Creative production studio Juniper Jones recently crafted a new commercial for Squarespace, a software service-based Content Management System (CMS), which provides creative tools that power the future of the web, from mobile and e-commerce experiences to website design and online publishing. Celebrating the diversity of Squarespace's clientele, the 30-second spot builds on the companys Better Websites For All campaign. The spot debuted last week and will air nationally on broadcast and web.
To view, please visit: http://vimeo.com/99069970
Squarespace's in-house marketing team enlisted Juniper Jones as its production partner to execute their spot concept, which showcases the brand's intuitive web development tools across multiple devices - and the myriad environments in which users can seamlessly create. Juniper Jones spearheaded the entire soup-to-nuts production, including live-action, graphics, VFX, compositing, editing and music licensing.
Squarespace's core team comes from an agency background, so theyre experts at telling and positioning their brand story, remarks Kevin Robinson, Founder/Creative Director of Juniper Jones. We worked closely with [Squarespace] Creative Director David Lee, who was extremely on point and definitive in terms of what they wanted. It was the ideal direct-to-client collaboration for us because it tapped into all of our strengths as a small shop, from visual storytelling to technical solutions, with clear lines of communication from the outset.
Always looking beyond the standard solution, Juniper Jones opted to shoot the hands and devices in-house at their 1200-square-foot stage in Brooklyn, streamlining the live action-to-edit workflow and allowing production to be more cost effective in the process. The environmental backplates were provided by Squarespace from their existing print and digital campaign.
We captured all of the footage on a RED at 5K to closely match the caliber of the print campaign, Robinson elaborates. Replicating such assets extended to our website animations in After Effects. To the naked eye, it seems like a fairly simple spot, but there are actually a number of technical challenges to get a project like this off the ground.
Citing how its employees understand the brand better than anyone else, Squarespace enlisted some of them to hand-model for the demos - and one employee even provided the voiceover. Adding authenticity to the experience, actual Squarespace clients are featured in the spot. One shot, for instance, features the street artist Hanksy showcasing his own website.
Juniper Jones used Nuke for compositing and clean-up, so the devices would appear sleek and beautiful. Editing and music licensing, also spearheaded by Juniper Jones, rounded out the post-intensive project, which took two months to complete.
The edit was tricky with so many different actions to consider, including whats happening on the device screens, in order to make them flow seamlessly in tandem, says Kyle McKeveny, Juniper Jones Associate Producer/Music Supervisor. Our animator worked together with the editor, so when there was a change, such as the timing of a sequence, he would create a mock-up. Having previously done TV work using a similar technique - essentially edits within edits - it was a fairly fluid process.
According to Robinson, the project represents how well positioned Juniper Jones is to work flexibly and in a myriad of ways, from taking on a creative direct-to-client role, such as with broadcast networks, to a production partner with ad agencies.
At the end of the day, whether it's a TV promo or a commercial - or even creating your own website on Squarespace - we're all storytelling, concludes Robinson. People want to feel something, so you have to create an emotional connection. Once youve brought that out, you've done your job.
Squarespace Better Websites for All from Juniper Jones on Vimeo.
Project: Squarespace -- Better Websites For All Commercial
Airdate: 6/30/14
Client: Squarespace, New York, NY
Creative Director: David Lee
Producer: Richard Minkoff
Production Artist: Luis Gonzalez
Production Artist: Steven Neff
Photo Retoucher: Craig Reynolds
Production Company: Juniper Jones, Brooklyn, NY
Creative Director: Kevin Robinson
Executive Producer: Ryan McRee
DP: Eric Robbins
Art Director: Jeffrey Welk
Editor: Ron Brodie
Music Supervisor: Kyle McKeveny
Where Shot: Juniper Jones, Brooklyn, NY
Audio Post: Digital Arts, New York, NY
About Juniper Jones:
Juniper Jones is a Creative Production Company specializing in Concepting, Scripting, Designing, Branding, Animation, Editing, Live Action Production and Directing.
Juniper Jones thoroughly believes that a collaborative creative experience with the client yields unparalleled results. Clients know their brand better than anyone else and our job is to help nurture the creation of their stories.
We would love the opportunity to help collaborate on yours!
http:// juniperjones.tv
###
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Creative production studio Juniper Jones recently crafted a new commercial for Squarespace, a software service-based Content Management System (CMS), which provides creative tools that power the future of the web, from mobile and e-commerce experiences to website design and online publishing. Celebrating the diversity of Squarespace's clientele, the 30-second spot builds on the companys Better Websites For All campaign. The spot debuted last week and will air nationally on broadcast and web. 
