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Haptics produces new onscreen ID for Nu Metro --
Tue, 22 Sep 2015 10:34
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After a six year-run for Nu Metro Cinemas current onscreen brand identity, the Haptics Saber animation team has created the national cinema chain s new Corporate Identity (CI) utilising new 3D Stereoscopic techniques and special FX. This fresh animated production from Haptics will start playing just before feature films in all Nu Metro cinemas nationwide from October 2015.
We have conceptualised and produced the new 3D Stereoscopic animation together with powerful immersive 7.1 Digital Surround Sound for Nu Metro Cinemas we were inspired by the full range of cinematic visual effects that are now integral to a movie s story and appeal. Careful planning and choreography went into the execution of the animation concepts to cover all audiences and genres of film, explains Don Searll from Haptics.
Following their vast array of accolades across a distinguished client base, Nu Metro Cinemas is proud to showcase our new CI including new logo and brand colours with this ground-breaking animated production from Haptics. From conceptualisation, to implementation of our client brief and execution, Haptics delivered on all fronts. This is a concrete visualisation of the vision and evolution of the new Nu Metro Cinemas brand, which was introduced just over a year ago, states Nitesh Matai, marketing executive for Nu Metro Cinemas.
Searll explains: Our ideas for Nu Metro Cinemas were bold and innovative and in this instance we utilised Bullet Time visual effects a depth-enhanced simulation of variable-speed action. It is characterised both by its extreme transformation of time (slow enough to show normally imperceptible and unfilmable events, such as flying bullets) and space (by way of the ability of the camera angle the audience s point-of-view to move around the scene at a normal speed while events are slowed); almost like a virtual camera , illustrated within the confines of a computer-generated virtual world.
Haptics award-winning 3D Stereoscopic computer animation-team combined technological wizardry, CGI and 3D post-production to bring the concept to life. Stereoscopic animation is a technique for creating or enhancing the illusion of depth in an image by means of stereopsis or binocular vision. Digital 3D is the new generation of entertainment with crisp, bright, extremely realistic images.
Nu Metro s cinemas offer a premium digital 3D cinema experience with the latest projection technology and screens. Scene Xtreme is the newest evolution within Nu Metro Cinemas providing a total immersive cinema environment through Dolby Atmos or Auro 11.1 sound, RealD s new PWS screens, digital 3D technology as well as 4K Ultra High Definition projection from Barco.
At Haptics, our passion and hard work have earned us several awards and accolades from our peers in the international CG community. We endeavour to deliver outstanding, award-winning documented returns for our global clients, concludes Searll.
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