Tokyo Toshiba Corporation (TOKYO: 6502, hereinafter Toshiba ) today established Toshiba Data Corporation (hereinafter Toshiba Data ) that transforms data into valuable form and returns it to the physical world.
Based on Toshiba Groups high security technology and know-how, Toshiba Data aims to build a data-circulating ecosystem that creates a prosperous future. To achieve this, Toshiba Data will apply advanced digital technology to the analysis of enormous volumes of data collected in the physical world, in such areas as personal purchasing trends, human resources, and health and behavior with, and converts the results into easy usable information and knowledge that can be returned to the physical world.
Gunosy Inc. and CUC Inc. (hereinafter CUC ) are supporting this initiative, and have announced their participation in this ecosystem as partner companies. Toshiba Data is also in negotiations with a number of interested parties, and will continue to discuss with them.
In addition, Toshiba Data will establish an independent committee to carry out stringent checks for privacy protection.
As its first business, Toshiba Data will cultivate a new business model based on Toshiba Tec Corporation's (hereinafter Toshiba Tec ) application Smart Receipt*1, which delivers receipt data to consumer's smartphones. Through Smart Receipt, consumer's receipt information from real-world stores are collected and transformed to valuable form, and returned to consumers as added values such as coupons that matches their lifestyles and needs and. At the same time, not only the consumers but also the stores will benefit from increased customers and sales.
The size of the Japan's retail market in 2018 was approximately 145 trillion yen, and transactions in bricks-and-mortar stores of approximately 136 trillion yen*2, were about 15 times larger than e-commerce transactions of approximately 9 trillion yen*3; 94% to 6%. Toshiba Data and Toshiba Tec will create a new service by utilizing purchase data from real-world stores with partner companies. This service will make consumers' lives more convenient and affordable, and retailers and partner companies will benefit from direct marketing to customers through advanced marketing and advertising, product development, and supply chain efficiency. It is also expected to support revitalization opportunities for local communities.
Toshiba Data will also expand its reach into healthcare, human resources and behavioral data to maximize synergies, with utilizing partner companies services and knowledge. For example, Toshiba Data and CUC will consider creating a health support system for consumers.
Toshiba Data aims to create a better tomorrow for consumers and society by cultivating a safe and secure data-recycling ecosystem with a variety of partners.
Company Name: Toshiba Data Corporation
Address: 1-1, Shibaura 1-Chome, Minato-ku, Tokyo, 105-8001, Japan
Representatives: Taro Shimada, CEO and Representative Director
Hiroaki Kitagawa, COO and Representative Director
Business: Data distribution, service deployment and investment
Capital: 490 million yen
Established: February 3, 2020
Employees: 22 people
Shareholder composition: Toshiba Corporation 100%
Notes:
*1 Smart Receipt ; trade mark owned by Toshiba Tec
A system that enables consumers to digitize receipt print data at a cash register when a shopper makes a transaction. Shoppers can receive digitized receipt data simply by reading the barcode displayed on the smartphone app at the cash register
*2 Actual store transactions are about 136 trillion yen
Ministry of Economy, Trade and Industry '' Commercial dynamics statistics 2018
https://www.meti.go.jp/statistics/tyo/syoudou/result/2018_2.html
*3 E-commerce is about 9 trillion yen
Ministry of Economy, Trade and Industry '' 2018 Development of Infrastructure for Data-Driven Society in Japan
https://www.meti.go.jp/policy/it_policy/statistics/outlook/H30_hokokusho_new.pdf (p6)
For more information, please see the following website (Japanese only):
http://www.toshiba-data.co.jp
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13 with guest ...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
04/12/2025
Lightware, a global specialist in AV connectivity, is looking back on a year defined by new advancements, strong collaboration and continued growth. Across the ...
04/12/2025
Riedel Communications today announced a new partnership with Haivision, a leading global provider of mission-critical, real-time video networking and visual col...
04/12/2025
Harmonic (NASDAQ: HLIT) and Normann Engineering today announced a major milestone in their strategic collaboration, celebrating 20 successful broadband deployme...
Tokyo Toshiba Corporation (TOKYO: 6502, hereinafter Toshiba ) today established Toshiba Data Corporation (hereinafter Toshiba Data ) that transforms data into valuable form and returns it to the physical world.
