Cisco Opens Up New Busine Opportunities for Service Providers with Major Mobile Internet Innovations

Cisco Opens Up New Business Opportunities for Service Providers with Major Mobile Internet Innovations New Cisco Software Suite, Small Cell Innovations, and Network Infrastructure Help Service Providers to Monetize Data in Motion, Benefit from Internet of Everything

Cisco Mobile Internet Innovations 2013: Executive Roundtable Murali Nemani, Shailesh Shukla, Partho Mishra

Cisco Mobile Internet Innovations 2013Kelly Ahuja

Cisco Aironet 3600 Series Access Point and Cisco 3G Small Cell Module

Cisco Aironet 3600 Series Access Point and Cisco 3G Small Cell Module

Cisco 3G Small Cell Module Facing Down

Cisco 3G Small Cell Module Facing Up

Kelly Ahuja, senior vice president and general manager, Service Provider Mobility Group, Cisco

SAN JOSE, Calif. Feb. 19, 2013 With the mobile Internet predicted to grow 13-fold between 2012 and 2017 with the addition of billions of connections between people, devices and objects, Cisco today introduced a range of major innovations to enable service providers to more effectively monetize those connections. The new Cisco technologies enable service providers to deliver new, better and more personalized connected experiences and to gain more intelligence about those networked connections that they can utilize to deliver new revenue-generating services.

Many of the new business opportunities presented by the growing connectivity of people, data, processes, information and devices (the Internet of Everything') center on analyzing and monetizing data in motion. Data in motion consists of real-time and near real-time data generated by mobile and fixed connections between people, things and processes. According to the Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, by 2017 there will be more than 10 billion mobile-ready devices/connectionsincluding 8.6 billion personal mobile devices and 1.7 billion machine-to-machine connections

To help ensure service providers accommodate exploding network traffic and profit from it, Cisco is aggressively delivering innovative mobile solutions in three key areas: software, access and infrastructure.

Intelligent Software via Cisco Quantum

To better enable service providers to analyze and monetize the data in motion in their networks, Cisco is today introducing the Cisco Quantum. The result of the integration of more than $1.5 billion in recent acquisitions with in-house innovation, Cisco Quantum delivers unparalleled mobile network intelligence to service providers and enables greater network programmability, a key building block for the delivering of new network services. The suite includes:

Cisco Quantum Network Abstraction Suite: provides a real-time network abstraction layer for network data collection, aggregation and orchestration to augment available information in all network decision processes.

Cisco Quantum Policy Suite: offers a next-generation policy management solution that enables service providers to scale, control, monetize and personalize any service on any type of network through a flexible, interactive architecture that supports application-centric policy capabilities.

Cisco Quantum Analytics Suite: provides business and network analytics capabilities that enable both historical and real-time predictive policy decisions. It includes dashboards for data visualization and programmable interfaces to create system alerts in conjunction with policy.

Cisco Quantum Wide Area Network (WAN) Orchestration Suite: provides network management tools to simplify capacity and traffic management, increase network efficiency, and reduce operational costs for service providers, particularly in IP/MPLS (Internet Protocol/Multiprotocol Label Switching) environments.

Global service providers, including Vodafone Netherlands, are recognizing the importance of using an intelligent network to deliver new experiences and expand revenue opportunities.

Intelligent Access

To provide improved coverage and capacity to the mobile network architecture, Cisco is also transforming small cells into a platform for business and service innovation, with new small-cell licensed radio technology. Cisco's market leadership in the small-cell market sets the stage for success in the licensed radio market. Innovations include:

Cisco 3G Small Cell Module for Cisco Aironet Access Points is Wi-Fi compatible and integrates licensed and unlicensed small cells with a plug-in 3G radio for ease of deployment.

Cisco 3G Small Cell expands Cisco's proven solution for enterprises with an unsurpassed channel to market for premises-based deployments.

Cisco ASR 901S is designed to enable wide-scale deployment of outdoor small cells by extending carrier-class small-cell routing to the outdoor installation pole to break the backhaul bottleneck.

SoftBank, a Japanese telecommunications and Internet services providers; WiLine Networks, a provider of fast, flexible, affordable broadband solutions; and Telkom, a wireline and wireless telecommunications provider in South Africa, have joined more than 100 global service providers selecting Cisco as their infrastructure partner for wireless carrier backhaul and licensed data backhaul services.

SoftBank's customers have come to expect instantly available mobile broadband wherever they happen to be, on whichever device they happen to choose, said Keiichi Makizono, Corporate Officer, Deputy Unit Head, Technology Unit, and Division Head, Network Division, SoftBank Mobile Corp. We use Cisco today for backhaul, including the Cisco ASR 903 for Internet Protocol radio access network. The new Cisco small-cell backhaul technology will potentially help enable us to expand our service portfolio so that we can provide customers with anytime, anywhere access on any network.

With the accelerated growth of mobile networks, speed and flexibility

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