Sony Pixel Power calrec Sony

ViewNexa survey reveals dissatisfaction among subscribers...

28/09/2023

Survey reveals that swathes of viewers are not properly catered for by the content on offer, creating an opportunity for new content services to build successful direct-to-consumer apps.

Nearly half (46%) of viewers do not believe they are getting good value from major streaming services, with nearly a fifth (19%) saying they could do better, according to a survey by Bitcentral's ViewNexa , the unified workflow solution that simplifies video management, streaming, the consumer application experience, and distribution for media companies and content owners. The findings come from the company's new report, How to follow the audience: the challenges and opportunities in today's streaming market.'

The research shows that under half of older viewers believe they are getting good value from their paid video subscriptions. There is an untapped opportunity to reach and monetize this segment of viewers through advertising. Baby Boomers (59-77 year-olds) would be more likely to watch three ad breaks an hour (44%) than millennials (32%).

When asked what would make viewers try a new streaming service, over three-quarters (76%) of those asked cited relevant content as the number one reason. Audiences are open to free, advertising-based options, with three-quarters (75%) saying they are interested in trying services like Pluto, Tubi, or Amazon Freevee.

Netflix's crackdown on password-sharing has not been popular, creating another opportunity for other streaming subscribers to take advantage of subscriber unrest. Two-thirds (65%) of Netflix subscribers say the crackdown on password sharing has driven them to look elsewhere. Millennials (aged 27-42) say they are most likely to switch, with a third (33%) saying they are very likely to consider other providers.

Despite what may seem a crowded marketplace, there is ample opportunity for companies with high-quality content to succeed in the direct-to-consumer streaming market, said Greg Morrow, GM Streaming Media Group, Bitcentral. A lot of the industry conversation is dominated by big streaming services that cater to a mass market, but there are whole swathes of viewers who are more than open to change if the content and price point are right. There is a fantastic opportunity to increase ARPU if providers cater better to the nuances among their audience.

How to follow the audience: the challenges and opportunities in the streaming market today' is available to download at: https://content.bitcentral.com/viewnexa-survey-report
LINK: https://kitplus.com/news/viewnexa-survey-reveals-dissatisfaction-among...
See more stories from tvbay

North America Stories

30/11/2023

HPA Awards Unveil Creative Category Winners

LOS ANGELES The HPA Awards on November 28 turned the spotlight on the exemplary contributions of the post production industry tonight, honoring work in color gr...

30/11/2023

Ment Beverage Co. the Latest Buzz at American Tobacco Campus

Maker of Durham's award-winning Honeygirl Mead, will open tasting room in early 2024 The American Tobacco Campus has announced that Ment Beverage Co., the ...

30/11/2023

X2O Media Announces Important Updates to its Immersive Hybrid Solution X2O OneRoom

X2O Media Announces Important Updates to its Immersive Hybrid Solution X2O OneRo...

29/11/2023

For Your Viewing Pleasure: The Sundance Indigenous Program's Must Watch List

Over the course of Native American Heritage Month, we have highlighted some of the Sundance Institute-supported Indigenous artists, including conversations with...

29/11/2023

Inside the Archives: A Commitment to Indigenous Artists and Storytelling

(left of center) Native Cinema curator Stephen Roe Lewis and (center) spiritual leader and storyteller Larry Cesspooch along with the In the Tradition: New Dime...

29/11/2023

I Am L3Harris - David Butler

When I am asked why I chose L3Harris, the answer is simple - L3Harris has been a huge part of my life, and the people are almost like family to me. Out of all t...

29/11/2023

Marshall Delivers Heavenly results For Christ Church of S...

CV730-NDI PTZ Camera Provides High-quality Pictures and Unrivaled Flexibility for Integrator JD Sound & Video When Christ Church of Short Hills (NJ) was looki...

29/11/2023

Emotion Systems Names Premiere Systems Integrator CineSys...

To support the company's expansion plans, Emotion Systems has signed CineSys LLC as its first reseller in North America. CineSys will represent the entire E...

29/11/2023

HBCU GO Leverages Chyrons Virtual 1st and PAINT Solutions...

Chyron today announced that its Hego division is providing HBCU GO, the leading media provider for the nation's 105 Historically Black Colleges and Universi...

