Telestreams COO and president Jon Wilson talks to TVBEurope about the companys push into cloud and hybrid workflows
By Jenny Priestley
Published: June 16, 2022 Updated: June 17, 2022
Telestream's COO and president Jon Wilson talks to TVBEurope about the company's push into cloud and hybrid workflows
target=_blank title=Share on LinkedIn class=share-linkedin>
While it's been developing cloud-based software for a while, Telestream revealed plans to really push into the cloud with its recent acquisition of Encoding.com.
The company has been cloud-native since inception, and Telestream believes the acquisition will benefit its customers as they look to move either fully into the cloud or employ a hybrid workflow of cloud and on-premise.
There were three primary reasons that drove the company to acquire Encoding.com, Telestream's president and chief operating officer Jon Wilson tells TVBEurope. Technology, people and the customer base.
Starting with the technology, it was all about extending our presence from a cloud perspective, he adds. We built a fantastic business on-prem, we've got thousands of customers that are leveraging Vantage and our other products, and we've begun to extend that to the cloud as we see customers beginning to migrate. Encoding.com was in part a way to extend what we've been doing from a cloud perspective. What they've been really great at over the last few years is extending their reach to the broadcast space, specifically for OTT workflows, where we haven't been as strong.
Secondly, the people who have led the business, Gregg Heil and Jeff Malkin, are a great team. They've built a great organisation, and they're going to put us in position as we go forward to more meaningfully accelerate our cloud strategy. They also bring a great set of customers, many of which are Telestream customers, and now we're in an even better position to support our combined customer base as they continue to evolve towards more cloud workloads over time.
As much as Telestream sees the deal as helping it to branch out into OTT, there will be opportunities for more traditional broadcast clients to get their hands on Encoding.com's technology. Encoding.com were OTT first but the focus has begun to shift towards more broadcast-centric workflows, explains Wilson. So we've really got a great opportunity to accelerate and extend what we've been doing not just for OTT within Encoding.com or broadcast for Telestream, but combined it's a much more powerful solution.
Jon Wilson Also, with the combined organisations, it puts us in a position, we believe, from an engineering perspective to now really accelerate our portfolio and our offerings as we go forward. That's going to be really important for us.
As part of the announcement of the acquisition in May, Telestream's CEO Dan Castles said Encoding.com will fit with what he described as Telestream's strategic direction. Does that mean Telestream is looking to shift totally to focusing on cloud-based workflows?
We will absolutely have both cloud and on-prem, states Wilson. But, it's increasingly important for us to be more relevant from a cloud perspective. This is going to be a multi-year transition, and even through that multi-year transition the vision that we see is still very much a hybrid environment for most customers There's still going to be customers that have a portion of their infrastructure potentially on-prem, or some customers that, for a variety of reasons, are going to maintain on-prem infrastructure, and we need to be relevant for both.
Increasingly as we go forward, we want to be able to provide solutions that allow our customers the flexibility to do on-prem, cloud, and hybrid. The underlying technology stack will be as similar as possible so that they have a seamless experience, especially for hybrid workflows, regardless of what they want to do. But we also want to put customers in a position over time to be able to orchestrate the workflows regardless of where they're doing their work from an infrastructure perspective.
Cloud has and will increasingly become more relevant over the next three to seven years, Wilson adds. Seven years from now, what does the percentage of cloud versus on prem or hybrid look like? I'm not sure, but cloud is going to represent a much more significant portion of the overall infrastructure than it does today.
Finally, Telestream has been really active in the market in recent years, not just acquiring Encoding.com, but also Masstech, Sherpa Digital Media and ContentAgent. Does the company's leadership team view acquisitions as an easier way to move into the cloud etc than developing the technology itself?
Not surprisingly, it depends, states Wilson. |But what I would say is, if you look at the acquisitions that we've done over the last couple of years, Encoding.com is really the first that pushes us towards cloud. Everything before Encoding.com was really extending our technology stack outside of our core set. Now we have broader capabilities across the media supply chain. Those other acquisitions were critical for us to extend the broader solution for customers to embrace more and more workflows as part of the media supply chain from Telestream.
I would say with Encoding.com, I feel really great about where we are from an ability to build what we have internally from a cloud perspective. Our combined engineering product excellence is going to really put us in a great position now to be able to build versus buy. I'd say we're in a really great position now but we're still going to be opportunistic. If we see deals out there to further extend our reach from a cloud perspective, then we'll certainly look at them.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
Telestreams COO and president Jon Wilson talks to TVBEurope about the companys push into cloud and hybrid workflows
