Sony Pixel Power calrec Sony

Dolby and Justin Bieber Team Up to Go Inside the Story of his Latest Single Ghost

13/09/2021

12 September 2021, 16:45 (PDT) Dolby and Justin Bieber Team Up to Go Inside the Story of his Latest Single Ghost

Fans can enjoy Ghost and his latest multi-platinum album JUSTICE today in Dolby Atmos on Apple Music

Experience Justin Bieber Like Never Before In Dolby Atmos | Dolby

SAN FRANCISCO, CA - September 12, 2021 - Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, teamed up with global superstar Justin Bieber to celebrate his latest single Ghost and a new era for music in Dolby Atmos, which is transforming how music is created and enjoyed. In this long-form commercial, the world will see the versatility of Justin's musical talent while exploring Ghost. Fans looking to connect with Justin on a deeper, more emotional level, can enjoy Ghost and JUSTICE today in Dolby Atmos on Apple Music.

I believe Dolby Atmos takes music to the next level. It's game-changing and hits you differently, said Justin Bieber. It's the best I've heard my music. That's a fact.

Today we are celebrating a new era for music and the story behind Ghost, said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. Through this exclusive piece, Justin sheds a new light on the inspiration behind his latest single while putting his artistry on full display. When experienced in Dolby Atmos, fans will hear the song like never before.

png

The piece was created to celebrate a new era for music in Dolby Atmos. As a driving force in sound innovation, Dolby Atmos pushes the boundaries of creativity so that music can be expressed and felt at its fullest. With Dolby Atmos, Dolby aims to create the strongest bond possible between artists, their stories, and the world. The video was directed by GRAMMY -nominated American music video director, commercial director, and filmmaker, Colin Tilley. Colin is one of the most sought-after talents known for his work writing and directing videos for some of the world's most prolific names in music, including music videos for Justin's JUSTICE album.

png

Ghost is the latest single from Justin's multi-platinum sixth studio album JUSTICE, which debuted at #1 on the Billboard 200 chart. All 22 songs from the album are available to enjoy in Dolby Atmos on Apple Music, including chart-topping global smashes Peaches feat. Giveon and Daniel Caesar, Holy feat. Chance The Rapper, Lonely feat. Benny Blanco, Anyone, and Hold On. Fans can also enjoy other Justin favorites in Dolby Atmos including his recent collaboration with Kid Laroi - Stay, one of the top songs on the US charts today.

To learn more, visit: https://www.dolby.com/experience/justin-bieber/

About Dolby Atmos

Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its fullest capacity, forging a deeper connection between artists and their fans. Music in Dolby Atmos goes beyond the ordinary listening experience by immersing you in the song, revealing details with unparalleled clarity and depth. It gives artists more space and the freedom to fully realize their vision and unlock new levels of emotion in their music for their listeners. Whether it's hearing the layers of instruments move all around you, catching the subtle breath a singer takes between lyrics, or feeling melodies wash over you - nothing puts you inside the music like Dolby Atmos.

About Justin Bieber

Global superstar Justin Bieber reached #1 on the Billboard Hot 100 for the second time in eight months with his smash collaboration with The Kid Laroi, Stay. Justin's eighth career #1 single, Stay has made history as Bieber becomes the youngest solo artist ever to reach 100 hits on the chart. His certified-platinum smash hit Peaches debuted at #1 on Billboard Hot 100 and hit #1 on both the Top 40 and Rhythmic Airplay charts. Peaches - with over 1.5 billion streams worldwide - is the latest single from Justin's global #1 album JUSTICE, his eighth album to debut at #1 on the Billboard 200. Bieber made history as the first male solo artist to debut at #1 on both the Billboard 200 album chart and Billboard Hot 100 singles chart. JUSTICE opened at #1 streaming in 117 countries worldwide and has accumulated over 6 billion streams to date. With over 75 billion career streams and over 70 million albums sold worldwide, Justin reigns as one of the biggest artists in the world. Bieber is the #1 artist on YouTube with over 60 million subscribers worldwide and is the #1 artist on Spotify global with over 75 million monthly listeners. Tickets for Justin Bieber's Justice World Tour 2022 are on sale now via justinbiebermusic.com and ticketmaster.com.

Copy link

Copy text

Download

About Dolby Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports, and gaming, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.

