Sony Pixel Power calrec Sony

Dolby and Justin Bieber Team Up to Go Inside the Story of his Latest Single Ghost

13/09/2021

12 September 2021, 16:45 (PDT) Dolby and Justin Bieber Team Up to Go Inside the Story of his Latest Single Ghost

Fans can enjoy Ghost and his latest multi-platinum album JUSTICE today in Dolby Atmos on Apple Music

Experience Justin Bieber Like Never Before In Dolby Atmos | Dolby

SAN FRANCISCO, CA - September 12, 2021 - Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, teamed up with global superstar Justin Bieber to celebrate his latest single Ghost and a new era for music in Dolby Atmos, which is transforming how music is created and enjoyed. In this long-form commercial, the world will see the versatility of Justin's musical talent while exploring Ghost. Fans looking to connect with Justin on a deeper, more emotional level, can enjoy Ghost and JUSTICE today in Dolby Atmos on Apple Music.

I believe Dolby Atmos takes music to the next level. It's game-changing and hits you differently, said Justin Bieber. It's the best I've heard my music. That's a fact.

Today we are celebrating a new era for music and the story behind Ghost, said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. Through this exclusive piece, Justin sheds a new light on the inspiration behind his latest single while putting his artistry on full display. When experienced in Dolby Atmos, fans will hear the song like never before.

png

The piece was created to celebrate a new era for music in Dolby Atmos. As a driving force in sound innovation, Dolby Atmos pushes the boundaries of creativity so that music can be expressed and felt at its fullest. With Dolby Atmos, Dolby aims to create the strongest bond possible between artists, their stories, and the world. The video was directed by GRAMMY -nominated American music video director, commercial director, and filmmaker, Colin Tilley. Colin is one of the most sought-after talents known for his work writing and directing videos for some of the world's most prolific names in music, including music videos for Justin's JUSTICE album.

png

Ghost is the latest single from Justin's multi-platinum sixth studio album JUSTICE, which debuted at #1 on the Billboard 200 chart. All 22 songs from the album are available to enjoy in Dolby Atmos on Apple Music, including chart-topping global smashes Peaches feat. Giveon and Daniel Caesar, Holy feat. Chance The Rapper, Lonely feat. Benny Blanco, Anyone, and Hold On. Fans can also enjoy other Justin favorites in Dolby Atmos including his recent collaboration with Kid Laroi - Stay, one of the top songs on the US charts today.

To learn more, visit: https://www.dolby.com/experience/justin-bieber/

About Dolby Atmos

Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its fullest capacity, forging a deeper connection between artists and their fans. Music in Dolby Atmos goes beyond the ordinary listening experience by immersing you in the song, revealing details with unparalleled clarity and depth. It gives artists more space and the freedom to fully realize their vision and unlock new levels of emotion in their music for their listeners. Whether it's hearing the layers of instruments move all around you, catching the subtle breath a singer takes between lyrics, or feeling melodies wash over you - nothing puts you inside the music like Dolby Atmos.

About Justin Bieber

Global superstar Justin Bieber reached #1 on the Billboard Hot 100 for the second time in eight months with his smash collaboration with The Kid Laroi, Stay. Justin's eighth career #1 single, Stay has made history as Bieber becomes the youngest solo artist ever to reach 100 hits on the chart. His certified-platinum smash hit Peaches debuted at #1 on Billboard Hot 100 and hit #1 on both the Top 40 and Rhythmic Airplay charts. Peaches - with over 1.5 billion streams worldwide - is the latest single from Justin's global #1 album JUSTICE, his eighth album to debut at #1 on the Billboard 200. Bieber made history as the first male solo artist to debut at #1 on both the Billboard 200 album chart and Billboard Hot 100 singles chart. JUSTICE opened at #1 streaming in 117 countries worldwide and has accumulated over 6 billion streams to date. With over 75 billion career streams and over 70 million albums sold worldwide, Justin reigns as one of the biggest artists in the world. Bieber is the #1 artist on YouTube with over 60 million subscribers worldwide and is the #1 artist on Spotify global with over 75 million monthly listeners. Tickets for Justin Bieber's Justice World Tour 2022 are on sale now via justinbiebermusic.com and ticketmaster.com.

Copy link

Copy text

Download

About Dolby Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports, and gaming, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.

