
Flaming. Trolling. Griefing. Cheating. Most players of massive multi-player online games, such as GTA Online, have been victims of activities like these. New research published in the journal Behaviour & Information Technology investigates the drivers and group dynamics of these kind of behaviors.
A study of the habits of people who play massive multi-player online games (MMOGs) shows that anonymous users are more likely to cheat, but their behavior is significantly tempered by the culture and dynamics of the group of players, suggesting that other forms of online bad behavior - such as flaming and trolling - can be modified by the attitudes and behaviors of other group members.
Researchers at Nanyang Technological University, Singapore, and Shanghai Jiao Tong University, China, investigated the gaming habits of over 900 teenagers (13-18 years old) and found that the frequency of gaming with online strangers (anonymous gaming) significantly predicts the frequency of cheating. They also observed significant gender differences:
Male gamers cheated more frequently than female gamers.
Female gamers are more likely to cheat as a consequence of group identification than male gamers.
More significantly, however, the researchers conclude that: Deviant behaviors online, such as game cheating, are largely influenced by the online social groups people feel they belong to. An online group, despite its fluid, unstable and imaginary nature, is powerful in constructing and changing its members attitudes and views on behaviours. Hence, a behavior that is perceived as problematic and deviant can be reconstructed with a different interpretation.
The study by Vivian Hsueh-Hua Chen and Yuehua Wu, published in the current issue of the journal Behaviour & Information Technology (published by Taylor & Francis), is the first of its kind to deliver empirical evidence that the sociological phenomenon known as SIDE (Social Identity Model of Deindividuation Effects) has a role in online behavior.
The SIDE theory, first put forward by Reicher et al in 1995, argues that anonymity does not necessarily lead to the loss of self-awareness or weakened internalized behavior controls, as had previously been thought. Instead, anonymity increases the importance of social/group identity, and hence leads to greater conformity within a group. In other words, when people play games under anonymous conditions, they are more likely to follow the behaviors they believe other players are exhibiting.
While this study has important lessons for those who are concerned about bad behavior elsewhere in cyberspace (in chatrooms and public social networking spaces, for instance), its findings are also of considerable importance for the companies that develop MMOGs and other social games, because persistent cheating and other bad behavior among players of MMOGs can result in financial losses - in terms of both loss of subscribers and loss of company reputation.
Chen and Wus findings are the result of a 2009 survey of online gaming behaviours among 941 teenagers (mean age 16) who reported playing MMOGs for, on average, 14 hours per week. They also conducted six follow-up focus group sessions among participants who were experienced gamers and very familiar with game cheating. Their data were subjected to rigorous statistical analysis, and the published report also makes detailed reference to an extensive review of literature on the topic.
In addition to the headline findings, the authors note that academics who are interested in studying deviant or anti-social behaviors may find that online video gaming is a good testing ground for their theories, because:
The online gaming community is easily accessible and highly dynamic
Participants can be observed continuously without intrusion
Gamers are typically willing to report and explain their behaviors in video games they play, especially if the researcher is part of the gaming community.
However, they also note that their findings are based on a self-reporting survey, and it is possible that some over-reporting of cheating may have occurred because cheating is highly regarded in some gaming circles.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
14/10/2025
SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAYNetworking event that preceded IBC2025 shone a light on elite live sports innovation acro...
14/10/2025
SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revo...
14/10/2025
SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacingThe Illinois State grad steers a vast schedule of motorsports events at tracks across the countr...
14/10/2025
Content protection: Getting the right management for your DRM By Neal Romanek
Friday, October 10, 2025 - 10:11
Print This Story
Eluvio power the EPCR'...
14/10/2025
As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, ...
14/10/2025
Time and effort: World's largest student-led broadcast prepares to go On Air...
14/10/2025
(L-R) Guest, Kimberly Robinson Jones, Geeta Gandbhir, Pamela Dias, and Takema Ro...
14/10/2025
Lossless ist jetzt mit Spotify Premium verf gbar.
Verlustfreies Audio war eine...
14/10/2025
La qualit Lossless est disponible sur Spotify Premium.
Le format sans perte de...
14/10/2025
For the seventh edition of Spotify and FC Barcelona's artist jersey series, ...
14/10/2025
Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we're expanding mana...
14/10/2025
Since its debut, the Spotify Original podcast Caso 63 has been more than just a story; it's been a cultural sensation. The science fiction thriller captivat...
14/10/2025
Desde su debut, el podcast original de Spotify Caso 63 ha sido mucho m s que una historia: se ha convertido en un fen meno cultural. Este thriller de ciencia fi...
14/10/2025
Lossless p Spotify Premium r h r.
