With recession fears wreaking havoc on ad budgets, a new survey from LG Ad Solutions suggests that there are ways of making those budgets more efficient by using enhanced ads to boost the chances of a consumer buying a brand's product.
LG: Enhanced Ads Boost Purchases
04/02/2023
With recession fears wreaking havoc on ad budgets, a new survey from LG Ad Solutions suggests that there are ways of making those budgets more efficient by using enhanced ads to boost the chances of a consumer buying a brand's product.
| LINK: | https://www.tvtechnology.com/news/lg-enhanced-ads-boost-purchases... |
| See more stories from tvtechnology |
North America Stories
08/07/2025
Carr Applauds Restoration of FCC Auction Authority
WASHINGTON Federal Communications Commission Chair Brendan Carr is applauding the passage of President Donald Trump's One Big Beautiful Bill and provision...
08/07/2025
Channel 7 Sydney Chooses RTS and Magna Systems for ST-2110 Upgrade
SYDNEY RTS has announced that Channel 7 Sydney has deployed a new comms system from RTS as part of a larger ST-2110 upgrade....
08/07/2025
Gray Media and Scripps Agree to Swap TV Stations
ATLANTA & CINCINNATI Gray Media, Inc. and The E.W. Scripps Company have entered into agreements to swap television stations across five mid-sized and small mark...
07/07/2025
Staying Ahead of the Threat - Everywhere, Any Time
Advanced vision solutions deliver more than reliable night vision for tactical-edge warfighters. Today's technological advances can provide the capability f...
07/07/2025
Sinclair Names Narinder Sahai EVP and Chief Financial Officer
BALTIMORE Sinclair has named Narinder Sahai its executive vice president and chief financial officer, effective immediately....
07/07/2025
Riedel Communications Launches RefSuite Ecosystem for Spo...
Riedel Communications today announced the launch of RefSuite, a powerful new Managed Technology solution tailored to professional sports workflows. RefSuite com...
07/07/2025
Skandha Media Services expands MENA presence with new off...
Regional base will foster client engagement, partner collaboration, and executive touchpoints Skandha Media Services, a leading provider of cloud-native media ...
07/07/2025
ASG-Produced Video Wins Gold Telly Award
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced its Against All Odds - ASG Builds Cutti...
07/07/2025
Skandha Media Services announces collaboration with Warne...
Agreement secured on the strength of Skandha's proven track record in delivering reliable managed services across the full content life cycle for existing h...
07/07/2025
1-2 Punch: The Cloud, Generative AI, and the Future of Sports-Content Distribution
1-2 Punch: The Cloud, Generative AI, and the Future of Sports-Content Distributi...
07/07/2025
Formula E: Host Broadcaster Aurora on Launching New AR Graphics at the Jakarta E-Prix
Tests and decisions: Formula E host broadcaster Aurora on launching new AR graph...
07/07/2025
Formula E: Using New AR Graphics for Storytelling at the Formula E Penultimate, Final E-Prix of the Season
Building tension: Using new AR graphics for storytelling at the Formula E penult...
07/07/2025
Altitude Sports' Matt Krol on the Success of the RSN's In-Arena Postgame Show for Denver Nuggets, Colorado Avalanche Home Games
Altitude Sports' Matt Krol on the Success of the RSN's In-Arena Postgame...
07/07/2025
SVG Rewind: Four NFL Clubs Bring Us on Set of Respective Media Day Shoots
SVG Rewind: Four NFL Clubs Bring Us on Set of Respective Media Day Shoots An in-depth conversation with 49ers Laura Johnson, Ravens Jay O'Brien, Las Vegas R...
07/07/2025
Cosm To Build Fifth Shared Reality Venue in Cleveland as Part of Bedrock's Rock Block' Development
Cosm To Build Fifth Shared Reality Venue in Cleveland as Part of Bedrock's ...
