Sony Pixel Power calrec Sony

Dolby and Justin Bieber Team Up to Go Inside the Story of his Latest Single Ghost

13/09/2021

12 September 2021, 16:45 (PDT) Dolby and Justin Bieber Team Up to Go Inside the Story of his Latest Single Ghost

Fans can enjoy Ghost and his latest multi-platinum album JUSTICE today in Dolby Atmos on Apple Music

Experience Justin Bieber Like Never Before In Dolby Atmos | Dolby

SAN FRANCISCO, CA - September 12, 2021 - Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, teamed up with global superstar Justin Bieber to celebrate his latest single Ghost and a new era for music in Dolby Atmos, which is transforming how music is created and enjoyed. In this long-form commercial, the world will see the versatility of Justin's musical talent while exploring Ghost. Fans looking to connect with Justin on a deeper, more emotional level, can enjoy Ghost and JUSTICE today in Dolby Atmos on Apple Music.

I believe Dolby Atmos takes music to the next level. It's game-changing and hits you differently, said Justin Bieber. It's the best I've heard my music. That's a fact.

Today we are celebrating a new era for music and the story behind Ghost, said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. Through this exclusive piece, Justin sheds a new light on the inspiration behind his latest single while putting his artistry on full display. When experienced in Dolby Atmos, fans will hear the song like never before.

png

The piece was created to celebrate a new era for music in Dolby Atmos. As a driving force in sound innovation, Dolby Atmos pushes the boundaries of creativity so that music can be expressed and felt at its fullest. With Dolby Atmos, Dolby aims to create the strongest bond possible between artists, their stories, and the world. The video was directed by GRAMMY -nominated American music video director, commercial director, and filmmaker, Colin Tilley. Colin is one of the most sought-after talents known for his work writing and directing videos for some of the world's most prolific names in music, including music videos for Justin's JUSTICE album.

png

Ghost is the latest single from Justin's multi-platinum sixth studio album JUSTICE, which debuted at #1 on the Billboard 200 chart. All 22 songs from the album are available to enjoy in Dolby Atmos on Apple Music, including chart-topping global smashes Peaches feat. Giveon and Daniel Caesar, Holy feat. Chance The Rapper, Lonely feat. Benny Blanco, Anyone, and Hold On. Fans can also enjoy other Justin favorites in Dolby Atmos including his recent collaboration with Kid Laroi - Stay, one of the top songs on the US charts today.

To learn more, visit: https://www.dolby.com/experience/justin-bieber/

About Dolby Atmos

Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its fullest capacity, forging a deeper connection between artists and their fans. Music in Dolby Atmos goes beyond the ordinary listening experience by immersing you in the song, revealing details with unparalleled clarity and depth. It gives artists more space and the freedom to fully realize their vision and unlock new levels of emotion in their music for their listeners. Whether it's hearing the layers of instruments move all around you, catching the subtle breath a singer takes between lyrics, or feeling melodies wash over you - nothing puts you inside the music like Dolby Atmos.

About Justin Bieber

Global superstar Justin Bieber reached #1 on the Billboard Hot 100 for the second time in eight months with his smash collaboration with The Kid Laroi, Stay. Justin's eighth career #1 single, Stay has made history as Bieber becomes the youngest solo artist ever to reach 100 hits on the chart. His certified-platinum smash hit Peaches debuted at #1 on Billboard Hot 100 and hit #1 on both the Top 40 and Rhythmic Airplay charts. Peaches - with over 1.5 billion streams worldwide - is the latest single from Justin's global #1 album JUSTICE, his eighth album to debut at #1 on the Billboard 200. Bieber made history as the first male solo artist to debut at #1 on both the Billboard 200 album chart and Billboard Hot 100 singles chart. JUSTICE opened at #1 streaming in 117 countries worldwide and has accumulated over 6 billion streams to date. With over 75 billion career streams and over 70 million albums sold worldwide, Justin reigns as one of the biggest artists in the world. Bieber is the #1 artist on YouTube with over 60 million subscribers worldwide and is the #1 artist on Spotify global with over 75 million monthly listeners. Tickets for Justin Bieber's Justice World Tour 2022 are on sale now via justinbiebermusic.com and ticketmaster.com.

Copy link

Copy text

Download

About Dolby Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports, and gaming, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.