Contact details

General Press Inquiries

Headquarters:

1275 Market Street

San Francisco, CA 94103-1410 USA

media@dolby.com

Download vCard

Share news release

Download & Copy

Download PDF

Copy text

Copy link

Contact us

General Press Inquiries

Headquarters:

1275 Market Street

San Francisco, CA 94103-1410 USA

media@dolby.com

Share
LINK: https://news.dolby.com/en-WW/202532-dolby-and-justin-bieber-team-up-to...
See more stories from dolby

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

01/10/2026

AWS Elemental Dynamic Multiview Powers New Live Multiview Channels in Big Blue Marbles Cloud Video Kit

Big Blue Marble has announced the addition of live multiview channels to its Clo...

01/10/2026

SVG Sit-Down: Kieran Kunhya of Open Broadcast Systems on the Power of De-Centralized Production

The company CEO sees AI as a tool in speeding and enhancing product development ...

01/10/2026

USA Sports Looks To Set a New Standard' for WNBA Playoffs Coverage Ahead of Fever-Aces Showdown Tonight

Production, tech, crewing, and logistics teams draw on experience of a busy inau...

01/10/2026

Merrell and Sundance Collab Announce Three-Year Global Storytelling Program and 2027 Sundance Film Festival Partnership

The Partnership Will Support Filmmakers Worldwide Through Original Short Films I...

01/10/2026

Phoenix from Spitfire Audio & BT

Third collaboration with celebrated composer Spitfire Audio have once again teamed up with Grammy-nominated composer, producer and technologist BT, creating...

01/10/2026

Novation launch the FLpad

FL Studio gets dedicated grid controller Novation have teamed up with FL Studio developers Image-Line to create another dedicated controller for the popular...

01/10/2026

Volt Gen 2 & Volt Max interfaces from Universal Audio

Six new USB interfaces introduced Universal Audio's USB audio interface line-up has just been refreshed, gaining six new models aimed at musicians, prod...

01/10/2026

Siretta SNYPER-5G Shortlisted for the IoT Global Awards 2026

Siretta's SNYPER-5G cellular network analyser has been shortlisted for the IoT Global Awards 2026. The IoT Global Awards recognise products, services and o...

01/10/2026

Press Release: South Africa Announces Variasies op 'n Tema/Variations on a Theme as Official Selection for the 99th Annual Academy Awards

Johannesburg, South Africa, 30 September 2026 - The National Film and Video Foun...

01/10/2026

Mesh Broadcast Services and Argo M - A Perfect Fit

Mesh Broadcast Services Fits Big-Truck Audio Power into Compact Eclipse Unit with Calrec Argo M Canadian OB company Mesh Broadcast Services has fitted its Eclip...

01/10/2026

Mediaproxy Brings AI Monitoring, Web-Based Multiviewing to NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Disguise brings the software behind the worlds biggest st...

For more than two decades, Disguise has powered some of the most ambitious live events and experiences in the world from Bad Bunny and Coachella to the Burj K...

01/10/2026

New California Law Offers Tax Credits For Hiring Local Journalists

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

State Broadcasters Want the FCC to Ease Into Software-Based EAS

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Multiscreen TV Ad Campaigns Double Incremental Return On Ad Spend, Says Comcast

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Scripps Calls Dish's Removal of WTVQ a Clear Violation' of Recent Agreement

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Slovenian Broadcaster Taps Synamedia for Local Ads on Its International Channels

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Viz Libero Teams brings 3D analysis to Richmond AFL coach...

The Australian football team can turn match footage into tactical insights to improve performance and maximize fan engagement Vizrt, the AI platform for visual...

01/10/2026

Mesh Broadcast Services Fits Big-Truck Audio Power into C...

When Mesh Broadcast Services set out to fit the pro audio capability of a large TV truck into a small audio room for high-profile sports events, Calrecs Argo M ...

01/10/2026

Emergent Appoints Tom Shelburne as Head of Business Devel...

Emergent, the browser-native broadcast graphics platform, today announced the appointment of Tom Shelburne as Head of Business Development, North America, effec...

01/10/2026

Mediaproxy brings AI driven monitoring and browser based...

Melbourne, Australia 1 October 2026: Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, will showcase maj...

01/10/2026

Clear-Com Arcadia Central Station Brings Professional Pr...

Clear-Com is supporting the education and development of future audiovisual industry professionals in Poland through the deployment of its Arcadia Central Sta...

01/10/2026

Telefonica equips new TSAmediaHUB monitoring room with Al...

Telef nica Servicios Audiovisuales (TSA), the audiovisual services arm of global telecommunications group Telef nica, has supplied and commissioned an LED wall ...

01/10/2026

FCC Unleashes Spectrum Abundance for New Uses

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Poll: Alabamans Favor PBS Support, but Many Question Its Political Leanings

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

California Governor Signs Community NEWS Act

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Green Hippo Estuary Series MC1 and MC2 Media Controllers...