Lossless-ljud har varit en av de mest efterl ngtade funktionerna p Spotify och nu, ntligen, har den b rjat rullas ut til...
14/10/2025
Early next year, your favorite video podcasts are getting a bigger stage. Spotify and Netflix are teaming up to bring sports, culture, lifestyle, and true crime...
14/10/2025
Last week, the 4th global Safety Day took place at all SGL Carbon sites.
This years Safety Day focused on hazardous substances. Various information events, wor...
14/10/2025
From bowser to basket, 9 in 10 Aussies are feeling the impact of rising prices
26% of households earn over $160k, but are still concerned about rising prices...
14/10/2025
New players take a bite out of big bank share as consumers increasingly value tr...
14/10/2025
56% of Aussies are looking for a coastal holiday, while 40% are planning a road ...
14/10/2025
51% of Aussies want a hybrid car and 36% want a full EV
Toyota leads the market
75% research online before a new car purchase
Sydney - October 14, 2025 - Aus...
14/10/2025
Unilever leads the market
Beverages, smartphones, and food dominate category sp...
14/10/2025
Top insurance advertisers
Biggest growth categories
Sector ad spend up 4.7...
14/10/2025
WAYNE, Pa. The private equity firm Saothair Capital Partners, LLC has announced that it has completed the acquisition of GatesAir through a newly-formed affilia...
14/10/2025
Media Excel, a leading provider of encoding and transcoding solutions, today announced that Space Norway, a leading provider of satellite services and operator ...
14/10/2025
Jason Tyler has joined ZTransform, a leader in media environment innovation, as Inside Sales and Procurement Manager bringing commercial and operational focus t...
14/10/2025
14 10 2025 - Media release Tiny toys, big missions: Knee High Spies launches on ABC this November
Knee High Spies
Kids, assemble! The ABC and Screen Australi...
14/10/2025
Abu Dhabi, UAE October 14, 2025: Space42 (ADX: SPACE42), the AI-powered SpaceT...
14/10/2025
Abu Dhabi, UAE October 14, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powered SpaceTech company with a global reach, has signed a Memorandum of Understand...
14/10/2025
Joe Wilkinson and David Earl will explore their favourite sitcoms together with help from stars such as Ricky Gervais
14th October, London: Comedians, writers,...
14/10/2025
October 14th, 2025 ANNA SARGENT, VICTOR SLEZAK, ALI AHN, MARCELINE HUGOT, AND S...
14/10/2025
The Sky Original event series - a symphony of genius, rivalry and vengeance - al...
14/10/2025
ESA awards Rohde & Schwarz for contributions to 30 years European Satellite Navi...
14/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15-19 at the Westin Rancho Mirage Go...
14/10/2025
Rena Ayer Joins Red Seat Ventures as Senior Vice President, Content & Talent Par...
14/10/2025
Imelda May explores her relationship with the Irish language through songs and sean-n s singing
Friday 17 October, 8.30pm on RT One and RT Player
Watch tr...
14/10/2025
AI is transforming the way enterprises build, deploy and scale intelligent applications. As demand surges for enterprise-grade AI applications that offer speed,...
14/10/2025
At Oracle AI World, NVIDIA and Oracle announced they are deepening their collabo...
13/10/2025
Spectrum Brings Selected L.A. Lakers Games to Apple Vision Pro With New Immersiv...
13/10/2025
Media Climate Accord aims to offer united approach to M&E industry sustainabilit...
13/10/2025
Riot Games streamlines production of Valorant Champions Paris with ST 2110 flypa...
13/10/2025
Feeling the NRG: Riot Games puts on a show for Valorant Champions Paris final By Jo Ruddock
Monday, October 13, 2025 - 09:17
Print This Story
After more t...
13/10/2025
FOX Sports MLB Postseason Audio Aims To Make Officials' Calls More AccurateA1 Joe Carpenter hopes to bring some baseball CSI' to the ABS ump-cam system...
13/10/2025
By Katie Arthurs
Whether told through dance, ceremony, spoken word, or visual a...
13/10/2025
New SBS and NITV Original RECKLESS a Deadly Funny Thriller Straight Out of Fre...
13/10/2025
Regional sports network moves from satellite to IP to cut distribution costs by more than half and streamline broadcast and direct-to-consumer delivery
Mid-Atl...
13/10/2025
Delta Live, the award-winning audio supplier, has underlined its position at the forefront of live sound with significant investments in cutting edge audio syst...
13/10/2025
** MEDIA ALERT **
VIZ Media Takes Center Stage at NYCC 2025 with World Premi...
13/10/2025
Back to All News
Feel the Excitement With the Trailer for the Documentary Serie...
13/10/2025
The next AI revolution starts where rockets launch. NVIDIA DGX Spark's first...