
The animation now represents 26% of all Spanish audiovisual export Nuevas formulas de financiaci n y un gran compromiso con el medio digital claves del futuro y del xito de la animaci n espa ola.
La industria espa ola regresa a MIPJunior en Cannes con una numerosa presencia y la confirmaci n de ser uno de los pilares de la exportaci n del producto audiovisual espa ol. Seg n los datos dados a conocer esta misma semana en la Memoria Anual de 2012 de la FAPAE., los contenidos de Animaci n representan un significativo 26% del total de la exportaci n audiovisual. Este hecho y la presencia de destacados ejecutivos espa oles en varios los paneles de conferencias, ratifican el prestigio ganado por la animaci n espa ola entre los profesionales del g nero.
Las productoras y distribuidoras registrados este a o en MIP Junior son: BRB Internacional, Boomerang TV, Boogie Bang Films, D'Occon Films, Edebe Audiovisual Licensing, Finding4you, Imira Entertainment, Isla de Babel, Latido Films, Mago Producciones, Motion Pictures, Neptuno Films, Noise Box Entertainment, Nottingham Forest, Onza Distribuci n, Schorr Animation Studios, Somuga Produktora, The Content Lounge, Televisi de Cataluya (TV3) y Vodka Capital.
Las empresas espa olas productoras de animaci n han modificado su forma de producir y evolucionado hasta convertirse en abanderados de la tecnolog a digital y precursores de la producci n multimedia; facilitando el acceso a los contenidos no exclusivamente concebidos para televisi n sino para un espectador que decide donde y cuando desea verlos.
Pierre Nothman, director y productor ejecutivo de Tomavistas, asegura que en los ltimos a os hemos abierto actividad en los mercados de videojuegos y apps (interactivos) para generar productos transmedia de nuestras IP's. Hemos incrementado nuestra presencia en ferias y mercados internacionales tanto de licencias como videojuegos y productos interactivos (Gamelab, ACE FAIR de Corea, o jornadas del ICEX en Rusia) .
Por su parte, Carlos Biern, director de coproducciones e internacional de BRB, sostiene que hemos apostado decididamente por la incorporaci n de las Nuevas Tecnolog as en el sector y estamos recogiendo el fruto de creer en el talento, desarrollar alianzas internacionales y pensar en el largo plazo con una fuerte inversi n en I+D. Nuestra alianza con Youtube, como agregadores de animaci n a nivel mundial, y la incorporaci n de nuevos proveedores de contenidos infantiles a nuestra plataforma que nos permite llegar a una audiencia cada vez mayor y tener a destacados partners en publicidad a nuestro lado, es buena prueba de ello .
Otro de los factores que m s est n cambiando en el sector en Espa a es la formula de financiaci n de las producciones, al respecto dos son los elementos mas importantes de cara al futuro de la producci n de contenidos; por una parte la vuelta al escenario de Televisi n Espa ola y su apuesta por la producci n nacional y por otro, la entrada de key players que son meros inversores, que apuestan por los contenidos exclusivamente desde el punto de vista del potencial del negocio y que no son emisores ni consumidores directos de los mismos.
Sobre este ltimo ejemplo Sergi Reigt, Ceo de Imira Entertainment apunta que efectivamente tenemos nuevas v as de financiaci n dado que el mercado ha cambiado en los ltimos a os, como muestra nuestro acuerdo con GD Entertainment Fund de Luxemburgo. Este acuerdo nos permitir poner en marcha un volumen muy importante de producci n adem s de reforzar nuestra capacidad financiera para participar en proyectos globales, completamente transmedia y con fuerte potencial de consumer products .
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