Bi-coastal VFX and animation studio Brickyard VFX teamed with ad agency Goodby, Silverstein & Partners and production company Interrogate to get fans excited for the upcoming 2013-2014 NBA season with :30 spot Big Is On. Brickyard VFX completed visual effects for the spot, which is currently airing across the U.S. and features hoop stars Kyrie Irving, Paul George, Damian Lillard, Kemba Walker, Jrue Holiday, Gordon Hayward, Greg Monroe, Kenneth Faried, Harrison Barnes, John Wall, and Mike Conley Jr.
View the spot here: Ma href=http://www.youtube.com/watch?v=b8u2UUhTmrs>http://www.youtube.com/watch?v=b8u2UUhTmrs
Brickyards Lead VFX Artist Patrick Poulatian provided on-set VFX supervision for the marathon one-day shoot at the University of Nevada, Las Vegas (UNLV). All eleven players were captured completing their signature moves, in addition to choreographed moves which would allow for final-composited shots showing one continuous movement, made up of jump cuts of multiple players in action.
Poulatian then traveled to the Indiana Pacers Bankers Life Fieldhouse in Indianapolis, and the Verizon Center in Washington D.C., home of the Washington Wizards. In each location, he shot footage of the empty arena in different lighting scenarios (including full house lights, only the Jumbotron lights, only the ground floor lights, and only the suite lights) as reference points in order to accurately animate the lighting for the final spot. The Brickyard VFX team then generated 2D environments for each players home arena to digitally replace the UNLV arena, with multiple lighting animation passes for each. In addition, Brickyards designers animated the in-arena graphics that circle the court, customized to match the team branding for each player.
We have been working on NBA campaigns with Goodby since 2007 and it never gets old, said Linda Jackson, Producer, Brickyard VFX. Each year we love the opportunity to highlight some of the games top athletes while challenging our artists with unique production executions.
About Brickyard VFX
Brickyard is a digital production studio skilled in high-end visual effects, animation, design and creative development for advertising, feature films and emerging media. With shops in Boston and Santa Monica, Brickyard is artist-centric at the core, fostering a close collaboration of not only artist-to-director but the entire creative team. Within a cozy eclectic production space, Brickyard assembles a customized crew of designers, animators, and compositors for every project. For company information please contact Kirsten with Brickyard VFX Atlantic at (617) 262-3220 or Jeff with Brickyard VFX Pacific at (310) 453-5722, or visit http://www.brickyardvfx.com.
Credits: NBA Big Is On
Agency: Goodby, Silverstein & Partners
Co-Founder / Co-Chairman: Jeff Goodby
Creative Director: Adam Reeves
Creative Director: Nick Klinkert
Art Director: Matthew McFaden
Copywriter: Ryan Hoercher
Producer: Mallory Guraya, Stephanie DeNatale
Executive Producer: Tod Puckett
Account Manager: Heather Morba
Account Manager: Janice McManemy
Account Director: Jason Bedecarre
Business Affairs Manager: Nihad Peavler
Senior Business Affairs Manager: Julie Petruzzo
Production Company: Interrogate Inc.
Director: Albert Kodagolian
Director of Photography: Adam Frisch
Executive Producer: Jeff Miller
Executive Producer: George Meeker
Visual Effects: Brickyard VFX
Lead VFX Artist: Patrick Poulatian
VFX Artist: Chris Sonia
VFX Artist: Mandy Sorenson
VFX Artist: Andy Edwards
CG Lead Artist: David Blumenfeld
Producer: Linda Jackson
Executive Producer: Jeff Blodgett
Editing: Arcade Edit
Editor: Kim Bica
Assistant Editor: Andrew Leggett
Producer: Gavin Carroll
Executive Producer: Nicole Visram
Audio: Lime Studios
Mixer: Joel Waters
Assistant Mixer: Jeff Malen
Executive Producer: Jessica Locke
###
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Bi-coastal VFX and animation studio Brickyard VFX teamed with ad agency Goodby, Silverstein & Partners and production company Interrogate to get fans excited for the upcoming 2013-2014 NBA season with :30 spot Big Is On. Brickyard VFX completed visual effects for the spot, which is currently airing across the U.S. and features hoop stars Kyrie Irving, Paul George, Damian Lillard, Kemba Walker, Jrue Holiday, Gordon Hayward, Greg Monroe, Kenneth Faried, Harrison Barnes, John Wall, and Mike Conley Jr.
