
Real-time rendering is helping one studio take virtual production to impossible heights.
In their latest project, the creators at Los Angeles-based company Impossible Objects were tasked with depicting an epic battle between characters from the upcoming video game, Diablo Immortal. But the showdown had to take place on the surface of a Google Pixel phone, set in the living room of a live actor.
Working with advertising agency Omelet, the team at Impossible Objects brought this vision to life using accelerated virtual production workflows to blend visual effects with live action. Using Epic Games' Unreal Engine and NVIDIA RTX A6000-powered Dell Precision 7920 workstations, the team created all the stunning cinematics and graphics, from high-fidelity textures and reflections to realistic camera movement and lighting.
These advanced technologies helped the artists make instant creative decisions as they could view high-quality virtual imagery rendered in real time.
We can build larger, photorealistic worlds and not worry about relying on outdated creative workflows, said Joe Sill, founder of Impossible Objects. With Unreal Engine and NVIDIA RTX-powered Dell Precision workstations, we brought these Diablo Immortal characters to life.
Real-Time Technologies Deliver Impossible Results Previously, to tackle a project like this, the Impossible Objects team would look at concept art and storyboards to get an idea of what the visuals were supposed to look like. But with virtual production, the creators can work in a nonlinear way, bridging the gap between imagination and the final high-resolution images faster than before.
For the Diablo Immortals project, Impossible Objects used Unreal Engine for previsualization - where the artists were able to make creative, intentional decisions because they were experiencing high-fidelity images in real time. Moreover, the previsualization happened simultaneously with the virtual art department and layout phases.
The team used NVIDIA RTX A6000-powered Dell Precision 7920 workstations - an advanced combination that allowed the artists to enhance the virtual production and creative workflows. The RTX A6000 GPU delivers 48 gigabytes of VRAM, a crucial spec when offline rendering in Unreal Engine. With more GPU memory, the team had room for more geometry and higher resolution textures.
Rendering would not have been possible without the RTX A6000 - we maxed out on its 48 gigs of memory, using all that room for textures, environments and geometry, said Luc Delamare, head of Technology at Impossible Objects. We could throw anything at the GPU, and we'd still have plenty of performance for real-time workflows.
Typically, this project would have taken up to six months to complete. But the nonlinear approach enabled by the real-time pipeline allowed Impossible Objects to cut the production time in half.
The video game characters in the commercial were prebuilt and provided by Blizzard. Impossible Objects used Autodesk Maya to up-res the characters and scale them to perform better in a cinematic setting.
The team often toggled between compositing software, Autodesk Maya and Unreal Engine as they ported animation back and forth between the applications. And as the project started to get bigger, Impossible Objects turned to another solution: NVIDIA Deep Learning Super Sampling, an AI rendering technology that uses a neural network to boost frame rates and produce sharp images.
NVIDIA DLSS was incredibly important, as we were able to use it in the real-time workflow, even with characters that had high polygon counts, said Delamare. This solution became really helpful, especially as the project started to get denser and denser.
At the animation stage, Unreal Engine and NVIDIA RTX allowed the team to simultaneously update cinematography and lighting in real time. The end result was fewer department handoffs, which resulted in time saved and efficient creative communication gained.
With all of these advanced technologies combined, Impossible Objects had the power to create a more efficient, iterative process - one that allowed the team to ditch linear pipelines and instead take on a much more creative, collaborative workflow.
To learn more about the project, watch the video below:
Learn more about NVIDIA RTX technology in media and entertainment.
North America Stories
25/11/2025
NEW YORK NFL and college football coverage, the MLB postseason and the new fall broadcast-TV season contributed to major gains for traditional media companies a...
25/11/2025
SAUGERTIES, N.Y. Tower Products, a manufacturer and distributor of pro video and audio equipment here, said President and CEO Jim Veltrie will retire from the c...
25/11/2025
Following last week's disclosure that it had acquired a 8.2% stake in E.W. Scripps, Sinclair has filed papers with the Security and Exchange Commission prop...
24/11/2025
HBO's The Shuffle' Reveals Longtime Connection of Sports and Entertainm...
24/11/2025
2025 Sports Broadcasting Hall of Fame: Hiroshi Kiriyama, Sony Broadcast (and Ind...
24/11/2025
SVG Summit 2025 Preview: FIFA, NBC Olympics, Fox Sports, CBS Sports, Netflix, NF...
24/11/2025
Case Study: YES Network Streamlines Broadcast Operations with Beam DynamicsBy SVG Staff
Monday, November 24, 2025 - 11:18 am
Print This Story | Subscribe
...
24/11/2025
Platinum White Paper: More of Everything: How Broadcasters are Changing Their Ap...
24/11/2025
Versant Media USA Sports President Matt Hong on How Versant Has Best of Both Wor...
24/11/2025
SVG Sit-Down: NABA Director-General Rebecca Hanson on How FCC's C-Band Aucti...
24/11/2025
SVG New Sponsor Spotlight: Bolin Technology's Sapan Doshi on the Proliferati...
24/11/2025
The L3Harris next-generation imager for NOAA's GeoXO satellite system will c...
24/11/2025
Mumbai - November 24, 2025 - In a first-of-its-kind initiative, JioStar, in coll...
24/11/2025
Disney Achieves Largest Monthly Share Increase, Followed by FOX and Paramount, w...
