Telestreams COO and president Jon Wilson talks to TVBEurope about the companys push into cloud and hybrid workflows
By Jenny Priestley
Published: June 16, 2022 Updated: June 17, 2022
Telestream's COO and president Jon Wilson talks to TVBEurope about the company's push into cloud and hybrid workflows
target=_blank title=Share on LinkedIn class=share-linkedin>
While it's been developing cloud-based software for a while, Telestream revealed plans to really push into the cloud with its recent acquisition of Encoding.com.
The company has been cloud-native since inception, and Telestream believes the acquisition will benefit its customers as they look to move either fully into the cloud or employ a hybrid workflow of cloud and on-premise.
There were three primary reasons that drove the company to acquire Encoding.com, Telestream's president and chief operating officer Jon Wilson tells TVBEurope. Technology, people and the customer base.
Starting with the technology, it was all about extending our presence from a cloud perspective, he adds. We built a fantastic business on-prem, we've got thousands of customers that are leveraging Vantage and our other products, and we've begun to extend that to the cloud as we see customers beginning to migrate. Encoding.com was in part a way to extend what we've been doing from a cloud perspective. What they've been really great at over the last few years is extending their reach to the broadcast space, specifically for OTT workflows, where we haven't been as strong.
Secondly, the people who have led the business, Gregg Heil and Jeff Malkin, are a great team. They've built a great organisation, and they're going to put us in position as we go forward to more meaningfully accelerate our cloud strategy. They also bring a great set of customers, many of which are Telestream customers, and now we're in an even better position to support our combined customer base as they continue to evolve towards more cloud workloads over time.
As much as Telestream sees the deal as helping it to branch out into OTT, there will be opportunities for more traditional broadcast clients to get their hands on Encoding.com's technology. Encoding.com were OTT first but the focus has begun to shift towards more broadcast-centric workflows, explains Wilson. So we've really got a great opportunity to accelerate and extend what we've been doing not just for OTT within Encoding.com or broadcast for Telestream, but combined it's a much more powerful solution.
Jon Wilson Also, with the combined organisations, it puts us in a position, we believe, from an engineering perspective to now really accelerate our portfolio and our offerings as we go forward. That's going to be really important for us.
As part of the announcement of the acquisition in May, Telestream's CEO Dan Castles said Encoding.com will fit with what he described as Telestream's strategic direction. Does that mean Telestream is looking to shift totally to focusing on cloud-based workflows?
We will absolutely have both cloud and on-prem, states Wilson. But, it's increasingly important for us to be more relevant from a cloud perspective. This is going to be a multi-year transition, and even through that multi-year transition the vision that we see is still very much a hybrid environment for most customers There's still going to be customers that have a portion of their infrastructure potentially on-prem, or some customers that, for a variety of reasons, are going to maintain on-prem infrastructure, and we need to be relevant for both.
Increasingly as we go forward, we want to be able to provide solutions that allow our customers the flexibility to do on-prem, cloud, and hybrid. The underlying technology stack will be as similar as possible so that they have a seamless experience, especially for hybrid workflows, regardless of what they want to do. But we also want to put customers in a position over time to be able to orchestrate the workflows regardless of where they're doing their work from an infrastructure perspective.
Cloud has and will increasingly become more relevant over the next three to seven years, Wilson adds. Seven years from now, what does the percentage of cloud versus on prem or hybrid look like? I'm not sure, but cloud is going to represent a much more significant portion of the overall infrastructure than it does today.
Finally, Telestream has been really active in the market in recent years, not just acquiring Encoding.com, but also Masstech, Sherpa Digital Media and ContentAgent. Does the company's leadership team view acquisitions as an easier way to move into the cloud etc than developing the technology itself?
Not surprisingly, it depends, states Wilson. |But what I would say is, if you look at the acquisitions that we've done over the last couple of years, Encoding.com is really the first that pushes us towards cloud. Everything before Encoding.com was really extending our technology stack outside of our core set. Now we have broader capabilities across the media supply chain. Those other acquisitions were critical for us to extend the broader solution for customers to embrace more and more workflows as part of the media supply chain from Telestream.
I would say with Encoding.com, I feel really great about where we are from an ability to build what we have internally from a cloud perspective. Our combined engineering product excellence is going to really put us in a great position now to be able to build versus buy. I'd say we're in a really great position now but we're still going to be opportunistic. If we see deals out there to further extend our reach from a cloud perspective, then we'll certainly look at them.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
14/11/2026
Marcelo Dai's Live Session Captured with URSA Cine Immersive
Brie Clayton November 14, 2026
0 Comments
Artist takes viewers on an immersive journe...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Newest Lenses, Horizon Anamorphic Seminar & Guided Lens Character Experience Highlight Creative Possibilities
At the 2026 Toru CAMERIMAGE Film Festival, ZEISS...
14/11/2026
Sonnet Announces Black Friday Sale on Select Products
Brie Clayton November 14, 2026
0 Comments
WHAT: Sonnet Technologies is having a sale on a select...
14/11/2026
Berklee Alumni Shine at the 2026 Latin Grammy Awards This year's winners included songwriters, engineers, and performers who contributed to acclaimed reco...
13/11/2026
The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...
13/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/11/2026
Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...
13/11/2026
Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...
13/11/2026
SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...
13/11/2026
The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...
13/11/2026
Football Manager 27 Touch is available on Apple Arcade starting today. The game ...
13/11/2026
MotoGP has announced a two-year media rights agreement with ESPN covering the Un...
13/11/2026
Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...
13/11/2026
The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...
13/11/2026
ESPN held its annual EDGE Innovation Conference last night and offered up an ove...
13/11/2026
Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive
One of the biggest games in Division III college football will be pla...
13/11/2026
Studer-inspired 500-series PWM compressor unveiled
The HLabs range already includes a couple of Studer-inspired offerings in the form of the PRE169 and EQ16...
13/11/2026
Download Now!
To view the white paper, please enter the following details:
--
First Name* First Name
Company*
Country* Please select your countryA...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...
13/11/2026
Krotos announces Black Friday offers on Studio Pro and Studio Max
Brie Clayton November 12, 2026
0 Comments
First-year annual plans start at US$195.99...
13/11/2026
Blackmagic Design Announces Blackmagic Ambisonic Microphone
Brie Clayton November 12, 2026
0 Comments
New 7th order ambisonic microphone with 108 MEMS...
13/11/2026
Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...
13/11/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...
13/11/2026
SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...
13/11/2026
iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...
13/11/2026
Beginning today, November 13, Apple HomeView is available for purchase at Apple Store locations, on the Apple Store online, and in the Apple Store app in select...
13/11/2026
From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients.
Health systems and startups...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
12/11/2026
RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...
12/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...
Telestreams COO and president Jon Wilson talks to TVBEurope about the companys push into cloud and hybrid workflows
