Sony Pixel Power calrec Sony

Fast, Furious, and Futuristic: Extreme E Celebrates Successful First Championship and Looks Ahead to Second Season

20/01/2022

Fast, furious and futuristic: Extreme E celebrates successful first championship and looks ahead to second season By Adrian Pennington

Thursday, January 20, 2022 - 11:45

Print This Story

Cristina Gutierrez (ESP)/Sebastien Loeb (FRA), X44, Dorset

Rosberg X Racing (RXR) were crowned champions of the first season of Extreme E, securing the title after finishing fourth in the season-ending Jurassic X Prix in Dorset in December. RXR drivers Molly Taylor and Johan Kristoffersson took the title after winning three of the five events of the inaugural FIA-sanctioned all-electric SUV rally championship.

The Jurassic X Prix capped what's been a very positive first year for the new sport, perhaps exceeding even the expectation of its founders. The second season drives off in just over a month.

In data supplied by Extreme E, live races were watched on average by 18.6 million people around the world, with a global audience close to 100 million across the season. Some 57 broadcasters aired the action, including Discovery, Sky Sports, Fox Sports, ProSieben Maxx, RDS, ESPN in Latin America, TV Globo in Brazil and Channel Zero in China. Interest was strongest in Europe, particularly from the UK, Germany and Spain.

Across social media the sport attracted one million followers, a total of 10.7 million engagements and 141 million video views. Of the 30,000-plus media articles it generated in 2021 (versus 13,957 in 2020) coverage was 97% positive (according to Kantar Media) with the main concentration being on environmental issues (35%) and electrification (32%).

Capturing imaginations

This is mass market here and now, says Extreme E chief marketing officer Ali Russell. The product has captured people's imagination and proved the world was ready for something new. It's been a huge success.

The combination of motorsport competition and climate change evangelism is what Russell calls sport for purpose, speaking to SVG Europe.

He says: We're creating a bedrock for innovation and new technology and to use sport to communicate a topic that has failed to cut through with many people.

Bravely going ahead and launching in the teeth of a global pandemic actually helped the product's presentation on screen, he adds, since people didn't question why there were no fans at the tracks which was our biggest concern at the start .

COVID-19 did however impact the production behind the scenes as the inaugural event in Saudi Arabia, initially planned for March, was pushed back to April and a proposed event in Nepal had to be cancelled due to the complexity of getting to the region. A replacement X Prix in Argentina and another planned X Prix in Brazil also had to be cancelled as a result of the crisis in South America.

We made a pre-emptive strike [in cancelling South America] because we felt that the pandemic was going to get worse and we didn't want to all get there and find ourselves caught in another strain [of the virus]. What it enabled us to do was stick to the Mediterranean and closer to home where there were just as many options for creating stories.

We're creating a bedrock for innovation and new technology and to use sport to communicate a topic that has failed to cut through with many people

The season ending finale at Bovington army base was preceded by an X Prix on Sardinia.

Russell adds: It's clear that the impact of climate change is a challenge for Europe just as it is for the Amazon or the Sahara, so moving forward we'll probably have more races closer to home than we envisaged before.

Indeed, Scotland remains a possible host location on the 2022 calendar with Sardinia inked in for a return along with Neom - the green energy city being built in Saudi Arabia - northern Chile and Uruguay.

Getting and in out of environments was very challenging and if we hadn't owned our own ship it would have been impossible, Russell says.

Extreme E used its own ship, the St Helena, which acted as floating transport system, paddock, science lab and COVID bubble. Although running on a form of diesel, this mode of transport is a major contributor to the enterprise's bid to lower the impact of the travel logistics compared to flying.

Production in all terrain

Production partner Aurora was involved from the championship's inception and among other things shared responsibilities (with NEP and Al Kamel Systems) for presentation and design, the spec and delivery of facilities on site, and the design and integration of VR and augmented graphics.

It was a challenge building a very forward-looking set of facilities and programming under a compressed time frame and amid COVID-conditions, but from race one onwards everything came together as expected, says David O'Carroll, Aurora's operations director.

Aurora used Unreal Engine for the first time in live sport, enhancing the graphical output of the more traditional Vizrt systems.

Our production team was amazed by the level of detail that Unreal worlds can be crafted in, says O'Carroll. The flatter desert setting perhaps didn't show this off to its best extent but in Senegal, where the course featured trees and rocks, and in Dorset the detail in the graphical overlay was incredible.

Extreme E worked hard to weave environmental education and information alongside the on-track competition in what has been described as a hybrid programming format.

From a production perspective the team worked really hard to make the two consistent and equal - and in a way that the audience didn't feel was contrived, he adds.

(L-R): Kevin Hansen (SWE), JBXE Extreme-E Team, and Mikaela Ahlin-Kottulinsky (SWE), JBXE Extreme-E Team, second position; Cristina Gutierrez (ESP), X44 and Sebastien Loeb (FRA), X44, first position, Catie Munnings (GBR), Andretti United Extreme E, and Timmy Han
LINK: https://www.svgeurope.org/blog/headlines/fast-furious-and-futuristic-e...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

09/07/2026

Omaha Productions Goes All-In as World Series of Poker Main Event Returns to ESPN

With 50+ cameras, three trucks, 60+ EVS channels, RFID hole-card workflows, and ...

