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A Discovery of Witches S2 is Sky's biggest returning Original launch in just under a decade

22/01/2021

Sky Original A Discovery of Witches transported viewers into the fascinating and magical world of Elizabethan London, when it launched on our screens earlier this month on 8th January.

The series launch episode on Sky One achieved a cumulative 7 day audience of 1.79m*, making it Sky's biggest launch for an original returning series in nearly 9 years. This puts the fantasy series ahead of returning series including Save Me Too, Bulletproof S2 and Fortitude S2. It has also become Sky's most binged boxset ever for a returning Original series.**

Cameron Roach, Director of Drama and Sky Studios said These figures are a testament to the overwhelming popularity of the A Discovery of Witches franchise, and that it continues to capture the nation's imagination and add a little extra magic and escapism to our lives when we need it most. With more episodes to come and a third series on the horizon, we hope everyone continues to enjoy the show as the magic, mystery and romance further unfolds .

During launch week, A Discovery of Witches S2 was the top voice command on Sky Q in the UK, with more than 81,000 customers using their voice to summon the series on Sky Q, along with nearly 5 million downloads.

The first series became Sky One's biggest drama of 2018 and has received a host of critical acclaim for its return, being labelled tremendous by The Observer, epic and sumptuous by Den of Geek, and ideal escapist viewing by Metro.co.uk. Series 3 is currently being filmed in Cardiff and will be coming to screens soon.

The Sky Original has also bewitched viewers the world over from the US to Australia and everywhere in between. The series is distributed internationally by NBCUniversal Global Distribution on behalf of Sky Studios, and is produced by Bad Wolf (I Hate Suzie, His Dark Materials, Industry).

*According to 7 day cumulative viewing data for episode 1 of the series. This takes into consideration playback, catch up & on demand viewing in addition to the overnights.

** Based on consumption within the first ten days from TX.

About Sky

Sky is Europe's leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 24 million customers to the best entertainment, sports, news, arts and to our own award-winning original content.

Our technology, including the market leading Sky Q, connects people to everything they love - TV, music, games, online video, fitness and educational content, all in one place, easy. Our streaming service, NOW TV, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.

Building on the success of Sky Originals like Chernobyl, I Hate Suzie and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Sky News provides impartial and trustworthy journalism for free, while Sky Arts, the UK's only dedicated free-to-air arts channel, makes the arts accessible for everyone. Our new TV and movie studio, Sky Studios Elstree, is expected to create over 2,000 new jobs and generate an additional 3 billion of production investment in the UK over the first five years alone.

We believe that we can be a force for good in the communities in which we operate. We're committed to being Europe's first net zero carbon entertainment company by 2030. We take pride in our approach to diversity and inclusion: we've been recognised by The Times and Stonewall for our commitment to diversity and we've put in place a new programme to invest 30million across our markets over the next three years to tackle racial injustice.
LINK: https://www.skygroup.sky/en-gb/article/a-discovery-of-witches-s2-is-sk...
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