
Creative Conversations: Jorge Toro posted: 25/06/2020
Jorge Toro of JMT Show Concepts.
Meet the Hippotizer power-users of Green Hippo's Key User Support Group (KUSP) From an early age, Jorge Toro, owner of Florida-based JMT Show Concepts, has had a knack for technology and a head for business. In his 25 years in entertainment production, he has constantly moved forward, letting nothing slow him down. In recent years, however, a fruitful partnership with Green Hippo has certainly contributed to that forward momentum.
Jorge's links with entertainment began in his teenage years, when he started helping out a DJ friend with his audio equipment in their native Puerto Rico. I started working with him, carrying equipment, setting up, he recalls. He taught me how to do everything - and I was good at it.
Hippotizer Boreal Media Servers at the Premios Tu M sica Urbano awards show, broadcast live from Puerto Rico to an estimated 80 million people on March 5, 2020.
He progressed to mixing sound for bands in Puerto Rico, and after buying his own PA system, spent several years both renting and mixing. It was good time, he says. I grew up a lot as a person, as a technician and as a company, until I decided to sell up and move to the States.
To cement his audio knowledge, Jorge headed to Florida's renowned Full Sail University to study a degree in Recording Arts, before returning to wider freelance opportunities in Puerto Rico. But Jorge is also good at recognising opportunity - and a change of direction was on the horizon. A friend had bought a lot of LED screen, and asked me to be production manager, and look after all their gigs. I didn't know anything about video, but I said yes.
He learned fast, and successfully oversaw screen and content requirements for tours and festivals throughout Latin America. We did a lot of shows - David Guetta, Rihanna, the Festival Presidente in the Dominican Republic, which is really big over there - a lot of things.
Hippotizer Boreal Media Servers at the Premios Tu M sica Urbano awards show, broadcast live from Puerto Rico to an estimated 80 million people on March 5, 2020.
This success led to a call from the production manager for Wisin & Yandel, the hugely popular Reggaeton duo, who wanted Jorge to manage the supply and setup of the video elements for a show in the Dominican Republic. He agreed, but it was a tough gig. We put all the gear on a ferry from Puerto Rico to the Dominican Republic, but the ferry broke down, so 80% of my gear arrived the night before show day. We had to set everything up and test it. But at the end of the day, we did a great gig for 60,000 people.
Hippotizer Boreal Media Servers at the Premios Tu M sica Urbano awards show, broadcast live from Puerto Rico to an estimated 80 million people on March 5, 2020.
Next, Jorge left the rental company to join Wisin & Yandel's touring crew. Before long, he also became video director for Enriqu Iglesias - a role he continues to fill to this day - and various other artists. Finding his services much in demand, he founded JMT Show Concepts in 2015.
Hippotizer Boreal Media Servers at the Premios Tu M sica Urbano awards show, broadcast live from Puerto Rico to an estimated 80 million people on March 5, 2020.
By this time, Jorge had a freelancer's broad experience of media servers, but was increasingly intrigued by Hippotizer. I met Kate Leahy, who taught me a lot about Hippotizer. I really liked the platform because everything was there. And once it was set up, everything ran smoothly. I asked a lot of questions: What about this? Why that way? How does that work?
He encountered Hippotizer again on a Bruno Mars tour, and finally decided to invest after Enriqu Iglesias's co-headline tour with Pitbull, when Pitbull's crew were using Hippotizer. It's a brand, like Mercedes or BMW, says Jorge. I researched different products, but decided on Green Hippo because the brand was so strong and the product so good. We knew we would always get work with those systems.
He invested initially in two Hippotizer Karst Media Servers, in May 2018. He recalls, I opened them up and started playing with them, and on the same day I was like, OK, I'm ready to do a show here!' The user interface was so good.
Hippotizer Boreal Media Servers at the Premios Tu M sica Urbano awards show, broadcast live from Puerto Rico to an estimated 80 million people on March 5, 2020.
Hippotizer's ease of setup and integration also impressed. Sometimes I programme in ChamSys, but often the worst thing about media servers is that it's such a pain to hook up to the console. So I plugged it in, moved a fader and it was there! I just fell in love with it. A week later I was doing shows with them.
