DOVE Chocolate recently launched a new campaign in support of its Fruit & Nut product. The spot (:60 and :30), was created by BBDO New York and edited by Richard Cooperman of Wildchild.
DOVE Fruit & Nut offers a sensorial experience, inspiring colorful dreamscapes of surreal visual poetry, heightened senses, and captivating images. In the spot, Pleasure, we open on a woman tasting DOVE Fruit & Nut, followed by a fantasy of abstract metaphoric scenes, which represent the explosion of flavors and textures she's experiencing through the chocolate.
To view the spot: https://vimeo.com/155596296
The :30 spot is currently on-air with a :60 version slated to run online soon.
Client: Mars
Airdate: 2/8/16
Spot Title: Pleasure for DOVE Fruit & Nut
Ad Agency: BBDO / New York City, NY
Chief Creative Officer BBDO Worldwide: David Lubars
Chief Creative Officer BBDO New York: Greg Hahn
Executive Creative Director: Susan Golkin
Creative Director: Alessandro Fruscella
Group Executive Producer: Amy Wertheimer
Executive Producer: Tara Leinwohl
Music Producer: Rani Vaz
Business Manager: Paul Cisco
Senior Art Director: James Kuczynski
Copywriter: Allie Steele
Senior Account Director: Lisa Piliguian
Account Director: Ashley Gill
Account Manager: Annabelle Ewen
Assistant Manager: Aparna Joshi
Production Company: The Joinery / Los Angeles, CA
Director: Karina Taira
DP: Ross Richardson
Executive Producer: Gerard Cantor
Producer: Cecilia Salguero
Where shot: Chile
Editorial Company: Wildchild / New York City, NY
Editor: Richard Cooperman
Assistant Editor: Tyrone Rhabb
Senior Producer: Valerie J. McAndrews
Managing Director: Scott Spanjich
Telecine Company: Company 3/ New York, NY
Colorist: Tim Masick
Producer: Rochelle Brown
Finish Company: Eight VFX / New York, NY
Conform Artist: Fabien Coupez
Executive Producer: Alyssa St. Vincent
Producer: Graham Dunglingson
VFX Company: Eight VFX / Los Angeles, CA
Lead CG Artist: Fred Hopp
Executive Producer: Baptiste Andrieux
Producer: Michael Shores
Music Production Company: Amber Music / New York City, NY
Composer: Jake Warren
Executive Producer: Michelle Curran
Producer: Mike Perri
Audio Post & Sound Design: Rob DiFondi @ Sound Lounge / New York City, NY
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DOVE Chocolate recently launched a new campaign in support of its Fruit & Nut product. The spot (:60 and :30), was created by BBDO New York and edited by Richard Cooperman of Wildchild.