07/07/2025
'She Walks in Darkness', Agustn Daz Yanes' New Film, Premieres on Netflix on October 17
Back to All News She Walks in Darkness, Agust n D az Yanes New Film, Premieres ...
05/07/2025
'Superestar,' the Story of a Star Who Never Changed. Premiering July 18
Back to All News Superestar, the Story of a Star Who Never Changed. Premiering July 18 Entertainment 05 July 2025 GlobalSpain Link copied to clipboard Dis...
04/07/2025
Give Me the Backstory: Get to Know Tadashi Nakamura, the Filmmaker Behind Third Act
By Lucy Spicer Editor's note: We are deeply saddened by the passing of Robe...
04/07/2025
Introducing CVP Auctions: Trusted Tech, At Auction-Only Prices
Introducing CVP Auctions: Trusted Tech, At Auction-Only Prices Brie Clayton July 4, 2025 0 Comments A New Destination for Film and Broadcast Gear at U...
04/07/2025
Unveiling China's Ecological Wonders with URSA Mini Pro 12K
Unveiling China's Ecological Wonders with URSA Mini Pro 12K Brie Clayton July 4, 2025 0 Comments Nature Documentaries Freeze Epic Momentsin Extrem...
04/07/2025
Create Any Planet in After Effects
Create Any Planet in After Effects Graham Quince July 4, 2025 0 Comments The Advanced 3D renderer in After Effects makes it really easy to import 3D o...
04/07/2025
Custom Gradient Colorize for Resolve Fusion
Custom Gradient Colorize for Resolve Fusion Simon Ubsdell July 4, 2025 0 Comments Digging into the theory of the gradient colorize process to build ou...
04/07/2025
NESN Gives Red Sox-Reds Matchup a Retro Makeover
Watching live sports on TV these days is a delicate balance for broadcasters how much information is too much?...
04/07/2025
FCC Announces Tentative Agenda for July Open Meeting
WASHINGTON As Federal Communications Commission Chair Brendan Carr works to achieve his goal of a very busy, productive summer at the FCC, the agency has rele...
04/07/2025
Other World Computing Launches OWC Guardian USB-C Hardware-Encrypted Portable SSD
Other World Computing Launches OWC Guardian USB-C Hardware-Encrypted Portable SS...
04/07/2025
CANAL+ Brings MotoGP to Vision Pro with Blackmagic URSA Cine Immersive
CANAL Brings MotoGP to Vision Pro with Blackmagic URSA Cine Immersive Brie Clayton July 3, 2025 0 Comments Experience MotoGP like never before as CA...
03/07/2025
Advanced Communication Systems Unleash a Tactical Advantage in Modern Combat Operations
To achieve a true level of decisive overmatch, communication systems must be as ...
03/07/2025
Paramount's Ray Hopkins Joins Broadcasters Foundation Board
The Broadcasters Foundation of America has named Ray Hopkins, president of U.S. distribution at Paramount Global, to its board of directors....
03/07/2025
FCC Chair Carr Lays Out Infrastructure Policy Agenda
SIOUX FALLS, S.D. In his first major policy speech, Federal Communications Commission chair Brendan Carr outlined his Build America Agenda for the agency'...
03/07/2025
TV Tech's Top NextGen TV Stories of 2025
As the industry is making a major push to transition to NextGen TV and develop new businesses that will fund the next generation of broadcasting, TV Tech's ...
03/07/2025
Netflix Rolls Out AV1 Film Grain Synthesis Streams for Film Content
Despite enabling its subscribers to watch films and TV shows in the highest possible resolution, Netflix has revealed it is taking things old school with the in...
03/07/2025
FCC's Gomez, Sen. Markey, Critics Blast Paramount-Trump Settlement
WASHINGTON In response to news that Paramount Global has agreed to pay $16 million to settle a lawsuit by President Donald Trump, Democrats and other administra...
03/07/2025
Riedel Communications Unveils RefSuite Sports Ecosystem
WUPPERTAL, Germany Riedel Communications today launched RefSuite for professional sports workflows....
