
New C360 CEO Howard Wright Sees Broadcast Tech Putting Fans on the Field of Play The technology evangelist will focus on relationships and strategy in his new role By Ken Kerschbaumer, Editorial Director
Friday, December 4, 2020 - 10:35 am
Print This Story | Subscribe
Story Highlights
Howard Wright is not a new face in the industry - he was VP of global business development for Intel Sports and, prior to that, at Qualcomm - but he does have a new role: CEO, C360 Technologies, the Pittsburgh-based company whose technology has been used for such events as the Super Bowl, ESPN's MNF, and major college football games. At both Qualcomm and Intel Sports, he honed his skills as a technology evangelist and also had a chance to develop relationships with some of the world's top CTOs, league commissioners, and broadcasters.
C360's Howard Wright: We're going up the stack and becoming an immersive-media-creation engine for the most valuable partners and teams and leagues in the world.
That takes a very special set of skills, and I am lucky to have learned them, he says. Some of those skills have been instilled in me by some of the greatest minds in telecommunications or mentors or friends to this day.
Wright likes to refer to himself as a wannabe engineer going all the way back to his days at Stanford University, where he graduated with a bachelor's degree in qualitative economics.
I like to see how something goes from an idea on a whiteboard, into a patent pool, and then becomes something that permeates every part of our lives, he says. That fourth-dimension chess game has been what has kept me in high tech all these years.
Evan Wimer, co-founder/CBO, C360, says that Wright's skills will allow Wimer to focus on product development and other initiatives while Wright zeros in on relationships and strategy. He adds that Wright's joining the company coincides with the closing of a round of financing with SeventySix Capital and that Wayne Kimmel, managing partner, SeventySix Capital, is now on the C360 board of directors.
That gives us another weapon and insights at our disposal, which is tremendous and benefits our company, Wimer adds.
He notes that innovation at C360 has always been about bringing a level of quality that fits into a production and, at the same time, brings a whole new set of opportunities to personalize the fan experience.
For C360, that innovation is a 10K camera system small enough to be mounted on a football yardage marker. Coupled with a wide-angle lens, it allows an operator to remotely pan, tilt, and zoom within the image, offering dynamic replays that can ensure a key moment isn't missed.
That same system can also be tied into a live OTT or VR experience to allow the viewer to do their own pan, scan, and zoom.
With betting, Wimer points out, the ability to select a particular player and track them throughout the whole game is where the future of sports is going. We can leverage the linear and OTT experience at the same time, and we continue to do things like add more digital zoom. That and color matching are two things we are [focusing on].
Wright says that the evolution of consumer technologies coupled with broadcast technologies is creating the ability for fans to be on the field of play or follow players the way Wimer mentions.
We want to create an option value for the broadcasters, for social, linear, and digital, and that is the part where Evan and I spend most of our time, Wright says. C360 isn't just a pylon-cam company. It's not a VR company. It's not an AR company. The idea is that we're going up the stack and becoming an immersive-media-creation engine for the most valuable partners and teams and leagues in the world. That's the unapologetic goal.
What we have at C360, he continues, is a very simple weapon to be utilized by the broadcasters and, ultimately, by OTT players. And what we're trying to do is increase the efficiency, increase the efficacy, increase the horsepower of our solution so that it can service this industry and the other industries that we service.
To help get to those goals, Wright says, he follows the Servant Leadership principles.
You need to take and close action items as much as you need to give them, he says. You need to be an active listener and not a dictator. And you need to be a trusted member of the team that is working alongside the rest of the team, regardless of status, regardless of equity, regardless of title. The goal is to harness and galvanize the collective IQ of our staff and investment community. That's going to propel us as forward.
Adds Wimer, Howard is the kind of person that we really needed and have looked for to lead the company. There couldn't be a better person paired for the next growth cycle of the company.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
31/08/2025
Legrand | AV, a global specialist and industry leader in audiovisual solutions, returns to CEDIA Expo 2025, taking place Sept. 4-6 in Denver, with a powerful li...
31/08/2025
Global media technology company Backlight will unveil new capabilities in its Iconik, Wildmoka, and Zype product lines at IBC2025 (booth #1.D09), September 12 1...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...