcoat as well as notable performers, including John Malkovich. These projects represent the best in storytelling at the intersection of advertising and entertainment from the past year.

The selected projects were created by acclaimed filmmakers in partnership with a wide-ranging array of brands, including ACLU, Apple, Fairmont, Montefiore, Nike, PwC, Square, Squarespace, and WebMD. The finalists include a project that inspires everyday people to push their limits; a whimsical journey of a lost tricycle set in the French countryside; a real-life story of John Malkovich working to establish himself in the highly competitive Parisian fashion scene; and a call to action to the injustices of America's criminal justice system. The selected projects can be viewed at https://www.tribecafilm.com/festival/tribecaxaward. The winner will be announced during the Festival awards on Thursday April 26 at TPAC BMCC.

Ive been blown away by the outpouring of creativity coming from filmmakers collaborating with brands to bring their message to the world, said Ian Hollander, Tribeca Film Festival Senior Programmer. For me, this years nine finalists represent a perfect distillation of what Tribeca is doing more broadly as a Festival, showcasing emerging and established creators exploring the entire scope of modern visual storytelling-from feature documentaries to web series to VR and everything in between.

Eligible projects included scripted and documentary work for film, TV, digital, social, and virtual reality and/or augmented reality, in both feature and short length. The winner will be chosen by a jury that includes Zachary Heinzerling (director, 2017 Tribeca X Award winner), Bonin Bough, and Brian Braiker (AdAge).

The nine finalists for the Tribeca X Award are:

Breaking2

Brand: Nike

Director: Martin Desmond Roe

Agency: Wieden + Kennedy

Nikes daring Breaking2 campaign set a new standard for whats possible in the world of sports marketing. The campaign turned a product launch into a must-watch event and feature-length documentary for National Geographic while amplifying Nikes core values - inspiring everyday people to push their limits, showcasing athletes at their greatest and innovating an industry

Corazon

Brand: Montefiore

Director: John Hillcoat

Agency: JohnXHannes New York

The men who pay Elena Ramirez for her body don't know she's dying. With nothing left to lose and a family that needs her to live, she decides to leave Santo Domingo and follow the only doctor who offers her hope on a near-impossible journey to New York. Coraz n, a startling film based on a true story, features Academy Award nominee Demian Bichir and actress Ana de Armas and is directed by John Hillcoat.

D tour

Brand: Apple

Director: Michel Gondry

Agency: Partizan & Media Arts Lab

D tour follows the story of a young girls tricycle, which gets lost as a French family leaves home for their summer holiday. After becoming accidentally separated from the family, the tricycle is propelled on an unbelievable journey of seemingly unplanned events through the stunning French countryside.

For Every Kind of Dream

Brand: Square

Director: Mohammad Gorjestani

Agency: Even/Odd Films

For Every Kind of Dream is Square's first brand film series. Square builds tools to shorten the distance between having an idea and making a living from it, tools to help anyone build what they want to see in the world, because Square believes in an economy that has room for everyone's dreams.

John Malkovich

Brand: Squarespace

Director: Miles Jay

Agency: JohnXHannes

John Malkovich and Squarespace present a short film that follows the real-life story of John working to establish himself amongst the highly competitive Parisian fashion scene while balancing being an actor and father.

Mass Incarceration: An Animated Series

Brand: ACLU

Director: Elyse Kelly

Agency: Acme Filmworks

Lavette Mayes, Jason Hernandez, and Johnny Perez know all too well how devastating and life-changing incarceration is. Their firsthand accounts are a bracing reminder of the injustices of America's criminal justice system and an urgent call to action.

Purpose and Profit

Brand: PwC

Directors: Jeff McLeod, Tim Duffy, Sebastian Mlynarski, Chris Bowers

Agency: RYOT & Gotham Point Films

Purpose and Profit is a series that profiles profit-driven American businesses who also have inspirational social consciousness as their main purpose.

