Sony Pixel Power calrec Sony

adidas Runtastic Selects IPV to Support its Studio Video Team's Move to Hybrid Working

13/01/2021

adidas Runtastic Selects IPV to Support its Studio Video Team's Move to Hybrid Working

data-src=https://cdn.creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://cdn.creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />

Brie Clayton January 12, 2021

0 Comments

Curator by IPV enables adidas Runtastic to intelligently manage, edit and monetize the video output from its new in-house studio, from anywhere in the world.

IPV, global leaders in enterprise video management, have announced that adidas Runtastic will use Curator to centrally control and publish their rapidly growing video archive of brand assets. With more than 170 million registered users worldwide, adidas Runtastic has digitized traditional fitness through social networking, gamification, and an industry-leading mobile fitness app. The digital fitness giant is the latest global brand to choose Curator with the aim of optimizing engagement with its users through video.

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/01/12173457/IPV_edit_Adidas.jpg alt= class=lazyload wp-image-2349844/>Curator adds the ability to remotely work and seamlessly collaborate through Adobe's Creative Cloud. This supports adidas Runtastic's video editors in staying connected to their in-house studio while working from anywhere. adidas Runtastic's decision to upload their existing video archive into the AWS cloud also ensures remote accessibility through Curator to their valuable video archive.

adidas Runtastic CFO, Mathis Gerkensmeyer, said: As video is a key medium for us to engage our users, finding a solution that could manage the brand consistency of our video assets was critical. Curator gives us a sustainable, long-term solution to efficiently manage the adidas Runtastic brand across large amounts of video in one place and then make those approved assets globally accessible.

As we move towards hybrid working, it will be crucial for our editors to seamlessly connect to our newly launched studio through Curator. It also ensures that our existing video archive is highly searchable and reusable, which is key to ensuring greater content flexibility.

Some contents or functionalities here are not available due to your cookie preferences!

This happens because the functionality/content marked as Vimeo framework uses cookies that you choosed to keep disabled. In order to view this content or use this functionality, please enable cookies: click here to open your cookie preferences.

Native hybrid working has never been more important and IPV's cloud technology is pushing the boundaries of what's possible in the creative industry as video professionals demand to work productively on video from anywhere, together.

IPV CRO Daniel Mathew said, 2020 changed the way creative teams work forever. adidas Runtastic faced the same challenges that many global brands face today and that is the need to centrally maintain brand consistency of marketing videos produced by editors who are finding ways to work remotely. adidas Runtastic was also quick to realize the wider opportunities that hybrid working offers; we're delighted they've invested in Curator to reap the massive efficiency benefits from deploying cloud technology for creatives.

adidas Runtastic was very clear on their new Curator workflow needs: rapid, secure access to their studio content, editing, and collaboration capability of that content inside Premiere Pro and Photoshop, before publishing finished assets directly to social media. And all of this through the cloud and over home Wi-Fi.
LINK: https://creativecow.net/adidas-runtastic-selects-ipv-to-support-its-st...
See more stories from creativecow

Most recent headlines

16/01/2021

An update on LinkedIn in Turkey

An update on LinkedIn in Turkey Published on Jan 15, 2021 LinkedIn Corporate Communications Share LinkedIn Facebook Twitter LinkedIn has agreed...

16/01/2021

Haivision Appoints Ms. Julie Tremblay to Its Board of Directors

MONTREAL, CANADA January 12, 2021 /CNW/ Haivision Systems Inc. ( Haivision ) (TSX: HAI), a leading global provider of mission critical, real-time IP video s...

16/01/2021

Haivision Continues to Foster IP Video Transformation and SRT Adoption with Latest Release of Award-Winning Play Pro App

Haivision's Free SRT Player for Remote and At-Home Workflows Now Available f...

16/01/2021

adidas Runtastic Selects IPV to Support its Studio Video Team's Move to Hybrid Working

adidas Runtastic Selects IPV to Support its Studio Video Teams Move to Hybrid Wo...

16/01/2021

Breaking down the Dakar Rally 2021 by the numbers

Breaking down the Dakar Rally 2021 by the numbers posted: 16/01/2021 Take a look back at biggest numbers and best photos from this years rally. There was ...

16/01/2021

New high-end MTM monitor from OS Acoustics

DBS8 features time-domain correction processing Bournemouth brand OS Acoustics have just sent us news of their latest studio monitor, the DBS8. Its only the...

16/01/2021

Two new dynamic mics from Tascam

New models aimed at performers and broadcasters TM-70. TM-82.Tascam have just unveiled two new microphones - both moving-coil dynamics, and both intended f...