Contact details

General Press Inquiries

Headquarters:

1275 Market Street

San Francisco, CA 94103-1410 USA

media@dolby.com

Download vCard

Share news release

Download & Copy

Download PDF

Copy text

Copy link

Contact us

General Press Inquiries

Headquarters:

1275 Market Street

San Francisco, CA 94103-1410 USA

media@dolby.com

Share
LINK: https://news.dolby.com/en-WW/202532-dolby-and-justin-bieber-team-up-to...
See more stories from dolby

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

22/08/2026

DirecTV Offers New Customers a Year of Free Netflix with Ads

Share Copy link Facebook X Linkedin Bluesky Email...

22/08/2026

Judge Sets Early October Hearing for ABC Lawsuit Against FCC

Share Copy link Facebook X Linkedin Bluesky Email...

22/08/2026

ORF Taps Net Insight for Full IP Upgrade

Share Copy link Facebook X Linkedin Bluesky Email...

22/08/2026

Breezeline Teams Up with DirecTV to Launch New Streaming Bundle

Share Copy link Facebook X Linkedin Bluesky Email...

22/08/2026

Avid brings agentic media production to IBC2026

Avid brings agentic media production to IBC2026 Brie Clayton August 21, 2026 0 Comments After launching Avid Content Core at NAB 2026, Avid expands it...

22/08/2026

Making of Lord of the Flies Shot with Pocket Cinema Camera 6K Pro

Making of Lord of the Flies Shot with Pocket Cinema Camera 6K Pro Brie Clayton August 21, 2026 0 Comments Filmmaker Lisa Marie Russo shoots on the bea...

22/08/2026

Homecoming Artist Spotlight: Dogs In A Pile

Homecoming Artist Spotlight: Dogs In A Pile The rising jam band talks about where it all started on the Berklee campus ahead of their Homecoming performance o...

22/08/2026

Berklee Alumna Lexi Vollero MA '22 Receives Fulbright Award to Brazil

Berklee Alumna Lexi Vollero MA '22 Receives Fulbright Award to Brazil Vollero, a Berklee NYC graduate, has been selected for a Fulbright Open Research Awa...

21/08/2026

FOX Sports Rolls Out Its Most Ambitious Live Motorsports Production' Ever at IndyCar Freedom 250 GP in DC

A massive deployment of specialty cameras, graphics, and AR will showcase the na...

21/08/2026

Creative Studio Zookeeper Embraces Pinball Motif for West Coast Conference PSA

The West Coast Conference unveiled its new 30-second public service announcement, the latest expression of the Conference's We Rise in the West brand iden...

21/08/2026

ESPN Soft-Launches a New NFL Graphics Package, Scorebug During Thursday Night's Raiders-Texans Preseason Game

New look will serve as the foundation for ESPN's upcoming NFL season and Sup...

21/08/2026

ESPN to Debut Little League Alumni Alt-Cast for 2026 MLB Little League Classic

ESPN will air the ninth annual MLB Little League Classic presented by New York Life on Sunday, August 23, at 7 p.m. ET from Historic Bowman Field in Williamspor...

21/08/2026

His Story Becomes Part of Football History': Dean Grossman Honors His Father Sandy With Pete Rozelle Award Speech

In an emotional acceptance speech in Canton, Grossman celebrated the pioneering ...

21/08/2026

Rapid Flow release miniGRID

Hardware-style timing shifts for software instruments Following on from the release of Omniclock, Rapid Flow have launched a new sequencer plug-in that can ...

21/08/2026

Love Synthesizers announce First Love pre-orders

Highly anticipated synthesizer ships in October 2026 Iceland-based Love Synthesizers have announced that their highly anticipated synthesizer is now availab...

21/08/2026

The Forsytes' Adds Gregg Sulkin & Gabriel Antunes As PBS Masterpiece Series Starts Filming Season 3

Masterpiece PBS The Forsytes has expanded its cast as its begins production in ...

21/08/2026

BBC reveals haunting first look and further casting for The Witch Farm

The BBC has unveiled first-look pictures from The Witch Farm, a new ghost story and mystery set in the Welsh countryside, coming soon to BBC iPlayer and BBC One...

21/08/2026

A first look at Edward Bluemel as Hercule Poirot.

The BBC and BritBox have revealed the first look of Edward Bluemel as Hercule Poirot in the forthcoming six-part series Hercule from Mammoth Screen and Agatha C...

21/08/2026

Inside Euphoria's Editorial Heart: Aaron I. Butler, ACE on craft, collaboration and controlled madness

Our priority was making the best, most powerful, most meaningful story possible,...