29/11/2023

AIMS Launches the AIMS Education Library

Searchable Database of AIMS Event Sessions Offers Comprehensive Resource for Learning About IP Technology The Alliance for IP Media Solutions (AIMS) today anno...

29/11/2023

Edgio Announces Availability of CMCD Reports

Service Provides Media Organizations Actionable Insight into Client-side Performance Regardless of Video Player Edgio, the platform of choice for speed, securi...

29/11/2023

Broadcast Engineering Veteran Al Delir Joins SipRadius as...

Broadcast Engineer Al Delir has joined SipRadius as a Quality Assurance Manager. In this role, Delir is responsible for maintaining the highest possible quality...

29/11/2023

Ateme Powers NT Sports and Video Contribution Throughout...

Ateme's contribution encoders provide exceptional video quality with minimal latency in a robust, compact, easy-to-use and easy-to-carry solution for live e...

29/11/2023

Relo Metrics Expands Broadcast Measurement Internationall...

Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, today announced its strategic expansi...

29/11/2023

Studio Technologies Takes Communications Infrastructure t...

Collaboration with Integrator Diversified Creates Innovative and Reliable Custom Communications Equipment Package With Enhanced Capabilities When Diversified, ...

29/11/2023

CVP to Host Production Open Day in Brussels

The popular production event returns to Belgium to showcase the latest solutions, technology and valuable industry insights CVP, one of Europe s leading resel...

29/11/2023

Acrovid releases SuperChroma AI, an AI powered plugin for enhance, upscale and restore video chroma

Acrovid releases SuperChroma AI, an AI powered plugin for enhance, upscale and r...

29/11/2023

The Daily Aus Brings Vision to the Voice Referendum with Blackmagic URSA Broadcast

The Daily Aus Brings Vision to the Voice Referendum with Blackmagic URSA Broadca...

29/11/2023

Puget Systems Launches PugetBench for Creators,' New Benchmarking App for the Desktop

Puget Systems Launches PugetBench for Creators,' New Benchmarking App for t...

29/11/2023

NHL Taps ViewLift to Upgrade NHL TV Apps

WASHINGTON The National Hockey League has partnered with sports streaming tech provider ViewLift to relaunch NHL, a library of free apps available across a rang...

29/11/2023

Altman Solon Survey Amid Sports Spending Boom 85 percent...

85% of industry leaders believe that rights owners are not actively addressing the changing needs of their media partners, according to Altman Solon's 2023 ...

29/11/2023

Pepsi, Pelaton Ads Top List of Most Controversial Ads

A new analysis of controversial ads by advertising platform Illumin has found that some of the country's top brands, including Pepsi, Peloton, Gillette and ...

29/11/2023

Maxon One November 2023 Release Features

Maxon One November 2023 Release Features Brie Clayton November 28, 2023 0 Comments The highly anticipated November Release brings comprehensive updates...

29/11/2023

Musashino Art University Uses Blackmagic Cloud and Pocket Cinema Camera 6K Pro for Video Production

Musashino Art University Uses Blackmagic Cloud and Pocket Cinema Camera 6K Pro f...

29/11/2023

Limecraft's Media Intelligence Wins Award at SATIS Expo 2023

Limecraft's Media Intelligence Wins Award at SATIS Expo 2023 Brie Clayton November 28, 2023 0 Comments Accompanying photo shows chairman Maarten Ve...

29/11/2023

SNAPBRIDGE A New Method of Painting with Controlled Light for CRLS Precision Reflectors

SNAPBRIDGE A New Method of Painting with Controlled Light for CRLS Precision Ref...

29/11/2023

99.9 The Fan Sends Lucky Listener to Vegas to Cheer On the Canes

A lucky winner will be heading to Vegas to see a Canes game in February thanks to 99.9 The Fan! On Monday, November 20, 2023, 99.9 The Fan's Tim Donnelly an...

29/11/2023

Beyonc, Taylor Swift, and the Soaring Popularity of Concert Films

Beyonc , Taylor Swift, and the Soaring Popularity of Concert Films Ralph Jaccodine of Berklee's Music Business/Management Department delves into the recen...

29/11/2023

TRIBECA FESTIVAL AT ART BASEL MIAMI BEACH ANNOUNCES TALKS LINEUP WITH LUMINARIES IN FILM AND ART

FOR IMMEDIATE RELEASE September 27, 2023 TRIBECA FESTIVAL AT ART BASEL MIAMI ...