Contact details

General Press Inquiries

Headquarters:

1275 Market Street

San Francisco, CA 94103-1410 USA

media@dolby.com

Download vCard

Share news release

Download & Copy

Download PDF

Copy text

Copy link

Contact us

General Press Inquiries

Headquarters:

1275 Market Street

San Francisco, CA 94103-1410 USA

media@dolby.com

Share
LINK: https://news.dolby.com/en-WW/202532-dolby-and-justin-bieber-team-up-to...
See more stories from dolby

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

11/09/2026

Atomos Debuts New HDR Monitors at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Calrec to Unveil Type RT Compact Console at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Lightware Launches LARA 2 with New Architecture for More...

Lightware has announced the launch of LARA (Lightware Advanced Room Automation) 2.0, a major upgrade to its built-in room automation platform, introducing impro...

11/09/2026

MusiMap launches latest technology unlocking new commerci...

10 September 2026 - MusiMap, the B2B music intelligence company that is transforming how companies can harness the emotional power of music to reach consumers a...

11/09/2026

Matrox Video Integrates Matrox ORIGIN with NVIDIA Holosca...

Matrox Video today announced an integration between Matrox ORIGIN and NVIDIA Holoscan for Media, enabling Matrox ORIGIN media services to be provisioned, config...

11/09/2026

Net Insight brings cloud-native live media orchestration...

Net Insight today announced that its cloud-native live media orchestration is now available through Oracle Cloud Marketplace, providing broadcasters, production...

11/09/2026

Calrec to Unveil Type RT Compact Console at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Biggest functionality boost yet makes Buttons the perfect...

Version 1.8 will bring advanced routing control, new workflow tools, boosted control panel flexibility and ease of integration into IP networks...

11/09/2026

Ikegami Announces Four New UNICAM XE Series Cameras

Ikegami announces four additions its UNICAM XE range of 4K-UHD cameras with the introduction of the UHK-X700VN, UHK-X750VN, UHK-X600VN and UHK-X650VN. Developed...

11/09/2026

DHD Launches New MX3 Consoles - Modular to the Core

DHD.audio has chosen IBC2026 as the launch venue for a major new addition to its broadcast sound production platform: the MX3 console range. MX3 retains the mod...

11/09/2026

Sony To Showcase Latest Production Technology At IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

EKT To Feature New Linux-Based ATSC 3.0 STB At IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Jimmy Kimmel Shifts Political Interview to YouTube Over FCC Worries

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Remembering 9/11: 25 Years of TV Tech Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Tiger Group To Auction Equipment from a National Broadcasting Studio

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Grass Valley Launches AVORA at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Survey: Low Latency for Live Streaming Is Industrys Top Challenge

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Atomos Debuts New HDR Monitors at 2026 IBC Show

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Grass Valley Launches AVORA at IBC2026 Bringing All in On...

New standalone solution gives production teams everything they need to create, produce and deliver live content from one flexible system. Grass Valley today an...

11/09/2026

Wave Central a Domo Broadcast Company Named Recipient of...

Recognition honors the development of FPV drone camera systems for live sports broadcast coverage Wave Central, a Domo Broadcast Company that develops advanced...

11/09/2026

Teradek Launches Bolt 7 A Unified Wireless System for Zer...

Teradek, the industry leader in zero-delay wireless video solutions, announced the launch of Bolt 7, which now includes a unified wireless video and data system...

11/09/2026

ACT Pixel Academy Announces Autumn Courses

The ACT Entertainment tvONE and Green Hippo Pixel Academy has released its autumn course schedule, with hands-on training dates in September, October and Novemb...

11/09/2026

Scientists discover a new way that a disease-linked protein comes apart

LA JOLLA, CA-Transthyretin amyloid disease (ATTR) is a progressive, life-threatening condition caused when the protein transthyretin (TTR) breaks apart and aggr...

11/09/2026

Major Update to Blackmagic Cloud

Major Update to Blackmagic Cloud Brie Clayton September 10, 2026 0 Comments Blackmagic Design has announced a major update to Blackmagic Cloud which a...

11/09/2026

Dalet Helps Media Organizations Navigate the Rise of Synthetic Content with NVIDIA AI

Dalet Helps Media Organizations Navigate the Rise of Synthetic Content with NVID...

11/09/2026

Benetti Menswear Tees Up for 2026 Amgen Irish Open on RT

RT has today announced Benetti Menswear as the sponsor of its 2026 Amgen Irish Open coverage for a sixth consecutive year, further strengthening the heritage c...

10/09/2026

First AI-Generated Golf Announcer To Debut During New Mexico Open

Duff Foreman is an AI-generated announcer who will add color to this month's New Mexico Open...

