Shoprite gets nostalgic with new ad

--

Shoprite gets nostalgic with new ad --

Mon, 20 Jul 2015 10:57

--

Shoprite has launched a new corporate TV advertisement proclaiming: 40 years ago, when we said lower prices for the first time, we didn t just write a headline, we made a promise. The ad was produced by Velocity films for creative agency Ninety9cents.

The story that s been told in this ad is the story of a promise of lower prices and the narrative of what Shoprite set out to do more than 40 years ago for all South Africans.

As a result of a partnership between Shoprite and Ninety9cents, the agency identified the opportunity to pitch the script to the Shoprite Marketing team as a corporate TV commercial.

The ad was directed by Gregg Bailey and produced by Kathleen Browne.

As an extension of the campaign Shoprite is inviting customers to submit a promise they have made to make a difference through the Shoprite website, and if selected Shoprite will assist the individual in keeping it. To find out more and submit a promise consumers can visit: www.shoprite.co.za

Watch the commercial here.

Credits

Executive creative director: Marius Van Rensburg

Creative director: Louw le Roux

Copywriter: Marius Van Rensburg, Pieta Meyer

Art director: Marc Visser

Business unit director: Janine Van Aswegen

TV producer: Silke Gehring

Director: Gregg Bailey

Executive producer: Karen Kloppers

Producer: Kathleen Browne

Production art director: Karel Flint

Director of photography: Jamie D Ramsay

Editor & company: Anthony Lee Martin - Deliverance

Post-production: Deliverance

Sound studio: Stephen Webster - The Workroom

Related Articles

Velocity and Joe Public take home a LionVelocity Films director Greg Gray and agency Joe Public were awarded a Bronze Lion for their Dialdirect commercial The Notebook ...

Read more...

Matthys BoshoffA farm boy at heart, a lover of mathematics and adventure, director Matthys Boshoff gives us an inside look into what inspires him as a storyteller...

Read more...

Digital won t kill the radio starThirty million people in South Africa spend an average of three hours a day tuned into radio, and its relatively quick production process means that it s the ideal tactical arrow in a marketer s quiver...

Read more...

Cutting through TV ADHD How I watch TV nowadays, or perhaps, don t watch TV nowadays, is a reflection of a greater human phenomenon that is obsessed with multi-screen-tasking...

Read more...



-- --

-- --

-- Please enable JavaScript to view the comments powered by Disqus. comments powered by Disqus

LINK:	http://www.screenafrica.com/page/news/ads/1653058-Shoprite-gets-nostal...
	See more stories from screenafrica

Most recent headlines