16/01/2021

Peterhansel wins record 14th Dakar title 30 years after first

Peterhansel wins record 14th Dakar title 30 years after first posted: 16/01/2021 Stephane Peterhansel - Carlos Sainz - Nasser Al-Attiyah French legend St p...

16/01/2021

Audinate Offers Seminar on Adapting Music Education for COVID with Dante During NAMM 2021

Audinate Offers Seminar on Adapting Music Education for COVID with Dante During ...

16/01/2021

Fujifilm Announces January 28 Release Date for FUJINON Premista 19-45mm T2.9 Lens

Fujifilm Announces January 28 Release Date for FUJINON Premista 19-45mm T2.9 Len...

16/01/2021

Source Elements Connects With Presentations at NAMM's Believe In Music Week

Source Elements Connects With Presentations at NAMM's Believe In Music Week data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562...

16/01/2021

yellaUmbrella Integrates OOONA Convert into its Stellar and Nebula Solutions

yellaUmbrella Integrates OOONA Convert into its Stellar and Nebula Solutions data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf...

16/01/2021

Goldcrest Post Adds Veteran Colorist Alex Berman

Goldcrest Post Adds Veteran Colorist Alex Berman data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=ht...

16/01/2021

Solid State Logic's MEET THE PRODUCER' Live Q&A Featuring Marc Daniel Nelson on January 21st at 6pm GMT

Solid State Logic's MEET THE PRODUCER' Live Q&A Featuring Marc Daniel N...

16/01/2021

Cinematographer Declan Quinn Brings Decades of Cooke Lens Experience to A Suitable Boy with S4/i Primes

Cinematographer Declan Quinn Brings Decades of Cooke Lens Experience to A Suitab...

16/01/2021

SMPTE Hollywood Section to Host Virtual Panel Exploring MOVIELABS 2030

SMPTE Hollywood Section to Host Virtual Panel Exploring MOVIELABS 2030 data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpth...

16/01/2021

Local Teens Get Color Rite for Design Partnership that Aims to Raise Awareness for Social Justice

Local Teens Get Color Rite for Design Partnership that Aims to Raise Awareness...

16/01/2021

VEON appoints Leonid Boguslavsky as director

Amsterdam, 15 January 2021 - VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a leading global provider of connectivity and internet services, announces the ...

16/01/2021

Locast Launches in Madison, Wis.

MADISON, Wis.-Locast is ready to serve TV viewers in Wisconsin, as the free, local broadcast TV digital translator streaming service is now officially available...

16/01/2021

HPA Tech Retreat 2021 Opens Registration

BURBANK, Calif.-Registration is now open for HPA Tech Retreat 2021, set for March 15-26. The annual conference, which will take place virtually this year becaus...

16/01/2021

Globecast Providing Playout, Distribution for Classic Arts Showcase

LOS ANGELES-Globecast has been selected by the Classic Arts Showcase to provide playout, linear satellite distribution, VOD and streaming services for cultural ...

16/01/2021

CES 2021: Reasonance Demos Wireless TV Model

WASHINGTON-Reasonance is hoping to put another layer to the idea of cord-cutting after it demonstrated a prototype for its entirely wireless TV set at CES 2021....

16/01/2021

Grass Valley Puts Focus on Cloud With New Business Strategy

MONTREAL-Grass Valley has conducted a strategic review and says that it has adjusted its business plan to focus on the growing demand for cloud and software-bas...

16/01/2021

C-Band Auction Ends, Generates $80.9B

WASHINGTON-The clock phase of the C-band auction has come to a close, with the FCC announcing that its sale of mid-band 5G spectrum generated more than $80.9 bi...

16/01/2021

New ATSC 3.0 Sets, Devices Launch at CES 2021

WASHINGTON-CES 2021 has wrapped up, but not before a number of new technologies and TV sets designed for the ATSC 3.0-powered NextGen TV standard were highlight...

16/01/2021

FCC: Localism May Outweigh Viewpoint Diversity in Certain Merger Considerations

WASHINGTON-In today's TV landscape, it is important that local news stations have the ability to provide high quality programming to strengthen localism. Ac...

15/01/2021

Sustainability in Sports Production: Sky Sports Pledges to Make All Host Broadcasts Albert-Certified

Sustainability in sports production: Sky Sports pledges to make all host broadca...

15/01/2021

America's Cup Production Team Upgrades Data, Augmented Reality, Camera Coverage in New Zealand

America's Cup Production Team Upgrades Data, Augmented Reality, Camera Cover...

15/01/2021

Open Services Alliances for Media (OSA) Creates IMF Registration API

Open Services Alliances for Media (OSA) Creates IMF Registration API By Ken Kerschbaumer, Editorial Director Friday, January 15, 2021 - 1:25 pm Print This ...

