
Chilean Mega TV displays a unified flow based on Dalet NewsDalet Unified News Operations con tecnolog a de Dalet Galaxy permite un flujo unificado de Media Asset Management (MAM), orquestaci n y plataforma editorial para producci n y distribuci n de noticias.
El broadcaster chileno Mega TV est renovando sus operaciones con la soluci n Dalet Unified News Operations con tecnolog a de Dalet Galaxy para Media Asset Management (MAM), orquestaci n y plataforma editorial para producci n y distribuci n de noticias.
La clave de la decisi n radica en la agilidad de la plataforma Dalet y su capacidad para cumplir los requisitos futuros de Mega TV, que respaldan los flujos de trabajo de distribuci n y producci n de noticias digitales y de medios sociales tradicionales y de nueva generaci n.
Cliente de Dalet desde 2012, Mega TV la primera emisora privada en Chile. Con sede en Santiago, el canal se encuentra entre los m s vistos del pa s con su serie de comedias, magazines y programas de noticias diarios como el popular Ahora Noticias.
Sa l Ureta, director t cnico de Mega TV, destaca que estamos interesados en ampliar nuestra presencia y atraer mejor al p blico con el mejor contenido informativo en todas las plataformas de visualizaci n y escucha posibles. A medida que buscamos hacer crecer nuestra cartera productos, nos enfrentamos a una decisi n estrat gica. Trabajamos con sistemas de producci n y posproducci n independientes que pueden crear silos en nuestro flujo de trabajo, o planificamos para el futuro y desarrollamos un flujo de trabajo colaborativo y altamente eficiente para las noticias que se extienden por todos nuestros canales? Nuestra experiencia con Dalet nos convenci de que la plataforma fue capaz de evolucionar y cumplir con todos nuestros nuevos requisitos acomodando muchos modelos operativos y organizativos diferentes, los ltimos est ndares y formatos de contenido, as como una amplia paleta de integraciones y conectores .
La soluci n de operaciones de noticias unificadas de Dalet ofrece una manera mucho m s fluida de trabajar, as como herramientas integradas para producci n y colaboraci n remotas. La soluci n tambi n viene con un marco completo de medios sociales que permite a nuestros equipos interactuar mejor con sus audiencias en las redes sociales como parte de su flujo de trabajo diario. La soluci n integral se implementar junto con el socio comercial de Dalet, Zer Digital.
Operaciones unificadas de noticiasLas operaciones unificadas de noticias de Dalet no solo reemplazan el sistema inform tico y el de producci n de noticias existentes de Mega TV, sino que tambi n traer n una serie de nuevas herramientas y procesos de colaboraci n. Los periodistas, reporteros y productores podr n compartir tareas, historias y cualquier recurso, acceder a un nico sistema y conjunto de herramientas a trav s de espacios de trabajo configurables.
Dalet WebSpace y la aplicaci n m vil Dalet On-the-Go ampl an las capacidades en el campo, permitiendo a los usuarios autorizados ser parte de los flujos de trabajo conectados. El broadcaster tambi n aprovechar el marco de Dalet Social Media y el galardonado Dalet Social Media Panel para cosechar, planificar, producir y entregar contenido de manera eficiente a Facebook, Twitter y YouTube, mientras recopila m s datos sobre las audiencias y su compromiso.
Dalet Brio es fundamental para las transacciones de ingesta y emisi n de la soluci n de los noticieros en vivo. La plataforma de procesamiento de medios Dalet AmberFin se utilizar para la transcodificaci n de alta calidad. Los paquetes de contenido se dise ar n en Adobe Premiere Pro CC. La aplicaci n Adobe se integra perfectamente en el flujo de trabajo colaborativo a trav s de Dalet Xtend. Todos estos son componentes nativos o estrechamente conectados, controlados y orquestados por Dalet Galaxy, que se integra con el sistema de administraci n de contenido de Mega TV.
Julien Decaix, director general de Dalet en Am rica, reconoce que continuar y mejorar nuestra asociaci n de cinco a os con Mega TV es importante no solo para apoyar el desarrollo de sus operaciones y negocios, sino tambi n para la creciente presencia y reputaci n de Dalet en el amplio mercado sudamericano .
Mega TV ha demostrado plenamente su ambici n de ser una emisora innovadora y progresista. Dalet se enorgullece de ser un socio t cnico estrat gico en este esfuerzo. En casi todos los pa ses del continente, desde Colombia hasta Brasil, Dalet est entusiasmado por realizar avances a medida que un creciente n mero de broadcasters l deres eligen desplegar las soluciones de futuro de Dalet sobre los productos en caja para facilitar una transformaci n digital m s integral , concluye Decaix.
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