Discussing the software, he says, Hippotizer is the easiest software to use. You have so many ways to manage your session, from the console, from ZooKeeper, from the Timeline into the ZooKeeper, from cues - it's so easy. Sometimes, producers or creative people come to me and say, We want to do this . . .' - and from the way they explain it, you know they think it will be really difficult. And I'm like, OK, give me five minutes!'.
He adds, Green Hippo has the most powerful computers on the market to handle the big stuff. You have everything in one box, and all the support you need. With some systems, you have the software, and maybe a computer you bought someplace, and it's very easy for a company to say, No, it's the computer's fault'. But if I have any issues with Hippo, I will always resolve everything in one call.
Among the powerful features that Jorge singles out for praise is PixelMapper. We did the Premios Tu M sica Urbano, the big Latin Music Awards show, in March. We used PixelMapper to map everything, tile by
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
29/09/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...
29/09/2026
SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards.
Program awards went to Bucs BP in the Sports Program Live category (produced ...
29/09/2026
The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...
29/09/2026
Manifold technologies has been recognized as a contributor to the Media eXchange...
29/09/2026
FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...
29/09/2026
Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...
29/09/2026
South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...
29/09/2026
REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...
29/09/2026
Three years in, the facility is supporting more centralized race production, com...
29/09/2026
NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...
29/09/2026
19 Nonfiction Projects Across All Stages of Production to Receive More Than $1 million in Support as Documentary Film Program Approaches 25th Anniversary
LOS ...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Ikegami announces that the South African Broadcasting Corporation, SABC, has chosen Ikegami UHK-X600 camera systems as part of an advance to IP-based operation ...
29/09/2026
Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone
Brie Clayton September 29, 2026
0 Comments
Blendkit, the largest 3D asset libr...
29/09/2026
Interactive streaming specialist Ease Live supported more than 76.5 million fan sessions across three major European media operators during this summers FIFA Wo...
29/09/2026
Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for broadcasters, streamers and rights...
29/09/2026
Rise AV has announced the launch of the inaugural Rise AV Awards, a new global awards programme celebrating the women, advocates and organisations across the AV...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Clear-Com announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom solution as part of a comprehensive sanct...
29/09/2026
Blackmagic Cinema Camera 6K Captured Action Shots for Sketch
Brie Clayton September 28, 2026
0 Comments
Camera's portable design and dynamic range...
29/09/2026
Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Co...
29/09/2026
Berklee Alumni and Faculty Nominated for the 2026 Latin Grammy Awards A total of 28 Berklee alumni and faculty earned nominations across 20 categories this ye...
29/09/2026
Berklee's K-Pop & Beyond Explores Connections Between K-Pop and Hip-Hop Now in its fifth year, the series brings together artists, industry leaders, and s...
29/09/2026
We tend to think we live in a digital world, with hopes and fears around artificial intelligence (AI), quantum computing, data centres and the next big technolo...
29/09/2026
Today, in partnership with the American Academy of Pediatrics (AAP), Apple relea...
29/09/2026
Final Cut Camera, the professional filming app for iPhone, receives a major upda...
29/09/2026
RT lyric fm is proud to announce the annual Choirs for Christmas competition callout. Warm up those vocal chords and join us on RT lyric fm for a celebration ...
28/09/2026
The NHL has announced Adobe as an Official Creative, Marketing and AI Partner beginning with the 2026-27 season. The partnership will provide the league and its...
28/09/2026
MultiDyne will exhibit at CABSAT 2026 (October 5-7, Dubai Exhibition Centre), showcasing an expanded technology portfolio following its June 2026 acquisition of...
28/09/2026
ARRI and HONOR have announced the HONOR Magic9 Pro Max, a flagship smartphone carrying ARRI branding on the device and packaging as the first product-level expr...
28/09/2026
Net Insight has added the Nimbra 1020G to its pan-Asian live media trial network, giving customers and partners in the region a way to evaluate ST 2110 and JPEG...
28/09/2026
Vindral has been named a recipient of a 2026 Technology and Engineering Emmy Award by the National Academy of Television Arts and Sciences in the category of We...
28/09/2026
Interra Systems will exhibit at CABSAT 2026 (Stand B2-37, Dubai Exhibition Centre, October 5-7), demonstrating its BATON QC platform, ORION monitoring solutions...
28/09/2026
Two years into its new production facility, the TOUR is expanding centralized wo...