21/08/2026

Clear-Com Appoints Venuetech as its Main Partner for the Middle East

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

21/08/2026

Techex Names Stuart Almond as Chief Revenue Officer

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Avid Brings Agentic Media Production to IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Avid brings agentic media production to IBC2026

Avid will unveil how it is transforming production to help media organizations unite content, agentic workflows, and business insights at IBC2026 (RAI Amsterda...

21/08/2026

Grass Valley Connects SDI IP and Software as One Unified...

New routing, modular processing, orchestration and monitoring capabilities bridge dedicated hardware and software-based processing as part of the Dynamic Media ...

21/08/2026

Indiana Pacers Selects DAZN As Exclusive Streaming Partner

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Chyron To Showcase Newsroom Advancements At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Broadpeak to Launch Multiview as a Service at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

University of Maryland Deploys Sony FX30 Cameras

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Study: FAST Sports Programming Surges

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Spectrum SportsNet LA Launches in Former Cox Markets

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

ESPN Airs Its Most-Watched WNBA Game

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Wisycom Wireless and DPA Microphones Support Pope Leo XIV...

When hundreds of thousands of people gather to hear a single voice, there is no room for compromise. Every word must be delivered clearly, every wireless transm...

21/08/2026

Telestream and ScorePlay Turn Live Sports into Immediate...

Telestream, a global leader in media workflow technologies, today announced a strategic partnership with ScorePlay, the AI-powered media infrastructure that spo...

21/08/2026

NUGEN Audio Launches New Post and Producer Subscription P...

NUGEN Audio announces the launch of its new Post Plan and Producer Plan, two flexible subscription offerings designed to give audio professionals short term acc...

21/08/2026

Join the Screen Currency 2026 Ask Me Anything (AMA) Online

Join the Screen Currency 2026 Ask Me Anything (AMA) Online 20 August 2026 (L-R): Adrian Coates, Grainne Brunsdon, Deirdre Brennan, Rachael Perkins Got questio...

21/08/2026

** MEDIA ALERT ** VIZ Media Takes Over Anime NYC with BLEACH, BLACK TORCH, MAO and More

** MEDIA ALERT ** VIZ Media Takes Over Anime NYC with BLEACH, BLACK TORCH, M...

21/08/2026

Take five with Sophie

Tell us a little bit about your job I'm a Marketing Manager and work across a mix of clients and projects. No two days are ever quite the same, which defini...

21/08/2026

Irish Lottery heist documentary to air on RT

Beat The Lotto dives into the plot behind the 1980s National Lottery scandal 24 August 2026 at 9:35pm on RT One and RT Player Beat The Lotto is the story o...

21/08/2026

The Late Late Toy Show kicks off search for this year's stars

The countdown to the most wonderful night of the year has officially begun! Host Patrick Kielty is gearing up for another unforgettable Late Late Toy Show nig...

21/08/2026

New children's series Bellie and Whizz at Big School set to air on RT KIDSjr & RT Player from Monday, 24th August

Meet puppet duo Bellie and Whizz, who are about to explore all the big feelings ...

20/08/2026

NEP's Summer of Soccer Didn't End at World Cup: 1,100+ Domestic Productions Follow the Final

From host-broadcaster and rightsholder support in June and July to MLS, NWSL, US...

20/08/2026

SVG GameDay, Ep. 27: San Jose Sharks' Emily Garner - Production Tales From the Shark Tank

In-venue and creative video staffers at the professional and collegiate level ha...

20/08/2026

IBC 2026: Veritone To Showcase Enterprise AI and Media Supply Chain Automation

At IBC this year, Veritone (14.A56) is bringing two connected themes to the booth: architectural independence in enterprise AI, and the automation of the media ...

20/08/2026

Telestream and ScorePlay Partner to Connect Live Sports Ingest with Media Management

Telestream and ScorePlay have announced a partnership combining Telestream's...

20/08/2026

Grand Slam of Curling and Rock League Sign Multi-Year Deal with ESPN

The Grand Slam of Curling and Rock League have announced a three-year agreement with ESPN, bringing more than 300 hours of live curling coverage to U.S. audienc...

20/08/2026

Nielsen Announces Measurement Enhancements Ahead of Fall TV Season

Nielsen has announced a series of enhancements to its Big Data + Panel currency measurement methodology, taking effect August 31. The updates were developed in ...

20/08/2026

ORF Deploys Net Insight Nimbra Platform for Nationwide IP Contribution Network

Net Insight has been selected by service provider Big Blue Marble (formerly ORS Group) to provide its Nimbra platform as the core media transport solution for a...