
Panasonic, Sony y NHK: alianza japonesa para fomentar la tecnolog a 8K antes de Tokio 2020 El anuncio de la televisi n p blica japonesa de que los pr ximos Juegos Ol mpicos, que se celebrar n en la capital nipona, se retransmitir n con resoluci n Super Hi-Vision/8K ha dado paso a esta asociaci n con el objetivo de fomentar el desarrollo y, principalmente la venta de televisores con esta resoluci n de imagen.
Dos gigantes de la industria audiovisual: Panasonic and Sony, junto con el canal de televisi n NHK se han aliado para dinamizar la venta de equipos con tecnolog a Super Hi-Vision/8K (7.680 4.320 p xeles) y contenidos antes de 2020, fecha en la que se celebrar n los Juegos Ol mpicos en Tokio, con el objetivo de retransmitir este evento deportivo mundial con esta calidad.
Si bien NHK realiz alguna transmisiones en directo con resoluci n 8K durante los recientes Juegos Ol mpicos R o 2016, uno de los grandes obst culos para su desarrollo es que apenas existen en el mercado equipos con esta tecnolog a (uno de ellos es el de la tambi n japonesa Sharp), y teniendo en cuenta que los fabricantes apenas han empezado a comercializar sus primeros televisores con calidad 4K y sacar provecho de la inversi n realizada en los ltimos a os.
El objetivo a cuatro a os vista de esta alianza, y meses antes de que comience Tokio 2020, se centra en cambiar la mentalidad del mercado y del usuario en pro del 8K, con el desarrollo de televisores con esta tecnolog a a un precio asequible para los usuarios de dichos fabricantes y otros que se sumen a este reto, adem s de fomentar la creaci n de contenidos e infraestructura en la ya denominada televisi n del futuro' y contar con el apoyo de m s broadcasters.
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