03/07/2025
LYNX Technik Appoints New Executive Leadership Team
WEITERSTADT, Germany LYNX Technik, a provider of modular signal processing solutions, has announced that founder and longtime CEO Winfried Deckelmann is steppin...
03/07/2025
CTA, NCTA, LPTVBA Meet With FCC to Oppose NAB's ATSC 3.0 Petition
WASHINGTON Representatives from six trade groups representing tech, pay TV, broadband, LPTV and other sectors recently met with Federal Communications Commissio...
03/07/2025
Dan Whealy Acquires Heartland Video Systems
PLYMOUTH, Wis. Dan Whealy has acquired Heartland Video Systems and will be its new owner and president, the systems integrator said....
03/07/2025
Filmmaker Jay Holben Releases The Directors Guide to Ever...
Acclaimed filmmaker, educator, and industry veteran Jay Holben has released his most ambitious work to date: The Director's Guide to Everything a sweeping...
03/07/2025
Capturing the Moment - Pruski Photographs Dyke Day LA wit...
For Los Angeles-based photographer Scout Pruski, documenting the annual Dyke Day LA is a way to honor and give back to the city's legacy queer community and...
03/07/2025
New Reinvented Chimera V-Flat Panel Frame Kit
Modular, Travel-Ready Solution Matthews Studio Equipment launches the new Chimera V-Flat Panel Frame Kit, the lightweight and modular, ultra-durable alternativ...
03/07/2025
Dalet Flex LTS Release Elevates Content Workflows with Ne...
Dalet, a leading technology and service provider for media-rich organizations, today announced the release of Dalet Flex 2025.6 LTS (long-term support), introdu...
03/07/2025
Lightware launches LARA Wizard to help integrators simpli...
Lightware's LARA Wizard makes it quicker and easier than ever to set up audio-visual (AV) room automation and control configurations, ensuring anyone, from ...
03/07/2025
Alfalite obtains NCAGE and TAA certifications strengtheni...
Alfalite, the only European manufacturer of LED screens, has obtained both the NCAGE Code (NATO Commercial and Government Entity) and TAA (Trade Agreements Act)...
03/07/2025
WIN streamlines complex live production with nxtedition
nxtedition is implementing a new solution for WIN Network, based in its headquarters in Wollongong, New South Wales, Australia. The nxtedition integrated platfo...
03/07/2025
ORS Group and Insys Video Technologies unite under one br...
ORS Group and Insys Video Technologies today announce the launch of a new joint brand identity: Big Blue Marble. The move reflects the evolution of a long-stand...
03/07/2025
Evergent Proves Cross-Industry Power of AI for Japanese G...
Evergent, a global leader in customer lifecycle management and monetization solutions for subscription-based businesses, today announced the successful results ...
03/07/2025
LYNX Technik Appoints New Executive Leadership Team to Dr...
LYNX Technik, provider of modular signal processing solutions today announces an executive leadership transition, effective July 1, 2025. Markus Motzko has been...
03/07/2025
Chaos Releases V-Ray for Blender
Chaos Releases V-Ray for Blender Brie Clayton July 2, 2025 0 Comments Production-Proven Renderer V-Ray Arrives Natively in Blender for the First Time;...
03/07/2025
Calvin University Adds Blackmagic Replay to Broadcasts and Streams
Calvin University Adds Blackmagic Replay to Broadcasts and Streams Brie Clayton July 2, 2025 0 Comments Replay workflow joins 14 Blackmagic Design cam...
03/07/2025
Berklee's Gospel Performance Program Welcomes Jonathan Nelson as the Herb Alpert Visiting Artist
Berklee's Gospel Performance Program Welcomes Jonathan Nelson as the Herb Al...
03/07/2025
Get Ready for Even More Action! Netflix Has Confirmed the Third Season of the Brazilian Original Series 'Criminal Code'
Back to All News Get Ready for Even More Action! Netflix Has Confirmed the Thir...