Eleven minutes between headliners. The sponsor loop needs to be on screen now, and the only operator on hand is the one running lights. With the Green Hippo Est...

01/10/2026

DigiBox announces partnership with FOR-A for UK and Europ...

DigiBox has announced a new partnership with FOR-A to represent the innovative MixBoard product range in the UK market, further expanding its portfolio of broa...

01/10/2026

Screen Australia-funded documentaries bring Australian experiences and new perspectives to the screen

Screen Australia-funded documentaries bring Australian experiences and new persp...

01/10/2026

Mavis Camera 8.2 adds iPhone 18 Pro support with variable aperture control

Mavis Camera 8.2 adds iPhone 18 Pro support with variable aperture control Brie Clayton September 30, 2026 0 Comments Latest release also introduces P...

01/10/2026

Ghosts of the Gold Rush Shot with PYXIS 6K

Ghosts of the Gold Rush Shot with PYXIS 6K Brie Clayton September 30, 2026 0 Comments Blackmagic Design cameras expertly capture documentary while del...

01/10/2026

RE:Vision Effects - RSMB V7 is here!

RE:Vision Effects - RSMB V7 is here! Lori Freitag September 30, 2026 0 Comments ReelSmart Motion Blur 7 is here, the RSMB V7 cycle is open. ReelSmart ...

01/10/2026

VideoGen raises $3.3M seed as its AI video platform passes 5 million users

VideoGen raises $3.3M seed as its AI video platform passes 5 million users Brie Clayton September 30, 2026 0 Comments VideoGen co-founders Anton Koeni...

01/10/2026

Fullsteam Brewery Opens Its Durham Forever Home at American Tobacco Campus

New taproom, restaurant, lounge and theater in the historic Power Plant add to ATC's growing social hub Fullsteam Brewery and CBC Real Estate celebrate th...

01/10/2026

Berklee and APM Music Launch Global Catalog Bringing Student-Created Music to Film, TV, and Beyond

Berklee and APM Music Launch Global Catalog Bringing Student-Created Music to Fi...

01/10/2026

X-Rite Pantone Launches Spectura to Advance Connected Color Quality from Lab to Production

X-Rite Pantone Launches Spectura to Advance Connected Color Quality from Lab to ...

01/10/2026

ITVX AND WARNER BROS. DISCOVERY ANNOUNCE NEW BRANDED CONTENT PARTNERSHIP

ITVX AND WARNER BROS. DISCOVERY ANNOUNCE NEW BRANDED CONTENT PARTNERSHIP QUEST TLC Under a new branded content partnership between Warner Bros. Disco...

01/10/2026

Fall Savings on Our Flagship Ivory 3 Pianos

Save $50 on Ivory 3 American Concert D and German DThis fall, bring the sound and expressive character of two world-class concert grands into your studio with s...

01/10/2026

Nominees revealed for 2026 Sky Arts Awards

Thursday 1 October 2026 Nominees revealed for 2026 Sky Arts Awards Current slide, 0 0, undefined1 0 Irish National Opera and Jennifer Walshe: MARS Jacob Al...

01/10/2026

Vital TV antenna replaced at Sudbury

Vital TV antenna replaced at SudburyHelicopter and broadcast engineers work together to upgrade TV services for 1.5M in the East -- Share to Linkedin Octobe...

01/10/2026

Arqiva appoints Simon Duffy as Chair

Arqiva appoints Simon Duffy as ChairSimon Duffy joins as Chair effective 01 October 2026 -- Share to Linkedin October 1, 2026 Press Office 01 October 2026...

01/10/2026

The Boys are Back! The 2 Johnnies Late Night Lock In returns for Season 4

Season 4 of the multi-award-winning hit entertainment series The 2 Johnnies Late Night Lock In is back, serving up another round of unpredictable laughs, unforg...

01/10/2026

RT lyric fm's award-winning The Lyric Feature returns for new autumn series

New season begins Sunday, 4 October at 6pm on RT lyric fm and RT Listen RT lyric fm's arts and culture documentary series The Lyric Feature returns on S...

01/10/2026

RT Supporting the Arts is supporting 32 cultural events nationwide this October

RT is proud to continue its commitment to supporting and celebrating the arts across Ireland this October, highlighting a vibrant programme of theatre, music, ...

01/10/2026

Productive, Durable, Fungible: How NVIDIA AI Factories Maximize Return on Investment

AI factories are built by the megawatt, even by the gigawatt. Each megawatt fact...

01/10/2026

Fall Into 25 New Games on GeForce NOW This October

Spooky season is streaming in. Alongside falling leaves, pumpkin spice and everything nice, 25 new games are joining GeForce NOW throughout October, including s...