24/11/2025
ROCHESTER, N.Y. Sinclair said it has elevated Sean LaRose, director of sales at WUHF and partner station WHAM here, to vice president and general manager, effec...
24/11/2025
Editor's note: This post is part of the AI On blog series, which explores the latest techniques and real-world applications of agentic AI, chatbots and copi...
22/11/2025
The deadline for entries for the 2025 Best in Market Awards has been extended to 23:59 PST on November 28, 2025....
22/11/2025
Clear-Com announced the upcoming launch of its 4-Channel HelixNet beltpack, a next-generation advancement of its widely used 2-channel model. The new beltpack...
22/11/2025
Marshall Electronics is showcasing the latest additions to its CV600 Series of PTZ cameras, the CV625 and CV612, which both feature AI track and follow capabili...
22/11/2025
At this year's European Respiratory Society (ERS) Congress, held at the RAI Amsterdam, LiveConnect delivered an ambitious and technically complex live produ...
22/11/2025
Professional Wireless Systems (PWS), a leader in wireless frequency coordination and RF system design, provided a comprehensive wireless gear package and onsite...
22/11/2025
Telestream, a global leader in media workflow technologies, today announced the release of ARGUS v2.3, which introduces Live Look, a powerful new feature that e...
22/11/2025
Peer Software today announced significant advancements across its enterprise data orchestration and analytics platform with new releases of Peer Global File Ser...
22/11/2025
At InterBEE 2025, Atomos announces a major firmware update that brings integrated camera control to the Ninja TX GO and Ninja TX its new CFexpress-based monit...
22/11/2025
Today, AWS announces the general availability of AWS Elemental MediaConnect Router, a new capability that enables broadcasters and content providers to dynamica...
22/11/2025
Rise, the award-winning advocacy group for gender diversity in the broadcast media technology sector, is delighted to announce the winners for this year's R...
22/11/2025
Lightware, industry leader in signal management, is strengthening its Taurus UCX product family with the introduction of the new HC60 lineup. The new product li...
22/11/2025
CARSON, Calif. IDX has introduced the IDX CUE-J Series battery/charger kits, including the CUE-J98, CUE-J150 and CUE-J198....
22/11/2025
The NBA has released encouraging viewing and social media data that the beginnings of its $76 billion deal with NBC/Peacock, Prime Video and ESPN are paying off...
22/11/2025
WASHINGTON The Federal Communications Commission has set deadlines for comments on its newest proposals for NextGen TV, aka ATSC 3.0, with comments due on Jan. ...
22/11/2025
Seeking Advice for a New Opera, Laura Kaminsky Consulted the Experts: Her Studen...
21/11/2025
Platinum White Paper: Appear Shares Why Media Exchange Is the Missing Link in So...
21/11/2025
NWSL Championship 2025: CBS Sports To Deploy Two-Point FlyCam for Match Coverage...
21/11/2025
NWSL Caps 2025 Season With Awards Show, Skills Challenge ProductionsA team of 70 is on the ground in California to produce both eventsBy Mark J Burns, SVG Contr...
21/11/2025
USL and NEP Ready for Largest USL Championship Final Production EverThe broadcast from Tulsa, OK, will air CBS and TUDN on Saturday at 12 p.m. ETBy Jason Dachma...
21/11/2025
With Two New Teams, PWHL Boosts Production Workforce and Central Review for Seas...
21/11/2025
Jared Lank and his mother in the '90s...
21/11/2025
MELBOURNE, Fla., Nov. 21, 2025 - L3Harris Technologies (NYSE: LHX) has announced this year's LHX Excellence Awards, the company's most prestigious recog...
21/11/2025
WASHINGTON The Federal Communications Commission by a 3-0 vote opened a notice of proposed rulemaking (NPRM) to advance Congress's mandate to clear a minimu...
21/11/2025
WASHINGTON The Federal Communications Commission by a 3-0 vote adopted a Notice of Proposed Rulemaking (NPRM) to advance Congress's mandate to clear a minim...
21/11/2025
STAMFORD, Conn. Charter Communications' Spectrum brand has expanded the range of devices that can offer 4K content on the Spectrum TV app to compatible Appl...
21/11/2025
NAPERVILLE, Ill. Media industry employers are continuing their multiyear trend of increasing salaries for all worker segments but lag general industry raises, s...
21/11/2025
WASHINGTON The National Association of Broadcasters said it is accepting nominations for the 2026 NAB Technology Awards, honors that recognize excellence in bro...
21/11/2025
American Amplifier Technologies has released a vector network analysis module....
21/11/2025
The Best Movie Musicals on Every Streaming Platform From Wicked to The Sound of Music, heres where to stream all the classic movie musicals and recent hits on...
20/11/2025
MLB Media-Rights Shakeup: NBC's New Three-Year Deal Covers Sunday Night Bas...
20/11/2025
MLB Media-Rights Shakeup: New Deal Will Bring 30 National Games to ESPN's Li...
20/11/2025
MLB Media-Rights Shakeup: Netflix Lands Opening Night, Home Run Derby, Field of ...
20/11/2025
MLB Media-Rights Shakeup Overview: ESPN, NBCU, Netflix Ink Three-Year DealsESPN gets new 30-game package, MLB.TV; NBC extends Sunday nights; Netflix adds tentpo...
20/11/2025
SVG Students To Watch: Henry Thuss, Indiana UniversityThe Southern California product has his goals set on the front benchBy Brandon Costa, Director of Digital ...