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After 15 Years, Wicked' Continues to Defy Gravity'

02/11/2018

Ever since the curtain first rose on Wicked's giant, mechanical dragon clock and the dancing citizens of Emerald City, Broadway has been changed For Good.

The untold story of the witches of Oz-Elphaba and Glinda-first captured the world's imagination in Gregory Maguire's 1995 novel Wicked, in which he envisioned a story where the two witches at the center of L. Frank Baum's The Wonderful Wizard of Oz were not enemies, but best friends. (Fun fact: Maguire created Elphaba's name out of the first sounds of L. Frank Baum's name- El, Fa, and Ba -to create Elphaba. )

In October 2003, a song-and-dance-filled retelling of Wicked emerged on Broadway at Gershwin Theatre, with music and lyrics by Stephen Schwartz and script by Winnie Holzman. Idina Menzel, previously of Rent fame (and eventually to be known as Elsa in Frozen ), starred as Elphaba alongside Kristin Chenoweth's Glinda. The combination of pop-inspired show tunes, a unique yet familiar story, and powerful voices marked Wicked as a show that longtime theater aficionados and newcomers alike would soon come to love.

Add 15 years, and the streams of the Original Cast Recording show that love for Wicked continues to defy gravity.

Read into this: The top 3,000-plus Wicked superfans on Spotify are currently ages 20-29, but they would have been between 5 and 14 when the musical first premiered-an age of open imagination, ripe for the magic of Oz to take hold. Following them are the superfans in the 30-39 range, the 15-24-year-olds of 2003-those who might have even spent their own money to see the show. The next set of superfans are ages 13-19, emphasizing the timelessness of the show and the hold it now has on a new generation of Wicked lovers.

Wicked superfans also stay on top of the newest, hottest Broadway shows, listening in high frequencies to other Great White Way soundtracks like Hamilton, Dear Evan Hansen, and Mean Girls, and even movie soundtracks like A Star is Born, The Greatest Showman, and Mamma Mia! Here We Go Again in the past month. They also stream Ariana Grande and Taylor Swift when they're looking for something a little less dramatic.

These superfans keep the Wicked star shining brightly on our constellation map of the top Broadway soundtracks on Spotify.
LINK: https://newsroom.spotify.com/2018-10-31/after-15-years-wicked-continue...
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