Creative Conversations: Jorge Toro posted: 25/06/2020
Jorge Toro of JMT Show Concepts.
Meet the Hippotizer power-users of Green Hippo's Key User Support Group (KUSP) From an early age, Jorge Toro, owner of Florida-based JMT Show Concepts, has had a knack for technology and a head for business. In his 25 years in entertainment production, he has constantly moved forward, letting nothing slow him down. In recent years, however, a fruitful partnership with Green Hippo has certainly contributed to that forward momentum.
Jorge's links with entertainment began in his teenage years, when he started helping out a DJ friend with his audio equipment in their native Puerto Rico. I started working with him, carrying equipment, setting up, he recalls. He taught me how to do everything - and I was good at it.
Hippotizer Boreal Media Servers at the Premios Tu M sica Urbano awards show, broadcast live from Puerto Rico to an estimated 80 million people on March 5, 2020.
He progressed to mixing sound for bands in Puerto Rico, and after buying his own PA system, spent several years both renting and mixing. It was good time, he says. I grew up a lot as a person, as a technician and as a company, until I decided to sell up and move to the States.
To cement his audio knowledge, Jorge headed to Florida's renowned Full Sail University to study a degree in Recording Arts, before returning to wider freelance opportunities in Puerto Rico. But Jorge is also good at recognising opportunity - and a change of direction was on the horizon. A friend had bought a lot of LED screen, and asked me to be production manager, and look after all their gigs. I didn't know anything about video, but I said yes.
He learned fast, and successfully oversaw screen and content requirements for tours and festivals throughout Latin America. We did a lot of shows - David Guetta, Rihanna, the Festival Presidente in the Dominican Republic, which is really big over there - a lot of things.
Hippotizer Boreal Media Servers at the Premios Tu M sica Urbano awards show, broadcast live from Puerto Rico to an estimated 80 million people on March 5, 2020.
This success led to a call from the production manager for Wisin & Yandel, the hugely popular Reggaeton duo, who wanted Jorge to manage the supply and setup of the video elements for a show in the Dominican Republic. He agreed, but it was a tough gig. We put all the gear on a ferry from Puerto Rico to the Dominican Republic, but the ferry broke down, so 80% of my gear arrived the night before show day. We had to set everything up and test it. But at the end of the day, we did a great gig for 60,000 people.
Hippotizer Boreal Media Servers at the Premios Tu M sica Urbano awards show, broadcast live from Puerto Rico to an estimated 80 million people on March 5, 2020.
Next, Jorge left the rental company to join Wisin & Yandel's touring crew. Before long, he also became video director for Enriqu Iglesias - a role he continues to fill to this day - and various other artists. Finding his services much in demand, he founded JMT Show Concepts in 2015.
Hippotizer Boreal Media Servers at the Premios Tu M sica Urbano awards show, broadcast live from Puerto Rico to an estimated 80 million people on March 5, 2020.
By this time, Jorge had a freelancer's broad experience of media servers, but was increasingly intrigued by Hippotizer. I met Kate Leahy, who taught me a lot about Hippotizer. I really liked the platform because everything was there. And once it was set up, everything ran smoothly. I asked a lot of questions: What about this? Why that way? How does that work?
He encountered Hippotizer again on a Bruno Mars tour, and finally decided to invest after Enriqu Iglesias's co-headline tour with Pitbull, when Pitbull's crew were using Hippotizer. It's a brand, like Mercedes or BMW, says Jorge. I researched different products, but decided on Green Hippo because the brand was so strong and the product so good. We knew we would always get work with those systems.
He invested initially in two Hippotizer Karst Media Servers, in May 2018. He recalls, I opened them up and started playing with them, and on the same day I was like, OK, I'm ready to do a show here!' The user interface was so good.
Hippotizer Boreal Media Servers at the Premios Tu M sica Urbano awards show, broadcast live from Puerto Rico to an estimated 80 million people on March 5, 2020.
Hippotizer's ease of setup and integration also impressed. Sometimes I programme in ChamSys, but often the worst thing about media servers is that it's such a pain to hook up to the console. So I plugged it in, moved a fader and it was there! I just fell in love with it. A week later I was doing shows with them.
Discussing the software, he says, Hippotizer is the easiest software to use. You have so many ways to manage your session, from the console, from ZooKeeper, from the Timeline into the ZooKeeper, from cues - it's so easy. Sometimes, producers or creative people come to me and say, We want to do this . . .' - and from the way they explain it, you know they think it will be really difficult. And I'm like, OK, give me five minutes!'.
He adds, Green Hippo has the most powerful computers on the market to handle the big stuff. You have everything in one box, and all the support you need. With some systems, you have the software, and maybe a computer you bought someplace, and it's very easy for a company to say, No, it's the computer's fault'. But if I have any issues with Hippo, I will always resolve everything in one call.
Among the powerful features that Jorge singles out for praise is PixelMapper. We did the Premios Tu M sica Urbano, the big Latin Music Awards show, in March. We used PixelMapper to map everything, tile by
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
10/06/2026
DAZN-owned digital-media company launches three fan-first series leaning into cr...
10/06/2026
Clear-Com has announced the appointment of Jason Dino as Southwest Regional Sales Manager USA, covering Southern California and the Southwest region. Dino joins...
10/06/2026
An 11% decrease in number of global broadcast deals reflects the organization...
10/06/2026
The Women Without Boundaries Awards recognize women whose work is advancing the future of media, broadcast, AV, workplace technology, digital experience, and re...
