NHL Productions In-House Studio Ops Continue to Grow with Data-Driven Stanley Cup Central' Live-Streaming Show By Jason Dachman, Chief Editor
Thursday, May 25, 2023 - 3:12 pm
Print This Story | Subscribe
Story Highlights
Seven years ago when Steve Mayer arrived at NHL Productions, his team consisted of five people. Today the leagues Chief Content Officer and EVP's staff has grown to more than 50 and boasts an in-house studio that cranks out live and quick turnaround programming on an almost daily basis. The culmination of those efforts this season has been the launch of Stanley Cup Central, a new second-screen YouTube experience covering one game per night throughout the Playoffs that brings a more conversational style and provides deep stats driven by the NHL EDGE puck-and-player tracking system.
Lauren Jbara, Alexa Landestoy, Jonny Lazarus hosting Stanley Cup Central
With [Stanley Cup Central], we have several different things we're trying to accomplish, says Mayer. We're looking to build our YouTube platform, experiment with the second screen experience, find new ways to tell stories with the NHL EDGE [data], identify and develop new [on-air] talent, and get fans into an environment where they're interacting and talking to each other in real time. And, maybe most importantly, we're looking to establish exactly what we are capable of in this studio. We've certainly had studios before, but never with the capabilities that this one has in terms of technology.
NHL EDGE Data Serves as Backbone' of Stanley Cup Central During the 2022 Stanley Cup Playoffs, NHL Productions launched a new state-of-the-art studio in its headquarters at One Manhattan West. The studio and accompanying control room made their live-streaming debut with Third Period Live, a second-screen experience on YouTube. Since then, the studio operation has continued to evolve with the facility producing programming almost every day since January.
NHL Chief Creative Officer and EVP Steve Mayer on hand at the NHL Productions studio in Manhattan
Since the beginning of the second round at the beginning of May, Stanley Cup Central has emanated live from NHL Productions' studio on a nightly basis. The show features a constant L-bar graphic providing a host of statistical data, including stats like face-off probability, skating speed, time on-ice, and others. Betting odds and breakdowns of the betting lines are also displayed prominently.
The backbone of this show is the data component powered by NHL EDGE puck and player tracking, says Matt Celli, VP and Coordinating Director, NHL Studios. That is what makes our show unique compared to the traditional broadcasts. Hockey is a very fast sport, so it can be challenging to [integrate] deep data in a traditional broadcast. But our goal with [Stanley Cup Central] is to bring that data to the forefront throughout the entire show.
NHL Studios' Matt Celli oversees operations at the One Manhattan West production center
The same constant L-Bar graphic is used in videoboard shows at NHL arenas across the continent, but this marks the first time it is being used in a live broadcast.
We want make that data and information part of the narrative, says Mayer. We can now tell stories with NHL Edge [data] that allow you to understand the game better. Our broadcast partners use that data on occasion, but we want to take it to the next level. The key is being able to not only understand and make sense of the data, but also uniquely tell the story of that data. You could put deep data up there all day long and it could just be meaningless eye candy, but if you can translate that data into something people understand that is where it gets really interesting.
In addition to the L-Bar, Stanley Cup Central incorporates NHL Blockie visualizations and interactive game elements developed with NHL EDGE data and Beyond Sports technology. This technology was first used by the NHL during ESPN's the live, animated Big City Greens Classic broadcast in March.
We are looking to lean heavily into those Blockie data visualizations, says Celli. We have a lot of the same technology that ESPN employed [for the BCG Classic] where we're able to actually cut all 40 virtual cameras in the system. We've found it works best in replay packages. [For example], during a key play we'll do a couple traditional replays off of an EVS like people would see [in the TV broadcast] and then we will choose blockie angle and roll that in to finish it off. The chat seems to love it, which is great, and it gives us a lot of flexibility since we don't have [access to isolated camera shots].
Stanley Cup Central Provides Sports Bar' Feel - Both in the Studio and Remotely Each night, a rotating cast of hosts, including Lauren Jbara, Alexa Landestoy, Jonny Lazarus, and NHL Fantasy reporter Anna Dua lend their insights and banter throughout the game, as well as during pre-and post-game coverage. Longtime NHL insider Pierre McGuire also joins each night to offer analysis and commentary. In addition to game analysis, hosts discuss the latest news and happenings around the League and chat with fans live in the YouTube comments section.
NHL Productions leverages BitFire to bring in remote feeds for its productions like Stanley Cup Central
We really [viewers] to feel like they're hanging out at a sports bar watching the game with their friends, says Mayer. We want them to be engaged while the game is going on, but also talking amongst themselves. Our goal is to create an environment where fans are having a conversation and we just happen to be eavesdropping.
In addition to the in-studio elements, a variety of special guests - including influencers, media personalities, NHL alumni, and other celebrity hockey fans - appear remotely during the sho
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
17/10/2025
HBO Max is reporting that it has launched in 15 new markets, including Bangladesh, Cambodia, Macau, Pakistan, Sri Lanka and Ukraine, boosting the streaming serv...
17/10/2025
Netflix said it will make a major push into video podcasts, inking a wide-ranging deal with Spotify through which it will offer 16 podcasts in the U.S. starting...
17/10/2025
Lexington, Ky. As part of a push to highlight its advanced advertising capabilities, Viamedia has launched a new AI-powered ad tech platform and officially rebr...
17/10/2025
NEW YORK QuickLink has announced the release of StudioPro Version 4, which the company is calling the most significant upgrade yet to its flagship video product...