15/01/2021

Noel Clarke and Ashley Walters set to return in fourth installment of Sky Original Bulletproof

Commission comes ahead of latest series Bulletproof: South Africa launching on S...

15/01/2021

New RTI 4K Video Over IP Platform Enables Seamless Control Integration

SHAKOPEE, Minn. - Jan 7, 2021 - RTI, a leading control and automation manufacturer, today announced a new Video over IP (VIP) platform that allows integrators t...

15/01/2021

RT SIL SIAR AR AN mBLIAIN 2019

EBIDTA 8.4 MILLI N AG RT AR S DE BHARR M AD MEASARTHA AR IONCAM IOML N AGUS COSTAIS OIBR OCHTA N OS L SULA dTUGTAR AN COSTAS MAIDIR LE hIMEACHTA SPEISIALTA...

15/01/2021

Picturepark Announces the 2imagine Connector for the Editing...

Aarau, Switzerland - 15th January 2021 - Swiss digital content automation provider Picturepark has announced the release of the 2imagine Connector for Picturep...

15/01/2021

Amid CES, NVIDIA Packs Flying, Driving, Gaming Tech News into a Single Week

Flying, driving, gaming, racing amid the first-ever virtual Consumer Electronics Show this week, NVIDIA-powered technologies spilled out in all directions. In...

15/01/2021

Selena: The Series' Captivates Fans Ahead of Anticipated Finale on May 14

Back to All News Selena: The Series' Captivates Fans Ahead of Anticipated Finale on May 14Francisco Ramos VP of Latin American Originals Entertainment ...

15/01/2021

Coronation Street welcomes new character Ronnie Bailey to Weatherfield

Coronation Street welcomes new character Ronnie Bailey to Weatherfield Life is about to get a lot more complicated for the Bailey family as the newest member o...

15/01/2021

ITV campaign gets behind the National effort to Stay At Home

ITV campaign gets behind the National effort to Stay At Home ITV will launch a series of on air messages urging viewers to Stay at Home' but Stay in Touc...

15/01/2021

Peter's lap of honour' begins

Posted on 15 Jan 2021 In the spirit of celebration, we are pleased to announce that 2021 marks the retirement year of our Joint Managing Director & Commercial ...

15/01/2021

Space Symposium 365

Engage with our latest solutions, test your space knowledge, even enter orbit with NTS-3 - anytime and from anywhere While we wait for the world's space com...

15/01/2021

How Data Science is creating safer skies through flight data monitoring and anomaly detection

In Data Science, we call deviations from expected behaviour anomalies , and the...

15/01/2021

Eutelsat appoints Anne Carron as Chief Human Resources Officer

Press release - 15 January 2021 15:19 Eutelsat appoints Anne Carron as Chief Human Resources Officer Facebook LinkedIn Twitter Download as PDF Paris, 1...

15/01/2021

Dolby Laboratories Announces Conference Call and Webcast for Q1 Fiscal 2021 Financial Results

Back PDF Version Jan 15, 2021 Dolby Laboratories Announces Conference Call ...

15/01/2021

Vijay's Master to be Adapted in Hindi by Endemol Shine India, Cine1 Studios and 7 Screens

Endemol Shine India, a Banijay company, Cine1 Studios and 7 Screens, today annou...

15/01/2021

LITE Breakfast Show welcomes new announcer, Asha Gill

LITE Breakfast Show welcomes new announcer, Asha Gill Date Released:15 Jan 2021 Share Tweet Stream LITE Breakfast with Asha and JD' on the SYOK app ...

15/01/2021

Powering Ambition with Titon SL90

Uro PodlogarFollow Uro : Instagram Uro Podlogar is a professional photographer and videographer & Sony ambassador based in Ljubljana, Slovenia. Known for fas...

15/01/2021

New high-end monitor from OS Acoustics

DBS8 features time-domain correction processing Bournemouth brand OS Acoustics have just sent us news of their newest studio monitor, the DBS8. Its only the...

15/01/2021

Two new mics from Tascam

New models aimed at performers and broadcasters Tascam have just unveiled two new microphones - both moving-coil dynamics, and both intended for vocals, but...

15/01/2021

Great Bass Sound-In 15 Seconds!

Compression and bass go together like ham and eggs, red beans and rice, or peanut butter and jelly (or gin and tonic, if you prefer something a little stronger)...

15/01/2021

Evolve Technology adds Mo-Sys StarTracker to its inventory and training schedule

Evolve Technology adds Mo-Sys StarTracker to its inventory and training schedule posted: 15/01/2021 Leading US live events specialist chooses precision ca...