Suite 1742: a virtual bed-in experience

Brand: Fairmont

Director: Carl Ruscica

Agency: UNLTD & Massivart

Logline: Suite 1742 is an immersive voyage that takes you on John Lennon and Yoko Ono's journey to offer insight into their infamous bed-in for peace.

Voices

Brand: WebMD

Director: Courtney Dixon

Agency: WebMD

1 in 5 people in the US suffers from a mental illness. Michelle Hammer is a young woman in New York whose mind is ablaze with art--and schizophrenia. Now she's sharing her everyday battle to control the war of words in her head while using her artwork to fight the stigma against mental illnesses.

About the Tribeca X Award

The Tribeca X Award is a juried award for storytelling supported by a brand recognizing the intersection of advertising and entertainment. The Tribeca X Award is open to all work produced between January 2017 and March 2018 funded with support of a brand in collaboration with artists or filmmakers
LINK: https://tribecafilm.com/press-center/festival/press-releases/tribeca-f...
See more stories from tribecafilm

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

01/07/2025

ITV Celebrates Best Sunday of 2025 with Code of Silence

The launch of Code of Silence, coupled with the Britains Got Talent semi final, gave ITV its best Sunday night of 2025. The first episode of the new crime dr...

01/07/2025

Romola Garai joins Shaun Evans in ITV thriller BETRAYAL, as filming begins in the North West

ITV and Mammoth Screen have announced the start of filming for Betrayal, a gripp...

01/07/2025

L3Harris Delivers Missionized Intelligence, Surveillance and Reconnaissance Aircraft

L3Harris Technologies has delivered its second Bombardier Global 6500 missionize...

01/07/2025

L3Harris Sets Date for Second Quarter 2025 Earnings Release

MELBOURNE, Fla., July 1, 2025 - L3Harris Technologies (NYSE: LHX) will release its second quarter 2025 financial results before the market opens on Thursday, Ju...

01/07/2025

Movicom Selects Clear-Com to Power Communications for Global Live Events

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

01/07/2025

FCC Rejects License Challenges to 3 Baltimore TV Stations

WASHINGTON The Federal Communications Commission has rejected license challenges to three full-power Baltimore TV stations, renewing the licenses for Chesapeake...

01/07/2025

Dalet Flex LTS Update Features Improved Content Workflow Tools

Dalet has released a new update to its Dalet Flex media workflow platform, introducing powerful new capabilities to its flagship platform....

01/07/2025

New Global Game' Summit Explores Future of Soccer, Tech and Media

NEWARK, N.J. With the FIFA Club World Cup final rapidly approaching and the start of the 2026 FIFA World Cup now less than a year away, interest in soccer in th...

01/07/2025

COW Job Listing: Laser Engraved Logo

COW Job Listing: Laser Engraved Logo Brie Clayton July 1, 2025 0 Comments Laser engraved logo July 1, 2025Steffie Beltt's Mi Amor Music Video Cr...

01/07/2025

LeGrow.Studio Builds Broadcast Hub for ePro League

LeGrow.Studio Builds Broadcast Hub for ePro League Brie Clayton July 1, 2025 0 Comments TEM Constellation HD and BlackmagicURSA Broadcast G2 drive liv...

01/07/2025

Beeble launches SwitchLight 2.0, bringing AI-powered relighting to any footage

Beeble launches SwitchLight 2.0, bringing AI-powered relighting to any footage Brie Clayton July 1, 2025 0 Comments New AI model delivers full-scene p...

01/07/2025

Steffie Beltt's Mi Amor Music Video Created with Blackmagic Design

Steffie Beltt's Mi Amor Music Video Created with Blackmagic Design Brie Clayton July 1, 2025 0 Comments Blackmagic PYXIS 6K digital film camera...

01/07/2025

Sinclair Pays $500,000 to Settle FCC Investigations

WASHINGTON The Federal Communications Commission's Enforcement and Media Bureaus have entered into a consent decree with Sinclair to resolve a variety of in...