29/11/2023

Save the Date: SVG Venue Summit Heads to Allegiant Stadium in Las Vegas on March 4

Save the Date: SVG Venue Summit Heads to Allegiant Stadium in Las Vegas on March...

29/11/2023

OpTic Gaming & Esports Stadium Arlington's Corey Dunn on Firing Up Passionate Fans on Matchday

OpTic Gaming & Esports Stadium Arlington's Corey Dunn on Firing Up Passionat...

29/11/2023

Quince Imaging's Eric Gazzillo, Ryan Andrus on Supplementing Washington Capitals Games With the Zelus Projection System

Quince Imaging's Eric Gazzillo, Ryan Andrus on Supplementing Washington Capi...

29/11/2023

'Grand Theft Auto: The Trilogy - The Definitive Edition' Arrives on Netflix December 14

Back to All News Grand Theft Auto: The Trilogy - The Definitive Edition Arrives...

29/11/2023

HPA Awards Unveil Creative Category Winners

Los Angeles, CA - The HPA Awards turned the spotlight on the exemplary contributions of the post production industry tonight, honoring work in color grading, so...

28/11/2023

Past Lives and A Thousand and One Are Honored at 2023 Gotham Awards

Earlier this evening the Gotham Film & Media Institute held their annual Gotham Awards and we're over the moon that Sundance-supported projects nabbed two m...

28/11/2023

Dr. Raphael Kiesel To Run ARRI's Lighting Division

MUNICH ARRI has announced that Dr. Raphael Kiesel will be taking over the management of ARRI's Lighting division on December 1, 2023....

28/11/2023

Matt Graham Jumps to Tennis Channel To Head Direct-To-Consumer Efforts

Tennis Channel said it has hired Matt Graham as senior VP, direct to consumer and streaming business development, a new post at the Sinclair-owned network....

28/11/2023

The Grinch' Set To Air on NBC Nov. 30

NBC airs the holiday special How the Grinch Stole Christmas! Thursday, November 30, in the 8 p.m. slot. The 30-minute special airs again on Christmas Day, also ...

28/11/2023

Brhett Vickery Joins WGN as Morning News' Traffic Reporter

Nexstar Media Group's WGN Chicago, said it hired Brhett Vickery, who will appear as a traffic reporter on the WGN Morning News starting December 11....

28/11/2023

Paramount Joins Go Addressable, Which Becomes a Trade Organization

Paramount Global has become the first programmer to join Go Addressable, a group formed by distributors to push addressable advertising that has now been incorp...

28/11/2023

Carol Fowler Joins Tegna's WXIA Atlanta as Content Director

WXIA, Tegna's station in Atlanta, said it named TV news veteran Carol Fowler as director of content, effective December 11....

28/11/2023

Michelle Wolf Set To Guest Host The Daily Show'

Comedian Michelle Wolf will guest host Comedy Central's The Daily Show during the week of November 27-30....

28/11/2023

Book Review: Pandora's Box: How Guts, Guile, and Greed Upended TV'

Pandora's Box: How Guts, Guile, and Greed Upended TV looks at how the peak TV era came to fruition, and how the streaming giants and Netflix in particular...

28/11/2023

Xumo Play Adding Cox's Neighborhood TV To Lineup

Cox Media Group said it made a deal to have its Neighborhood TV free ad-supported streaming television (FAST) channel added to Xumo Play's lineup, effective...

28/11/2023

Trending Names Mina Lefevre Chief Content Officer for TV

Trending, a media venture aimed at Generation Z, said it hired Mina Lefevre as chief content officer for television....

28/11/2023

AMG's Local Now Adds Newly-Launched Time FAST Channel

ATLANTA Allen Media Group's Local Now free streaming service has announced it has added the recently launched Time FAST channel to its platform for local ne...

28/11/2023

Element Tile Now For Hire

For the first time ever, The Element Tile 140 is available to hire! Since its launch the Element Tile 140 has been loved by many. Its simple design and high q...

28/11/2023

Custom Consoles Module-R and MediaWall Chosen by Leading...

London, UK, 28 November 2023 Custom Consoles announces the integration of a Module-R production control desk and MediaWall monitor display support system into...

28/11/2023

Bouygues Telecom Becomes First Operator in France to Stre...

Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...