Sony Pixel Power calrec Sony

TRIBECA FILM FESTIVAL ANNOUNCES FINALISTS FOR THIRD ANNUAL TRIBECA X AWARD

02/04/2018

TRIBECA FILM FESTIVAL ANNOUNCES FINALISTS FOR THIRD ANNUAL TRIBECA X AWARD April 2nd, 2018

TRIBECA FILM FESTIVAL ANNOUNCES FINALISTS FOR THIRD ANNUAL TRIBECA X AWARD

Winner to be Announced during Festival Awards Thursday, April 26

NEW YORK, NY- April 2, 2018- The Tribeca Film Festival, presented by AT&T, today announced the finalists for the third annual Tribeca X Award. The nine finalists feature work from acclaimed directors Michel Gondry and John Hillcoat as well as notable performers, including John Malkovich. These projects represent the best in storytelling at the intersection of advertising and entertainment from the past year.

The selected projects were created by acclaimed filmmakers in partnership with a wide-ranging array of brands, including ACLU, Apple, Fairmont, Montefiore, Nike, PwC, Square, Squarespace, and WebMD. The finalists include a project that inspires everyday people to push their limits; a whimsical journey of a lost tricycle set in the French countryside; a real-life story of John Malkovich working to establish himself in the highly competitive Parisian fashion scene; and a call to action to the injustices of America's criminal justice system. The selected projects can be viewed at https://www.tribecafilm.com/festival/tribecaxaward. The winner will be announced during the Festival awards on Thursday April 26 at TPAC BMCC.

Ive been blown away by the outpouring of creativity coming from filmmakers collaborating with brands to bring their message to the world, said Ian Hollander, Tribeca Film Festival Senior Programmer. For me, this years nine finalists represent a perfect distillation of what Tribeca is doing more broadly as a Festival, showcasing emerging and established creators exploring the entire scope of modern visual storytelling-from feature documentaries to web series to VR and everything in between.

Eligible projects included scripted and documentary work for film, TV, digital, social, and virtual reality and/or augmented reality, in both feature and short length. The winner will be chosen by a jury that includes Zachary Heinzerling (director, 2017 Tribeca X Award winner), Bonin Bough, and Brian Braiker (AdAge).

The nine finalists for the Tribeca X Award are:

Breaking2

Brand: Nike

Director: Martin Desmond Roe

Agency: Wieden + Kennedy

Nikes daring Breaking2 campaign set a new standard for whats possible in the world of sports marketing. The campaign turned a product launch into a must-watch event and feature-length documentary for National Geographic while amplifying Nikes core values - inspiring everyday people to push their limits, showcasing athletes at their greatest and innovating an industry

Corazon

Brand: Montefiore

Director: John Hillcoat

Agency: JohnXHannes New York

The men who pay Elena Ramirez for her body don't know she's dying. With nothing left to lose and a family that needs her to live, she decides to leave Santo Domingo and follow the only doctor who offers her hope on a near-impossible journey to New York. Coraz n, a startling film based on a true story, features Academy Award nominee Demian Bichir and actress Ana de Armas and is directed by John Hillcoat.

D tour

Brand: Apple

Director: Michel Gondry

Agency: Partizan & Media Arts Lab

D tour follows the story of a young girls tricycle, which gets lost as a French family leaves home for their summer holiday. After becoming accidentally separated from the family, the tricycle is propelled on an unbelievable journey of seemingly unplanned events through the stunning French countryside.

For Every Kind of Dream

Brand: Square

Director: Mohammad Gorjestani

Agency: Even/Odd Films

For Every Kind of Dream is Square's first brand film series. Square builds tools to shorten the distance between having an idea and making a living from it, tools to help anyone build what they want to see in the world, because Square believes in an economy that has room for everyone's dreams.

John Malkovich

Brand: Squarespace

Director: Miles Jay

Agency: JohnXHannes

John Malkovich and Squarespace present a short film that follows the real-life story of John working to establish himself amongst the highly competitive Parisian fashion scene while balancing being an actor and father.

Mass Incarceration: An Animated Series

Brand: ACLU

Director: Elyse Kelly

Agency: Acme Filmworks

Lavette Mayes, Jason Hernandez, and Johnny Perez know all too well how devastating and life-changing incarceration is. Their firsthand accounts are a bracing reminder of the injustices of America's criminal justice system and an urgent call to action.

Purpose and Profit

Brand: PwC

Directors: Jeff McLeod, Tim Duffy, Sebastian Mlynarski, Chris Bowers

Agency: RYOT & Gotham Point Films

Purpose and Profit is a series that profiles profit-driven American businesses who also have inspirational social consciousness as their main purpose.

