Sony Pixel Power calrec Sony

It's time for comedy 50:50

20/10/2018

Published: Fri 19 Oct 2018

ITV's Controller of Comedy Saskia Schuster hosted an event last night (October 18th) with RTS, The Writers Guild, Era 50:50, Funny Women and BAFTA to launch Comedy 50:50, an initiative seeking to implement measures to address the gender imbalance in comedy, starting with writers.

The event brought together producers, writers and agents and was opened by Schuster, who talked about her plans to build on ITV's Social Partnership agreement to increase the number of female writers in comedy teams on ITV productions. The event also heard from Deirdre Mullins, Bafta-winning actress and founding committee member for the Equal Representation for Actresses campaign (ERA 50-50).

The event gave producers, writers and agents the opportunity to network, including focussed introductory producer/writer meetings, with each producer hosting at least three, ten minute introductory meetings with female writers at the event.

The event also gave the attendees the opportunity to hear about and engage with a number of other aims Comedy 50:50 plans to drive forward, including:

Creating an independent database of female comedy writers, which can be accessed free of charge by producers. This is not related solely to ITV productions, this is for use on any show for any broadcaster.

Setting up mentorships whereby established writers commission less experienced writers to write an episode of their show and will work alongside them in the storylining and writing process. This suggestion has come from more established writers who benefitted from this early in their careers and perceive that there is generally less occurrence of this practice in the industry today.

Regular targeted networking that sets up short introductory meetings between writers and producers to expand the network of contacts.

Saskia Schuster said A few months ago a disgruntled female writer crossly pointed out to me that commissioners have the privileged opportunity to create change. She was right. And a bit scary. This is the start of that change, not with the ambition of meeting targets or quotas, but of changing our comedy culture. We can't be making the best shows possible for our audiences if our shows aren't inclusive or representative of the gender diversity of our viewers.

Ade Rawcliffe, ITV's Head of Diversity in Commissioning closed the event, which was held at ITV's Waterhouse Square Offices in Holborn on Thursday night (October 18th).

Comedy 50:50 is supported by the RTS, BAFTA, The Writers Guild, ERA 50:50 and Funny Women, who helped in extending invites to female writers with at least one TV, theatre or radio credit.
LINK: https://www.itv.com/presscentre/press-releases/its-time-comedy-5050...
See more stories from itv

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/11/2026

MaxxKonnect Acquires FCCInfo.com

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Hearing Scheduled for FCC Commissioner Thumann Severs Nomination

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

RT Combines Calrec Type R, SMPTE ST 2110 for World Cup Commentary

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Roku Introduces Roku Outcomes to Optimize Ad Delivery

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Bildquadrat Expands Production Communication With Riedel...

Riedel Communications today announced that D sseldorf-based production company Bildquadrat relies on Riedel's Virtual SmartPanel (VSP) to flexibly expand it...

04/11/2026

DPA Microphones Delivers Pristine Audio for Hilary Duff T...

For a tour built around bringing an audience closer to the artist, what happens beyond the stage can be just as important as what happens on it. For Hilary Duff...

04/11/2026

Premiere mobile adds music from UMG and WMG, helping creators find the perfect track for every story

Premiere mobile adds music from UMG and WMG, helping creators find the perfect t...

04/11/2026

Towson University Relies on Blackmagic Design for Media Production

Towson University Relies on Blackmagic Design for Media Production Brie Clayton November 4, 2026 0 Comments DaVinci Resolve Studio implementation driv...

04/11/2026

Berklee Celebrates Screen Scoring Talent at Annual BMI Day

Berklee Celebrates Screen Scoring Talent at Annual BMI Day Emmy-nominated composer and alumnus Tony Morales returned to campus to work with students, while se...

04/11/2026

Canon Brings PTZ and Multicamera Setup, Control and Management into a Single Platform

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Gov. Newsom Proposes Expanding Film and TV Tax Credit to $1B

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Netflix Deploys Beta AI Discover' Feature

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

MaxxKonnect Group Acquires FCCInfo.com from Cavell, Mertz & Associates

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

RTE mixes 2026 World Football Championship commentary wit...

RT combined Calrec's Type R system with its SMPTE ST 2110 network to rethink how it mixed commentary for the 2026 World Football Championship. Where six co...

04/11/2026

NAB Show New York 2026 Innovation

NAB Show New York 2026 Innovation David Kirk November 3, 2026 0 Comments Now in its 11th year, NAB Show New York was established as an East Coast vari...

04/11/2026

Cheddar Turns to Playbox Neo for Playout

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Rethink: SRT Is De Facto' Standard Among Open Internet Transport Protocols

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Bob Daniel Joins ASG as Storage and Workflow Solutions Ar...

Advanced Systems Group (ASG) has appointed Bob Daniel as Storage and Workflow Solutions Architect within the Enterprise Storage team. Daniel has over 30 years o...

03/11/2026

Grass Valley Wins Tender to Support France Tlvisions' Move to IP Production for Franceinfo

Grass Valley has announced that France T l visions has completed the first phase...

03/11/2026

WELT TV and SES Extend Satellite Distribution Agreement in Germany

SES and WELT TV have renewed their partnership under a new multi-year agreement for satellite distribution in Germany. The agreement runs into the next decade a...

