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Shoprite gets nostalgic with new ad --
Mon, 20 Jul 2015 10:57
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Shoprite has launched a new corporate TV advertisement proclaiming: 40 years ago, when we said lower prices for the first time, we didn t just write a headline, we made a promise. The ad was produced by Velocity films for creative agency Ninety9cents.
The story that s been told in this ad is the story of a promise of lower prices and the narrative of what Shoprite set out to do more than 40 years ago for all South Africans.
As a result of a partnership between Shoprite and Ninety9cents, the agency identified the opportunity to pitch the script to the Shoprite Marketing team as a corporate TV commercial.
The ad was directed by Gregg Bailey and produced by Kathleen Browne.
As an extension of the campaign Shoprite is inviting customers to submit a promise they have made to make a difference through the Shoprite website, and if selected Shoprite will assist the individual in keeping it. To find out more and submit a promise consumers can visit: www.shoprite.co.za
Watch the commercial here.
Credits
Executive creative director: Marius Van Rensburg
Creative director: Louw le Roux
Copywriter: Marius Van Rensburg, Pieta Meyer
Art director: Marc Visser
Business unit director: Janine Van Aswegen
TV producer: Silke Gehring
Director: Gregg Bailey
Executive producer: Karen Kloppers
Producer: Kathleen Browne
Production art director: Karel Flint
Director of photography: Jamie D Ramsay
Editor & company: Anthony Lee Martin - Deliverance
Post-production: Deliverance
Sound studio: Stephen Webster - The Workroom
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