TRIBECA FILM FESTIVAL ANNOUNCES FINALISTS FOR THIRD ANNUAL TRIBECA X AWARD April 2nd, 2018
TRIBECA FILM FESTIVAL ANNOUNCES FINALISTS FOR THIRD ANNUAL TRIBECA X AWARD
Winner to be Announced during Festival Awards Thursday, April 26
NEW YORK, NY- April 2, 2018- The Tribeca Film Festival, presented by AT&T, today announced the finalists for the third annual Tribeca X Award. The nine finalists feature work from acclaimed directors Michel Gondry and John Hillcoat as well as notable performers, including John Malkovich. These projects represent the best in storytelling at the intersection of advertising and entertainment from the past year.
The selected projects were created by acclaimed filmmakers in partnership with a wide-ranging array of brands, including ACLU, Apple, Fairmont, Montefiore, Nike, PwC, Square, Squarespace, and WebMD. The finalists include a project that inspires everyday people to push their limits; a whimsical journey of a lost tricycle set in the French countryside; a real-life story of John Malkovich working to establish himself in the highly competitive Parisian fashion scene; and a call to action to the injustices of America's criminal justice system. The selected projects can be viewed at https://www.tribecafilm.com/festival/tribecaxaward. The winner will be announced during the Festival awards on Thursday April 26 at TPAC BMCC.
Ive been blown away by the outpouring of creativity coming from filmmakers collaborating with brands to bring their message to the world, said Ian Hollander, Tribeca Film Festival Senior Programmer. For me, this years nine finalists represent a perfect distillation of what Tribeca is doing more broadly as a Festival, showcasing emerging and established creators exploring the entire scope of modern visual storytelling-from feature documentaries to web series to VR and everything in between.
Eligible projects included scripted and documentary work for film, TV, digital, social, and virtual reality and/or augmented reality, in both feature and short length. The winner will be chosen by a jury that includes Zachary Heinzerling (director, 2017 Tribeca X Award winner), Bonin Bough, and Brian Braiker (AdAge).
The nine finalists for the Tribeca X Award are:
Breaking2
Brand: Nike
Director: Martin Desmond Roe
Agency: Wieden + Kennedy
Nikes daring Breaking2 campaign set a new standard for whats possible in the world of sports marketing. The campaign turned a product launch into a must-watch event and feature-length documentary for National Geographic while amplifying Nikes core values - inspiring everyday people to push their limits, showcasing athletes at their greatest and innovating an industry
Corazon
Brand: Montefiore
Director: John Hillcoat
Agency: JohnXHannes New York
The men who pay Elena Ramirez for her body don't know she's dying. With nothing left to lose and a family that needs her to live, she decides to leave Santo Domingo and follow the only doctor who offers her hope on a near-impossible journey to New York. Coraz n, a startling film based on a true story, features Academy Award nominee Demian Bichir and actress Ana de Armas and is directed by John Hillcoat.
D tour
Brand: Apple
Director: Michel Gondry
Agency: Partizan & Media Arts Lab
D tour follows the story of a young girls tricycle, which gets lost as a French family leaves home for their summer holiday. After becoming accidentally separated from the family, the tricycle is propelled on an unbelievable journey of seemingly unplanned events through the stunning French countryside.
For Every Kind of Dream
Brand: Square
Director: Mohammad Gorjestani
Agency: Even/Odd Films
For Every Kind of Dream is Square's first brand film series. Square builds tools to shorten the distance between having an idea and making a living from it, tools to help anyone build what they want to see in the world, because Square believes in an economy that has room for everyone's dreams.
John Malkovich
Brand: Squarespace
Director: Miles Jay
Agency: JohnXHannes
John Malkovich and Squarespace present a short film that follows the real-life story of John working to establish himself amongst the highly competitive Parisian fashion scene while balancing being an actor and father.
Mass Incarceration: An Animated Series
Brand: ACLU
Director: Elyse Kelly
Agency: Acme Filmworks
Lavette Mayes, Jason Hernandez, and Johnny Perez know all too well how devastating and life-changing incarceration is. Their firsthand accounts are a bracing reminder of the injustices of America's criminal justice system and an urgent call to action.
Purpose and Profit
Brand: PwC
Directors: Jeff McLeod, Tim Duffy, Sebastian Mlynarski, Chris Bowers
Agency: RYOT & Gotham Point Films
Purpose and Profit is a series that profiles profit-driven American businesses who also have inspirational social consciousness as their main purpose.
Suite 1742: a virtual bed-in experience
Brand: Fairmont
Director: Carl Ruscica
Agency: UNLTD & Massivart
Logline: Suite 1742 is an immersive voyage that takes you on John Lennon and Yoko Ono's journey to offer insight into their infamous bed-in for peace.
Voices
Brand: WebMD
Director: Courtney Dixon
Agency: WebMD
1 in 5 people in the US suffers from a mental illness. Michelle Hammer is a young woman in New York whose mind is ablaze with art--and schizophrenia. Now she's sharing her everyday battle to control the war of words in her head while using her artwork to fight the stigma against mental illnesses.
About the Tribeca X Award
The Tribeca X Award is a juried award for storytelling supported by a brand recognizing the intersection of advertising and entertainment. The Tribeca X Award is open to all work produced between January 2017 and March 2018 funded with support of a brand in collaboration with artists or filmmakers
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
TRIBECA FILM FESTIVAL ANNOUNCES FINALISTS FOR THIRD ANNUAL TRIBECA X AWARD April 2nd, 2018 
