
On Air, the global streaming service for on-stage entertainment content, has welcomed three key leadership appointments as it expands its growth in the UK and across Europe.
Paul Cheetham, Talent & Event Booker
Paul Cheetham brings 25 years of extensive experience to help drive On Air's continued success in events, with an established industry network in the live entertainment industry as Talent & Event Booker. Having previously held senior booking roles with AEG Germany, Live Nation and Heartburst Entertainment, Cheetham's career has taken him across Europe, working on shows with artists such as David Bowie, AC/DC, Tina Turner, Elton John, Lewis Capaldi and George Ezra. Music events he has worked on include Berlin Music Week and the internationally respected Reeperbahn Festival, as well as the opening of the Verti Music Hall in Berlin.
Based in Germany, Cheetham will be responsible for overseeing the DACH and Nordic regions for On Air, focusing on increasing awareness of the company's streaming service to audiences and working with international artists to deliver visually engaging shows to fans across the world. As the entertainment market continues to shift with changing consumer habits, Cheetham will help demonstrate the important role streaming can play across the industry, providing users with exclusive tailored access to pay-per-view shows from anywhere, while creating new and untapped revenue streams for artists.
Brian Rucker, Business Development Manager
Brian Rucker has joined On Air as its new Business Development Manager. With 20 years of experience in the live music industry, Brian Rucker will be responsible for driving business growth across the US, EMEA and other regions globally, as On Air expands its portfolio of artists and events. Kickstarting his career in the US as a concert promoter, Rucker has extensive experience leading the development and execution of live and digital events for companies including Big Noise, Wasserman, Live Nation and Pandora Music, where he held senior management positions. Rucker has worked across multiple genres throughout his career, with artists as varied as Billie Eillish, My Chemical Romance, Playboi Carti, Dierks Bentley, Alison Wonderland, and Sech.
Before joining the On Air team, Rucker elevated Twitch's offering of premium virtual content with the launch of Twitch Music in the US. During the pandemic when no promoters were in business, Rucker helped create a dedicated space for artists to perform online for their fans, highlighted by the development of the first virtual hip-hop music festival with Rolling Loud and a weekly concert series with Bowery Presents. With a global audience prepared to engage with their favorite artists via premium digital experiences, Rucker will help demonstrate the marketing value of streaming as the industry continues to diversify hybrid digital content offerings. On Air will provide artists with another avenue to monetise their performances and increase their reach by distributing high production content around the world.
James Goodhall, Brand Partnerships Director
On Air, global streaming service for on-stage entertainment content, has announced James Goodhall as its Brand Partnerships Director. Goodhall brings over 25 years of music industry experience in streaming, VOD, marketing, brand partnerships, distribution, A&R and live events to his new role. His music career started at Amato Distribution where he ran the UK sales division. Goodhall helped build the company into one of the biggest music distributors in Europe, before moving onto successful A&R roles at Sony Music UK and Universal Music to sign and deliver multiple chart hits. Taking on key commercial positions in EMI Music UK and Warner Music UK, he managed high-profile music clients such as Spotify, Deezer, YouTube, Soundcloud and Vevo, and delivered brand partnerships for YouTube, Vodafone, Microsoft, Google Play and O2. Goodhall also led artist campaigns including Coldplay, Dua Lipa, Anne-Marie, Gorillaz, and David Guetta, while helping deliver UK chart history for Ed Sheeran, Jess Glynne, and Stormzy.
Before joining On Air, Goodhall was Head of Music Sales EMEA for Mirriad, an AI-powered in-content advertising platform. He ran its specialist music division dedicated to connecting artists, brands, and fans, and partnered with leading record labels and artists to deliver innovative brand integrations within their music videos to launch global campaigns.
Based in London, Goodhall will play a key role in securing brand partnership opportunities, developing outreach strategies, and building key stakeholder relationships to drive On Air's revenue stream globally. As the industry becomes increasingly interconnected between artists and their fans, Goodhall will help drive collaboration to deliver top-tier streaming experiences for a global audience.
North America Stories
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Wisycom is showcasing the latest additions to its ecosystem of professional RF technologies at IBC 2026 (Stand 8.D60). This includes its new MATF Wideband Anten...
09/09/2026
AMSTERDAM, IBC2026 VisualOn, Inc. and Cires21 today released an updated joint whitepaper at IBC 2026 demonstrating measurable, high-impact improvements in visu...
09/09/2026
Sony Electronics Introduces Its First Fisheye Zoom G Lens
Brie Clayton September 8, 2026
0 Comments
Compact, lightweight SEL814G Full-frame lens deliv...
09/09/2026
Blackmagic Design Announces DaVinci Resolve 21.1
Brie Clayton September 8, 2026
0 Comments
Major update adds AI assistant integration, expanded camera...
09/09/2026
Cuez Integrates AI into a Unified Broadcast Production Workflow
Brie Clayton September 8, 2026
0 Comments
Cuez announces the expansion of its cloud-ba...
08/09/2026
Comcast Technology Solutions (CTS) has announced a multi-year agreement with A E...