09/07/2026

SVG Students To Watch: Dana Shearer, Syracuse University

A recent graduate from Westchester, NY, this experienced technician has already started her first gig in the industry, as a REMI A2 Comms Specialist at ESPN In...

09/07/2026

SVG New Sponsor Spotlight: Lightcasts Andreas Kisslinger on the Role of Automation, Cloud-Based Workflows in Streaming

Live sports production is a fast-paced industry with no signs of slowing down. W...

09/07/2026

TV Skyline, thinXpool, DMC Production Collaborate on Deutsche Telekom's World Cup From NYC

From a rooftop studio in Manhattan, multiple Germany-based companies share respo...

09/07/2026

FOX One and Overtime Announce Creator Series Race to Glory for FIFA World Cup 2026

Overtime has announced a content partnership with FOX One to produce Race to Glo...

09/07/2026

Ross Production Services Standardizes on Clear-Com Intercom Across Mobile Production Fleet

Clear-Com has announced that Ross Production Services (RPS) has standardized on ...

09/07/2026

NetApp Returns as Presenting Partner of 2026 NFL Madrid Game

The NFL has announced that NetApp will return as Presenting Partner of the NFL Madrid Game, featuring the Atlanta Falcons against the Cincinnati Bengals at the ...

09/07/2026

The R&A and Cisco Announce Multi-Year Network Infrastructure Partnership

The R&A and Cisco have announced a multi-year partnership making Cisco the Official Network Supplier of The R&A and its Championships. Cisco will deploy AI-read...

09/07/2026

Fox Television Stations, Extreme Reach, and LTN Complete Live Syndication of 25 Words or Less LIVE

Fox Television Stations, Extreme Reach (XR), and LTN have announced the completi...

09/07/2026

Wynn Records Launches Direct-to-Consumer Streaming Platform Powered by Kiswe

Kiswe has announced a partnership with Wynn Records to launch the Wynn Records Network streaming platform, debuting Saturday, July 11 with a Salita Promotions b...

09/07/2026

NEP Europe Announces Multi-Year Agreement as Wimbledon Broadcast Services Provider

NEP Europe has announced a new multi-year agreement with Wimbledon Broadcast Ser...

09/07/2026

Thropic Games Raises Pre-Seed Round Led by The Famous Group

Thropic Games, a company offering casual mobile games tied to fan fundraising for sports programs, has announced a pre-seed funding round led by The Famous Grou...

09/07/2026

Game Creek Video Purchases 10 Grass Valley K-Frame Switchers for Fleet Expansion

Game Creek Video has reached an agreement with Grass Valley to purchase 10 K-Frame production switchers as part of a two-year fleet expansion. Two systems have ...

09/07/2026

Gravity Media Powers ITVs FIFA World Cup Coverage with Three-Hub Remote Production

Gravity Media is delivering a three-hub remote production workflow for ITV's...

09/07/2026

Report: North American Broadcast Journalists Spend Up to 75% of Time on Technical Workflows

A new report from Quickplay and Caretta Research, The Broadcaster Revolution Wi...

09/07/2026

DAZN to Broadcast Esports World Cup Free to Global Audiences

DAZN, the world's leading sports entertainment platform, has announced a long-term strategic partnership with the Esports World Cup Foundation to serve as t...

09/07/2026

YES Networks Mike Webb on Finding Opportunity for Innovation in Live Regional Sports Production

The regional sports network is staying busy this summer with broadcasts of the N...

09/07/2026

Universal Audio Black Box HG-2 & elysia karacter

Latest analogue-emulation plug-ins revealed Universal Audio have just added two new analogue-emulation plug-ins to their DSP-powered UAD line-up. Developed ...

09/07/2026

Neumann launch U 47 FET Bon Scott Edition

Limited-edition mic celebrates rock icon Neumann have partnered with the Bon Scott Estate to create a limited-edition version of the U 47 FET that honours b...

09/07/2026

Plugin Station: Plug-in management software

Handles organisation, updates, troubleshooting & more Created by pro-audio software developer Julian Worden, Plugin Station from Julian Michael Technologies...

09/07/2026

LANDR expand Fair Trade AI programme

Introduces new $1 million advance programme LANDR have just announced the next phase of their Fair Trade AI programme, a pioneering opt-in music-licensing p...

09/07/2026

Spitfire Audio expand low-cost Originals range

Four new titles now available Spitfire Audio have just introduced four new titles in their Originals range, bringing the total count of libraries in the low...

09/07/2026

SBS statement Royal Commission on Antisemitism and Social Cohesion

SBS statement Royal Commission on Antisemitism and Social Cohesion 9 July, 2026 Media releases SBS acknowledges the gravity of the matters before the Roy...

