
The Changing Face of Sports-Content Management: A State-of-the-Industry Discussion Leaders from NBC Sports, WBD Sports, the NHL, WWE, IPTC address AI, metadata, staffing By Jason Dachman, Editorial Director, U.S.
Monday, October 23, 2023 - 7:46 am
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Story Highlights
Metadata. Storage. Asset-management systems. That's the down-and-dirty of what makes the sports-media industry hum. So how are major sports-media organizations and professional sports leagues reshaping their MAM workflows, embracing cloud-based and hybrid environments, and finding new ways to monetize their existing content?
In this panel discussion, leaders in the space share their perspectives and experiences pertaining to metadata best practices, opportunities for AI and automation, staffing and recruiting young talent, the impact of industry consolidation and M&A, remote vs. in-office work, and much more.
This panel discussion features
Rex Canning, WWE, Senior Director, Media Management Services
Anne Graham, WBD Sports, Manager, Strategy and Planning, Sports Media Services; 2023 SVG Sports Content Management Chair
Paul Kelly, IPTC, Sports Content Working Group Lead; The Canadian Press, Associate Director, Content Operations
Jim Miles, NBC Sports and Olympics, Senior Director, Live Event Workflows
Grant Nodine, NHL, SVP, Technology
This discussion was hosted at the 2023 SVG Sports Content Management Forum in New York City on July 26, 2023 and is moderated by SVG Chief Editor and SVG Sports Content Management Forum Program Director Jason Dachman.
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SVG PLAY is your new home for all Sports Video Group live event and long-form video content. As an SVG member and sponsor, receive simple access to all SVG event panels, case studies, keynotes, and more all in one place. To visit SVG PLAY, CLICK HERE.
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