01/07/2025

LPTV Broadcasters Association to Hold Webinar on Station Sales

DENVER Low-power television (LPTV) station owners looking to navigate the complexities of selling their assets in todays dynamic media environment are invited t...

01/07/2025

Netflix to Carry Live Programming from NASA+

NASA announced today that live programming from its NASA+ channel will be available on Netflix starting sometime this summer....

01/07/2025

FCC Chair Carr Hires Katie McAuliffe as Policy Advisor

WASHINGTON Federal Communications Commission Chair Brendan Carr has appointed Katie McAuliffe to serve as policy advisor in his office....

01/07/2025

GFiber Demonstrates Network Slicing to Improve Home Internet Performance

MOUNTAIN VIEW, Calif. Alphabet's GFiber, the broadband provider formerly known as Google Fiber, has announced that it recently worked with Nokia to demonstr...

01/07/2025

DoubleVerify Debuts Attention Measurement for Social Media

NEW YORK, N.Y. DoubleVerify (DV) has announced the launch of DV Authentic Attention for Social. The product will first launch with Snap, the owner of Snapchat....

01/07/2025

FCC Rejects License Challenges to Three Baltimore TV Stations

WASHINGTON The Federal Communications Commission has rejected license challenges to three full-power Baltimore TV stations and agreed to renew the license for C...

01/07/2025

Magewell Brings NDI into Conferencing Software and More w...

Compact new converter lets users capture live NDI and streaming sources into software over a USB interface Video interface and IP workflow innovator Magewell ...

01/07/2025

Disneys Hercules Brings Mosaic Visuals To Life On Stage W...

Disguise, the award-winning tech company driving visuals for Broadway and West End hits including Redwood, Stranger Things: The First Shadow and Disney's Fr...

01/07/2025

KIT Plugins release NOIZ One Vox

Vocal-processing plug-in joins NOIZ Hub series Launched in 2024, KIT Plugins' NOIZ Hub series was created with the aim of providing a range of professio...

01/07/2025

7 Day Mastering: New course from Mastering.com

New self-paced learning programme announced Mastering.com have announced the availability of a new online course designed to cover the fundamentals of maste...

01/07/2025

Heather Gray Named Vice President and General Manager of WRAL and FOX 50

Historic appointment ushers in unified leadership for WRAL-TV, New Media, and Digital Solutions RALEIGH, N.C. - 6-27-25 - Capitol Broadcasting Company is prou...

01/07/2025

SVG New Sponsor Spotlight: Spyrosoft's Jonathan Witty on Futher Business Expansion in the U.S.

SVG New Sponsor Spotlight: Spyrosoft's Jonathan Witty on Futher Business Exp...

01/07/2025

The NIL Effect: How the Shifting Business of College Athletics Impacts On-Campus Video Production

The NIL Effect: How the Shifting Business of College Athletics Impacts On-Campus...

01/07/2025

Cherry On the Cake: Inside the Technical Production of the Tour de France 2025 with EMG / Gravity Media

Cherry on the cake: Inside the technical production of the Tour de France 2025 w...

01/07/2025

NESN's Josh Jun on Keeping Alternative Broadcasts Fresh for Boston Red Sox, Boston Bruins Fans

NESN's Josh Jun on Keeping Alternative Broadcasts Fresh for Boston Red Sox, ...

01/07/2025

TNT Sports Races Back Into NASCAR With Fresh Look, Familiar Edge

TNT Sports Races Back Into NASCAR With Fresh Look, Familiar Edge Production approach emphasizes creative freedom, bold storytelling, casual-fan-friendly tone B...

01/07/2025

cetecom advanced certifies Rohde & Schwarz test solution for the verification of Next Generation eCall functionality

cetecom advanced certifies Rohde & Schwarz test solution for the verification of...

01/07/2025

Watch: A Line Crossed: Netflix Drops Explosive Trailer for New Series, 'Marked'

Back to All News Watch: A Line Crossed: Netflix Drops Explosive Trailer for New...