09/07/2026

Press Release: NFVF Sixth Presidential Employment Stimulus Programme (PESP6) Status Update

08 July 2026, Johannesburg - The National Film and Video Foundation (NFVF), an a...

09/07/2026

Blackmagic Design Announces New UltraStudio Express 3G

Blackmagic Design Announces New UltraStudio Express 3G Brie Clayton July 9, 2026 0 Comments New extremely portable capture and playback models with 3G...

09/07/2026

Miri Introduces Self-Service Cellular Data and SIM Card Management Platform for NetConnect+ Plans

Miri Introduces Self-Service Cellular Data and SIM Card Management Platform for ...

09/07/2026

Hong Kong Jockey Club Expands Intercom Infrastructure Wit...

Riedel Communications today announced that the Hong Kong Jockey Club (HKJC), one of Asia's most prestigious horse racing organizations, has significantly up...

09/07/2026

Game Creek Video Switches On Next-Gen Production with K-F...

Leading North American mobile production facility provider standardizes on Grass Valley's fully IP-native K-Frame production switchers for its fleet of next...

09/07/2026

Miri Introduces Self-Service Cellular Data and SIM Card M...

Miri Technologies Inc. is rolling out a new online portal that provides customers and resellers with self-serve management tools and usage analytics for the com...

09/07/2026

Beeble Introduces AI-Driven SwitchHDR Converter

Share Copy link Facebook X Linkedin Bluesky Email...

09/07/2026

DP Aakash Subramaniam Chooses ZEISS Supreme and Nano Prim...

Cinematographer Aakash Subramaniam, WICA faced a conceptual challenge: how could he make a film about dying that doesn't feel like one? The film, Our Weird...

09/07/2026

Enjoy Gigafast speeds and Ultimate TV pack for less

Thursday 9 July 2026 Enjoy Gigafast speeds and Ultimate TV pack for less The latest deals have dropped from Sky TV and Sky Broadband, the award-winning provid...

09/07/2026

Local campaigns with impact

Hands up who would like to dress up as a giant crisp packet? The call that went out across the agency as our anti-litter campaign, Wish you weren't here fo...

09/07/2026

GeForce NOW Turns Up the Heat With New GeForce RTX 5080-Powered Toronto Server

This GFN Thursday brings more games, more power and more ways to play on GeForce NOW. The cloud gaming service is expanding with a new GeForce RTX 5080-powere...

08/07/2026

Aqueduct Racetrack Goes Silent

The end of the Big A' marks the demise of one more iconic sports venue and its signature sound After 132 years as one of the preeminent horse-racing track...

08/07/2026

Memphis Athletics, Learfield Continue Long-Term Partnership

Memphis Athletics and Learfield have signed a long-term renewal to their 25-year relationship, which sees Learfield's Tiger Sports Properties continue repre...

08/07/2026

T-Mobile Brings ABS Challenge System, 5G Batting Practice Cams to 2026 MLB All-Star Game in Philadelphia

MLB All-Star Week returns to Philadelphia for the first time in 30 years as Amer...

08/07/2026

SVG Enterprise Launches Inaugural Enterprise Video Summit, Oct. 19 in New York

Former Wall Street Video event expanded to include all Enterprise sectors SVG Enterprise has announced the inaugural Enterprise Video Summit, taking place Oct....

08/07/2026

Wrigley Field Revamp: Chicago Cubs Upgrade LED Videoboards To Match New 1080p Control Room

An offseason project enhanced eight video displays around the venue in time for ...

08/07/2026

A Beacon on Biscayne Bay: Miami Heat Reflect on Ambitious Renovation at SVG Venues & Teams Summit

Kaseya Center has a ton of new features that weren't available to the indust...

08/07/2026

FIPRESCI Establishes Jury at Sundance Film Festival

The International Federation of Film Critics (FIPRESCI) and the Sundance Film Festival are pleased to announce the establishment of a FIPRESCI jury beginning wi...

08/07/2026

Universal Audio introduce Black Box HG-2 & elysia karacter

Latest analogue-emulation plug-ins revealed Universal Audio have just added two new analogue-emulation plug-ins to their DSP-powered UAD line-up. Developed ...

08/07/2026

Pitch Innovations release Loop2Kit

Turn any audio loop into a playable kit Pitch Innovations have recently introduced an interesting new tool that's capable of creating playable kits from...

08/07/2026

MonkeyC update Rando sampler plug-in

Adds new keyboard-split function MonkeyC have recently launched an update that overhauls their powerful software sampler. Described as the sampler that mad...

08/07/2026

Strymon unveil the TimeLine MX

Four new delay algorithms & dual-engine functionality Strymon have just announced that the much-anticipated MX version of their hugely popular delay pedal i...

08/07/2026

Well over half of Australia have tuned in to watch the FIFA World Cup on SBS

Well over half of Australia have tuned in to watch the FIFA World Cup on SBS 7 July, 2026 Media releases Australia's Round of 32 match against Egypt a...

08/07/2026

SBS and Koorie Heritage Trust announce three-year partnership to celebrate First Nations cultures and communities

SBS and Koorie Heritage Trust announce three-year partnership to celebrate First...