Brickyard VFX Scores Slam Dunk with Latest NBA Spot

Bi-coastal VFX and animation studio Brickyard VFX teamed with ad agency Goodby, Silverstein & Partners and production company Interrogate to get fans excited for the upcoming 2013-2014 NBA season with :30 spot Big Is On. Brickyard VFX completed visual effects for the spot, which is currently airing across the U.S. and features hoop stars Kyrie Irving, Paul George, Damian Lillard, Kemba Walker, Jrue Holiday, Gordon Hayward, Greg Monroe, Kenneth Faried, Harrison Barnes, John Wall, and Mike Conley Jr.

View the spot here: Ma href=http://www.youtube.com/watch?v=b8u2UUhTmrs>http://www.youtube.com/watch?v=b8u2UUhTmrs

Brickyards Lead VFX Artist Patrick Poulatian provided on-set VFX supervision for the marathon one-day shoot at the University of Nevada, Las Vegas (UNLV). All eleven players were captured completing their signature moves, in addition to choreographed moves which would allow for final-composited shots showing one continuous movement, made up of jump cuts of multiple players in action.

Poulatian then traveled to the Indiana Pacers Bankers Life Fieldhouse in Indianapolis, and the Verizon Center in Washington D.C., home of the Washington Wizards. In each location, he shot footage of the empty arena in different lighting scenarios (including full house lights, only the Jumbotron lights, only the ground floor lights, and only the suite lights) as reference points in order to accurately animate the lighting for the final spot. The Brickyard VFX team then generated 2D environments for each players home arena to digitally replace the UNLV arena, with multiple lighting animation passes for each. In addition, Brickyards designers animated the in-arena graphics that circle the court, customized to match the team branding for each player.

We have been working on NBA campaigns with Goodby since 2007 and it never gets old, said Linda Jackson, Producer, Brickyard VFX. Each year we love the opportunity to highlight some of the games top athletes while challenging our artists with unique production executions.

About Brickyard VFX

Brickyard is a digital production studio skilled in high-end visual effects, animation, design and creative development for advertising, feature films and emerging media. With shops in Boston and Santa Monica, Brickyard is artist-centric at the core, fostering a close collaboration of not only artist-to-director but the entire creative team. Within a cozy eclectic production space, Brickyard assembles a customized crew of designers, animators, and compositors for every project. For company information please contact Kirsten with Brickyard VFX Atlantic at (617) 262-3220 or Jeff with Brickyard VFX Pacific at (310) 453-5722, or visit http://www.brickyardvfx.com.

Credits: NBA Big Is On

Agency: Goodby, Silverstein & Partners

Co-Founder / Co-Chairman: Jeff Goodby

Creative Director: Adam Reeves

Creative Director: Nick Klinkert

Art Director: Matthew McFaden

Copywriter: Ryan Hoercher

Producer: Mallory Guraya, Stephanie DeNatale

Executive Producer: Tod Puckett

Account Manager: Heather Morba

Account Manager: Janice McManemy

Account Director: Jason Bedecarre

Business Affairs Manager: Nihad Peavler

Senior Business Affairs Manager: Julie Petruzzo

Production Company: Interrogate Inc.

Director: Albert Kodagolian

Director of Photography: Adam Frisch

Executive Producer: Jeff Miller

Executive Producer: George Meeker

Visual Effects: Brickyard VFX

Lead VFX Artist: Patrick Poulatian

VFX Artist: Chris Sonia

VFX Artist: Mandy Sorenson

VFX Artist: Andy Edwards

CG Lead Artist: David Blumenfeld

Producer: Linda Jackson

Executive Producer: Jeff Blodgett

Editing: Arcade Edit

Editor: Kim Bica

Assistant Editor: Andrew Leggett

Producer: Gavin Carroll

Executive Producer: Nicole Visram

Audio: Lime Studios

Mixer: Joel Waters

Assistant Mixer: Jeff Malen

Executive Producer: Jessica Locke

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LINK:	http://news.creativecow.net/story/873193...
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