Durban FilmMart opens the Transmedia Lab

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Durban FilmMart opens the Transmedia Lab --

Sat, 18 Jul 2015 19:04

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The Durban FilmMart Transmedia programme has been opened to all Durban FilmMart (DFM) and Durban International Film Festival (DIFF) attendees this year.

The Durban FilmMart Transmedia Lab is linked to the co-production market and able to serve the needs of emerging transmedia producers in South Africa. In 2014, an experimental programme was presented in a four-day collaborative workshop to conceptualise transmedia elements to participating projects. This year, DFM will present the lab as a series of introductory workshops aimed at unpacking the concept of transmedia for these producers so that they are better equipped to apply the principles of transmedia in their future projects. The programme designed by Ingrid Kopp of the Tribeca Institute covers the areas of storytelling, media convergence, digital marketing and transmedia business models.

Transmedia is a new and innovative approach to storytelling in that it combines the use of media in all its variations (movies, television, books, applications and websites) to create and develop various aspects of a story. Transmedia focuses on working across these traditional media boundaries by using a combined implementation of different media platforms to create a far richer experience that is a refined and coordinated, and creates a living network of interactive users instead of passive audiences.

The Transmedia workshop will take place on 18 and 19 July from 09h00 to 13h00.

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