
Creative Conversations: Jorge Toro posted: 25/06/2020
Jorge Toro of JMT Show Concepts.
Meet the Hippotizer power-users of Green Hippo's Key User Support Group (KUSP) From an early age, Jorge Toro, owner of Florida-based JMT Show Concepts, has had a knack for technology and a head for business. In his 25 years in entertainment production, he has constantly moved forward, letting nothing slow him down. In recent years, however, a fruitful partnership with Green Hippo has certainly contributed to that forward momentum.
Jorge's links with entertainment began in his teenage years, when he started helping out a DJ friend with his audio equipment in their native Puerto Rico. I started working with him, carrying equipment, setting up, he recalls. He taught me how to do everything - and I was good at it.
Hippotizer Boreal Media Servers at the Premios Tu M sica Urbano awards show, broadcast live from Puerto Rico to an estimated 80 million people on March 5, 2020.
He progressed to mixing sound for bands in Puerto Rico, and after buying his own PA system, spent several years both renting and mixing. It was good time, he says. I grew up a lot as a person, as a technician and as a company, until I decided to sell up and move to the States.
To cement his audio knowledge, Jorge headed to Florida's renowned Full Sail University to study a degree in Recording Arts, before returning to wider freelance opportunities in Puerto Rico. But Jorge is also good at recognising opportunity - and a change of direction was on the horizon. A friend had bought a lot of LED screen, and asked me to be production manager, and look after all their gigs. I didn't know anything about video, but I said yes.
He learned fast, and successfully oversaw screen and content requirements for tours and festivals throughout Latin America. We did a lot of shows - David Guetta, Rihanna, the Festival Presidente in the Dominican Republic, which is really big over there - a lot of things.
Hippotizer Boreal Media Servers at the Premios Tu M sica Urbano awards show, broadcast live from Puerto Rico to an estimated 80 million people on March 5, 2020.
This success led to a call from the production manager for Wisin & Yandel, the hugely popular Reggaeton duo, who wanted Jorge to manage the supply and setup of the video elements for a show in the Dominican Republic. He agreed, but it was a tough gig. We put all the gear on a ferry from Puerto Rico to the Dominican Republic, but the ferry broke down, so 80% of my gear arrived the night before show day. We had to set everything up and test it. But at the end of the day, we did a great gig for 60,000 people.
Hippotizer Boreal Media Servers at the Premios Tu M sica Urbano awards show, broadcast live from Puerto Rico to an estimated 80 million people on March 5, 2020.
Next, Jorge left the rental company to join Wisin & Yandel's touring crew. Before long, he also became video director for Enriqu Iglesias - a role he continues to fill to this day - and various other artists. Finding his services much in demand, he founded JMT Show Concepts in 2015.
Hippotizer Boreal Media Servers at the Premios Tu M sica Urbano awards show, broadcast live from Puerto Rico to an estimated 80 million people on March 5, 2020.
By this time, Jorge had a freelancer's broad experience of media servers, but was increasingly intrigued by Hippotizer. I met Kate Leahy, who taught me a lot about Hippotizer. I really liked the platform because everything was there. And once it was set up, everything ran smoothly. I asked a lot of questions: What about this? Why that way? How does that work?
He encountered Hippotizer again on a Bruno Mars tour, and finally decided to invest after Enriqu Iglesias's co-headline tour with Pitbull, when Pitbull's crew were using Hippotizer. It's a brand, like Mercedes or BMW, says Jorge. I researched different products, but decided on Green Hippo because the brand was so strong and the product so good. We knew we would always get work with those systems.
He invested initially in two Hippotizer Karst Media Servers, in May 2018. He recalls, I opened them up and started playing with them, and on the same day I was like, OK, I'm ready to do a show here!' The user interface was so good.
Hippotizer Boreal Media Servers at the Premios Tu M sica Urbano awards show, broadcast live from Puerto Rico to an estimated 80 million people on March 5, 2020.
Hippotizer's ease of setup and integration also impressed. Sometimes I programme in ChamSys, but often the worst thing about media servers is that it's such a pain to hook up to the console. So I plugged it in, moved a fader and it was there! I just fell in love with it. A week later I was doing shows with them.
Discussing the software, he says, Hippotizer is the easiest software to use. You have so many ways to manage your session, from the console, from ZooKeeper, from the Timeline into the ZooKeeper, from cues - it's so easy. Sometimes, producers or creative people come to me and say, We want to do this . . .' - and from the way they explain it, you know they think it will be really difficult. And I'm like, OK, give me five minutes!'.
He adds, Green Hippo has the most powerful computers on the market to handle the big stuff. You have everything in one box, and all the support you need. With some systems, you have the software, and maybe a computer you bought someplace, and it's very easy for a company to say, No, it's the computer's fault'. But if I have any issues with Hippo, I will always resolve everything in one call.
Among the powerful features that Jorge singles out for praise is PixelMapper. We did the Premios Tu M sica Urbano, the big Latin Music Awards show, in March. We used PixelMapper to map everything, tile by
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
17/06/2026
EVS has announced it has received the EcoVadis Gold Medal for sustainability performance, ranking among the top 5% of companies globally in the Technology/Mid-S...
