Creative Conversations: Jorge Toro posted: 25/06/2020
Jorge Toro of JMT Show Concepts.
Meet the Hippotizer power-users of Green Hippo's Key User Support Group (KUSP) From an early age, Jorge Toro, owner of Florida-based JMT Show Concepts, has had a knack for technology and a head for business. In his 25 years in entertainment production, he has constantly moved forward, letting nothing slow him down. In recent years, however, a fruitful partnership with Green Hippo has certainly contributed to that forward momentum.
Jorge's links with entertainment began in his teenage years, when he started helping out a DJ friend with his audio equipment in their native Puerto Rico. I started working with him, carrying equipment, setting up, he recalls. He taught me how to do everything - and I was good at it.
Hippotizer Boreal Media Servers at the Premios Tu M sica Urbano awards show, broadcast live from Puerto Rico to an estimated 80 million people on March 5, 2020.
He progressed to mixing sound for bands in Puerto Rico, and after buying his own PA system, spent several years both renting and mixing. It was good time, he says. I grew up a lot as a person, as a technician and as a company, until I decided to sell up and move to the States.
To cement his audio knowledge, Jorge headed to Florida's renowned Full Sail University to study a degree in Recording Arts, before returning to wider freelance opportunities in Puerto Rico. But Jorge is also good at recognising opportunity - and a change of direction was on the horizon. A friend had bought a lot of LED screen, and asked me to be production manager, and look after all their gigs. I didn't know anything about video, but I said yes.
He learned fast, and successfully oversaw screen and content requirements for tours and festivals throughout Latin America. We did a lot of shows - David Guetta, Rihanna, the Festival Presidente in the Dominican Republic, which is really big over there - a lot of things.
Hippotizer Boreal Media Servers at the Premios Tu M sica Urbano awards show, broadcast live from Puerto Rico to an estimated 80 million people on March 5, 2020.
This success led to a call from the production manager for Wisin & Yandel, the hugely popular Reggaeton duo, who wanted Jorge to manage the supply and setup of the video elements for a show in the Dominican Republic. He agreed, but it was a tough gig. We put all the gear on a ferry from Puerto Rico to the Dominican Republic, but the ferry broke down, so 80% of my gear arrived the night before show day. We had to set everything up and test it. But at the end of the day, we did a great gig for 60,000 people.
Hippotizer Boreal Media Servers at the Premios Tu M sica Urbano awards show, broadcast live from Puerto Rico to an estimated 80 million people on March 5, 2020.
Next, Jorge left the rental company to join Wisin & Yandel's touring crew. Before long, he also became video director for Enriqu Iglesias - a role he continues to fill to this day - and various other artists. Finding his services much in demand, he founded JMT Show Concepts in 2015.
Hippotizer Boreal Media Servers at the Premios Tu M sica Urbano awards show, broadcast live from Puerto Rico to an estimated 80 million people on March 5, 2020.
By this time, Jorge had a freelancer's broad experience of media servers, but was increasingly intrigued by Hippotizer. I met Kate Leahy, who taught me a lot about Hippotizer. I really liked the platform because everything was there. And once it was set up, everything ran smoothly. I asked a lot of questions: What about this? Why that way? How does that work?
He encountered Hippotizer again on a Bruno Mars tour, and finally decided to invest after Enriqu Iglesias's co-headline tour with Pitbull, when Pitbull's crew were using Hippotizer. It's a brand, like Mercedes or BMW, says Jorge. I researched different products, but decided on Green Hippo because the brand was so strong and the product so good. We knew we would always get work with those systems.
He invested initially in two Hippotizer Karst Media Servers, in May 2018. He recalls, I opened them up and started playing with them, and on the same day I was like, OK, I'm ready to do a show here!' The user interface was so good.
Hippotizer Boreal Media Servers at the Premios Tu M sica Urbano awards show, broadcast live from Puerto Rico to an estimated 80 million people on March 5, 2020.
Hippotizer's ease of setup and integration also impressed. Sometimes I programme in ChamSys, but often the worst thing about media servers is that it's such a pain to hook up to the console. So I plugged it in, moved a fader and it was there! I just fell in love with it. A week later I was doing shows with them.
Discussing the software, he says, Hippotizer is the easiest software to use. You have so many ways to manage your session, from the console, from ZooKeeper, from the Timeline into the ZooKeeper, from cues - it's so easy. Sometimes, producers or creative people come to me and say, We want to do this . . .' - and from the way they explain it, you know they think it will be really difficult. And I'm like, OK, give me five minutes!'.
He adds, Green Hippo has the most powerful computers on the market to handle the big stuff. You have everything in one box, and all the support you need. With some systems, you have the software, and maybe a computer you bought someplace, and it's very easy for a company to say, No, it's the computer's fault'. But if I have any issues with Hippo, I will always resolve everything in one call.
Among the powerful features that Jorge singles out for praise is PixelMapper. We did the Premios Tu M sica Urbano, the big Latin Music Awards show, in March. We used PixelMapper to map everything, tile by
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
04/06/2026
New global program empowers and supports storytellers through scriptwriting course and access to industry experts
TikTok and Sundance Institute today announce...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
04/06/2026
St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume Berklee alumni St. Vincent and Ruby Plume will appear on the same bill across seven d...
04/06/2026
Back to All News
All the Truth in My Lies Coming to Netflix on August 28
Entertainment
04 June 2026
GlobalSpain
Link copied to clipboard
Download the imag...
04/06/2026
Back to All News
Larry Tanz, VP of Content, EMEA, Delivers a Keynote Speech at ...
04/06/2026
Back to All News
Turn Your Living Room into a Stadium With the New FIFA World ...
04/06/2026
Keeping conversations real on LinkedIn Published on Jun 4, 2026 Categories: Product News
LinkedIn Corporate Communications
Share
LinkedIn
Facebook ...
04/06/2026
BackStory follows four Irish young people as they travel back to their parents' homelands
Modern Irish identity is enriched by cultures and influences from...
04/06/2026
June's forecast with GeForce NOW: 100% chance of gaming.
GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
03/06/2026
RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations.
P...
03/06/2026
Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...
Creative Conversations: Jorge Toro posted: 25/06/2020 
