Puerto Rican broadcaster Telecinco Media selects the Rohde & Schwarz liquid-cooled transmitter to modernize its WORA-TV digital station
Munich, Germany, 05.02.2025-Telecinco Media Holdings, a well-established media company in Puerto Rico with over 65 years of broadcasting experience, has chosen Rohde & Schwarz as a key technological partner to modernize the broadcast distribution of its Mayag ez-based WORA-TV station. Telecinco was the first television station on the island's western coast and has developed numerous affiliations with larger networks over the years.
Given Puerto Ricos high energy costs, Telecinco sought a highly efficient, state-of-the-art transmitter for WORA-TV. Equally important, the company wanted a partner that could offer both technological innovation and long-term stability. To meet these needs, Telecinco selected the energy-efficient THU9evo liquid-cooled transmitter from Rohde & Schwarz, a high-powered transmitter equipped with 24 amplifiers (37kW) which significantly reduces operational costs while enhancing reliability.
The detailed analysis and professionalism shown by Rohde & Schwarz in providing their system and services impressed us, said Andr s Ram rez de Arellano, President & CEO of Telecinco Media Holdings. We chose Rohde & Schwarz because we need a reliable partner who can help us lower costs and ensure long-term support for future technological challenges.
Rohde & Schwarz also provided a meticulous site survey, including a 3D interactive blueprint, helping optimize the efficiency of the new transmitter. The estimated savings suggest that the system will pay for itself within approximately seven years.
Additionally, Erik Balladares, Vice President of Broadcast Sales at Rohde & Schwarz, emphasized the reliability of the system, stating, The R&S THU9evo as well as the TE1 transmitter models are built to last beyond a decade, ensuring consistent uptime and energy savings for Telecinco Media.
Alessandro Annoni, Account Manager at Rohde & Schwarz, emphasized that TV transmitters are crucial investments for broadcasters as they must operate continuously, year-round. The high-quality standards of Rohde & Schwarz make the company a global leader and its transmitters are especially valued in regions facing severe weather challenges, like hurricanes. Rohde & Schwarz also offers service level agreements with quick delivery of essential components, providing unmatched support beyond traditional warranties.
Telecinco Medias engineering team performed extensive research, consulting with broadcast engineers and manufacturers at trade shows. By April 2024, prior to the NAB Show, Telecinco selected the Rohde & Schwarz transmitter due to its energy efficiency, ATSC 3.0 readiness, and product durability. Installation of the new UHF transmitter began in early December 2024 and was completed in about a week. This upgrade allows WORA-TV to expand its audience reach while reducing operational costs.
Our goal is to deliver the highest technical quality to our audience, said Wilberto Lorenzo, Chief Technology Officer of Telecinco Media. The Rohde & Schwarz THU9evo helps us achieve that. From a technical standpoint, having a company that offers 24/7 support and monthly training is the best assurance. In broadcasting, reliability in both the equipment and the support from the provider is crucial, and Rohde & Schwarz excels in both areas.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
01/07/2026
Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...
01/07/2026
Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...
01/07/2026
Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
Puerto Rican broadcaster Telecinco Media selects the Rohde & Schwarz liquid-cooled transmitter to modernize its WORA-TV digital station 