10/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
10/06/2026
SES is supporting broadcast distribution of the world's biggest football tou...
10/06/2026
NDI has announced that BirdDog has become the first hardware manufacturer to achieve full NDI 6.3 compatibility across its complete lineup of cameras, encoders,...
10/06/2026
Vince Caputo and Scott Carter, winners of the 2026 Sports Emmy for Outstanding Post Produced Audio have been announced as presenters for the 2026 SVG Advanced A...
10/06/2026
FOX One today unveiled a slate of new product features and enhancements designed to elevate the viewing experience for fans on the official streaming platform o...
10/06/2026
Primary production partners Dome Productions and Raycom Sports once again played...
10/06/2026
The Women in Sports Filmmaking Experienceship is an immersive professional devel...
10/06/2026
The league has expanded its HSAN architecture for the NBA Finals to manage more ...
10/06/2026
The inaugural MoonPay X Games League (XGL) Winter Draft will take place Wednesday, September 16, 2026 at Cosm Los Angeles from 7-9 p.m. PT. The event will strea...
10/06/2026
The University of Oklahoma (OU) Athletics Department and Learfield have announce...
10/06/2026
The Video Services Forum (VSF) has released TR-06-4 Part 8, a new specification for RIST Satellite-Hybrid: Out-of-Band Method. The specification creates a mecha...
10/06/2026
Riedel Communications provided the communications infrastructure for the 14th World Live Neurovascular Conference (WLNC) in Lisbon, supporting live medical proc...
10/06/2026
A still from The Doom Generation by Gregg Araki (Courtesy of Sundance Institute)
By Lucy Spicer
Have you checked out our Sundance Film Festival 101 list yet...
10/06/2026
Get Hands-On with Interfaces & Mic Preamp Brands
If youre after a new interface or preamp, then GearExpo UK is the place to be! Well have a whole host of au...
10/06/2026
November 13-14 2026, The Midway, San Francisco
Following their recent rebranding, MONO Music Conference (formerly Music Expo) have officially announced thei...
10/06/2026
Debut instrument free for limited time
deFORM is the debut release from newly founded developer ebbandflow, and it's being offered as a free download fo...
10/06/2026
Alone Australia Season 4: Meet the Cast
10 June, 2026
Media releases
WATCH THE TRAILER
Smash-hit survival series Alone Australia drops its highly anticipa...
10/06/2026
DEADLY THEN, DEADLY NOW, DEADLY ALWAYS: SBS & NITV IGNITE NAIDOC WEEK 2026 WITH ...
10/06/2026
Rohde & Schwarz and TRUMPF advance laser-based drone defense with THORIS LCS Rohde & Schwarz is showcasing THORIS at ILA 2026: A sovereign, end to end counter...
10/06/2026
MAHLE and Rohde & Schwarz develop application for sensor testing of modern drive...
10/06/2026
Production and Development Funding supports the creation of compelling, commercially viable, artistic and culturally relevant South African screen content. Deve...
10/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
10/06/2026
Accedo, Humans not Robots, and the Institution of Engineering and Technology (IET) have announced the launch of Ecoflow X. Formerly an IBC Accelerator project, ...
10/06/2026
Frequency, the engine powering the world's leading streaming television channels, today announced that James Smith has joined the company as General Manager...
10/06/2026
At the 14th World Live Neurovascular Conference (WLNC) in Lisbon, Riedel Communications provided the communications infrastructure for live medical procedures s...
10/06/2026
Globecast, a leading provider of broadcast, media, and entertainment managed services, today announced the launch of its Content Exchange platform powered by Or...
10/06/2026
Klvr will showcase how venues, integrators and production teams are rethinking disposable battery usage at InfoComm 2026 (Las Vegas, June 17-19, booth #N6311). ...
10/06/2026
The Video Services Forum (VSF) has further enhanced the Reliable Internet Streaming Transport (RIST) protocol by incorporating a new feature, RIST Satellite-Hyb...
10/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/06/2026
10 Jun 2026
VEON's Banglalink Brings Every World Cup 2026 Match to Football...
10/06/2026
Wednesday 10 June 2026
How to watch every ICC Women's T20 World Cup 2026 match live on Sky Sports
Where is the ICC Women's T20 World Cup 2026 availabl...
10/06/2026
Wednesday 10 June 2026
P RLA brings first-ever Beautifully Clean Oral Care'...
10/06/2026
Wednesday 10 June 2026
Sky reveals pulse-pounding first teaser trailer for upco...
10/06/2026
Wuppertal June 10, 2026
Riedel Artist at the Heart of the 14th World Live Neurovascular ConferenceAt the 14th World Live Neurovascular Conference (WLNC) in Li...
10/06/2026
Back to All News
Netflix Showcases New Mobile Experience, Collections and Games Vision in APAC
Product
10 June 2026
GlobalSouth KoreaJapan
Link copied to c...
10/06/2026
Back to All News
Ready to Join? The Netflix Fan Club Arrives at Cannes Lions
Business
10 June 2026
Global
Link copied to clipboard
Download all assets
N...
10/06/2026
Chemists snap together complex 3D molecules from highly reactive radicals-without losing their shape Scripps Research team develops stereoretentive radical-radi...
09/06/2026
Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...
09/06/2026
SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...
09/06/2026
EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...
09/06/2026
Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...
Creative Conversations: Jorge Toro posted: 25/06/2020 