Suite 1742: a virtual bed-in experience

Brand: Fairmont

Director: Carl Ruscica

Agency: UNLTD & Massivart

Logline: Suite 1742 is an immersive voyage that takes you on John Lennon and Yoko Ono's journey to offer insight into their infamous bed-in for peace.

Voices

Brand: WebMD

Director: Courtney Dixon

Agency: WebMD

1 in 5 people in the US suffers from a mental illness. Michelle Hammer is a young woman in New York whose mind is ablaze with art--and schizophrenia. Now she's sharing her everyday battle to control the war of words in her head while using her artwork to fight the stigma against mental illnesses.

About the Tribeca X Award

The Tribeca X Award is a juried award for storytelling supported by a brand recognizing the intersection of advertising and entertainment. The Tribeca X Award is open to all work produced between January 2017 and March 2018 funded with support of a brand in collaboration with artists or filmmakers
LINK: https://tribecafilm.com/press-center/festival/press-releases/tribeca-f...
See more stories from tribecafilm

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

26/03/2026

Apogee Insight Acquires PMA Research

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

NBC Announces Exclusive Coverage of Sail4th 250 Tall Ships in NYC

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

UK Group of media tech companies take the spotlight at NA...

28 participating companies, from start-ups to blue-chips, lead the UK Group as part of the GREAT Britain and Northern Ireland presence across all the Halls at N...

26/03/2026

Arkona Unveils BLADE//planner and Major Usability Enhancements at NAB 2026

Arkona Unveils BLADE//planner and Major Usability Enhancements at NAB 2026 Brie Clayton March 26, 2026 0 Comments New graphical configuration tool and...

26/03/2026

Bitfocus showcases complete control at NAB Show 2026

Bitfocus showcases complete control at NAB Show 2026 Brie Clayton March 26, 2026 0 Comments Continuing development drives advances in security, availa...

26/03/2026

Allen Media Group To Deploy Anoki ContextIQ

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

LG Announces New Premium FAST Channels

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

IABM to Host Breakfast Event at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

Nexstar Defends Tegna Deal in Calif. Court Filing

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast control capability

Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast con...

26/03/2026

2026 Oscar Nominated Films Powered by Blackmagic Design

2026 Oscar Nominated Films Powered by Blackmagic Design Brie Clayton March 25, 2026 0 Comments DaVinci Resolve Studio used on 27 of this year's no...

26/03/2026

Leader to present full suite of advanced Test & Measurement solutions at NAB Show 2026

Leader to present full suite of advanced Test & Measurement solutions at NAB Sho...

26/03/2026

Boston Conservatory to Present New England and Collegiate Premiere of Groundbreaking Opera Time to Act

Boston Conservatory to Present New England and Collegiate Premiere of Groundbrea...

26/03/2026

Fiat to sponsor The Louise Duffy Show on RT Radio 1

RT Commercial today announced Fiat as sponsor of The Louise Duffy Show on RT Radio 1, Weekdays 3pm 4pm. The Louise Duffy Show is the home of daytime music...

26/03/2026

Game On: Five New Titles Now Streaming on GeForce NOW

That gaming backlog won't clear itself - GeForce NOW is here to help. Stream the latest titles straight from the cloud across a variety of devices. This we...

26/03/2026

Phantom C-Series High-Speed Cameras Set a New Standard for Automotive Crash and Safety Imaging

Wayne, N.J., March 26, 2026 Phantom High-Speed announces the latest product li...

25/03/2026

In The Hot Seat: The Art of Directing a Premier League Match

Live match directors Sarah Cheadle (Sky Sports), Rob Levi (TNT Sports), and Andrew Swift (BBC Sport) sit down with the Premier League's Rachel Nightingale t...

25/03/2026

SVG Students To Watch: Kyle Maier, St. Bonaventure University

The senior from Upstate New York is manning the mic while also interning for the athletic department's sports-information team In the live-sports-video ind...

25/03/2026

NAB 2026: Synamedia Launches Edge Watermarking Solution, Marks 10 Years of ContentArmor

Synamedia has announced ContentArmor Edge Watermarking, a server-side solution t...

25/03/2026

SES Taps K2 Space to Build meoSphere MEO Satellite Network

SES has announced meoSphere, a medium Earth orbit (MEO) satellite network targeted for operation by 2030. The first phase will pair SES-developed software-defin...

25/03/2026

Reuters and TVU Networks Begin Satellite-to-IP Migration for Live News Distribution

TVU Networks is working with Reuters on a phased migration from satellite to a c...

25/03/2026

Nielsen Names Three Senior Hires in Sports, Advertising, and Publishing Roles

Nielsen has announced three senior appointments. Seth Ladetsky has been named Head of Global Sports. Trevor Fellows will lead Nielsen's advertiser and agenc...

