
Pearl TV begins broadcasting in UHD technology Blackmagic Design The first broadcaster to broadcast regularly used a mixer 4K ATEM 2 M / E Broadcast Studio 4K, 4K Camera Studio and Studio device 4K Ultra Extreme, among other Blackmagic solutions.
The German satellite television channel has a built Pearl.tv based process solutions Blackmagic Design, Which employs multiple cameras with SDI 12G connectivity, to become the first broadcaster in Europe to broadcast regular 4K content. To accomplish this task several teams including the mixing Blackmagic ATEM 2 M / E Broadcast Studio 4K, 4K Camera Studio and Studio 4K Ultra Extreme device used.
From EnStyle Buggingen Studies (Germany), this shopping channel, which reaches all the German-speaking population with a potential of 27 million homes audience has always been at the forefront in the issue of audiovisual content. A key for the TV channel gave the jump to the UHD transmission factor was the possibility of working with 4K resolution with a higher frame rate.
Michael Sichler, Pearl.tv CEO, noted that "the decision to unify content production with 4K UHD Blackmagic Design solutions involved the installation of more than 800 meters of coaxial cable 12G SDI with single bonds to connect the two studies facilities with a main production room. All SDI cables more than two meters must be replaced by SDI coaxial 12G of better quality. This allowed us to ensure integrity throughout our production in 4K ".
ATEM 2 M / E, in the heart of the study
The central element of this process with multiple cameras is the mixer ATEM 2 M / E Broadcast Studio 4K, which has 12G SDI connectivity and capacity to process signals defining UHD with a full frame rate of 60 f / s. The channel includes a third lower pivot chart where price, product specifications and detailed contact information for shopping, while a transmission system created by ToolsOnAir, connected to the device UltraStudio 4K Extreme, generates a file in H.265 .
In order to ensure that viewers can access Pearl.tv chain from any TV programming, the mixer also outputs a signal in high definition. In turn, an encoder reduces the resolution of images to SD to allow simultaneous transmission in different formats.
Moreover, six units 4K Camera Studio offer the possibility of generating up to eight hours of live material from the major studios of the station. Other URSA 4K three additional cameras used for filming outdoors. "Our channel is aimed at male audience more than 40 years and focuses on the most innovative technological advances," says Michael. Shopping in person is a very special experience tangible, and we must do our best to match it. You need to provide the highest level of detail possible why the customer should buy a product. Presenting definition images with amazing HD helps us to awaken in the viewer a deep sense of desire and need, "says Sichler.
Further it recognizes that "be at the forefront of innovations in technology is an inherent part Pearl.tv values, so we wanted to achieve the challenge of being the first to launch a sales channel live UHD resolution. However, because the field of broadcasting is still in full development stage, we are faced with some difficulties in finding competitive devices on the market. Blackmagic Design offers professional quality products while implementing a procedure allows reliable and unified UHD work, and thus clearly becomes the best option. The simplicity of use and the full range of tools that offer have facilitated the transition to 4K technology. "
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