10/09/2026

IBC 2026: Bitmovin Rolls Out Encoder Version 3

Bitmovin is rolling out Encoder Version 3, the next major release of the technology behind its VOD and Live Encoders. Version 3 is built on a premise every stre...

10/09/2026

IBC 2026: Net Insight Highlights Open Live Media for Controlled Live Services

At IBC2026, on booth 1.B47, Net Insight will showcase Open Live Media, its architecture for delivering resilient live media services across networks, partners, ...

10/09/2026

PWHL, Scripps Sports Sign National Television Deal for 2026-27 Season

The Professional Women's Hockey League (PWHL) and Scripps Sports have announced a national broadcast rights agreement for the 2026-27 season, a landmark par...

10/09/2026

IBC 2026: Trusted Partner Network Debuts Fix It or Risk It to Tackle Everyday Security Risks

The Trusted Partner Network (TPN), the global content security initiative powere...

10/09/2026

NFL Brings Back Creator Programs to Deliver Access, Original Storytelling During the 2026 Season

The NFL is launching its most expansive creator programming yet, bringing togeth...

10/09/2026

Sportsnet Removes 150 Blackouts for More National NHL Games Than Ever in 2026-2027 Season

Sportsnet is set to deliver its biggest hockey season ever with a national sched...

10/09/2026

IBC 2026: LiveU Showcases Starlink for News and Sports Broadcast as Clarus Integrated Reseller

LiveU is now a Clarus Integrated Reseller, bringing Starlink's fast, reliabl...

10/09/2026

IBC 2026: Mimir Develops Single Layer for Content, Metadata, AI Orchestration

Mimir is the cloud-native media production platform built for teams that need to move media fast across live, archive, web, social, and broadcast workflows. At ...

10/09/2026

IBC 2026: ATSC 3.0 To Receive Technology & Engineering Emmy Award for Significant Advancement in Television Broadcasting

ATSC is being honored with a 2026 Technology & Engineering Emmy Award by the Nat...

10/09/2026

Audio-Technica Presents BP880R Contact Transducer for Immersive Sports Broadcast, Production Audio Enhancement

Audio-Technica has introduced the BP880R Contact Transducer, a specialized micro...

10/09/2026

ESPN, ION Team Up to Broadcast WTGL Starting on Nov. 8

TMRW Sports in partnership with the LPGA, today announced multiyear U.S. media rights agreements with ESPN and Scripps Sports/ION to bring WTGL, the new women&#...

10/09/2026

SportsNet Pittsburgh Honors Roberto Clemente Day With Second-Annual Live Spanish-Language Pirates Telecast

SportsNet Pittsburgh (SNP) in partnership with Major League Baseball and the Pit...

10/09/2026

Tennis Channel Gives Fans Options With Premium Subscription on Roku

Tennis Channel announced today its launch as a Premium Subscription on The Roku Channel. Tennis Channel offers viewers a single home for Tennis Channel and Ten...

10/09/2026

IBC 2026: Dolby Expands Dolby OptiView Platform With New Capabilities

Dolby has announced major updates to Dolby OptiView, its live sports platform, ahead of IBC 2026. The updates include new AI-powered intelligence to better unde...

10/09/2026

Dalet Names Brian Doheny as CEO

Dalet has appointed Brian Doheny as CEO. Doheny joined Dalet as President and Chief Revenue Officer in April 2026. Since joining Dalet, Doheny has led the compa...

10/09/2026

IBC 2026: Sony Demonstrates Various Creative Solutions for Attendees at the RAI

Sony, as well as its partner company Nevion, is starting IBC 2026 with a handful of announcements for attendees to see on the show floor. Sony Announces the 4t...

10/09/2026

SoFi Stadium Solidifies Production Output With Multi-Layered Tech Renovation

The six-year-old venue is expanding capabilities for NFL action, Super Bowl LXI, 2028 Summer Olympics SoFi Stadium, as well as the surrounding area known as Ho...

10/09/2026

Acon Digital introduce Acoustica 8

Editing, restoration & mastering suite upgraded Acon Digital Acoustica 8 audio editing restoration mastering software. Acon Digital have just launched the la...

10/09/2026

Readipop & XOX open XOX Studio

Classic synths & drum machines available to play Based in Reading, UK, Readipop are a music and arts charity with a long track record of innovative, partici...

10/09/2026

Neumann launch the KH 310 II & KH 350

Popular model updated & new addition introduced With many of the models in Neumann's KH family now boasting onboard DSP and support for the company'...