25/03/2026

Anoki and Amagi Bring Scene-Level Intelligence to In-Content CTV Ads

Anoki and Amagi have launched In-Scene Ads powered by Anoki ContextIQ across Amagi's portfolio of in-content ad formats for Free Ad-supported Streaming TV (...

25/03/2026

NAB 2026: Arkona to Unveil BLADE//planner and Platform Updates

Arkona Technologies will announce a series of enhancements to its BLADE//runner platform at NAB 2026 (Booth C.1808). The updates focus on usability and workflow...

25/03/2026

San Diego Padres Partners With Daktronics to Enhance Petco Park

Daktronics has installed two tower displays and a video wall in the Lexus Club at Petco Park in San Diego ahead of the 2026 season. Continuing to improve the ...

25/03/2026

NAB 2026: MultiDyne Marks 50th Anniversary

MultiDyne Video & Fiber Optic Systems is celebrating its 50th anniversary as NAB Show 2026 approaches. The company was founded in 1976 by Vincent Jachetta, an N...

25/03/2026

NAB 2026: IPC to Debut with One Connect Intercom Platform and New One Link Keypanels

IPC, a provider of integrated communication solutions, will make its NAB 2026 de...

25/03/2026

ESPN Tops 2026 Sports Emmy Nominations With 63 Nods

Live production categories were led by NBC, FOX, and ESPN's NFL coverage...

25/03/2026

Atlanta Braves and Spectrum Reach Multiyear Distribution Agreement for BravesVision

The Atlanta Braves and Spectrum have announced a multiyear distribution agreemen...

25/03/2026

The AI Doc Asks the Question No One Wants to Answer

(L-R) Charlie Tyrell and Daniel Roher attend The AI Doc: Or How I Became An Apocaloptimist Premiere during the 2026 Sundance Film Festival at The Ray Theatre ...

25/03/2026

Kelsey Lu and Savanah Leaf Lean Into the Emotional Core of Running To Pain' in Episode Three of Directed By'

Directed By, Spotify's documentary-style series that pulls back the curtain ...

25/03/2026

BTS and Spotify Bring ARIRANG' to Top Fans in New York City

BTS is so back., This week, the global pop superstars took the stage at New York City's Pier 17 for their first U.S. performance in four years. Part of Spo...

25/03/2026

Step Into Sound at Our New Spotify Listening Lounge in London

How you listen can shape what you hear. That's the idea behind the new Spotify Listening Lounge, an acoustic space at our London headquarters purpose-built ...

25/03/2026

Iconic Instruments launch Transport Vintage Tape

Tape effects taken to the extreme The latest release from New York-based developer Iconic Instruments is said to accurately recreate the saturation and comp...

25/03/2026

Sonuscore introduce Fantasy Vocal Phrases

Launched alongside new Vocal Phrases bundle Sonuscore's latest release has been designed specifically for composers working on fantasy TV, film and game...

25/03/2026

Steinberg unveil Nuendo 15

Latest update now live The latest version of Steinberg's post-production-focused DAW has just arrived, and comes packed with new dialogue editing, sound...

25/03/2026

Rohde & Schwarz joins FormFactor's MeasureOne partner program

Rohde & Schwarz joins FormFactor's MeasureOne partner program FormFactor and Rohde & Schwarz advance their partnership for on-wafer RF component character...

25/03/2026

L3Harris, RFTEQ Sign Agreement to Advance Sovereign Electronic Warfare Capability in Australia

L3Harris Technologies and RFTEQ Pty Ltd signed a memorandum of understanding to ...

25/03/2026

L3Harris to Provide Autonomous Underwater Capability for US Navy Submarines

L3Harris delivers combat-ready Torpedo Tube Launch and Recovery system, which deploys and retrieves Iver4 900 autonomous underwater vehicles through submarine t...

25/03/2026

Nielsen Names New Senior Leaders Supporting Sports, Advertising and Publishing Clients

The company expands leadership team under Chief Revenue Officer Amilcar Perez S...

25/03/2026

Stable TV Viewership in Poland in February as Warner Bros. Discovery Retains Top Spot

Winter Olympic Games Opening Ceremony features in top 10 programmes of the month...

25/03/2026

Mediaproxy to Show Upgrades to LogServer at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

25/03/2026

Hitomi transforms production synchronisation with the lau...

Providing wide view timing visibility across the entire production chain...

25/03/2026

Bitfocus showcases complete control at NAB Show 2026

Continuing development drives advances in security, availability, access and connectivity...

25/03/2026

Caudalie Paris HQ elevates brand experience with INFiLED...

Caudalie, the renowned French cosmetics brand, has unveiled a state-of-the-art 200-seat auditorium at its new headquarters in the historic Marais district of ce...