
Real-time rendering is helping one studio take virtual production to impossible heights.
In their latest project, the creators at Los Angeles-based company Impossible Objects were tasked with depicting an epic battle between characters from the upcoming video game, Diablo Immortal. But the showdown had to take place on the surface of a Google Pixel phone, set in the living room of a live actor.
Working with advertising agency Omelet, the team at Impossible Objects brought this vision to life using accelerated virtual production workflows to blend visual effects with live action. Using Epic Games' Unreal Engine and NVIDIA RTX A6000-powered Dell Precision 7920 workstations, the team created all the stunning cinematics and graphics, from high-fidelity textures and reflections to realistic camera movement and lighting.
These advanced technologies helped the artists make instant creative decisions as they could view high-quality virtual imagery rendered in real time.
We can build larger, photorealistic worlds and not worry about relying on outdated creative workflows, said Joe Sill, founder of Impossible Objects. With Unreal Engine and NVIDIA RTX-powered Dell Precision workstations, we brought these Diablo Immortal characters to life.
Real-Time Technologies Deliver Impossible Results Previously, to tackle a project like this, the Impossible Objects team would look at concept art and storyboards to get an idea of what the visuals were supposed to look like. But with virtual production, the creators can work in a nonlinear way, bridging the gap between imagination and the final high-resolution images faster than before.
For the Diablo Immortals project, Impossible Objects used Unreal Engine for previsualization - where the artists were able to make creative, intentional decisions because they were experiencing high-fidelity images in real time. Moreover, the previsualization happened simultaneously with the virtual art department and layout phases.
The team used NVIDIA RTX A6000-powered Dell Precision 7920 workstations - an advanced combination that allowed the artists to enhance the virtual production and creative workflows. The RTX A6000 GPU delivers 48 gigabytes of VRAM, a crucial spec when offline rendering in Unreal Engine. With more GPU memory, the team had room for more geometry and higher resolution textures.
Rendering would not have been possible without the RTX A6000 - we maxed out on its 48 gigs of memory, using all that room for textures, environments and geometry, said Luc Delamare, head of Technology at Impossible Objects. We could throw anything at the GPU, and we'd still have plenty of performance for real-time workflows.
Typically, this project would have taken up to six months to complete. But the nonlinear approach enabled by the real-time pipeline allowed Impossible Objects to cut the production time in half.
The video game characters in the commercial were prebuilt and provided by Blizzard. Impossible Objects used Autodesk Maya to up-res the characters and scale them to perform better in a cinematic setting.
The team often toggled between compositing software, Autodesk Maya and Unreal Engine as they ported animation back and forth between the applications. And as the project started to get bigger, Impossible Objects turned to another solution: NVIDIA Deep Learning Super Sampling, an AI rendering technology that uses a neural network to boost frame rates and produce sharp images.
NVIDIA DLSS was incredibly important, as we were able to use it in the real-time workflow, even with characters that had high polygon counts, said Delamare. This solution became really helpful, especially as the project started to get denser and denser.
At the animation stage, Unreal Engine and NVIDIA RTX allowed the team to simultaneously update cinematography and lighting in real time. The end result was fewer department handoffs, which resulted in time saved and efficient creative communication gained.
With all of these advanced technologies combined, Impossible Objects had the power to create a more efficient, iterative process - one that allowed the team to ditch linear pipelines and instead take on a much more creative, collaborative workflow.
To learn more about the project, watch the video below:
Learn more about NVIDIA RTX technology in media and entertainment.
North America Stories
15/11/2025
BURBANK, Calif. The Walt Disney Company and YouTube TV have reached a new multi-year distribution agreement, ending a carriage dispute that had blacked out ABC,...
15/11/2025
PLYMOUTH, Wis. A group of about 20 TV technology vendors supporting NextGen TV are wrapping up their ATSC 3.0 Interop here at Heartland Video Systems headquarte...
15/11/2025
NEW YORK NBCUniversal has announced that it will be launching NBC Sports Network (NBCSN), a 24/7 linear network featuring a wide range of marquee sporting event...
15/11/2025
WASHINGTON The Federal Communications Commission has released an updated agenda for its Open Meeting on Thursday, November 20, 2025, which is scheduled to comme...
15/11/2025
JERSEY CITY, N.J. OpenVault has released new data showing that DOCSIS 3.1 and higher services are driving significant across-the-board increases in speed and co...
15/11/2025
ATLANTA Gray Media has concluded an agreement with the Ohio Valley Conference ( OVC ) to broadcast OVC college basketball games across 20 Gray markets in five s...
15/11/2025
NEW BERN, N.C. Wheatstone has named company veteran Darrin Paley vice president of business accounts, effective immediately....
15/11/2025
Back to All News
Netflix Serves Up the Trailer for Dining with the Kapoors'...
14/11/2025
Op-Ed: The Automation Imperative - Why AI Is the Only Scalable Defense Against L...
14/11/2025
FutureSPORT 2025: Caretta Research on why streaming won't save broadcasters By Jo Ruddock
Monday, November 10, 2025 - 14:37
Print This Story
Caretta R...
14/11/2025
Daneysse Daniels, Emmy-Winning Production Manager and Beloved Teammate at TNT Sp...
14/11/2025
The NBA 2K League Returns as an Immersive Entertainment Ecosystem' With Non...
14/11/2025
Inaugural SVG LIVE! Conference Brings 250 Top Sports and Entertainment Producti...
14/11/2025
(L-R) Suzette Quintanilla, Isabel Castro, and Chris P rez attend the 2025 Sundan...