17/10/2025
NEW YORK and CUPERTINO, Calif. Apple and NBCUniversal said they will sell Apple TV and Peacock streaming bundles to U.S. subscribers starting Oct. 20....
17/10/2025
Q&A with Boston Conservatory Choral Conductor Stephen Spinelli How his research into the lost manuscripts of composer Florence Price led to a Grammy-winning c...
16/10/2025
SVG Sit-Down: FUJIFILM Execs on GFX ETERNA 55 Camera, Importance of Shallow-Dept...
16/10/2025
Squash's Most Ambitious Broadcast Production To Be Deployed at Comcast Busin...
16/10/2025
Main Street Sports Group Inks Deal With Omaha Productions, Launches Original-Con...
16/10/2025
A Historic Precursor? FIFA, HBS, DAZN Offer an Inside Look at Production of FIFA...
16/10/2025
Prime Video Offers Sneak Peak at New NBA on Prime StudioThe massive 13,000-sq-ft, two-story studio features a LED regulation half court and hoopBy Jason Dachman...
16/10/2025
SVG Remote Production Forum Draws Record Crowd for Visit to PGA TOUR Studios, De...
16/10/2025
BitFire's Ben Grafchik on How Growing Cloud Workflows Are Impacting the Live...
16/10/2025
AI technology is advancing quickly, bringing both new creative possibilities and...
16/10/2025
In 2017, Imani Ellis launched CultureCon, a conference that's become a must-attend event for more than 10,000 diverse creatives and Black professionals to c...
16/10/2025
It might still be a little early to break out the tinsel and mistletoe, but Spotify's already queuing up some holiday magic. This year's Spotify Singles...
16/10/2025
Earlier this year, our in-house publishing imprint, Spotify Audiobooks, put out ...
16/10/2025
VAMPIRE has been integrated onto GM Defenses Infantry Squad Vehicle (ISV), providing a mobile solution to effectively and affordably counter small drone threat...
16/10/2025
The AgilePod mounted on the host aircraft....
16/10/2025
60% say infotainment systems are a critical purchasing or leasing consideration,...
16/10/2025
NEW YORK The Broadcasters Foundation of America has launched its 2025 Year-End Giving Campaign, which seeks to raise donations from tax-deductible personal and ...
16/10/2025
Roku has added several new features to its user interface and operating system meant to make it easier to discover and personalize content, the company said....
16/10/2025
NEW YORK CNN has announced that its All Access subscription tier will launch in the U.S. on Oct. 28, providing audiences with a centralized destination for CNN&...
16/10/2025
Student Spotlight: Alan Villanueva The graduate student and saxophonist, who performed on Natalia Lafourcades Latin Grammy-nominated Live at Carnegie Hall alb...
16/10/2025
The XR Sports Alliance (XRSA) has announced the third cohort of members. The new members include Maple Leafs Sports & Entertainment (MLSE), the Vegas Golden Kni...
16/10/2025
NEW YORK The Broadcasters Foundation of America has launched its 2025 Year-End Giving Campaign which seeks to raise donations from tax-deductible personal and c...
16/10/2025
NEW YORK Australia's Nine Network and the NHL today announced a media partnership that will bring the world's premier professional ice hockey league to ...
16/10/2025
Parks Associates has released new data showing that nearly half (45%) of U.S. internet homes watch free ad-supported streaming TV (FAST) services and 89% of U.S...
16/10/2025
TROY, Mich. -New data from J.D. Power's 2025 U.S. Residential Internet Service Provider Study shows that residential wireless internet providers are growing...
16/10/2025
TV's most charming detective drama * Shakespeare & Hathaway: Private Investi...
16/10/2025
Back to All News
Thailand's Legendary Outlaw Returns: Tee Yai: Born to be ...
16/10/2025
Back to All News
Christmas Is Just Around The Corner: Home For Christmas Season...
16/10/2025
Back to All News
Trist n Ulloa Stars in El crimen de Pazos, the New Netflix Ser...
16/10/2025
ABS Completes Redomiciliation to Dubai Development Authority as Part of Strategi...
16/10/2025
This Saturday October 18 Katja Mia will burst onto the radio airwaves for the first time as she joins 2FM. Katja will be standing in for Bl thnaid Treacy on Sat...
16/10/2025
This October, RT is delighted to support Wexford Festival Opera, Babor International Arts Festival for Children, Open House Dublin and 36 other arts and cultu...
16/10/2025
GeForce NOW is more than just a platform to stream fresh games every week - it offers celebrations for the gamers who make it epic, with member rewards to sweet...
15/10/2025
Across the world, early-career reporters are interrogating systems that shape daily life, from mortuaries and classrooms to the corridors of legal education and...
15/10/2025
St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open VideoThe NHL franchise worked with production firms 2WEI and 4th Floor CreativeBy Mark J Burns,...
15/10/2025
Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsors...
15/10/2025
By Paige Bethmann
Before my grandmother passed away in 2019, I went to visit her in the hospital where she'd been for a few weeks. When I arrived, the nurs...
15/10/2025
Two years ago, Spotify set out to grow the entire publishing industry by making ...
15/10/2025
People turn to DJ for a listening experience that feels personal, dynamic, and j...
15/10/2025
Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...
15/10/2025
Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...
15/10/2025
At Spotify, we're all about supporting rising talent and helping them connec...
15/10/2025
New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...
15/10/2025
SBS celebrates the Festivals of Lights with bold, illuminating stories across th...
NHL Productions In-House Studio Ops Continue to Grow with Data-Driven Stanley Cup Central' Live-Streaming Show By Jason Dachman, Chief Editor 