08/09/2026
Spectra Logic today announced the availability of Media Insight, a new capabilit...
08/09/2026
Rogers Communications and Quebecor have announced a 12-year sublicensing agreement for French-language national NHL games beginning with the 2026-27 season. TVA...
08/09/2026
Skyline Communications and Bridge Technologies will demonstrate two integrations...
08/09/2026
Boland Communications will make the European debut of its 4K55HDR7SNB 55-inch super-narrow-bezel monitor at IBC2026 (Stand 12.C57, RAI Amsterdam, September 11-1...
08/09/2026
Ateme and Comcast Technology Solutions (CTS) have announced a collaboration comb...
08/09/2026
Haivision has joined the IBC Accelerator Media Innovation Programme as part of t...
08/09/2026
Blackmagic Design has announced price reductions on its PYXIS 6K and Cinema Camera 6K models, effective immediately through Blackmagic Design resellers worldwid...
08/09/2026
AI-Media will demonstrate its LEXI Suite at IBC2026 (Booth 5.C34, September 11-1...
08/09/2026
Bitmovin and Ad Insertion Platform (AIP) have announced the first live deploymen...
08/09/2026
Grass Valley will demonstrate story-centric media workflows at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), connecting newsroom production, content ma...
08/09/2026
M2A Media and Ateme have announced a partnership integrating Ateme's video processing solutions into M2A Media's MediaToAnywhere platform for live sport...
08/09/2026
Ikegami will exhibit at IBC2026 (Stand 12.A31, RAI Amsterdam, September 11-14), including a Day 1 introduction of new cameras in the UNICAM XE series. Additiona...
08/09/2026
Broadcast industry analysts will be gathering plenty of insights at the 2026 IBC Show this weekend in Amsterdam, but Caretta Research has offered up some though...
08/09/2026
SENSHI and DAZN have announced a global broadcast partnership that will bring SENSHI's live events free to viewers in more than 200 markets. The partnership...
08/09/2026
New architecture built with Evertz will bring 4K HDR to Monday Night Football, N...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Mo-Sys, the world-leading developer of virtual production, camera robotics and image tracking technology, has completed a business restructuring, which has incl...
08/09/2026
New York, September 8, 2026 The TSAmediaHUB audiovisual contribution and distribution infrastructure developed by Telef nica's Audiovisual Services area re...
08/09/2026
Expanded Riyadh operation brings Asharq and Thmanyah services together on a resilient on-premises Pebble platform.
Pebble, the leading automation, content mana...
08/09/2026
Techex, a pioneering leader in live video workflows, will showcase its broadest software feature set to date at IBC 2026 (Stand 2.B45), extending its lead in so...
08/09/2026
Visitors to Grass Valley's booth at IBC2026 will be introduced to new Framelight X capabilities that connect content acquisition, management, editing and pu...
08/09/2026
BCNEXXT will showcase the latest evolution of Vipe at IBC2026 (Stand 2.B09), introducing a series of innovations designed to deliver higher-quality audience exp...
08/09/2026
Bitmovin, a provider of video streaming solutions, has partnered with Ad Insertion Platform (AIP), a leading innovator in advanced ad insertion technologies, to...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 soft...
08/09/2026
Big Blue Marble is supporting TDF, French infrastructure and network operator, broadcasting Digital Terrestrial Television (DTT) and radio services, as a techno...
08/09/2026
Agents work inside a single production environment, from incoming wire copy to a live studio show...
08/09/2026
Building on their strategic partnership, Ceeblue and Layercake make the unthinkable possible: scalable sub-second streaming over standard DRM, SSAI, and CDN wor...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production wi...
08/09/2026
A SaaS portfolio built to work together, helping operators grow audiences, monetise smarter and run leaner, on their own terms
At IBC 2026 (stand 1.B49) Synam...
08/09/2026
Accedo, global provider of video streaming software and services, has been selected by PlayOn Sports, a national leader in high school sports technology, to exp...
08/09/2026
LiveU, the leader in live IP-video solutions, is enabling The Associated Press to take global newsgathering to the next stage with intelligent connectivity and ...
08/09/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the latest evolution of it...
08/09/2026
Compact, power-efficient X Platform performance brings broadcast-grade reliability and ultra-low latency to space-constrained remote production (REMI) workflows...
08/09/2026
Zixi, the leader in live video delivery and workflow orchestration, and Kiloview, a leading provider of professional IP video encoding and decoding solutions, t...
08/09/2026
Collaboration gives content owners scalable CDN capacity and broadcasters enhanced flexibility, including for C-band transition planning
Quortex today announce...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Telos Alliance and Pluxbox Announce Dynamic Media Facility Integration Partnersh...
08/09/2026
J nger Audio Showcases Industry-First S-ADM Cloud Workflow at IBC 2026
Search
Dolby, MainConcept, Techex and J nger Audio will showcase the industry's ...
07/09/2026
By Ramona Flume and Lucy Spicer
There's a particular kind of magic that hap...
07/09/2026
Blackmagic Design Announces New Lower Price for Blackmagic PYXIS 6K and Blackmag...