01/07/2025

Broadcast Pix Showcases Live Production Tools at ACM 2025 in Boston

Tyngsboro, Mass. - June 30, 2025 - The 2025 ACM Annual Conference at Boston University was an energizing and inspiring gathering of community media professional...

01/07/2025

Teresa Smith Announced as Commissioning Editor for Factual Entertainment

RT has announced that Teresa Smith has been appointed Commissioning Editor with responsibility for Factual Entertainment following a public competition. This s...

01/07/2025

RT is Supporting 26 Arts and Cultural Events across Ireland this July

This July, RT is delighted to support Galway International Arts Festival, Earagail Arts Festival in Donegal, Belfast TradFest and 23 other arts and cultural ev...

01/07/2025

How AI Factories Can Help Relieve Grid Stress

In many parts of the world, including major technology hubs in the U.S., there's a yearslong wait for AI factories to come online, pending the buildout of n...

30/06/2025

Discover Weekly Turns 10: Celebrating 100 Billion+ Tracks Streamed and a Decade of Personalized Discovery

There's nothing quite like the magic of finding music that feels made just f...

30/06/2025

Spotify's Editors Pick Their Best Songs of the Year (So Far)

When it comes to new music, Spotify's team of editors across North America is always on the hunt for songs that make them feel, think, and move. They're...

30/06/2025

SBS On Demand boosts global news offering with launch of France 24 FAST Channel

SBS On Demand boosts global news offering with launch of France 24 FAST Channel 30 June, 2025 Media releases SBS is expanding its international news offeri...

30/06/2025

The Forsytes Season 2 Commissioned by MASTERPIECE on PBS

Star Studded Ensemble Cast Are Joined by Richard Rankin as Filming Begins on the Second Season [June 12, 2025 - Boston, MA]: The Forsytes, Debbie Horsfield...

30/06/2025

Artemis II Mission Advances with Successful RS-25 Engine Checkout Tests

The Artemis II Space Launch System core stage is integrated with the solid rocket boosters inside High Bay 3 of the Vehicle Assembly Building at NASAs Kennedy S...

30/06/2025

WRAL-WRAZ Raleigh Names Heather Gray as VP and GM

RALEIGH, N.C. Capitol Broadcasting Co. has named Heather Gray vice president and general manager of WRAL-TV and WRAZ-TV here....

30/06/2025

VAB Awards JJ Freeman Engineering Award to Bill Sewell of WTKR/WGNT

The Virginia Association of Broadcasters has recognized Bill Sewell, Director of Engineering at WTKR & WGNT in Norfolk, Va. as the recipient of the 2025 J.J. Fr...

30/06/2025

SBE Recruits 49 New Members

The Society of Broadcast Engineers said its annual member drive resulted in the recruitment of 49 individual members....

30/06/2025

Avid Releases Full Integration of MediaCentral, Wolftech News

BURLINGTON, Mass. Avid today released its fully integrated news platform, uniting MediaCentral and Wolftech News in a single newsroom solution, and will demonst...

30/06/2025

FCC Fines Sinclair $500,000

WASHINGTON The Federal Communication's Enforcement and Media Bureaus have entered into a Consent Decree with Sinclair Broadcast Group to resolve a variety o...

30/06/2025

Qu-Bit announce the Bloom v2

Eurorack sequencer module reimagined California-based modular synth innovators Qu-Bit have announced the launch of a new module that offers a fresh new take...

30/06/2025

Berklee at Umbria Jazz Clinics to Host 40th Anniversary Concert

Berklee at Umbria Jazz Clinics to Host 40th Anniversary Concert The celebration will be held on July 10 in Perugia, Italy. By Colette Greenstein June 30, 202...

30/06/2025

PremiumBeat Tips and Tricks

PremiumBeat Tips and Tricks Brie Clayton June 30, 2025 0 Comments When editing to impress, you'll need quality music, and if your studio happens t...