03/11/2026

Eutelsat OneWeb to Provide LEO Connectivity for SES's Multi-Orbit Finnair Service

Eutelsat's OneWeb low Earth orbit (LEO) network will provide connectivity as...

03/11/2026

CONMEBOL Renews GRUP MEDIAPRO Partnership Through 2030

CONMEBOL has renewed its agreement with GRUP MEDIAPRO, which will continue to run the CONMEBOL Hub's end-to-end operation through 2030. The Hub handles prod...

03/11/2026

Aggreko Returns as Official Temporary Power Partner for 2026 Las Vegas Grand Prix

Aggreko has returned as Official Temporary Power Partner for the FORMULA 1 HEINE...

03/11/2026

Gravity Media Debuts IP-Based Nova 110 OB Truck in Belgium

Gravity Media has deployed its fully IP-based OB truck, Nova 110, in Belgium for the first time. It made its operational debut supporting a UEFA Europa League m...

03/11/2026

NFL and TMRW Sports Unveil Premier Flag, Professional Flag Football League Launching Summer 2027

The NFL and TMRW Sports have unveiled Premier Flag, the brand identity for a new...

03/11/2026

Stephen Arnold Music Creates Atlanta Hip-Hop-Influenced Sonic Branding for Gray Media's Hawks Broadcasts

Stephen Arnold Music has developed the original musical theme and sonic branding...

03/11/2026

Monumental Sports Network Rolls Out Monumental+ App Enhancements

Monumental Sports Network (MNMT), the local media rights holder for the NHL's Washington Capitals, NBA's Washington Wizards and WNBA's Washington My...

03/11/2026

Gravity Media SMARThead Robotic Cameras Make U.S. Debut at NYC Marathon via CP Communications

has brought its specialist SMARThead robotic camera technology to the United Sta...

03/11/2026

FOX LATAM Builds Mexico City Facility Into Roaring Production Hub for Latin America and FOX Deportes

In under two years, a seven-person startup has grown to more than 270 staffers, ...

03/11/2026

Youth Olympics in Dakar Make History, and Samsung Is There To Capture It

Olympics history is currently being made in Dakar. During the next two weeks, the Youth Olympic Games, which began on Oct. 31 and conclude on Nov. 13, are the f...

03/11/2026

Sinclair Broadcast Groups Paul Spinelli on the Impact of Upcoming C-Band Repack

There are many challenges in the sports-video-production industry that keep personnel up at night, and one that's currently on the minds of individuals in b...

03/11/2026

SVG Sit-Down: Telstras Amanda Leighton on Dynamic Connect and the Future of Managed Services

Telstra Broadcast Services may call Australia home but this year it continued to...

03/11/2026

Myburgh launch the M28

Employs German-made CK12 capsule Myburgh have announced that their long-awaited M28 microphone is now shipping. Said to be the ideal choice for engineers in...

03/11/2026

iZotope introduce Photon

New AI-powered denoise & stem separation tool announced iZotope have just released a new GPU-powered tool that pairs stem separation with a powerful selecti...

03/11/2026

Rohde & Schwarz to demonstrate technologies supporting Europe's sovereignty and security at Space Tech Expo Europe

Rohde & Schwarz to demonstrate technologies supporting Europe's sovereignty ...

03/11/2026

Nielsen launches CMI Journey in New Zealand, revealing what drives consumer decisions and the media that influence them

New path-to-purchase research solution connects 30 consumer categories and more ...

03/11/2026

Malaysia's festive advertising trends reveal opportunities for smarter media planning, latest Nielsen data shows

Latest Nielsen data reveals a surge in advertising investment during key festive...

03/11/2026

aconnic launches iSphir OT security family, focusing on secure field connectivity and industrial resilience

aconnic AG (ISIN: DE000A0LBKW6), Munich, announces the launch of the iSphir OT s...

03/11/2026

Utopai Studios Taps Former Disney AI Exec Hans Ku as New Chief Product Officer

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

CBS Stations Bring AR/VR Coverage to Midterms

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

AWARN: Request to Shut Off ATSC 3.0 Protection Is Inappropriate'

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Sinclair Taps Jennifer Lopez to Lead Boise, Idaho, Stations

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Jaime Eskridge Named GM of Gray's WLFI in Lafayette, Ind.

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

LPTV Advocates Continue to Push for Voluntary 1.0 Shutdown

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Gravity Media SMARThead Makes Its NYC Marathon Debut

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

PlayBox Neo Puts Playout for News Outlet Cheddar in the C...

PlayBox Neo has taken 24/7 playout for the news outlet Cheddar to the cloud. Powered by PlayBox Neo's own CDN and the full PlayBox Neo Suite media platform,...

03/11/2026

Blendkit for Unreal

Blendkit for Unreal Brie Clayton November 3, 2026 0 Comments Blendkit expands ecosystem with new Unreal Engine integration alongside 8th anniversary l...

03/11/2026

Blackmagic Design Announces New UltraStudio Express HD

Blackmagic Design Announces New UltraStudio Express HD Brie Clayton November 3, 2026 0 Comments New capture and playback solution with 3G-SDI, HDMI an...

03/11/2026

Berklee Artists Return for Performances at Bostons Snowport Holiday Market

Berklee Artists Return for Performances at Bostons Snowport Holiday Market Presented through a partnership between Snowport, Mohegan Sun, and Berklee, the wee...