Telestreams COO and president Jon Wilson talks to TVBEurope about the companys push into cloud and hybrid workflows
By Jenny Priestley
Published: June 16, 2022 Updated: June 17, 2022
Telestream's COO and president Jon Wilson talks to TVBEurope about the company's push into cloud and hybrid workflows
target=_blank title=Share on LinkedIn class=share-linkedin>
While it's been developing cloud-based software for a while, Telestream revealed plans to really push into the cloud with its recent acquisition of Encoding.com.
The company has been cloud-native since inception, and Telestream believes the acquisition will benefit its customers as they look to move either fully into the cloud or employ a hybrid workflow of cloud and on-premise.
There were three primary reasons that drove the company to acquire Encoding.com, Telestream's president and chief operating officer Jon Wilson tells TVBEurope. Technology, people and the customer base.
Starting with the technology, it was all about extending our presence from a cloud perspective, he adds. We built a fantastic business on-prem, we've got thousands of customers that are leveraging Vantage and our other products, and we've begun to extend that to the cloud as we see customers beginning to migrate. Encoding.com was in part a way to extend what we've been doing from a cloud perspective. What they've been really great at over the last few years is extending their reach to the broadcast space, specifically for OTT workflows, where we haven't been as strong.
Secondly, the people who have led the business, Gregg Heil and Jeff Malkin, are a great team. They've built a great organisation, and they're going to put us in position as we go forward to more meaningfully accelerate our cloud strategy. They also bring a great set of customers, many of which are Telestream customers, and now we're in an even better position to support our combined customer base as they continue to evolve towards more cloud workloads over time.
As much as Telestream sees the deal as helping it to branch out into OTT, there will be opportunities for more traditional broadcast clients to get their hands on Encoding.com's technology. Encoding.com were OTT first but the focus has begun to shift towards more broadcast-centric workflows, explains Wilson. So we've really got a great opportunity to accelerate and extend what we've been doing not just for OTT within Encoding.com or broadcast for Telestream, but combined it's a much more powerful solution.
Jon Wilson Also, with the combined organisations, it puts us in a position, we believe, from an engineering perspective to now really accelerate our portfolio and our offerings as we go forward. That's going to be really important for us.
As part of the announcement of the acquisition in May, Telestream's CEO Dan Castles said Encoding.com will fit with what he described as Telestream's strategic direction. Does that mean Telestream is looking to shift totally to focusing on cloud-based workflows?
We will absolutely have both cloud and on-prem, states Wilson. But, it's increasingly important for us to be more relevant from a cloud perspective. This is going to be a multi-year transition, and even through that multi-year transition the vision that we see is still very much a hybrid environment for most customers There's still going to be customers that have a portion of their infrastructure potentially on-prem, or some customers that, for a variety of reasons, are going to maintain on-prem infrastructure, and we need to be relevant for both.
Increasingly as we go forward, we want to be able to provide solutions that allow our customers the flexibility to do on-prem, cloud, and hybrid. The underlying technology stack will be as similar as possible so that they have a seamless experience, especially for hybrid workflows, regardless of what they want to do. But we also want to put customers in a position over time to be able to orchestrate the workflows regardless of where they're doing their work from an infrastructure perspective.
Cloud has and will increasingly become more relevant over the next three to seven years, Wilson adds. Seven years from now, what does the percentage of cloud versus on prem or hybrid look like? I'm not sure, but cloud is going to represent a much more significant portion of the overall infrastructure than it does today.
Finally, Telestream has been really active in the market in recent years, not just acquiring Encoding.com, but also Masstech, Sherpa Digital Media and ContentAgent. Does the company's leadership team view acquisitions as an easier way to move into the cloud etc than developing the technology itself?
Not surprisingly, it depends, states Wilson. |But what I would say is, if you look at the acquisitions that we've done over the last couple of years, Encoding.com is really the first that pushes us towards cloud. Everything before Encoding.com was really extending our technology stack outside of our core set. Now we have broader capabilities across the media supply chain. Those other acquisitions were critical for us to extend the broader solution for customers to embrace more and more workflows as part of the media supply chain from Telestream.
I would say with Encoding.com, I feel really great about where we are from an ability to build what we have internally from a cloud perspective. Our combined engineering product excellence is going to really put us in a great position now to be able to build versus buy. I'd say we're in a really great position now but we're still going to be opportunistic. If we see deals out there to further extend our reach from a cloud perspective, then we'll certainly look at them.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
01/07/2026
Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...
01/07/2026
Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...
01/07/2026
Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
Telestreams COO and president Jon Wilson talks to TVBEurope about the companys push into cloud and hybrid workflows
