
Published: Fri 19 Oct 2018
ITV's Controller of Comedy Saskia Schuster hosted an event last night (October 18th) with RTS, The Writers Guild, Era 50:50, Funny Women and BAFTA to launch Comedy 50:50, an initiative seeking to implement measures to address the gender imbalance in comedy, starting with writers.
The event brought together producers, writers and agents and was opened by Schuster, who talked about her plans to build on ITV's Social Partnership agreement to increase the number of female writers in comedy teams on ITV productions. The event also heard from Deirdre Mullins, Bafta-winning actress and founding committee member for the Equal Representation for Actresses campaign (ERA 50-50).
The event gave producers, writers and agents the opportunity to network, including focussed introductory producer/writer meetings, with each producer hosting at least three, ten minute introductory meetings with female writers at the event.
The event also gave the attendees the opportunity to hear about and engage with a number of other aims Comedy 50:50 plans to drive forward, including:
Creating an independent database of female comedy writers, which can be accessed free of charge by producers. This is not related solely to ITV productions, this is for use on any show for any broadcaster.
Setting up mentorships whereby established writers commission less experienced writers to write an episode of their show and will work alongside them in the storylining and writing process. This suggestion has come from more established writers who benefitted from this early in their careers and perceive that there is generally less occurrence of this practice in the industry today.
Regular targeted networking that sets up short introductory meetings between writers and producers to expand the network of contacts.
Saskia Schuster said A few months ago a disgruntled female writer crossly pointed out to me that commissioners have the privileged opportunity to create change. She was right. And a bit scary. This is the start of that change, not with the ambition of meeting targets or quotas, but of changing our comedy culture. We can't be making the best shows possible for our audiences if our shows aren't inclusive or representative of the gender diversity of our viewers.
Ade Rawcliffe, ITV's Head of Diversity in Commissioning closed the event, which was held at ITV's Waterhouse Square Offices in Holborn on Thursday night (October 18th).
Comedy 50:50 is supported by the RTS, BAFTA, The Writers Guild, ERA 50:50 and Funny Women, who helped in extending invites to female writers with at least one TV, theatre or radio credit.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
29/06/2026
By Andy Rayner, CTO, Appear
The 2026 FIFA World Cup is the largest football tou...
29/06/2026
A new multi-country study from ESL FACEIT Group, Hero Esports, and Niko Partners estimates that 400 million Gen Z consumers regularly engage with esports, under...
29/06/2026
ESPN will mark America's 250th anniversary with a series of content initiatives across its linear, digital, and streaming platforms, including a special edi...
29/06/2026
The Esports Foundation has named OBSBOT the Official Camera and Webcam Partner for the Esports World Cup 2026, bringing the company's AI-powered imaging tec...
29/06/2026
Insight Productions has launched Insight Storm, a 53-foot mobile broadcast unit designed specifically for esports production, live entertainment, and digital-fi...
29/06/2026
Gravity Media once again provided broadcast, streaming, and content-distribution...
29/06/2026
The All England Lawn Tennis Club and IBM have introduced new and enhanced digita...
29/06/2026
Four-layer instrument aimed at dark electronic music
Excite Audio's latest software instrument has been designed with dark drum and bass, atmospheric te...
29/06/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
29/06/2026
Details environmental policies & results
The Focusrite Group have just announced that following a long audit process, they have published their 2026 sustain...
29/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/06/2026
CVP, one of Europes leading suppliers of professional video and broadcast solutions, has announced the launch of CVP Warranty , a new extended warranty programm...
29/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/06/2026
Arvato Systems Achieves AWS Cloud Operations Competency
The team behind the AWS Cloud Operations Competency (from left to right: Philipp Hellmich, Johanna Bod...
29/06/2026
RT today announced that Ger Gilroy will join the RT Podcasts team to present a daily sports podcast. Launching later this year, the new show will set the spor...
29/06/2026
RT Commercial announced OUTsurance as sponsor of the Oliver Callan show on RT Radio 1 from Wednesday 1 July.
Oliver Callan doubles the fun, delivering two ...
29/06/2026
Showcasing the importance of open source innovation in American AI, Palantir'...
28/06/2026
Half-size model joins Console 1 line-up
Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...
28/06/2026
New EXO Series DSP control software announced
EVE Audio's EXO Series monitor range has just gained a new software element that provides remote access to...
28/06/2026
Freedman Labs Releases PrepMyMedia and ViewMyAttic for Post Production Professio...
27/06/2026
There's no doubt that you've seen the world through Amy Vincent's ey...
27/06/2026
Brings together saturation & lo-fi effects
Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...
27/06/2026
A record 4.84 million Australians choose SBS as the Socceroos advance at FIFA Wo...
27/06/2026
Why CRAS Upgraded to Symphony I/O MK II When an audio school runs studios all day, every day, gear doesn't just need to sound good , it needs to survive rea...
27/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/06/2026
Krotos Video to Sound Plugin Now Available for Adobe Premiere Pro
Brie Clayton June 26, 2026
0 Comments
Editors can analyze footage, generate synchron...
27/06/2026
Mirai Media Elevates Digital and Broadcast Productions with Blackmagic Design
Brie Clayton June 26, 2026
0 Comments
Studio uses Ultimatte 12 HD and Po...
27/06/2026
DURHAM, N.C. - JUNE 26, 2026 - Lutra Cafe & Bakery has opened its first brick-and-mortar location at American Tobacco Campus after owner Chris McLaurin operated...
26/06/2026
In-venue and creative video staffers at the professional and collegiate level ha...
26/06/2026
Strike Fighter League (SFL), a professional air combat digital sport combining f...
26/06/2026
Wisycom has announced three new additions to its professional wireless ecosystem...
26/06/2026
Eurovision Services inaugurated an expanded Master Control Room (MCR) in Madrid on June 1, 2026, building on a broadcast hub the company has operated in the cit...
26/06/2026
Midco Sports and the University of North Dakota (UND) have announced a two-year ...
26/06/2026
Guntermann and Drunck (G&D) and VuWall, both part of the Panoptec Technologies Group, have appointed Vutec (Pty) Ltd as exclusive distributor for their KVM and ...
26/06/2026
Visit Seattle, the official destination marketing organization for Seattle and King County, has launched what it describes as the world's first drone scoreb...
26/06/2026
CP Communications provided RF video, audio, and crew communications support for ...
26/06/2026
Produced by longtime partner Echo Entertainment, the action-sports property is now a team-based year-round league
The inaugural season of the MoonPay X Games L...
26/06/2026
The deal establishes MultiDyne Robotics and Motion Control, maintaining the well-known MRMC brand.MultiDyne Video & Fiber Optic Systems has acquired the assets ...
26/06/2026
PX1 will debut at Sonoma as TNT leans into super-slo-mo, drones, SMT data integr...
26/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
26/06/2026
Virtual session musician plug-in gains new percussion options
Celemony's latest update for their virtual session musician platform complements the exist...
26/06/2026
Half-size model joins Console 1 line-up
Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...
26/06/2026
ELT Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...