Paul Haggarty, director of operations (Iberia and LATAM), B-Tech (L) and Gianluigi Cravedi, CEO Ligra DS (R)
B-Tech has confirmed a distribution deal with Italian AV distributor Ligra DS, aiming to help B-Tech's product reach grow in the Italian market.
The mount specialist's entire product portfolio has been added to Ligra DS' stock exclusively, including a new range of products unveiled at ISE 2020 such as the designer trolley range, the BT7550 rotational flip mount and a selection of updates found in B-Tech's 2020 catalogue.
Ligra DS has operated for more than 40 years in the Italian market, working with 25 global AV brands to serve the Pro-AV and IT markets with a focus on the education sector.
The distributor has over 8000 active customers, shipping more than 125,000 products annually including projectors, displays, projection screens, totems and collaboration systems.
Before the partnership, B-Tech served the Italian market through its B-Tech Iberia division, working with integrators and installers directly on specific projects.
Paul Haggarty, director of operations (Iberia and LATAM), B-Tech said: Our strategy is to be able to operate in every territory with a service to our customers which feels local and personal. When we operate in a country with no B-Tech office, we carefully choose distributor partners who can act as an extension of B-Tech and who share the same values and commitment to customer service.
Whilst B-Tech has had a presence in Italy for around 20-years now, there is no substitute for local knowledge in the field. Ligra DS will certainly place our brand in front of a wider audience, offering their customers the largest and most comprehensive ranges of mounting solutions in the industry.
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Paul Haggarty, director of operations (Iberia and LATAM), B-Tech (L) and Gianluigi Cravedi, CEO Ligra DS (R)