17/06/2026
Chyron has released Weather 2.4, an update to its weather suite for broadcasters and meteorologists. The release focuses on enhancements to the DataFlow module,...
17/06/2026
VSiN, The Sports Betting Network, has announced the launch of Best Bets TV, a free ad-supported streaming TV (FAST) channel. The 24/7 channel is currently avail...
17/06/2026
DAZN's Team Whistle and Snap Inc. have announced a creator program centered ...
17/06/2026
LiveU is providing video transmission technology for broadcasters, production companies, and public safety agencies across North America's busy Summer of So...
17/06/2026
The National Academy of Television Arts and Sciences (NATAS) has announced that Laurens Grant and Jacob Ullman have joined its Board of Directors. Chief of Staf...
17/06/2026
Akta, the AI-First SaaS video platform for modern broadcast and streaming operations, today announced that its video platform is now generally available on Orac...
17/06/2026
This recent graduate from Houston found inspiration in technical directing and now eyes a future career in sports production...
17/06/2026
Audio-Technica (booth C7959) arrives at InfoComm 2026 in Las Vegas with a slate ...
17/06/2026
SNS has published a guide addressing growing demand for AI-powered video indexing, transcription, facial recognition, and searchable metadata across media libra...
17/06/2026
Providius has announced Providius Direct, a workflow for investigating network i...
17/06/2026
NEP Group has announced the commercial availability of NEP Platform, a software ...
17/06/2026
A new white paper examining Secure Reliable Transport (SRT) and Reliable Interne...
17/06/2026
New research from subscription bundling platform Bango finds that younger sports fans are increasingly consuming sport through highlights, clips, and social med...
17/06/2026
SMPTE has announced that its complete Standards catalog is now freely available to the global media technology community, including all published SMPTE Standard...
17/06/2026
Harmonic has completed the sale of its Video Business to MediaKind for $145 mill...
17/06/2026
Omaha Productions will produce the 2026 World Series of Poker (WSOP) in Las Vega...
17/06/2026
New features, changes & bug fixes
SoundBridge have just released another update for their remote collaboration-focused DAW - reviewed here in SOS March 2026...
17/06/2026
Valve-based front end for digital & modelling rigs
The latest addition to Fryette's product range delivers a packed-down, pedalboard-friendly version of...
17/06/2026
GearExpo UK - 27 June 2026
Sound On Sound are proud to announce GearExpo UK, a major new recording and music technology exhibition in London! This is the bi...
17/06/2026
SAM monitoring line-up gains Dante and AES67 support
The latest expansion of Genelec's UNIO monitoring ecosystem introduces a new device that provides D...
17/06/2026
The R&S PR300 portable receiver from Rohde & Schwarz sets new standards in spect...
17/06/2026
Elt Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
The Immersive Supervisor Emerges as Hollywood's Next Production Role
Brie Clayton June 17, 2026
0 Comments
Above image: On set live immersive revi...
17/06/2026
Vertical Musical Playback Shot with Blackmagic PYXIS 6K
Brie Clayton June 17, 2026
0 Comments
Large format sensor and DaVinci Resolve workflow used fo...
17/06/2026
DAZ 3D Launches New Game-Ready Character Assets Built for Modern Engines and Pro...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Montr al, Quebec, June 11, 2026 Kiloview, a leading provider of AV-over-IP and NDI -based video transmission solutions, today announced a distribution partner...
17/06/2026
Changsha, China, June 15, 2026 Kiloview officially announced the launch of U4 IP Video Dock, a compact IP video decoder and output dock designed to bring prof...
17/06/2026
Save 50% on All Ivory II Pianos and Collections
Were halfway through the year, and we're cutting prices in half for the Ivory II Summer Sale!
For a limite...
17/06/2026
Wednesday 17 June 2026
Two in three fans will connect to venue WiFi this World ...
17/06/2026
Visibility builds credibility - the tools you use every day, now visible on your LinkedIn profile Published on Jun 17, 2026 Categories: Company News, Product ...
17/06/2026
Transaction Positions Harmonic as a Pure-Play Broadband Company SAN JOSE, Calif. - June 17, 2026 - Harmonic Inc. (NASDAQ: HLIT), the worldwide leader in virtual...
17/06/2026
FOX Advertising To Launch Industry's First End-to-End Agentic Advertising Pl...
17/06/2026
How SGN is future-proofing critical national infrastructure with Arqiva Managed Connectivity.
When disruption becomes the norm As Storm Eunice tore across the ...
17/06/2026
The RT Concert Orchestra will bring the timeless music of The Beach Boys to aud...
17/06/2026
Calibr-Skaggs awarded $5.1M by NIH to develop long-acting hepatitis B virus therapy A new program aims to replace a daily HBV drug with once-monthly or even qua...
16/06/2026
Thomson's highly regarded expert-led online learning courses are now easier to access on the go via our new App.
Available now on Google Play Store, the J...
16/06/2026
Neumann.Berlin has released firmware version 2.0 for the MT 48 audio interface, adding plugin compatibility, expanded Dante networking options, broadcast encode...
16/06/2026
TVNewsCheck has announced that nominations are now open for its 2027 Women in Technology Awards, to be presented at NAB Show 2027 on Tuesday, April 6 in the Med...