14/11/2025
Boston Conservatory Orchestra to Perform at Carnegie Hall for United Nations Gen...
14/11/2025
Berklee Alum Lewis Pickett Wins Record of the Year at Latin Grammy Awards Pickett, a 2009 graduate, was nominated six times across three categories at this ye...
14/11/2025
PLYMOUTH, Wisc. A group of about 20 TV technology vendors supporting NextGen TV are wrapping up their ATSC 3.0 Interop here at Heartland Video Services headquar...
14/11/2025
What if your idle operations centers, inactive cloud time, staff or you as a freelancer could start generating revenue tomorrow?
NECF Corporation today announc...
14/11/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, today announced that it has been recognized as a Major Player in the IDC MarketS...
14/11/2025
The recent ADAC RAVENOL 24h Race at Germany's legendary N rburgring circuit marked a milestone for live broadcast production, and Clear-Com played a pivota...
14/11/2025
Streaming tech companies M2A Media and Unified Streaming provided key software components that enabled the world's leading sports entertainment platform, DA...
14/11/2025
Lightware, an industry leader in signal management solutions, is strengthening its commitment to sustainability through a series of people-focused ESG (Environm...
14/11/2025
WASHINGTON As the federal government shut down comes to an end, the Federal Communications Commission has further extended some filing deadlines and issued some...
14/11/2025
STAMFORD, Conn. In the run-up to being spun off from Comcast, Versant has announced that USA Sports will be the new brand and division name for the company'...
14/11/2025
Back to All News
Netflix Unveils the Trailer of City of Shadows
Entertainment
14 November 2025
GlobalSpain
Link copied to clipboard
PREMIERING ON NETFLIX ...
14/11/2025
Today's AI workloads are data-intensive, requiring more scalable and afforda...
14/11/2025
Scripps Research study reveals how uterine contractions are regulated by stretch and pressure during childbirth Molecular insights could lead to improved labor ...
13/11/2025
Versant Announces USA Sports as New Brand for Sports PortfolioBy SVG Staff
Thursday, November 13, 2025 - 6:15 am
Print This Story | Subscribe
Story Highli...
13/11/2025
SVG Campus Shot Callers: Mike Szlamowicz, Assistant Athletics Director, Sport an...
13/11/2025
REMI Realities: Finding Success in Switching, Replay, Graphics, Commentary, and ...
13/11/2025
SVG Sit-Down: E1's Laurence Boyd Shares the Tech Challenges of the 2025 Race...
13/11/2025
Versant's USA Sports Inks Five-Year Rights Deal With New Pac-12 ConferencePac-12 Enterprises will produce all USA Network games in partnership with USA Spor...
13/11/2025
NBCU To Launch New NBC Sports Network on Nov. 17By SVG Staff
Thursday, November 13, 2025 - 10:40 am
Print This Story | Subscribe
Story Highlights
NBCUniv...
13/11/2025
2025 Sports Broadcasting Hall of Fame: Glenn Adamo, Artist of StorytellingBy Ken Kerschbaumer, Editorial Director
Thursday, November 13, 2025 - 11:29 am
Pri...
13/11/2025
(L-R) Jessica Hargrave, Tig Notaro, Stef Willen, Ryan White, Megan Falley, and A...
13/11/2025
By Roni Jo Draper
My father was born and raised in the Yurok village of Weitpus, in what is now considered Northern California. There at the fork of the Klamat...
13/11/2025
NASA and L3Harris conducted a full-duration RS-25 hot fire test Nov. 12 on the Fred Haise Test Stand at Stennis Space Center near Bay St. Louis, Mississippi, ma...
13/11/2025
A groundbreaking new study by the BBC and the European Broadcasting Union (EBU) has found serious problems with news summaries generated by AI assistants....
13/11/2025
NASHVILLE, Tenn. Field & Stream and Outdoor America have formed a strategic partnership to launch Field & Stream TV, rebranding Outdoor America's free ad-su...
13/11/2025
PHOENIX, Ariz. Silicondust has announced it is now an ATSC 3.0 Certificate Authority for NextGen TV and said that it is offering an Online Certificate Status Pr...
13/11/2025
NEW YORK Nielsen has announced that Peter Naylor, an ad sales executive who has worked at some of the largest media companies in the world, will be its first ch...
13/11/2025
PHILADELPHIA After more than 20 years at CBS Philadelphia and an award-winning career spanning nearly four decades, Jim Donovan, anchor of CBS News Philadelphia...
13/11/2025
BOSTON Frontline, PBS's investigative documentary series produced at GBH in Boston, has announced the newest class of partners for its Local Journalism Init...
13/11/2025
A groundbreaking new study by the BBC and the European Broadcasting Union (EBU) has found serious problems with news summaries generated by AI assistants....
13/11/2025
Back to All News
Made in Pennsylvania: How Netflix House Philadelphia Is Openin...
13/11/2025
Editor's note: This post is part of the AI On blog series, which explores the latest techniques and real-world applications of agentic AI, chatbots and copi...
13/11/2025
Black Friday Sale: Save Up to 25% on All Ivory 3 Products!*
From November 13th through December 1st, enjoy our biggest savings of the year on Ivory 3 Products!...
13/11/2025
Back to All News
Netflix Starts Production of the Fourth Season of Death Inc.
Entertainment
13 November 2025
GlobalSpain
Link copied to clipboard
The four...
13/11/2025
Back to All News
Action, Comedy, and Chaos Return in Mission: Cross 2' as ...
13/11/2025
Back to All News
Made in California: Los Angeles Feels the Love in Nobody Want...